II. Прочитайте текст. Заполните пропуски в тексте словами из текста. Каждое слово может быть использовано только один раз.

wholesalers	successful	with	customers	about	hold
consists	maintain	chain	establish	representing	staff

You don’t have to be a special kind of person to sell a product. But although (15) _______ salespeople often have special talents, the skills they employ are used by us all: we build and (16) _____ relationships with different people, we explain things to them or discuss ideas with them.

A firm may depend on their own sales team or on the salesmanship of their distributors, (17)______ or retailers. But any company needs to (18) ________ a personal relationship with its major clients and potential (19) _______. It is often said that ‘people do business with people’: a firm doesn’t just deal impersonally (20) _______ another firm, but a person in the buying department receives personal visits from people (21) _______ the firm’s suppliers on a regular basis – or in the case of department stores or (22) _______ stores, a team of buyers may travel around visiting suppliers.

A sales department (23) _______ of many people who are based in different parts of the country, who don’t have the day-to-day contact and opportunities for communication with each other that office-based (24) _______ have. For this reason, firms (25) _______ regular sales conferences where their entire sales force can meet, receive information and questions (26) ______ new products and receive training.

III. От слов, данных в скобках, образуйте правильную форму:

In most parts of the world, the economic basis of the television industry is the selling of 27 (advertise) time. This is so important and 28 (profit) that it funds the technical and staff costs 29 (involve) in the production of programmes for a 30 (various) of audiences. This is 31 (differ) from that employed by newspapers and magazines when they sell space on their pages.

IV. Подберите к каждому слову соответствующее определение:

32. performance	a) a sum of money given in addition to a salary
33. employer	b) a sum of money to be paid when a contract is broken
34. bonus	c) action of doing smth well or badly
35. outlet	d) an advantage
36. overheads	e) making different types of products
37. purchase	f) keeping equipment in good condition
38. benefit	g) a person that you work for
39. maintenance	h) particular product; a trade mark
40. penalty	i) to perform or complete a task
41. trade	j) to make the necessary arrangements for opening a business
42. diversification	k) a shop that sells products made by a particular company
43. set up	l) a business deal done between two people or organisations
44. transaction	m) to buy
45. carry out	n) the expenses involved in running a business, such as rent, lighting and salaries
46. brand	o) to do business; buy and sell