Примеры брендбуков / att

Horizontal signature

This example illustrates the proper clear area and placement for a horizontal signature in a printed application. Although more is preferred, the body copy must be at least one globe symbol diameter (X) away from the signature.

These guidelines apply to all applications, excluding signs, posters, banners, etc.

Vertical signature

This example illustrates the proper clear area and placement for a vertical signature in a printed application

These guidelines apply to all applications, excluding signs, posters banners, etc.

48" x 36" trade show banner

Center and size the AT&T signature, either horizontal or vertical, so that the minimum clear area (.5X) surrounds each side of the signature.

Production techniques may vary, so be sure the vendor can reproduce the signature correctly and in the highest quality. If reproduction quality is an issue, do not use a gradient signature and consider using a solid globe signature.

72" x 38" event banner

Certain signs may require text or images in addition to the AT&T signature. Follow the guidelines for correct colors, typography and image style for additional graphic elements. Always provide the minimum clear area (.5X) for the signature in sign applications.

X

welcome to

X

Broadband

Expo

Tagline configurations

Three tagline configurations – horizontal, vertical and centered – have been designed when using “The world’s networking company SM ” tagline with the AT&T Corporate Signature. These configurations are meant to provide flexibility when applying to print and electronic communication materials.

The horizontal configuration works best on materials where vertical space is limited, such as a billboard or an on-screen presentation. The vertical configuration should be used when both horizontal and vertical space is limited and the signature should be scaled large. The centered configuration is recommended for advertisements that are vertical in format or for materials where the secondary graphics – such as typography and imagery – are centered.

Each configuration is built as a fixed unit of art – never separate the AT&T Corporate Signature from the tagline artwork. The size and proportion of the signature and the tagline artwork has been carefully designed and the electronic artwork files must never be modified, manipulated or recreated. Always use approved artwork.

EPS and GIF file formats

Adobe® Illustrator ® EPS file formats and GIF file formats for the lock-up tagline are available from the AT&T Brand Center. The Brand Center may be contacted at: 908 234 –3181 ⁄ 908 234 –3819 or at brandcenter@att.com.

horizontal configuration

vertical configuration

centered configuration

Size and placement

The stand-alone tagline must always appear smaller than the AT&T signature. It should never compete with or distract from the AT&T signature.

Place the stand-alone tagline away from the AT&T signature, such as an opposite corner as shown in the Web example, above right. Alternatively, the tagline may be separated from the AT&T signature by another graphic element as shown in the print advertisement, below right. Always place the tagline in a clean, uncluttered area.

EPS and GIF file formats

Adobe® Illustrator® EPS file formats and GIF file formats for the stand-alone tagline are available from the AT&T Brand Center. The Brand Center may be contacted at: 908 234 –3181 ⁄ 908 234 –3819 or at brandcenter@att.com.

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AT&T

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The world’s networking company SM

In the cyan, two-color positive version, “Enterprise” is is 100% cyan and “Networking” is 55% black.

The cyan, two-color positive version is for use on a white background with a gradient globe signature.

In the PANTONE Process Blue, two-color positive version, “Enterprise” is match color PANTONE Process Blue and “Networking” is 55% black. The PANTONE Process Blue, two-color positive version is for use on a white background with the two-color solid globe signature.

In the cyan, two-color reverse version, “Enterprise” is 100% cyan and “Networking” appears white. The two-color reverse version is for use on a black background with either a gradient globe signature or a solid, cyan globe signature.

In the one-color positive version, “Enterprise” is 100% black and “Networking” is 55% black. The one-color positive version is for use on a white background with the one-color globe signature.

In the one-color reverse, the Enterprise Networking identifier appears white on a black background.

cyan, two-color reverse

Size

The size of the Enterprise Networking identifier is always proportionate to the AT&T signature.

The height of the identifier – from the top of the ‘E’ to the baseline of the ‘N’ – should always equal 5 ⁄ 8 (.625) the diameter of the globe symbol. Do not scale the Enterprise Networking identifier larger than

5 ⁄ 8 (.625) the diameter of the globe symbol.

size

5 ⁄ 8X

X

Gill Sans characteristics

Designed by Eric Gill in the late 1920’s, Gill Sans is classified as a humanist sans serif typeface known for its legibility at all sizes in body copy and display work. Some unique characteristics of the Gill Sans typeface are its signature flared capital ‘R’ and eyeglass lowercase ‘g’.

Because the specific name of Gill Sans may vary depending on each manufacturer’s typesetting system or software program, look for these details when selecting the correct typeface.

Never distort, condense, stretch or alter the corporate typeface in any way.

Gill Sans AaBbCcDdEeFfGg HhIiJjKkLlMmNnOoPp QqRrSsTtUuVv WwXxYyZz &1234567890

light regular bold