e-loyalty
.pdfTable 2 |
(Continued) |
|
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|
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|
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|
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|
|
|
|
|
|
No. |
Reference |
N |
No. of Items |
Reliability |
Fit Indices (if CFA |
Other dimensions measured |
IR |
|
|
|
(Likert points) |
|
Performed) |
|
|
|
|
|
|
|
|
|
|
16 |
Karahanna et al. [102] |
4,838 |
3(10) |
Composite |
CFA not done |
Information Quality, System Quality, |
0 |
|
|
|
|
reliability: >0.91 |
|
Perceived Usefulness, Perceived Value, |
|
|
|
|
|
|
|
Trust, E-Satisfaction |
|
17 |
Muthaly and Ha [136] |
402 |
2(7) |
Cronbach’s α: |
Acceptable model fit |
Customized information, Web interactivity, |
0 |
|
|
|
|
0.7–0.9 |
|
Positive Emotional Bond, Positive attitude, |
|
18 |
Chen et al. [36] |
230 |
NR(10) |
NR |
CFA not done |
Online Shop Image, Online Shopping |
0 |
|
|
|
|
|
|
Expectations, Purchasing experience, |
|
|
|
|
|
|
|
Perceived Value, Customer Satisfaction |
|
19 |
Chiagouris and Ray [38] |
251 |
2(7) |
Cronbach’s: 0.757 |
Acceptable model fit: |
|
|
|
|
|
χ 2 = 691.562, df = 188, |
|
|
|
|
|
NFI = 0.93, |
|
|
|
|
|
NNFI = 0.94, |
|
|
|
|
|
CFI = 0.95, IFI = 0.95, |
|
|
|
|
|
RMSEA = 0.08 |
20 |
Gounaris et al. [73] |
240 |
4(5): Word of |
Cronbach’s α: 0.80 |
Acceptable model fit: |
|
|
|
mouth |
(WOM), 0.78 (Site |
GFI = 0.94, CFI = 0.96, |
|
|
|
(WOM) |
revisit), 0.79 |
RMSEA = 0.07 |
|
|
|
3(5): Site |
(Purchase |
|
|
|
|
revisit |
intentions) |
|
|
|
|
3(5): |
|
|
|
|
|
Purchase |
|
|
|
|
|
intentions |
|
|
21 |
Liu and Hung [121] |
204 |
3(5) |
Composite |
CFA not done |
|
|
|
|
reliability: 0.84 |
|
22 |
Xue [220] |
212 |
3(5) |
Cronbach’s α: 0.657 |
CFA not done |
Advertising Likeability, Reputation, |
0 |
Perceived Site Security, Hedonic Value, |
|
Utilitarian Value |
|
E-Service Quality (User friendliness, |
2 |
Information, Adaptation, Aesthetics), |
|
E-Satisfaction (Process, Encounter) |
|
Ability, Integrity, Benevolence, |
1 |
Environmental perception |
|
Personal Factors (Skills), Network Factors |
0 |
(Interactive Speed, Usefulness, |
|
Entertainment), Task Factors (Importance,
Challenging, Time-Bound, Heart Flow
framework centred-purchase a literature: loyalty-e the of review Critical
341
342
Table 2 |
(Continued) |
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|
No. |
Reference |
N |
No. of Items |
Reliability |
Fit Indices (if CFA |
Other dimensions measured |
IR |
|
|
|
(Likert points) |
|
Performed) |
|
|
|
|
|
|
|
|
|
|
23 |
Kim et al. [105] |
340 |
4(5) |
Composite |
Acceptable model fit: |
Navigation Functionality, Perceived |
7 |
|
|
|
|
reliability: 0.860 |
χ 2 = 244.98, df = 137, |
Security, Transaction Cost, Trust, |
|
|
|
|
|
|
p < 0.0001, |
Satisfaction |
