ЗМІСТ

Передмова / Introduction 4

1. Part 1. Business correspondence 5

2. Part 2. Telephoning. 20

3. Part 3. Effective presentation 28

Передмова / Introduction

Методичні рекомендації з ділової англійської мови для студентів напряму підготовки «магістр», які вивчають курс ділової англійської мови з початкового рівня.

Студентам для опрацювання запропоновані наступні теми:

1. Business correspondence

2. Telephoning.

3. Effective presentation

Кожна тема містить вступну теоретичну частину , вокабуляр, вправи для засвоєння матеріалу та завдання для самостійної роботи студентів .

В процесі роботи над темою студентам рекомендується:

1. ознайомитися з теоретичним матеріалом

2. засвоїти активно вживану лексику до поданої теми;

3. виконати письмово вправи

4. самостійно підготувати власні документи, діалоги з заданих тем, усні доповіді з обраних тем ( за спеціальністю) у формі презентації

Part 1. Business documentation. Business communication

Vocabulary

1. advertising-реклама

2. business communication- ділове спілкування

3. consumer behaviour- поведінка спроживача

4. customer relation – відносини зі споживачем

5. CV (curriculum vitae)- резюме

6. memorandum – службова записка

7. report- доповідь

8. to encompass- охоплювати

9. to promote( а product) – просувати (продукт)

10. word of mouth – усна реклама

Business Communication (BC) is communication used to promote a product, service, or organization.

It encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Corporate communication, Reputation management, Interpersonal communication and Online communication. It is closely related to the fields of professional communication and technical communication.

In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television and Word of mouth.

There are several methods of business communication, including:

-Web-based communication - for better and improved communication, anytime anywhere ...

-video conferencing which allow people in different locations to hold interactive meetings;

-Reports - important in documenting the activities of any department;

-Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;

-telephoned meetings, which allow for long distance speech;

-forum boards, which allow people to instantly post information at a centralized location;

-face-to-face meetings,

-business correspondence which includes different kinds of business letters, faxes, e-mails, memorandums (memos), curriculum vitae (CV).

Exercise 1. Answer the following questions.

1. What is business communication?

2. What does it encompass?

3. What is BC closely connected to?

4. What channels of communication does it include?

5. What methods of BC do you know?

Business documentation.

Business documentation includes different kinds of business letters, faxes, e-mails, memorandums (memos), curriculum vitae (CV).

Business letters include all kinds of commercial letters, Letters of Credit (L/C), invoices, Bills of Lading (B/L), Bills of Exchange or drafts, letters of insurance, orders, letters of shipment, letters of delivery, offers, letters of complaint, replies to those of mentioned above, etc.

A business letter should be as short as possible, intelligible, polite, and its language must be simple.

Rules and traditions of correspondence vary in time but some basic principles of a commercial letter remain unchanged.

A private business letter is written by hand, each paragraph begins with an indented line. But if a letter is sent by an organization it is typed on the form of this organization. In this case it is not necessary to use indented lines.

A letter can be typed on the organization’s form. Any form has its letter-head printed typographically. The letter-head bears the name of organization or firm, sending this letter, its address, address for telegrammes, telephone, fax. If you do not use the form, write your address (as a sender) on the upper right side of the letter. Do not indicate your name here, it will follow your signature. Ukrainian names of foreign trade organizations are not translated into foreign languages. They are written with Latin letters using English transcription. Your telephone number may be written below.

Exercise 1. Answer the following questions.

1. What does business documentation include?

2. What kinds of business letters are there?

3. What rules for business letters writing do you know?