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Table 2

(Continued)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

No.

Reference

N

No. of Items

Reliability

Fit Indices (if CFA

Other dimensions measured

IR

 

 

 

(Likert points)

 

Performed)

 

 

 

 

 

 

 

 

 

 

16

Karahanna et al. [102]

4,838

3(10)

Composite

CFA not done

Information Quality, System Quality,

0

 

 

 

 

reliability: >0.91

 

Perceived Usefulness, Perceived Value,

 

 

 

 

 

 

 

Trust, E-Satisfaction

 

17

Muthaly and Ha [136]

402

2(7)

Cronbach’s α:

Acceptable model fit

Customized information, Web interactivity,

0

 

 

 

 

0.7–0.9

 

Positive Emotional Bond, Positive attitude,

 

18

Chen et al. [36]

230

NR(10)

NR

CFA not done

Online Shop Image, Online Shopping

0

 

 

 

 

 

 

Expectations, Purchasing experience,

 

 

 

 

 

 

 

Perceived Value, Customer Satisfaction

 

19

Chiagouris and Ray [38]

251

2(7)

Cronbach’s: 0.757

Acceptable model fit:

 

 

 

 

 

χ 2 = 691.562, df = 188,

 

 

 

 

 

NFI = 0.93,

 

 

 

 

 

NNFI = 0.94,

 

 

 

 

 

CFI = 0.95, IFI = 0.95,

 

 

 

 

 

RMSEA = 0.08

20

Gounaris et al. [73]

240

4(5): Word of

Cronbach’s α: 0.80

Acceptable model fit:

 

 

 

mouth

(WOM), 0.78 (Site

GFI = 0.94, CFI = 0.96,

 

 

 

(WOM)

revisit), 0.79

RMSEA = 0.07

 

 

 

3(5): Site

(Purchase

 

 

 

 

revisit

intentions)

 

 

 

 

3(5):

 

 

 

 

 

Purchase

 

 

 

 

 

intentions

 

 

21

Liu and Hung [121]

204

3(5)

Composite

CFA not done

 

 

 

 

reliability: 0.84

 

22

Xue [220]

212

3(5)

Cronbach’s α: 0.657

CFA not done

Advertising Likeability, Reputation,

0

Perceived Site Security, Hedonic Value,

 

Utilitarian Value

 

E-Service Quality (User friendliness,

2

Information, Adaptation, Aesthetics),

 

E-Satisfaction (Process, Encounter)

 

Ability, Integrity, Benevolence,

1

Environmental perception

 

Personal Factors (Skills), Network Factors

0

(Interactive Speed, Usefulness,

 

Entertainment), Task Factors (Importance,

Challenging, Time-Bound, Heart Flow

framework centred-purchase a literature: loyalty-e the of review Critical

341

342

Table 2

(Continued)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

No.

Reference

N

No. of Items

Reliability

Fit Indices (if CFA

Other dimensions measured

IR

 

 

 

(Likert points)

 

Performed)

 

 

 

 

 

 

 

 

 

 

23

Kim et al. [105]

340

4(5)

Composite

Acceptable model fit:

Navigation Functionality, Perceived

7

 

 

 

 

reliability: 0.860

χ 2 = 244.98, df = 137,

Security, Transaction Cost, Trust,

 

 

 

 

 

 

p < 0.0001,

Satisfaction

 

 

 

 

 

 

GFI = 0.929,

 

 

 

 

 

 

 

AGFI = 0.902,

 

 

 

 

 

 

 

CFI = 0.959,

 

 

 

 

 

 

 

RMSR = 0.023

 

 

 

 

 

 

 

 

 

 

Notes: NR, Not Reported; IR, Impact Ratio; CFA, Confirmatory Factor Analysis; df, Degrees of Freedom; GFI, Goodness of Fit Index; AGFI, Adjusted Goodness of Fit Index; NFI, Normed Fit Index; NNFI, Non-Normed Fit Index; CFI, Comparative Fit Index; IFI, Incremental Fit Index; RMR, Root Mean Residual; RMSR, Root Mean Square Residual; RMSEA, Root Mean Square Error of Approximation

Fragkos .C.K Valvi, .C.A

Table 3 Thirty nine e-loyalty instruments adapted from previous loyalty or e-loyalty instruments

No.