|
|
|
|
|
|
GFI = 0.929, |
|
|
|
|
|
|
|
AGFI = 0.902, |
|
|
|
|
|
|
|
CFI = 0.959, |
|
|
|
|
|
|
|
RMSR = 0.023 |
|
|
|
|
|
|
|
|
|
|
Notes: NR, Not Reported; IR, Impact Ratio; CFA, Confirmatory Factor Analysis; df, Degrees of Freedom; GFI, Goodness of Fit Index; AGFI, Adjusted Goodness of Fit Index; NFI, Normed Fit Index; NNFI, Non-Normed Fit Index; CFI, Comparative Fit Index; IFI, Incremental Fit Index; RMR, Root Mean Residual; RMSR, Root Mean Square Residual; RMSEA, Root Mean Square Error of Approximation
Fragkos .C.K Valvi, .C.A
Table 3 Thirty nine e-loyalty instruments adapted from previous loyalty or e-loyalty instruments
No. |
References |
N |
Adapted Loyalty |
No. of items |
Reliability |
Fit indices |
Other dimensions measured |
IR |
|
|
|
Instrument |
(Likert points) |
|
(if CFA performed) |
(items) |
|
|
|
|
|
|
|
|
|
|
1 |
Gefen and |
202 |
Davis et al. [49, 50] |
3(7) |
Cronbach’s α: 0.79 |
CFA not done |
Perceived Ease of Use, |
56.7 |
|
Straub [69] |
|
|
|
|
|
Perceived Usefulness, |
|
|
|
|
|
|
|
|
Intended Inquiry |
|
2 |
Lee et al. [111] |
289 |
Anderson [5] |
2(NR) |
Cronbach’s α: 0.729 |
CFA not done |
Comprehensive information, |
10.9 |
|
|
|
|
|
|
|
Shared Value, Communication, |
|
|
|
|
|
|
|
|
Uncertainty, Number of |
|
|
|
|
|
|
|
|
competitors, Specificity, Trust, |
|
|
|
|
|
|
|
|
Transaction Cost |
|
3 |
Limayem et al. |
705 |
Parker et al. [155]; |
3(5) |
NR |
CFA not done |
Subjective Norms, Attitude, |
17.6 |
|
[117] |
|
Taylor and Todd |
|
|
|
Perceived Consequences, |
|
|
|
|
[196] |
|
|
|
Behavioral Control, Personal |
|
|
|
|
|
|
|
|
Innovativeness, Internet |
|
|
|
|
|
|
|
|
Shopping |
|
4 |
Bhattacherjee |
172 |
Mathieson [127] |
3(7) |
Cronbach’s α: 0.887 |
CFA was done |
Confirmation (Sales, Service, |
30 |
|
[19] |
|
|
|
|
|
Marketing), Satisfaction, |
|
|
|
|
|
|
|
|
Perceived usefulness, Loyalty |
|
|
|
|
|
|
|
|
incentives |
|
5 |
Gefen and |
176 |
Zeithaml et al. [233] |
3(5) |
Cronbach’s α: >0.80 |
CFA not done. EFA |
Service Quality (Tangibles, |
2.7 |
|
Devine [68] |
|
|
|
|
was executed. Good |
Empathy, Reliability, |
|
|
|
|
|
|
|
factorial validity |
Responsiveness, Assurance), |
|
|
|
|
|
|
|
|
Perceived risk with vendor, |
|
|
|
|
|
|
|
|
Perceived switching costs, |
|
|
|
|
|
|
|
|
Perceived relative price of |
|
books, Lack of annoying banners, Beneficial search engines, Site security, Quick response time, Customer recognition
framework centred-purchase a literature: loyalty-e the of review Critical
343
Table 3 (Continued)
No. |
References |
N |
Adapted Loyalty |
No. of items |
Reliability |
Fit indices |
Other dimensions measured |
IR |
|
|
|
Instrument |
(Likert points) |
|
(if CFA performed) |
(items) |
|
|
|
|
|
|
|
|
|
|
6 |
Gefen [67] |
160 |
Zeithaml et al. [233] |
4(7) |
Composite reliability: |
CFA done. |
