FINANSBANK_GUIDELINES
.pdf
Basic
Elements
Segmentation bars and arrows
Segmentation bars and arrows |
Basic Elements |
The Bank identifies the communications of its different customer facing groups e.g. Consumer, Small Business, Commercial and Corporate.
A system has been created that uses the shapes and proportions of the bars within the Finansbank symbol. The system comprises an arrow device and horizontal bars that contain colour and type. Please continue for details.
See Bireysel_arrow_bars
11
Basic
Elements
Colours
Colours |
Basic Elements |
The Bank uses Reflex Blue as its overall colour for branding. However, since colour is also used to identify customer segments, a colour palette has been developed for which there are specific rules. These are summarised in the chart below. The main rule is that each segment has one or two highlight colours. The ‘retail’ segments use bright colours and the business segments use darker colours.
General colours
Reflex Blue is the dominant colour. The other colours shown here may be used to complement and contrast with the Reflex Blue. Examples of application include the Pattern shown a few pages further on. You have the choice of silver or grey as a netural colour
Pantone: Reflex Blue
CMYK: 100c, 89m, 0y, 0k
Web safe RGB: 0r, 51g, 153b
HEX: 003399
Pantone: 542
CMYK: 63c, 22m, 0y, 3k
Web safe RGB: 102r, 153g, 204b HEX: 6699CC
Pantone: 282
CMYK: 100c, 80m, 0y, 60k
Web safe RGB: 0r, 51g, 102b
HEX: 003366
|
_colours |
Pantone: 877/5435 |
General |
Web safe RGB: 153r, 153g, 153b |
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CMYK: 16c, 3m, 0y, 18k |
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HEX: 999999 |
See |
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Segment identification colours
Bireysel
This customer segment used two reds as its highlight colours. They are used in the bar and arrow system shown later.
See Bireysel_colours
Pantone: Rubine red CMYK: 0c, 100m, 0y, 0k
Web safe RGB: 204r, 0g, 102b HEX: CC0066
This customer segment used two greens as its highlight colours. They are used in the bar and arrow system shown later.
See Isletme_colours
Pantone: 376
CMYK: 53c, 0m, 85y, 0k Web safe RGB: 102r, 204g, 0b HEX: 66CC00
Pantone: 2592 |
Pantone: 348 |
CMYK: 62c, 93m, 0y, 0k |
CMYK: 92c, 0m, 84y, 20k |
Web safe RGB: 153r, 0g, 153b |
Web safe RGB: 0r, 102g, 51b |
HEX: 990099 |
HEX: 006633 |
Ticari
This customer segment uses Turquoise as its highlight colour. It is used in the bar and arrow system shown later.
See Ticari_colours
Pantone: 3135
CMYK: 100c, 0m, 27y, 0k Web safe RGB: 0r, 153g, 204b HEX: 0099CC
Kurumsal
This customer segment uses dark blue as its identifying colour. It is used in the bar and arrow system shown later.
See Kurumsal_colours
Pantone: 282
CMYK: 100c, 80m, 0y, 60k
Web safe RGB: 0r, 51g, 102b
HEX: 003366
CardFinans
Reflex blue is also the main colour for CardFinans. Pantone 542 is used on the classic cards. Gold and Platinum are used on respective cards. Please see pages 13 and 38 for more information.
Pantone: Reflex Blue
CMYK: 100c, 89m, 0y, 0k
Web safe RGB: 0r, 51g, 153b
HEX: 0033CC
One of the uses for the segment highlight colours is
on partitions that identify advisor areas within the branch.
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Basic
Elements
Segment colours, arrows and bars
Segment colours, arrows and bars |
Basic Elements |
The segmentation system is shown below. Each segment has its own highlight colours that combine with the general colours of the Bank. These segment sets are available as digital files. You do not need to recreate these.
See Bireysel_arrow_bars |
See Isletme_arrow_bars |
See Ticari_arrow_bars |
See Kurumsal_arrow_bars |
See Bireysel_leaflet_02
Bireysel 1/3 A4 Leaflet
13
Basic
Elements
CardFinans Segment colours, arrows and bars
CardFinans Segment colours, |
Basic Elements |
arrows and bars |
|
Since there are three levels of cards, the arrow and bar system changes for each level as shown. Please follow the colour specifications for CardFinans. Note, the main colour for CardFinans is Reflex Blue
Reflex blue
See CF_classic_arrow_bars |
See CF_gold_arrow_bars |
CardFinans segment colours
Pantone: 877/5435
CMYK: 16c, 3m, 0y, 18k
Web safe RGB: 153r, 153g, 153b
HEX: 999999
Pantone: 187
CMYK: 0c, 100m, 65y, 18k
Web safe RGB: 204r, 51g, 51b
HEX: CC3333
Pantone: Reflex Blue
CMYK: 100c, 89m, 0y, 0k
Web safe RGB: 0r, 51g, 153b
HEX: 003399
Pantone: 542
CMYK: 63c, 22m, 0y, 3k See CardFinans_poster_01
Web safe RGB: 102r, 153g, 204b
HEX: 6699CC
Pantone: 123
CMYK: 0c, 22m, 90y, 0k
Web safe RGB: 255r, 204g, 0b
HEX: FFCC00
Pantone: 872
CMYK: 100c, 89m, 0y, 0k
Web safe RGB: 153r, 102g, 51b
HEX: 996633
See CF_platinum_arrow_bars |
See CardFinans_colours |
14
Basic
Elements
Pattern
Pattern |
Basic Elements |
A pattern has been created for use on applications such as ATM’s, service walls, cash and credit cards and some items of print. It could also be used for online applications.
