VII. Match the parts of the sentences given from the text.

a) Internet and online marketing are	1 far from fixed
b) Marketing communications are	2 is any activity intended to generate a temporary boost in sales
c) The promotional mix is taught	3 is defined as the paid insertion of a message in a medium
d) Sales promotion	4 now new techniques which deserve inclusion in the marketing mix
e) The barriers between the elements of the promotional mix are	5 as are ingredients in a recipe
f) The number of elements in	6 often divided into the promotional mix
g) A large amount of marketing communications is	7 the promotional mix grows
h) Advertising	8 aimed at reminding people about a need

a	b	c	d	e	f	g	h

VIII. Can you add any distribution channels below. Which channels are more efficient?

Listening

IX. Stefanie from the manufacturer Herschfeld calls her contact at buyme.com, to complain about low sales. Listen to their conversation and decide whether the statements below are true or false. Correct the false statements.

1. Sales of Herschfeld`s goods on buyme.com have been lower than expected.

2. Herschfeld did not offer buyme.com a trade discount.

3. Herschfeld`s real-word retailers are upset because buyme.com offers lower prices than they do.

4. Stefanie wants buyme.com to include two images of all the Herschfeld products they sell.

5. She also wants them to remove the prices from Herschfeld`s products online.

6. The changes will be on the site later today.

X. Now complete the crossword with words from the dialogue.

Across

2 a product that is being highlighted for a short amount of time, e.g. on a website:a… product

4 image of a product: a product…

5 the price advertised for a particular product: … price

6 to agree something, like a price or terms, through discussion: to…

7 estimates of how much a company thinks it will sell (of a product): sales…

8 to not reach a goal: to be below…

Down

1 a three-word expression use to describe a traditional business, i.e. one that doesn’t only exist online

3 the place where you put items you want to buy: shopping…

XI. Stefanie mentions a trade discount in her phone call. What other discounts are there? Match the discounts to their definitions.

trade discount	a a a discount given to buyers purchasing a l large amount
bulk discount	b b a discount for payment in cash
promotional discount	c a reduced price offered on goods sold at the «wrong» time of the year, such as ski equipment in the summer
cash discount	d a discount given to people in a particular field, for example when doctors pay a reduced price for medicine
professional discount	e a discount for staff
employee discount	f a fixed percentage offered to a distributor
seasonal discount	g a lower retail price for a special sale