Service Quality (Tangibles, |
33.4 |
|
|
|
|
|
0.922 |
Acceptable model fit |
Empathy, Reliability, |
|
|
|
|
|
|
|
|
Responsiveness, Assurance), |
|
|
|
|
|
|
|
|
Customer Trust, Perceived risk |
|
|
|
|
|
|
|
|
with vendor, Cost to switch |
|
|
|
|
|
|
|
|
vendor |
|
7 |
Srinivasan |
1211 |
Zeithaml et al. [233]; |
7(7) |
Cronbach’s α: 0.920 |
CFA done |
Customization, Contact |
59.8 |
|
et al. [189] |
|
Gremler [74] |
|
|
|
interactivity, Care, community, |
|
|
Note: This |
|
|
|
|
|
Convenience, Cultivation, |
|
|
study is similar |
|
|
|
|
|
Choice, Character, Search, |
|
|
with Anderson |
|
|
|
|
|
Word-of-mouth, Willingness to |
|
|
and Srinivasan |
|
|
|
|
|
pay more |
|
|
[7], but the |
|
|
|
|
|
|
|
|
potential |
|
|
|
|
|
|
|
|
dimensions |
|
|
|
|
|
|
|
|
that affect |
|
|
|
|
|
|
|
|
e-loyalty differ |
|
|
|
|
|
|
|
8 |
Luarn and Lin |
180 |
Chaudhuri and |
2(7) |
Cronbach’s α: 0.89 |
CFA not done |
Trust, Customer Satisfaction, |
10.3 |
|
[122] |
|
Holbrook [33] |
|
|
|
Perceived Value, Commitment |
|
9 |
Taylor and |
244 |
Oliver [143, 145]; |
4(9) |
Reliability |
Acceptable model fit: |
Trust, Affect, Resistance to |
3.5 |
|
Hunter [198] |
|
Pritchard et al. [160] |
|
coefficient: 0.834 |
χ 2 = 182.83, |
Change, Value Brand Attitude, |
|
|
|
|
|
|
|
df = 105, |
Satisfaction |
|
|
|
|
|
|
|
GFI = 0.92, |
|
|
CFI = 0.99,
NFI = 0.99,
LFI = 0.99,
RMSEA = 0.055,
SRMR = 0.025
344
Fragkos .C.K Valvi, .C.A
Table 3 (Continued)
No. |
References |
N |
Adapted Loyalty |
No. of items |
Reliability |
Fit indices |
Other dimensions measured |
IR |
|
|
|
Instrument |
(Likert points) |
|
(if CFA performed) |
(items) |
|
|
|
|
|
|
|
|
|
|
10 |
Bauer and |
492 |
Cronin and Taylor |
3(7) |
Cronbach’s α: 0.81 |
Acceptable model fit: |
Service Quality (content, |
1.6 |
|
Hammer- |
|
[44, 45] |
|
|
χ 2/df = 3.5, |
communication, commerce, |
|
|
schmidt |
|
|
|
|
GFI = 0.97, |
challenge, configuration, |
|
|
[16] |
|
|
|
|
AGFI = 0.96, |
customer care), Switching |
|
|
|
|
|
|
|
RMSEA = 0.07, |
Barriers, Customer |
|
|
|
|
|
|
|
RMR = 0.07 |
Satisfaction |
|
11 |
Chiou [40] |
209 |
Muncy [135]; Selin |
3(5) |
Cronbach’s α: 0.890 |
Acceptable model fit: |
Future Internet Service |
14 |
|
|
|
et al. [179] |
|
|
χ 2 = 389.6, |
Provider expectancy, |
|
|
|
|
|
|
|
df = 194, |
Attributive Service |
|
|
|
|
|
|
|
p < 0.0001, |
Satisfaction, Perceived Trust, |
|
|
|
|
|
|
|
CFI = 0.93, |
Perceived Value, Overall |
|
|
|
|
|
|
|
NNFI = 0.92, |
Satisfaction |
|
|
|
|
|
|
|
RMSEA = 0.07 |
|
|
12 |
Gummerus et |
421 |
Zeithaml et al. [233] |
6(7) |
NR |
Acceptable model fit: |
Service Quality (User |
10.9 |
|
al. [75] |
|
|
|
|
Endogenous |
Interface, Responsiveness, |
|
|
|
|
|
|
|
variables: |
Need fulfilment, Security), |
|
|
|
|
|
|
|
χ 2 = 15.96, df = 6, |
Trust, Satisfaction |
|
|
|
|
|
|
|
