Vocabulary: Mass Media. Leisure and Entertainment

Introductory Reading

31. a) Read the text and find out the meaning of the target words (in bold type).

Mass media (radio, television (TV), Internet, newspapers and magazines) play a very important part in our life. We often start our day listening to live broadcasts on our favourite FM channels: news, music programs, radio translation of sports events and others. However, radio is not as popular now as it used to be some 50 years ago. This is due to appearance of television. Since the first telecast, television has become an essential part of our life. Can we imagine a day without TV news,

current affair programs, quizzes, chat shows (talk shows), sports programs, music programs, variety shows, sitcoms, slapsticks (a

comedy show characterized by rough jokes, stupid comic situations, noisy fights, etc.), serials, soap operas, reality shows and even all those commercials? People severely criticize the ^f,one-eyed monster”, grumble at the poor quality of programs and the appearance of presenters. They are annoyed and irritated by frequent commercials interrupting their favourite films and programs. Still they cannot live without it.

The Internet is, indisputably, the most amazing phenomenon of the 21^st century, a new generation of mass media. Gradually it replaces all other means of communication and mass media. This global computer network embraces hundred of millions of users all over the world and helps us to communicate with each other. Various documents and other services such as chat-rooms, live communication through Skype, e- mail, interactive forums, online shopping, online booking of tickets, hotels, "googling", blogging (working with an individual web site with regular entries of commentary, descriptions of events, or other material such as graphics or video), etc. are available through the Internet. Social networks (they focus on building and reflecting of social relations among people, who share interests and/or activities) are now extremely popular among millions of people. This service usually consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e- mail and instant messaging (a form of real-time direct text-based communication between two or more people through internet).

Internet gives access to so many interesting information resources practically in no time. Thanks to Internet, we can use the resources of electronic/digital libraries (in which collections are stored in digital formats and are accessible by computers), online dictionaries and encyclopedias, academic repositories (where things are kept for exhibition or use) and archives. Moreover, unique archive documents are now digitized and are available to be studied by everyone through the internet. All this allows us to save time and make out work resultant and efficient.

Nevertheless, there still are people who prefer published media (newspapers and magazines) to television, radio and even Internet. There are popular (tabloid) and quality papers, daily, weekly and

fortnightly (coming out every two weeks) ones. Magazines, glossim, periodicals or serials (a publication, usually a magazine, regularly issued and consecutively numbered), fashion-papers are publications generally published on a regular schedule, containing a variety nl articles, generally financed by advertising, by a buying price, by \uv paid magazine subscriptions (allowing subscribers to receive them in the mail), or all three. Magazines can be distributed through the mail through sales by newsstands, bookstores, newsagents or othiF vendors; or through free distribution at selected pick up locations Sometimes the subscriber gets a better edition of the one being sold, because they have either posters or something extra to add. Many magazines are available both on the Internet and in hard copy, usually in different versions, though some are only available in the internet version (known as online magazines).

An academic periodical (an "academic journal") is featuring scholarly articles written on a certain subject or a field of science Such publications typically carry little or no advertising. Before publishing articles are reviewed by referees or a board of esteemed academics in the subject area.

Nowadays we like to have permanent access to the latest news, information and the world knowledge database. Modern mass media actually give us this chance.

b) Translate the target words into Ukrainian.

Mind!

Sitcom - from: ^//uational comedy

Internet - (from /rt/erconnected /Vcfwork); the word is usually spelled with the capital letter when it means the global information medium. If it is just a networks interconnection by means of data routing process, the spelling is with small "i".

A popular or tabloid newspaper focuses more on sensation than real news whereas a quality newspaper professes to be more interested in real news than in sensation. A tabloid usually has a smaller format than a quality paper, it has larger headlines and shorter stories and, in Britain, it prefers stories about film stars, violent crimes and the royal family.

A colour supplement is a magazine, which comes out once a week (often on Sundays) as an addition to a newspaper.

A comic is a magazine, usually for children or teenagers, with lots of picture stories and/or cartoons.

31. Match the words with their Ukrainian equivalents using the information from Ex. 1. Considt the dictionary if necessary.

	Word		Ukrainian Equivalent
1.	mass media	a)	естрадний концерт
2.	broadcast	b)	рекламний ролик
3.	telecast	c)	науковий журнал
4.	live broadcast/telecast	d)	глянцевий жіночий журнал
5.	presenter	e)	кольоровий додаток
6.	current affair program	f)	телесеріал, в якому події відбува­ються в одному приміщенні
7.	quiz	g)	комікс
8.	chat show (talk show)	h)	інтернет-версія журналу/газети
9.	slapstick	i)	підписка на періодичне видання
10.	variety show	j)	грубий дешевий фарс, комедія
11.	commercial	k)	радіопередача
12.	journal	1)	ведучий телешоу
13.	colour supplement	m)	тижневик
14.	googling	n)	телепередача
15.	subscription	o)	засоби масової інформації
16.	sitcom	P)	пошук інформації в інтернеті через пошукові системи
17.	weekly newspaper	q)	передача-бесіда на певну тему з відомими особами
18.	online magazine	r)	живий ефір
19.	glossies	s)	аналітична програма новин
20.	comic	t)	вікторина

31. Read and translate the sentences paying particular attention to the use of the words in bold type:

1. The BBC World Service broadcasts throughout the world. 2. 1 can receive / pick up broadcasts from New York on my radio. 3. They are showing a good film on TV tonight. 4. This book was published by CUP but it was printed in Hong Kong. 5. They cut/censored the film before showing it on TV. 6. This article (programme) has been badly edited. 7. Some people like watching television. 8. A person who introduces a programme is called a presenter. 9. Many TV

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