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Bu |
ATM’de |
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yapabileceqiniz |
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islemlerden bazilari: |
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Para Çekme |
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Para Yatirma |
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Nakit Avans |
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4539 |
MONTH |
/YEAR |
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Kredi Karti Odeme |
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Para Transferleri |
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Fon/Repo |
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Sifre degistirme |
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TUM KREDI |
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KARTLARINA |
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NAKIT AVANS |
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444 0 900 |
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Examples of pattern used over various applications
The pattern uses all of the colours in the Bank’s colour palette and is designed so that it may be ‘chopped up’ and combined in different ways or repeated.
Used as part of the identity it will bring added depth and colour to Finansbank and will help reinforce the Bank’s position as a retail leader.
The illustration shows how portions of the pattern have been used for ATM application and cash cards.
The dotted lines around the card and the ATM show how different parts of the pattern have been used for these applications.
A digital file exists for the pattern which always prints in 4-colour process.
See Pattern_background_01
15
Basic
Elements
Pattern in use
Pattern in use |
Basic Elements |
These images show the pattern used on ATMs and on cash cards. Artwork for the pattern is available from the Bank.
Corporate banking
Kredinizi 36 ay vadeyle simdi alin, ödemeye
6
ay sonra baslayin.
Examples of pattern used on corporate poster
Examples of pattern used on ATM wall
453 9 |
MONTH/YEAR |
Examples of pattern used on credit card
16
Basic
Elements
Use of photography for Consumer Banking
Use of photography for Consumer Banking
Bireysel uses the concept ‘it’s all in the detail’. Photos should be about the detail of human emotions;- smiles, eye contact, knowing expressions, tenderness. The colour tonality should be pale and cool which will allow the reflex Blue and Rubine Red of the segmentation system to work well in contrast.
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
Some references are given here for photos available from Getty Images. It is also possible to shoot these images and for the Bank to build up its own collection. Be aware of the cropping of photos so that they are tight in on the emotion/detail.
There is no need to make over
Personal obvious connections between the image and the product.
loans
Image on Bireysel leaflet
Basic Elements
See Bireysel_leaflet_01
17
Basic
Elements
Use of illustration for small business banking
Use of illustration for |
Basic Elements |
small business banking |
|
Small business banking uses dynamic, colourful and contemporary style illustration with ingredients from the overall identity such as the arrows and colours. The overall colour theme is blue/green and the colours should leap out looking ‘electric’.
See Isletme_leaflet_01
See Isletme_graphics
When numbers are used in the design these should be Futura font numbers not Frutiger.
There is no photography in small business communications.
Turizm
destek
Graphics on Isletme leaflet
18
Basic
Elements
Use of photography for Card Finans
Use of photography for CardFinans |
Basic Elements |
CardFinans photography should reflect the good feelings associated with being able to buy things that you want, or dreaming or thinking about things you would love to have. Photos can be of objects or emotions. They should be shot extra close up to reveal quality in design and detailing – again playing back to the bank being all about getting the detail right.
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
ab123456 Getty Images |
You can shoot photos like these or buy them from good image banks such as Getty Images.
Example of Image on CardFinans poster
19
Basic
Elements
CardFinans bulletin and statement
CardFinans bulletin and statement |
Basic Elements |
Follow the arrow and bar systems shown on page 14. The gold card bulletin is shown here but if you want to make a classic or platinum bulletin then the top area matches to these colours with the relevant arrow and bars (page 14 again). Please note that the statement design uses a bar rathrer than an arrow. Use the proportions supplied here. Both pages shown here are A4 in real life.
1/2 width of poster 
Avantajlar Bülteni 31ptBold
65Frutiger
bulletin gold |
Yaz tatilinde de |
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_ |
Özel avantajlariniz var |
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See CF |
||
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Frutiger 65 Bold 18/22pt |
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Example of CardFinans gold bulletin |
Pantone 872
1/4 height of bulletin
See CF_statement_platinum
Pantone 5435
1/4 width 
of poster
Platinum 25mm
KREDI KARTI HESAP ÖZETI
www.cardfinans.com.tr 
Telephone Banking: 444 0 900 22mm Internet Banking: www.finansbank.com.tr
Frutiger 55 Roman 8/10pt
Example of CardFinans platinum statement
20