- •Marketing illustration botswana: the world’s fastest-growing economy
- •9.2 Percent. South Korea is the second fastest per- former, growing at 7.3 percent. China came in third at 6.7 percent.
- •Basis for international trade
- •Production possibility curve
- •Principle of absolute advantage
- •Units of computer
- •Advantage
- •Exchange ratios, trade, and gain
- •Units of computer
- •Factor endowment theory
- •Instead of enhance the country’s competitive advantage.7
- •The competitive advantage of nations
- •Limitations and suggested refinements
- •It’s the law 2.1 money laundering
- •Marketing strategy 2.1 how to move money
- •Marketing ethics 2.1 human trafficking: the worst kind of factor mobility
- •Economic cooperation
- •2.6, Some countries are members of multiple groups.
- •In a free trade area, the countries involved eliminate duties among themselves, while maintaining sepa- rately their own tariffs against outsiders. Free trade
- •Botswana Lesotho South Africa
- •Exhibit 2.1 regional groupings and their nations
- •Venezuela.
- •In 1993, the eu and the efta formed the world’s largest and most lucrative common market
- •Cultural dimension 2.1 the euro
- •Economic and marketing implications
- •2.7 Shows how the United Kingdom can serve as a strategic location for this purpose.
- •Initially, new trade policies generally tend to favor local business firms. For example, ibm encountered problems in Europe, where the eu
- •Questions
- •Discussion assignments and minicases
Factor endowment theory
The principles of absolute and relative advantage provide a primary basis for trade to occur, but the usefulness of these principles is limited by their assumptions. One basic assumption is that the advantage, whether absolute or relative, is deter- mined solely by labor in terms of time and cost. Labor then determines comparative production costs and subsequent product prices for the same commodity.
If labor is indeed the only factor of production or even a major determinant of product content, countries with high labor cost should be in serious trouble. An interesting fact is that Japan and Germany, in spite of their very high labor costs, have remained competitive and have performed well in trade. It thus suggests that absolute labor cost is only
Figure 2.2 Absolute advantage without relative
advantage (identical domestic exchange ratios)
one of several competitive inputs that determine product value. Tables 2.2 and 2.3 show incomes, working hours, and vacation days across major cities.
It is misleading to analyze labor costs without also considering the quality of that labor. A country may have high labor cost on an absolute basis; yet this cost can be relatively low if productivity is high. Countries with low wages tend to have low pro- ductivity. Any subsequent productivity gains usually result in higher wages and currency appreciation.
Furthermore, the price of a product is not necessarily determined by the amount of labor it embodies, regardless of whether or not the effi- ciency of labor is an issue. Since product price is not determined by labor efficiency alone, other factors of production must be taken into considera- tion, including land and capital (i.e., equipment). Together, all of these production factors contribute significantly to the creation of value within a particular product.
One reason for the importance of identifying other factors of production is that different com- modities require different factor inputs and that no country is well endowed in all production factors. The varying proportion of these factors embodied in various goods has a great deal of impact on what a country should produce. Corn, for instance, is best produced where there is an abundance of land (rel- ative to labor and capital), even though corn can be grown in most places in the world. Oil refining, in contrast, requires relatively more capital and