References

N

Adapted Loyalty

No. of items

Reliability

Fit indices

Other dimensions measured

IR

 

 

 

Instrument

(Likert points)

 

(if CFA performed)

(items)

 

 

 

 

 

 

 

 

 

 

1

Gefen and

202

Davis et al. [49, 50]

3(7)

Cronbach’s α: 0.79

CFA not done

Perceived Ease of Use,

56.7

 

Straub [69]

 

 

 

 

 

Perceived Usefulness,

 

 

 

 

 

 

 

 

Intended Inquiry

 

2

Lee et al. [111]

289

Anderson [5]

2(NR)

Cronbach’s α: 0.729

CFA not done

Comprehensive information,

10.9

 

 

 

 

 

 

 

Shared Value, Communication,

 

 

 

 

 

 

 

 

Uncertainty, Number of

 

 

 

 

 

 

 

 

competitors, Specificity, Trust,

 

 

 

 

 

 

 

 

Transaction Cost

 

3

Limayem et al.

705

Parker et al. [155];

3(5)

NR

CFA not done

Subjective Norms, Attitude,

17.6

 

[117]

 

Taylor and Todd

 

 

 

Perceived Consequences,

 

 

 

 

[196]

 

 

 

Behavioral Control, Personal

 

 

 

 

 

 

 

 

Innovativeness, Internet

 

 

 

 

 

 

 

 

Shopping

 

4

Bhattacherjee

172

Mathieson [127]

3(7)

Cronbach’s α: 0.887

CFA was done

Confirmation (Sales, Service,

30

 

[19]

 

 

 

 

 

Marketing), Satisfaction,

 

 

 

 

 

 

 

 

Perceived usefulness, Loyalty

 

 

 

 

 

 

 

 

incentives

 

5

Gefen and

176

Zeithaml et al. [233]

3(5)

Cronbach’s α: >0.80

CFA not done. EFA

Service Quality (Tangibles,

2.7

 

Devine [68]

 

 

 

 

was executed. Good

Empathy, Reliability,

 

 

 

 

 

 

 

factorial validity

Responsiveness, Assurance),

 

 

 

 

 

 

 

 

Perceived risk with vendor,

 

 

 

 

 

 

 

 

Perceived switching costs,

 

 

 

 

 

 

 

 

Perceived relative price of

 

books, Lack of annoying banners, Beneficial search engines, Site security, Quick response time, Customer recognition

framework centred-purchase a literature: loyalty-e the of review Critical

343

Table 3 (Continued)

No.

References

N

Adapted Loyalty

No. of items

Reliability

Fit indices

Other dimensions measured

IR

 

 

 

Instrument

(Likert points)

 

(if CFA performed)

(items)

 

 

 

 

 

 

 

 

 

 

6

Gefen [67]

160

Zeithaml et al. [233]

4(7)

Composite reliability:

CFA done.

Service Quality (Tangibles,

33.4

 

 

 

 

 

0.922

Acceptable model fit

Empathy, Reliability,

 

 

 

 

 

 

 

 

Responsiveness, Assurance),

 

 

 

 

 

 

 

 

Customer Trust, Perceived risk

 

 

 

 

 

 

 

 

with vendor, Cost to switch

 

 

 

 

 

 

 

 

vendor

 

7

Srinivasan

1211

Zeithaml et al. [233];

7(7)

Cronbach’s α: 0.920

CFA done

Customization, Contact

59.8

 

et al. [189]

 

Gremler [74]

 

 

 

interactivity, Care, community,

 

 

Note: This

 

 

 

 

 

Convenience, Cultivation,

 

 

study is similar

 

 

 

 

 

Choice, Character, Search,

 

 

with Anderson

 

 

 

 

 

Word-of-mouth, Willingness to

 

 

and Srinivasan

 

 

 

 

 

pay more

 

 

[7], but the

 

 

 

 

 

 

 

 

potential

 

 

 

 

 

 

 

 

dimensions

 

 

 

 

 

 

 

 

that affect

 

 

 

 

 

 

 

 

e-loyalty differ

 

 

 

 

 

 

 

8

Luarn and Lin

180

Chaudhuri and

2(7)

Cronbach’s α: 0.89

CFA not done

Trust, Customer Satisfaction,

10.3

 

[122]

 

Holbrook [33]

 

 

 

Perceived Value, Commitment

 

9

Taylor and

244

Oliver [143, 145];

4(9)

Reliability

Acceptable model fit:

Trust, Affect, Resistance to

3.5

 

Hunter [198]

 

Pritchard et al. [160]

 

coefficient: 0.834

χ 2 = 182.83,

Change, Value Brand Attitude,

 

 

 

 

 

 

 

df = 105,

Satisfaction

 

 

 

 

 

 

 

GFI = 0.92,

 

 

CFI = 0.99,

NFI = 0.99,

LFI = 0.99,

RMSEA = 0.055,

SRMR = 0.025

344

Fragkos .C.K Valvi, .C.A

Table 3 (Continued)

No.

