VI. Read the text and give the definition of the term «marketing».Decide on suitable title for it. Using the chart below describe how the marketing process is developed.
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing refers to all the process involved in selling goods or services in the most efficient and profitable manner. It begins with an examination of what people want from a product or service (market research).
This is followed by an assessment of how to produce the product or service (product development) that will satisfy that requirement, and at the same time make a profit in the process.
The next stage is to develop a marketing strategy that will get the product to the appropriate market at a competitive price. This will involve creating an advertising campaign that is backed by selling and distribution procedures.
The following flow chart shows the way that the marketing process is developed:
Marketing in this sense is a two-way process. It connects those who produce goods and services with potential buyers. It also finds out what products and services consumers want and relays the information to the producers. This enables them to make the right things available.
VII. When you read the text to decide on title, which of the following did you do? Tick them.
Did you:
read the text slowly and try to understand every word?
read quickly and try to understand the main theme?
underline or mark sentence that you thought were important?
make notes about important points?
Which of these notes reading strategies do you think is most appropriate for this kind of task? Which do you think is least appropriate?
Listening
VIII. Martin is the marketing manager of a telecommunication company. He is telling his colleagues about marketing mix for a new product. Listen and take notes on the four Ps.
Product have everything you need to connect to the Internet,
Price
Placement
Promotion
IX. Now listen again and complete the phrases from the presentation.
1. The_______________ of our cable package are that you get…
2. We will be____________ customers through ads on…
3. Our product will then be immediately______________ to customers in…
4. We will ________________ that customers will have…
5. We haven’t_____________ a price yet…
6. Because our product is in the ___________________ phase, our______ model should…
X. Which words in the box are used to talk about which P? Put them into the correct category.
advertising list price public relations discount |
appearance location quality media |
channels of distribution logistics service |
Place _______________________________________________________________
Price _______________________________________________________________
Promotion _________________________________________________________
Product_____________________________________________________________