Table 2.2 Wage levels around the globe
City Gross, Net, City Zurich = 100 Zurich = 100 |
Gross, Zurich = 100 |
Net, Zurich = 100 |
|||
Zurich |
100.0 |
100.0 |
Singapore |
26.8 |
28.3 |
Copenhagen |
98.9 |
74.8 |
Dubai |
26.4 |
35.2 |
Basel |
97.7 |
95.8 |
Lisbon |
23.6 |
25.1 |
Oslo |
94.9 |
87.0 |
Manama |
22.8 |
29.4 |
Geneva |
91.1 |
88.5 |
Ljubljana |
21.2 |
17.6 |
New York |
84.7 |
78.6 |
Johannesburg |
19.1 |
20.0 |
Lugano |
84.3 |
85.1 |
Istanbul |
17.9 |
16.7 |
Chicago |
82.5 |
81.0 |
Budapest |
16.6 |
15.6 |
Los Angeles |
72.2 |
72.9 |
Kuala Lumpur |
14.5 |
16.3 |
Frankfurt |
70.0 |
59.9 |
Warsaw |
13.0 |
11.4 |
Luxembourg |
69.4 |
75.4 |
Shanghai |
12.8 |
12.5 |
Tokyo |
68.3 |
70.5 |
Santiago de Chile |
12.7 |
14.4 |
Brussels |
67.9 |
56.0 |
Riga |
12.6 |
12.2 |
London |
65.6 |
63.9 |
Tallinn |
12.4 |
11.9 |
Amsterdam |
64.7 |
57.0 |
Prague |
11.8 |
12.4 |
Stockholm |
64.7 |
56.5 |
Vilnius |
11.2 |
10.1 |
Berlin |
63.9 |
54.5 |
Moscow |
11.1 |
13.4 |
Dublin |
63.5 |
66.1 |
Sao Paulo |
10.4 |
11.9 |
Miami |
62.4 |
63.1 |
Lima |
9.9 |
11.3 |
Helsinki |
58.2 |
56.6 |
Bratislava |
9.7 |
9.8 |
Vienna |
55.8 |
52.3 |
Caracas |
9.2 |
11.0 |
Paris |
53.4 |
52.2 |
Mexico City |
9.2 |
10.7 |
Toronto |
52.6 |
48.8 |
Rio de Janeiro |
8.4 |
9.2 |
Montreal |
50.1 |
48.0 |
Bogotá |
8.3 |
10.0 |
Milan |
44.5 |
40.3 |
Buenos Aires |
7.9 |
8.7 |
Sydney |
40.2 |
40.7 |
Bucarest |
7.2 |
11.9 |
Barcelona |
38.0 |
41.1 |
Bangkok |
6.9 |
8.6 |
Rome |
37.1 |
33.4 |
Jakarta |
6.5 |
7.8 |
Madrid |
35.3 |
39.2 |
Manila |
5.4 |
6.0 |
Athens |
34.6 |
37.3 |
Sofia |
5.3 |
5.6 |
Auckland |
34.5 |
35.3 |
Kiev |
5.0 |
5.8 |
Tel Aviv |
32.8 |
33.2 |
Lagos |
5.0 |
6.5 |
Taipei |
32.3 |
35.5 |
Nairobi |
4.2 |
4.8 |
Hong Kong |
31.1 |
36.4 |
Karachi |
3.5 |
4.1 |
Seoul |
30.6 |
30.7 |
Mumbai |
3.1 |
3.6 |
Source: Prices and Earnings (Zurich: UBS AG, 2003), 7.
Table 2.3 Working hours and vacation days around the globe
City |
Working hours per year |
Vacation days per year |
City |
Working hours per year |
Vacation days per year |
Hong Kong |
2398 |
8 |
Zurich |
1872 |
23 |
Mumbai |
2347 |
25 |
Basel |
1868 |
23 |
Taipei |
2327 |
13 |
Tokyo |
1864 |
16 |
Karachi |
2302 |
27 |
Riga |
1862 |
20 |
Manila |
2301 |
14 |
Chicago |
1858 |
15 |
Mexico City |
2281 |
14 |
Miami |
1856 |
20 |
Seoul |
2270 |
20 |
New York |
1843 |
10 |
Dubai |
2233 |
26 |
Vilnius |
1833 |
26 |
Santiago de Chile |
2195 |
15 |
Ljubljana |
1830 |
22 |
Bangkok |
2184 |
10 |
Montreal |
1829 |
19 |
Jakarta |
2175 |
11 |
Tallinn |
1826 |
21 |
Nairobi |
2165 |
25 |
Sofia |
1824 |
21 |
Istanbul |
2154 |
16 |
Rome |
1810 |
23 |
Lima |
2152 |
30 |
Lisbon |
1804 |
22 |
Kuala Lumpur |
2152 |
17 |
Rio de Janeiro |
1802 |
30 |
Singapore |
2056 |
14 |
London |
1787 |
21 |
Buenos Aires |
2044 |
17 |
Moscow |
1784 |
24 |
Manama |
2034 |
22 |
Madrid |
1782 |
25 |
Los Angeles |
2022 |
11 |
Dublin |
1779 |
22 |
Auckland |
2022 |
21 |
Stockholm |
1775 |
25 |
Budapest |
2012 |
23 |
Luxembourg |
1768 |
25 |
Bucharest |
1992 |
20 |
Sydney |
1757 |
21 |
Caracas |
1989 |
16 |
Athens |
1744 |
30 |
Bogotá |
1987 |
15 |
Barcelona |
1743 |
30 |
Tel Aviv |
1977 |
11 |
Amsterdam |
1741 |
29 |
Kiev |
1958 |
22 |
Lagos |
1723 |
31 |
Shanghai |
1958 |
13 |
Brussels |
1722 |
22 |
Prague |
1946 |
22 |
Milan |
1718 |
23 |
Sao Paulo |
1936 |
30 |
Helsinki |
1714 |
28 |
Lugano |
1921 |
22 |
Oslo |
1703 |
25 |
Johannesburg |
1910 |
18 |
Vienna |
1696 |
26 |
Toronto |
1909 |
14 |
Frankfurt |
1682 |
30 |
Warsaw |
1901 |
26 |
Berlin |
1666 |
28 |
Geneva |
895 |
23 |
Copenhagen |
1658 |
28 |
Bratislava |
1881 |
19 |
Paris |
1561 |
26 |
Source: Prices and Earnings (Zurich: UBS AG, 2003), 23.