References

N

Adapted Loyalty

No. of items

Reliability

Fit indices

Other dimensions measured

IR

 

 

 

Instrument

(Likert points)

 

(if CFA performed)

(items)

 

 

 

 

 

 

 

 

 

 

10

Bauer and

492

Cronin and Taylor

3(7)

Cronbach’s α: 0.81

Acceptable model fit:

Service Quality (content,

1.6

 

Hammer-

 

[44, 45]

 

 

χ 2/df = 3.5,

communication, commerce,

 

 

schmidt

 

 

 

 

GFI = 0.97,

challenge, configuration,

 

 

[16]

 

 

 

 

AGFI = 0.96,

customer care), Switching

 

 

 

 

 

 

 

RMSEA = 0.07,

Barriers, Customer

 

 

 

 

 

 

 

RMR = 0.07

Satisfaction

 

11

Chiou [40]

209

Muncy [135]; Selin

3(5)

Cronbach’s α: 0.890

Acceptable model fit:

Future Internet Service

14

 

 

 

et al. [179]

 

 

χ 2 = 389.6,

Provider expectancy,

 

 

 

 

 

 

 

df = 194,

Attributive Service

 

 

 

 

 

 

 

p < 0.0001,

Satisfaction, Perceived Trust,

 

 

 

 

 

 

 

CFI = 0.93,

Perceived Value, Overall

 

 

 

 

 

 

 

NNFI = 0.92,

Satisfaction

 

 

 

 

 

 

 

RMSEA = 0.07

 

 

12

Gummerus et

421

Zeithaml et al. [233]

6(7)

NR

Acceptable model fit:

Service Quality (User

10.9

 

al. [75]

 

 

 

 

Endogenous

Interface, Responsiveness,

 

 

 

 

 

 

 

variables:

Need fulfilment, Security),

 

 

 

 

 

 

 

χ 2 = 15.96, df = 6,

Trust, Satisfaction

 

 

 

 

 

 

 

GFI = 0.99,

 

 

 

 

 

 

 

 

AGFI = 0.96,

 

 

 

 

 

 

 

 

RMSEA = 0.063

 

 

Exogenous variables:

χ 2 = 32.32, df = 25, GFI = 0.98,

AGFI = 0.97, RMSEA = 0.026

framework centred-purchase a literature: loyalty-e the of review Critical

345

Table 3 (Continued)

No.

References

N

Adapted Loyalty

No. of items

Reliability

Fit indices

Other dimensions measured

IR

 

 

 

Instrument

(Likert points)

 

(if CFA performed)

(items)

 

 

 

 

 

 

 

 

 

 

13

Ha [76]

243

Anderson and Weitz

3(5)

Cronbach’s α: 0.88

CFA was done

Perceived benefits,

1.14

 

 

 

[6]

 

 

 

Relationship length, Perceived

 

 

 

 

 

 

 

 

risk, Complaint, Customized

 

 

 

 

 

 

 

 

information, Web interactivity,

 

 

 

 

 

 

 

 

High involvement, Brand trust

 

14

Harris and

498

Oliver [143, 145]

16 (7)

Cronbach’s α:

Each indicator loaded

Service Quality, Satisfaction,

38

 

Goode [79]

 

 

 

0.69–0.88 (4 scales

significantly on its

Perceived Value, trust

 

 

 

 

 

 

of loyalty)

designated factor

 

 

 

 

 

 

 

 

(p < 0.01). Overall,

 

 

 

 

 

 

 

 

CFA produced χ 2/df

 

 

 

 

 

 

 

 

well below the

 

 

 

 

 

 

 

 

criterion of Marsh

 

 

 

 

 

 

 

 

and Hocevar with

 

 

 

 

 

 

 

 

AGFI significantly

 

 

 

 

 

 

 

 

better than a one

 

 

 

 

 

 

 

 

factor model

 

 

15

Hsieh et al.

332

Morgan and Hunt

4(7)

NR

Acceptable model fit:

Financial – Social – Structural

10.3

 

[87]

 

[134]; Garbarino and

 

 

χ 2 = 516, df = 186,

Bonds

 

 

 

 

Johnson [66]

 

 

p < 0.05,

 

 

 

 

 

 

 

 

GFI = 0.90,

 

 

 

 

 

 

 

 

CFI = 0.93,

 

 

 

 

 

 

 

 

SRMR = 0.04

 

 

346

Fragkos .C.K Valvi, .C.A

Table 3 (Continued)

No.