GFI = 0.99, |
|
|
|
|
|
|
|
|
AGFI = 0.96, |
|
|
|
|
|
|
|
|
RMSEA = 0.063 |
|
|
Exogenous variables:
χ 2 = 32.32, df = 25, GFI = 0.98,
AGFI = 0.97, RMSEA = 0.026
framework centred-purchase a literature: loyalty-e the of review Critical
345
Table 3 (Continued)
No. |
References |
N |
Adapted Loyalty |
No. of items |
Reliability |
Fit indices |
Other dimensions measured |
IR |
|
|
|
Instrument |
(Likert points) |
|
(if CFA performed) |
(items) |
|
|
|
|
|
|
|
|
|
|
13 |
Ha [76] |
243 |
Anderson and Weitz |
3(5) |
Cronbach’s α: 0.88 |
CFA was done |
Perceived benefits, |
1.14 |
|
|
|
[6] |
|
|
|
Relationship length, Perceived |
|
|
|
|
|
|
|
|
risk, Complaint, Customized |
|
|
|
|
|
|
|
|
information, Web interactivity, |
|
|
|
|
|
|
|
|
High involvement, Brand trust |
|
14 |
Harris and |
498 |
Oliver [143, 145] |
16 (7) |
Cronbach’s α: |
Each indicator loaded |
Service Quality, Satisfaction, |
38 |
|
Goode [79] |
|
|
|
0.69–0.88 (4 scales |
significantly on its |
Perceived Value, trust |
|
|
|
|
|
|
of loyalty) |
designated factor |
|
|
|
|
|
|
|
|
(p < 0.01). Overall, |
|
|
|
|
|
|
|
|
CFA produced χ 2/df |
|
|
|
|
|
|
|
|
well below the |
|
|
|
|
|
|
|
|
criterion of Marsh |
|
|
|
|
|
|
|
|
and Hocevar with |
|
|
|
|
|
|
|
|
AGFI significantly |
|
|
|
|
|
|
|
|
better than a one |
|
|
|
|
|
|
|
|
factor model |
|
|
15 |
Hsieh et al. |
332 |
Morgan and Hunt |
4(7) |
NR |
Acceptable model fit: |
Financial – Social – Structural |
10.3 |
|
[87] |
|
[134]; Garbarino and |
|
|
χ 2 = 516, df = 186, |
Bonds |
|
|
|
|
Johnson [66] |
|
|
p < 0.05, |
|
|
|
|
|
|
|
|
GFI = 0.90, |
|
|
|
|
|
|
|
|
CFI = 0.93, |
|
|
|
|
|
|
|
|
SRMR = 0.04 |
|
|
346
Fragkos .C.K Valvi, .C.A
Table 3 (Continued)
No. |
References |
N |
Adapted Loyalty |
No. of items |
Reliability |
Fit indices |
Other dimensions measured |
IR |
|
|
|
Instrument |
(Likert points) |
|
(if CFA performed) |
(items) |
|
|
|
|
|
|
|
|
|
|
16 |
Parasuraman et |
549 Internet |
Zeithaml et al. [233] |
5(5) |
Cronbach’s α: 0.93 |
Acceptable model fit |
E-S-QUAL (efficiency, |
80.2 |
|
al. [152] |
users; 653 |
|
|
(Amazon), 0.96 |
for E-S-QUAL: |
fulfillment, system availability, |
|
|
|
Amazon.com |
|
|
(Walmart) |
Amazon.com: |
privacy), E-RecS-QUAL |
|
|
|
costumers; |
|
|
|
χ 2 = 1278.21, |
(Responsiveness, |
|
|
|
205 |
|
|
|
df = 203, |
Compensation, Contact), |
|
|
|
Walmart.com |
|
|
|
CFI = 0.98, |
Perceived Value |
|
|
|
customers |
|
|
|
NFI = 0.98, |
|
|
|
|
|
|
|
|
RFI = 0.97, |
|
|
|
|
|
|
|
|
TLI = 0.98, |
|
|
|
|
|
|
|
|
RMSEA = 0.09 |
|
|
|
|
|
|
|
|
Walmart.com: |
|
|
|
|
|
|
|
|
χ 2 = 739.86, |
|
|
|
|
|
|
|
|
df = 203, |
|
|
|
|
|
|
|
|
CFI = 0.97, |
|
|
|
|
|
|
|
|
NFI = 0.96, |
|
|
|
|
|
|
|
|
RFI = 0.95, |
|
|
|
|
|
|
|
|
TLI = 0.96, |
|
|
|
|
|
|
|
|
RMSEA = 0.11 |
|
|
17 |
Rodgers et al. |
836 |
DeLone and McLean |