relatively less labor and land because of expensive equipment and specialized personnel. In clothing production the most important input factor is that the economy is labor-intensive.
The varying factor inputs and proportions for different commodities, together with the uneven distribution of such factors of production in differ- ent regions of the world, are the basis of the Heckscher–Ohlin theory of factor endow- ment.5 This theory holds that the inequality of relative prices is a function of regional factor endowments and that comparative advantage is determined by the relative abundance of such endowments. According to Ohlin, there is a mutual interdependence among production factors, factor movements, income, prices, and trade. A change in one affects the rest. Prices of factors and subsequent product prices in each region depend on supply and demand, which in turn are affected by the desires
of consumers, income levels, quantity of various factors, and physical conditions of production.
Since countries have different factor endow- ments, a country would have a relative advantage in a commodity that embodies in some degree that country’s comparatively abundant factors. A country should thus export that commodity which is rela- tively plentiful (i.e., in comparison to other com- modities) within the relatively abundant factor (i.e., in comparison to other countries). This exported item may then be exchanged for goods that would use large quantities of the country’s scarce factors if domestically produced. Figure 2.3 lists the Netherland’s well-endowed factors, for example. Table 2.4 shows countries with capital scarcity.6
Therefore, a country that is relatively abundant in labor but relatively scarce in capital is likely to have a comparative advantage in the production of labor-intensive goods and to have deficiencies in the
Table 2.4 Capital scarcity. Capital endowments and output per capita are much lower in the Central and Eastern European countries than in Western Europe, implying large potential capital inflows into the region.
GDP per worker1 Relative marginal Potential inflows3
product of capital2
-
Bulgaria
22.9
19.1
753
Czech Republic
53.6
3.5
275
Estonia
31.1
10.3
543
Hungary
55.7
3.2
259
Latvia
20.9
22.9
825
Lithuania
28.5
12.3
596
Poland
38.6
6.7
425
Romania
26.9
13.8
634
Slovak Republic
42.2
5.6
381
Slovenia
72.8
1.9
147
Median
34.9
8.5
484
Minimum
20.9
1.9
147
Maximum
72.8
22.9
825
Notes
1 In percent of German GDP per worker (purchasing-power-parity basis).
2 Cobb-Douglas production function.
3 In percent of initial (Pre-flow) GDP.
Source: Leslie Lipschitz, Timothy Lane, and Alex Mourmouras, “The Tosovksy Dilemma,” Finance & Development, September 2002, 32.
Figure 2.3 WordPerfect and the Netherlands’ relatively well-endowed factors
Source: Courtesy of the Netherlands Investment Agency and Ogilvy Adams & Rinehart.
production of capital-intensive goods. This concept explains why China, a formidable competitor in textile products, has to depend on US and European firms for oil exploration within China itself.
Each nation possesses factors of production that may be grouped into these broad categories: human resources, physical resources, knowledge resources, capital resources, and infrastructure. Interestingly or surprisingly, a nation’s abundance of a particu- lar production factor may sometimes undermine