References

N

Adapted Loyalty

No. of items

Reliability

Fit indices

Other dimensions measured

IR

 

 

 

Instrument

(Likert points)

 

(if CFA performed)

(items)

 

 

 

 

 

 

 

 

 

 

16

Parasuraman et

549 Internet

Zeithaml et al. [233]

5(5)

Cronbach’s α: 0.93

Acceptable model fit

E-S-QUAL (efficiency,

80.2

 

al. [152]

users; 653

 

 

(Amazon), 0.96

for E-S-QUAL:

fulfillment, system availability,

 

 

 

Amazon.com

 

 

(Walmart)

Amazon.com:

privacy), E-RecS-QUAL

 

 

 

costumers;

 

 

 

χ 2 = 1278.21,

(Responsiveness,

 

 

 

205

 

 

 

df = 203,

Compensation, Contact),

 

 

 

Walmart.com

 

 

 

CFI = 0.98,

Perceived Value

 

 

 

customers

 

 

 

NFI = 0.98,

 

 

 

 

 

 

 

 

RFI = 0.97,

 

 

 

 

 

 

 

 

TLI = 0.98,

 

 

 

 

 

 

 

 

RMSEA = 0.09

 

 

 

 

 

 

 

 

Walmart.com:

 

 

 

 

 

 

 

 

χ 2 = 739.86,

 

 

 

 

 

 

 

 

df = 203,

 

 

 

 

 

 

 

 

CFI = 0.97,

 

 

 

 

 

 

 

 

NFI = 0.96,

 

 

 

 

 

 

 

 

RFI = 0.95,

 

 

 

 

 

 

 

 

TLI = 0.96,

 

 

 

 

 

 

 

 

RMSEA = 0.11

 

 

17

Rodgers et al.

836

DeLone and McLean

4(5)

Cronbach’s α: 0.84

Acceptable model fit:

Informativeness,

9.8

 

[172]

 

[52]; Pitt et al. [156]

 

 

χ 2 = 1246, df = 365,

Entertainment, Interactivity,

 

 

 

 

 

 

 

GFI = 0.90,

Access, Tangibility, Reliability,

 

 

 

 

 

 

 

AGFI = 0.88,

Responsiveness, Assurance,

 

 

 

 

 

 

 

NFI = 0.91,

Empathy, Information Quality,

 

 

 

 

 

 

 

RMR = 0.04

System Quality, Service

 

 

 

 

 

 

 

 

Quality, On-Line Satisfaction

 

 

 

 

 

 

 

 

 

 

framework centred-purchase a literature: loyalty-e the of review Critical

347

Table 3 (Continued)

No.

References

N

Adapted Loyalty

No. of items

Reliability

Fit indices

Other dimensions measured

IR

 

 

 

Instrument

(Likert points)

 

(if CFA performed)

(items)

 

 

 

 

 

 

 

 

 

 

18

Zhang and

418

Bagozzi et al. [10]

3(7)

Cronbach’s α: 0.870

CFA not done

Individual PC Skill

8.5

 

Prybutok [236]

 

 

 

 

 

Differences, e-Service

 

 

 

 

 

 

 

 

Convenience, Web Site Service

 

 

 

 

 

 

 

 

Quality, E-Satisfaction,

 

 

 

 

 

 

 

 

Perceived Risk

 

19 Balabanis et al. 192

Reynolds and Beatty 4(7)

[11]

[168]

20

Flavián et al.

351

Rowley and Dawes

3(7)

 

[61]

 

[175]; Yoon and Kim

 

 

 

 

[230]; Flavián et al.

 

 

 

 

[62]

 

21

Floh and

2075

Homburg and

2(6)

 

Treiblmaier

 

Giering [84]

 

 

[63]

 

 

 

Cronbach’s α: 0.810

CFA showed that one

Convenience, Economic,

12.8

 

item (I don’t plan to

Emotional, Speed, Familiarity,

 

 

shop at that e-store in

Unawareness, Parity

 

 

the future) did not

 

 

 

have a good fit. After

 

 

 

the omission of that

 

 

 

item, the fit of the

 

 

 

model was acceptable

 

 

Cronbach’s α: 0.767

Goodness-of-fit test

Perceived usability, Trust,

47

(Loyalty to website),

found that all the

Satisfaction

 

0.819 (Loyalty to

confirmatory models

 

 

competitor website)

were acceptable

 

 

Reliability

CFA was done

Web site Quality, Service

9.8

coefficient: 0.700

 

Quality, Overall Satisfaction,

 

 

 

Trust

 

348

Fragkos .C.K Valvi, .C.A

Table 3 (Continued)

No.

