1. Give Russian/English equivalents to the following words and word combinations

1. I need to get some cash. Is there an ATM near the hotel? automated teller machine

2. full board полный пансион

3. агентство, работающее как непосредственно с клиентами, так и через Интернет bricks-and-clicks agency

4. sweets candies

5. wasn’t really up to the mark

TEXT 11

Hotel franchising is largely responsible for the expansion of the integrated hotel chain sector. This system benefits both the franchiser and the franchisee.

The franchiser brings his standards, his brand name, his experience and his reputation. The franchise company is a commercial enterprise (generally a public limited company) and the hotelier is both a client and an associate. The company contributes its technical expertise and financial help to set up the investment and it assists the franchisee's management by putting the marketing service and computerised central reservation system at its disposal. The franchise company will give support in publicity campaigns and provide advice on management matters and equipment-purchasing. The franchisee contributes personal funds normally amounting to around 30 per cent of the investment.

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TASK 12

1. Give Russian/English equivalents to the following words and word combinations

1. The hotel has IDD telephone facilities. international direct dialing

2. pilgrimage tourism паломнический туризм

3. biscuits cookies

4. p

TEXT 12

There has been a remarkable increase in the number and size of restaurant chains. A modern variation on the lunch counter is the fast food operation. Fast foods are those which can be prepared, served, and eaten quickly; probably the most typical fast food is the hamburger and pizza. Burger and pizza chains have been the fastest growing type of restaurant chain, particularly in the United States. Hamburger chains are the largest segment in the market, followed by pizza chains. Competition is particularly intense in the sandwich market which accounts for more than 40 per cent of sales by restaurant chains.

It appears that large restaurant chains are following two commercial strategies: on the one hand, the short-term strategy is to bring down prices by reducing margins in order to maintain and capture market share; on the other, the long-term strategy concentrates on offering services in the evening with a greater added value.

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TASK 13

1. Give Russian/English equivalents to the following words and word combinations

1. After several guests complained about poor quality in the restaurant, the hotel hired a new F&B manager. food &beverage

2. boarding pass посадочный талон

3. shop store

4. ;

TEXT 13

Food, in fact, may be one of the reasons why people travel. Many people go out of their way to visit France, for example, because of the gourmet meals that are served there. Similarly, the excellent restaurants of Hong Kong constitute one of its principal tourist attractions. It should also be, pointed out that many grocery stores, delicatessens, and liquor stores make money from tourism. The accommodations and catering service industries employ large numbers of people. At a luxury hotel, there may be as many as two or three employees; for every guest room. At a large commercial hotel, there are usually about eight employees for every ten guest rooms. This intensive use of labour is one of the reasons why tourism is so attractive to developing countries. Furthermore, many of the hotel and restaurant jobs are semiskilled work, so only a small amount of training is necessary to fill them.

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TASK 14