- •Marketing illustration botswana: the world’s fastest-growing economy
- •9.2 Percent. South Korea is the second fastest per- former, growing at 7.3 percent. China came in third at 6.7 percent.
- •Basis for international trade
- •Production possibility curve
- •Principle of absolute advantage
- •Units of computer
- •Advantage
- •Exchange ratios, trade, and gain
- •Units of computer
- •Factor endowment theory
- •Instead of enhance the country’s competitive advantage.7
- •The competitive advantage of nations
- •Limitations and suggested refinements
- •It’s the law 2.1 money laundering
- •Marketing strategy 2.1 how to move money
- •Marketing ethics 2.1 human trafficking: the worst kind of factor mobility
- •Economic cooperation
- •2.6, Some countries are members of multiple groups.
- •In a free trade area, the countries involved eliminate duties among themselves, while maintaining sepa- rately their own tariffs against outsiders. Free trade
- •Botswana Lesotho South Africa
- •Exhibit 2.1 regional groupings and their nations
- •Venezuela.
- •In 1993, the eu and the efta formed the world’s largest and most lucrative common market
- •Cultural dimension 2.1 the euro
- •Economic and marketing implications
- •2.7 Shows how the United Kingdom can serve as a strategic location for this purpose.
- •Initially, new trade policies generally tend to favor local business firms. For example, ibm encountered problems in Europe, where the eu
- •Questions
- •Discussion assignments and minicases
Economic cooperation
Given inherent constraints in any system, conditions for the best policy rarely exist. A policy maker must then turn to the second-best policy. This practice applies to international trade as well. Worldwide free trade is ideal, but cannot be attained. The theory of second best suggests that the optimum
policy is to have economic cooperation on a smaller scale.17 In an attempt to reduce trade barriers and improve trade, many countries within the same geo- graphic area often join together to establish various
forms of economic cooperation. Major regional groups are shown in Exhibit 2.1. As shown in Figure
2.6, Some countries are members of multiple groups.
COMESA
Djibouti
Egypt
Levels of economic integration
Eritrea
Ethiopia
Sudan
Burundi
Rwanda
RIFF
Angola
Congo, Dem. Rep.
Malawi Zambia Zimbabwe Mauritius
SADC
Trade theorists have identified five levels of
economic cooperation. They are: free trade area, customs union, common market, economic and monetary union, and political union.Table 2.6 shows a concise comparison of these cooperation levels.
Comoros
Madagascar
Kenya
Uganda
Seychelles
Tanzania EAC Namibia
Swaziland
Mozambique
Free trade area
In a free trade area, the countries involved eliminate duties among themselves, while maintaining sepa- rately their own tariffs against outsiders. Free trade
SACU
Botswana Lesotho South Africa
areas include the NAFTA (North American Free Trade Agreement), the EFTA (European Free Trade Association), and the now defunct LAFTA (Latin- American Free Trade Association). The purpose of a free trade area is to facilitate trade among member nations. The problem with this kind of arrangement
Figure 2.6 Regional trading arrangements in
Eastern and Southern Africa
Notes
COMESA: Common Market for Eastern and Southern Africa
EAC: East African Community
RIFF: Regional Integration Facilitation Forum SADC: Southern African Development Community SACU: Southern African Customs Union
Source: Robert Sharer, “An Agenda for Trade, Investment, and Regional Integration,” Finance & Development, December 2001, 16.
is the lack of coordination of tariffs against the non- members, enabling nonmembers to direct their exported products to enter the free trade area at the point of lowest external tariffs.
The first free trade agreement signed by the USA was with Israel in 1985, and the US–Israel Free Trade Area Agreement eliminates all customs duties and most nontariff barriers between the two coun- tries. More recently, the USA has entered into free
Table 2.6 Levels of regional cooperation
Characteristics of |
Free trade |
Customs |
Common |
Economic |
Political |
cooperation |
area |
union |
market |
and |
union |
|
|
|
|
monetary |
|
|
|
|
|
union |
|
Elimination of internal duties |
Yes |
Yes |
Yes |
Yes |
Probably |
Establishment of common barriers |
No |
Yes |
Yes |
Yes |
Probably |
Removal of restrictions on factors of production |
No |
No |
Yes |
Yes |
Probably |
Harmonization of national economic policies |
No |
No |
No |
Yes |
Probably |
Harmonization of national political policies |
No |
No |
No |
No |
Yes |