- •Marketing illustration botswana: the world’s fastest-growing economy
- •9.2 Percent. South Korea is the second fastest per- former, growing at 7.3 percent. China came in third at 6.7 percent.
- •Basis for international trade
- •Production possibility curve
- •Principle of absolute advantage
- •Units of computer
- •Advantage
- •Exchange ratios, trade, and gain
- •Units of computer
- •Factor endowment theory
- •Instead of enhance the country’s competitive advantage.7
- •The competitive advantage of nations
- •Limitations and suggested refinements
- •It’s the law 2.1 money laundering
- •Marketing strategy 2.1 how to move money
- •Marketing ethics 2.1 human trafficking: the worst kind of factor mobility
- •Economic cooperation
- •2.6, Some countries are members of multiple groups.
- •In a free trade area, the countries involved eliminate duties among themselves, while maintaining sepa- rately their own tariffs against outsiders. Free trade
- •Botswana Lesotho South Africa
- •Exhibit 2.1 regional groupings and their nations
- •Venezuela.
- •In 1993, the eu and the efta formed the world’s largest and most lucrative common market
- •Cultural dimension 2.1 the euro
- •Economic and marketing implications
- •2.7 Shows how the United Kingdom can serve as a strategic location for this purpose.
- •Initially, new trade policies generally tend to favor local business firms. For example, ibm encountered problems in Europe, where the eu
- •Questions
- •Discussion assignments and minicases
Production possibility curve
Without trade, a nation would have to produce all commodities by itself in order to satisfy all its needs. Figure 2.1 shows a hypothetical example of a country with a decision concerning the produc- tion of two products: computers and automobiles. This graph shows the number of units of computer or automobile the country is able to produce. The production possibility curve shows the maximum number of units manufactured when computers and
A
automobiles are produced in various combinations, since one product may be substituted for the other within the limit of available resources. The country may elect to specialize or put all its resources into making either computers (point A) or automobiles (point B). At point C, product specialization has not been chosen, and thus a specific number of each of the two products will be produced.
Because each country has a unique set of resources, each country possesses its own unique production possibility curve. This curve, when ana- lyzed, provides an explanation of the logic behind international trade. Regardless of whether the opportunity cost is constant or variable, a country must determine the proper mix of any two prod- ucts and must decide whether it wants to specialize in one of the two. Specialization will likely occur if specialization allows the country to improve its prosperity by trading with another nation. The principles of absolute advantage and relative advan- tage explain how the production possibility curve enables a country to determine what to export and what to import.
Principle of absolute advantage
Adam Smith may have been the first scholar to investigate formally the rationale behind foreign trade. In his book Wealth of Nations, Smith used the principle of absolute advantage as the justification for international trade.1 According to this principle, a country should export a commodity that can be produced at a lower cost than can other nations. Conversely, it should import a commodity that can only be produced at a higher cost than can other nations.
Consider, for example, a situation in which two nations are each producing two products. Table 2.1
Units of computer
0
C
Units of automobile B
provides hypothetical production figures for the USA and Japan based on two products: the com- puter and the automobile. Case 1 shows that, given certain resources and labor, the USA can produce twenty computers or ten automobiles or some
Figure
2.1
Production
possibility
curve:
constant opportunity cost
combination of both. In contrast, Japan is able to produce only half as many computers (i.e., Japan
Table 2.1 Possible physical output
Product USA Japan
for practicality, each person should concentrate on and specialize in the craft which that person has mastered. Similarly, it would not be practical for
Case 1 |
Computer |
20 |
10 |
consumers to attempt to produce all the things |
|
Automobile |
10 |
20 |
they desire to consume. One should practice what |
Case 2 |
Computer |
20 |
10 |
one does well and leave the manufacture of other |
|
Automobile |
30 |
20 |
commodities to people who produce them well. |
Case 3 |
Computer |
20 |
10 |
|
|
Automobile |
40 |
20 |
Principle of comparative/relative |
produces ten for every twenty computers the USA produces). This disparity may be the result of better skills by American workers in making this product. Therefore, the USA has an absolute advantage in computers. But the situation is reversed for auto- mobiles: the USA makes only ten cars for every twenty units manufactured in Japan. In this instance, Japan has an absolute advantage.
Based on Table 2.1, it should be apparent why trade should take place between the two countries. The USA has an absolute advantage for computers but an absolute disadvantage for automobiles. For Japan, the absolute advantage exists for automobiles and an absolute disadvantage for computers. If each country specializes in the product for which it has an absolute advantage, each can use its resources more effectively while improving consumer welfare at the same time. Since the USA would use fewer resources in making computers, it should produce this product for its own consumption as well as for export to Japan. Based on this same rationale, the USA should import automobiles from Japan rather than manufacture them itself. For Japan, of course, automobiles would be exported and computers imported.
An analogy may help demonstrate the value of the principle of absolute advantage. A doctor is absolutely better than a mechanic in performing surgery, whereas the mechanic is absolutely supe- rior in repairing cars. It would be impractical for the doctor to practice medicine as well as repair the car when repairs are needed. Just as impractical would be the reverse situation, namely for the mechanic to attempt the practice of surgery. Thus,
