Раздел 3.

Reading and comprehension.

3.1. (6 x 1 points) The organization is in trouble. Match the problems with the correct departments. Write your answers in the boxes.

1. Cash flow is much worse than I thought

2. One of the robots on the assembly line has stopped working

3. The unions have just asked for another10%

4. There’s something wrong with the network: all the screens have gone blank

5. There's a national newspaper on the phone. They want to talk about water pollution near the factory

6. There's a national newspaper on the phone. They want to talk about water pollution near the factory

7. We have ten lorries waiting outside the main warehouse and there's nothing to put in them

Distribution
Finance
Information Technology
Personnel
Production
Public Relations

3.2. (8 x 1 points) Complete the text with the words from the list. Write your answers in the boxes.

Most (1) … also differentiate their products bу (2) … them. Some manufacturers, such as Yamaha, Microsoft, and Colgate, use their name (the "family name") for all their products. Others market various products under individual (3) … names, although many (4) … are unaware оf the name оf the manufacturing (5) … . For instance, Unilever and Proctor & Gamble, the major producers оf soap powders, famously have а (6) … strategy which allows them to compete in various market segments, and to fill (7) … in shops, thus leaving less (8) … for competitors.

brand branding company customers

multi-brand producers room shelf space

1	2	3	4	5	6	7	8

3.3. (10 points) Translate the following text into Russian.

Labour Mobility

Theoretically, labour is the most mobile of the factors of production both occupationally and geographically. Economic history provides strong evidence of great movements of labour from one industry to another and from one region to another. During the 19-th century millions of people left Europe to settle in North America. The last quarter of the 18-th century saw the beginning of the great migration of the British people from the country to the town, a movement which is still taking place. More recent times have seen a large-scale movement of labour from the Mediterranean lands to the industrial nations in north-west Europe. Most of these movements took place over long periods of time, and in most cases there were several political, economic, and social pressures stimulating the movements. In fact, there is plenty of evidence that labour is not very mobile geographically. Regions no more than 100 miles apart often record very different unemployment rates. In the 1930s some areas of the UK experienced unemployment rates as high as 60% while others had such rates well below 10 %. If labour had been geographically mobile such differences would surely have been greatly reduced.

Occupationally, too, labour is relatively immobile. The evidence here lies in the large contrast in salaries and wages between different professions.