4(5) |
Cronbach’s α: 0.84 |
Acceptable model fit: |
Informativeness, |
9.8 |
|
[172] |
|
[52]; Pitt et al. [156] |
|
|
χ 2 = 1246, df = 365, |
Entertainment, Interactivity, |
|
|
|
|
|
|
|
GFI = 0.90, |
Access, Tangibility, Reliability, |
|
|
|
|
|
|
|
AGFI = 0.88, |
Responsiveness, Assurance, |
|
|
|
|
|
|
|
NFI = 0.91, |
Empathy, Information Quality, |
|
|
|
|
|
|
|
RMR = 0.04 |
System Quality, Service |
|
|
|
|
|
|
|
|
Quality, On-Line Satisfaction |
|
|
|
|
|
|
|
|
|
|
framework centred-purchase a literature: loyalty-e the of review Critical
347
Table 3 (Continued)
No. |
References |
N |
Adapted Loyalty |
No. of items |
Reliability |
Fit indices |
Other dimensions measured |
IR |
|
|
|
Instrument |
(Likert points) |
|
(if CFA performed) |
(items) |
|
|
|
|
|
|
|
|
|
|
18 |
Zhang and |
418 |
Bagozzi et al. [10] |
3(7) |
Cronbach’s α: 0.870 |
CFA not done |
Individual PC Skill |
8.5 |
|
Prybutok [236] |
|
|
|
|
|
Differences, e-Service |
|
|
|
|
|
|
|
|
Convenience, Web Site Service |
|
|
|
|
|
|
|
|
Quality, E-Satisfaction, |
|
|
|
|
|
|
|
|
Perceived Risk |
|
19 Balabanis et al. 192 |
Reynolds and Beatty 4(7) |
[11] |
[168] |
20 |
Flavián et al. |
351 |
Rowley and Dawes |
3(7) |
|
[61] |
|
[175]; Yoon and Kim |
|
|
|
|
[230]; Flavián et al. |
|
|
|
|
[62] |
|
21 |
Floh and |
2075 |
Homburg and |
2(6) |
|
Treiblmaier |
|
Giering [84] |
|
|
[63] |
|
|
|
Cronbach’s α: 0.810 |
CFA showed that one |
Convenience, Economic, |
12.8 |
|
item (I don’t plan to |
Emotional, Speed, Familiarity, |
|
|
shop at that e-store in |
Unawareness, Parity |
|
|
the future) did not |
|
|
|
have a good fit. After |
|
|
|
the omission of that |
|
|
|
item, the fit of the |
|
|
|
model was acceptable |
|
|
Cronbach’s α: 0.767 |
Goodness-of-fit test |
Perceived usability, Trust, |
47 |
(Loyalty to website), |
found that all the |
Satisfaction |
|
0.819 (Loyalty to |
confirmatory models |
|
|
competitor website) |
were acceptable |
|
|
Reliability |
CFA was done |
Web site Quality, Service |
9.8 |
coefficient: 0.700 |
|
Quality, Overall Satisfaction, |
|
|
|
Trust |
|
348
Fragkos .C.K Valvi, .C.A
Table 3 (Continued)
No. |
References |
N |
Adapted Loyalty |
No. of items |
Reliability |
Fit indices |
Other dimensions measured |
IR |
|
|
|
Instrument |
(Likert points) |
|
(if CFA performed) |
(items) |
|
|
|
|
|
|
|
|
|
|
22 |
Koo [106] |
353 |
Bloemer [21]; |
4(7): Re-patronize |
Cronbach’s α: 0.955 |
Acceptable model fit: |
End States of Existence, |
4 |
|
|
|
Macintosh and |
intention |
(re-patronize |
χ 2 = 21.91, df = 4, |
Personal Values (Matured |
|
|
|
|
Lockshin [126] |
2(7): Store |
intention), 0.842 |
p < 0.001, |
Society, Safe World, |
|
|
|
|
|
commitment |
(store commitment) |
GFI = 0.98, |
Happiness, Esteem Life), |
|
|
|
|
|
consisted |
|
AGFI = 0.91, |
Online Store Associations |
|
|