References

N

Adapted Loyalty

No. of items

Reliability

Fit indices

Other dimensions measured

IR

 

 

 

Instrument

(Likert points)

 

(if CFA performed)

(items)

 

 

 

 

 

 

 

 

 

 

22

Koo [106]

353

Bloemer [21];

4(7): Re-patronize

Cronbach’s α: 0.955

Acceptable model fit:

End States of Existence,

4

 

 

 

Macintosh and

intention

(re-patronize

χ 2 = 21.91, df = 4,

Personal Values (Matured

 

 

 

 

Lockshin [126]

2(7): Store

intention), 0.842

p < 0.001,

Society, Safe World,

 

 

 

 

 

commitment

(store commitment)

GFI = 0.98,

Happiness, Esteem Life),

 

 

 

 

 

consisted

 

AGFI = 0.91,

Online Store Associations

 

 

 

 

 

 

 

NFI = 0.99,

(Web Site Design, Visual

 

 

 

 

 

 

 

NNFI = 0.97,

Appeal, Hyperlinks, Product

 

 

 

 

 

 

 

CFI = 0.99,

Assortment, Information,

 

 

 

 

 

 

 

RMR = 0.025,

Security Feature, After-sale

 

 

 

 

 

 

 

SRMR = 0.012

Services), Behavior

 

23

Overby and

817

Unger and Kernan

5(7)

Reliability

Acceptable model fit:

Utilitarian Value, Hedonic

10.2

 

Lee [149]

 

[205]

 

coefficient: 0.90

χ 2 = 634.313,

Value, Preference

 

 

 

 

 

 

 

df = 100,

 

 

 

 

 

 

 

 

p < 0.0001,

 

 

 

 

 

 

 

 

GFI = 0.909,

 

 

 

 

 

 

 

 

CFI = 0.934

 

 

24

Tsai et al.

526

Burnham et al. [23];

3(7)

Composite reliability:

CFA was done

Expected Value Sharing,

7.6

 

[202]

 

Bansal et al. [1214]

 

0.95

 

Perceived Switching Costs,

 

 

Note: Similar

 

 

 

 

 

Community Building,

 

 

with the paper

 

 

 

 

 

Perceived Service Quality,

 

 

written by Tsai

 

 

 

 

 

Perceived Trust, Switching

 

 

and Huang

 

 

 

 

 

Barriers, Overall Satisfaction,

 

 

[201]

 

 

 

 

 

Relational Orientation

 

 

 

 

 

 

 

 

 

 

framework centred-purchase a literature: loyalty-e the of review Critical

349

Table 3 (Continued)

No.

References

N

Adapted Loyalty

No. of items

Reliability

Fit indices

Other dimensions measured

IR

 

 

 

Instrument

(Likert points)

 

(if CFA performed)

(items)

 

 

 

 

 

 

 

 

 

 

25

Zhang et al.

704

Igbaria et al. [91]

4(7)

Cronbach’s α: 0.87

CFA not done. EFA

Site Characteristics, Perceived

2

 

[235]

 

 

 

 

was executed

Security, User Computer Skills

 

 

 

 

 

 

 

 

and Internet Experiences,

 

 

 

 

 

 

 

 

Perceived Convenience, User

 

 

 

 

 

 

 

 

Satisfaction

 

26 Lin [119] 434 Gefen and Straub 4(5) [67, 69]; Self-defined instrument

27 Wood and van 108

Reichheld [162]

3(11)

Heerden [219]

 

 

28 Yun and Good 203

Sirgy et al. [186]

3(7)

[231]

 

 

Cronbach’s α: 0.78

Acceptable model fit:

Content, Context,

4.75

(Stickiness), 0.79

χ 2/df = 2.263,

Infrastructure, Positive

 

(Intention to transact)

GFI = 0.91,

attitude, Trust

 

 

AGFI = 0.89,

 

 

 

CFI = 0.94,

 

 

 

NFI = 0.93,

 

 

 

RMSEA = 0.047

 

 

Cronbach’s α: NR

CFA not done

Online e-Service Quality (User

0.25

(e-Loyalty), 0.926

 

interface, Security,

 

(e-Service Quality),

 

Responsiveness,

 

0.937

 

Customization, Value-added

 

(e-Satisfaction),

 

services), e-Satisfaction,

 

0.936 (e-Value)

 

e-Value

 

NR. Overall

Acceptable model fit:

E-merchandise, E-service,

4.25

Cronbach’s α:

χ 2 = 196.53,

E-shopping atmosphere, E-tail

 

0.73–0.92

df = 126,

store image, E-patronage

 

 

CFI = 0.97,

intentions

 

 

NFI = 0.92,

 

 

 

GFI = 0.90,

 

 

 

RMSEA = 0.05

 

 

350

Fragkos .C.K Valvi, .C.A

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