|
|
|
|
|
NFI = 0.99, |
(Web Site Design, Visual |
|
|
|
|
|
|
|
NNFI = 0.97, |
Appeal, Hyperlinks, Product |
|
|
|
|
|
|
|
CFI = 0.99, |
Assortment, Information, |
|
|
|
|
|
|
|
RMR = 0.025, |
Security Feature, After-sale |
|
|
|
|
|
|
|
SRMR = 0.012 |
Services), Behavior |
|
23 |
Overby and |
817 |
Unger and Kernan |
5(7) |
Reliability |
Acceptable model fit: |
Utilitarian Value, Hedonic |
10.2 |
|
Lee [149] |
|
[205] |
|
coefficient: 0.90 |
χ 2 = 634.313, |
Value, Preference |
|
|
|
|
|
|
|
df = 100, |
|
|
|
|
|
|
|
|
p < 0.0001, |
|
|
|
|
|
|
|
|
GFI = 0.909, |
|
|
|
|
|
|
|
|
CFI = 0.934 |
|
|
24 |
Tsai et al. |
526 |
Burnham et al. [23]; |
3(7) |
Composite reliability: |
CFA was done |
Expected Value Sharing, |
7.6 |
|
[202] |
|
Bansal et al. [12–14] |
|
0.95 |
|
Perceived Switching Costs, |
|
|
Note: Similar |
|
|
|
|
|
Community Building, |
|
|
with the paper |
|
|
|
|
|
Perceived Service Quality, |
|
|
written by Tsai |
|
|
|
|
|
Perceived Trust, Switching |
|
|
and Huang |
|
|
|
|
|
Barriers, Overall Satisfaction, |
|
|
[201] |
|
|
|
|
|
Relational Orientation |
|
|
|
|
|
|
|
|
|
|
framework centred-purchase a literature: loyalty-e the of review Critical
349
Table 3 (Continued)
No. |
References |
N |
Adapted Loyalty |
No. of items |
Reliability |
Fit indices |
Other dimensions measured |
IR |
|
|
|
Instrument |
(Likert points) |
|
(if CFA performed) |
(items) |
|
|
|
|
|
|
|
|
|
|
25 |
Zhang et al. |
704 |
Igbaria et al. [91] |
4(7) |
Cronbach’s α: 0.87 |
CFA not done. EFA |
Site Characteristics, Perceived |
2 |
|
[235] |
|
|
|
|
was executed |
Security, User Computer Skills |
|
|
|
|
|
|
|
|
and Internet Experiences, |
|
|
|
|
|
|
|
|
Perceived Convenience, User |
|
|
|
|
|
|
|
|
Satisfaction |
|
26 Lin [119] 434 Gefen and Straub 4(5) [67, 69]; Self-defined instrument
27 Wood and van 108 |
Reichheld [162] |
3(11) |
Heerden [219] |
|
|
28 Yun and Good 203 |
Sirgy et al. [186] |
3(7) |
[231] |
|
|
Cronbach’s α: 0.78 |
Acceptable model fit: |
Content, Context, |
4.75 |
(Stickiness), 0.79 |
χ 2/df = 2.263, |
Infrastructure, Positive |
|
(Intention to transact) |
GFI = 0.91, |
attitude, Trust |
|
|
AGFI = 0.89, |
|
|
|
CFI = 0.94, |
|
|
|
NFI = 0.93, |
|
|
|
RMSEA = 0.047 |
|
|
Cronbach’s α: NR |
CFA not done |
Online e-Service Quality (User |
0.25 |
(e-Loyalty), 0.926 |
|
interface, Security, |
|
(e-Service Quality), |
|
Responsiveness, |
|
0.937 |
|
Customization, Value-added |
|
(e-Satisfaction), |
|
services), e-Satisfaction, |
|
0.936 (e-Value) |
|
e-Value |
|
NR. Overall |
Acceptable model fit: |
E-merchandise, E-service, |
4.25 |
Cronbach’s α: |
χ 2 = 196.53, |
E-shopping atmosphere, E-tail |
|
0.73–0.92 |
df = 126, |
store image, E-patronage |
|
|
CFI = 0.97, |
intentions |
|
|
NFI = 0.92, |
|
|
|
GFI = 0.90, |
|
|
|
RMSEA = 0.05 |
|
|
350
Fragkos .C.K Valvi, .C.A