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- •Англійська мова
- •Module I design development
- •Vocabulary
- •Text I the history of design development
- •Text II design development in ukraine
- •Text III planning
- •Text IV evolution of the design process and technologies
- •Module II
- •Introduction into speciality
- •Vocabulary
- •Text I the design process
- •Creativity
- •Text II graphics and design
- •Text III training design engineers
- •II. Academic activities.
- •III. Career prospects.
- •Text IV graphic designers
- •Module III graphic design basics
- •Vocabulary
- •Text I what is graphic design?
- •Image-based design
- •Image and type
- •Text II print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Text III logo and website design
- •Text IV business cards design
- •Module IV elements and tools of graphic design
- •Vocabulary
- •Text I elements of graphic design
- •VIII. Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Other Creative Professionals
- •Text III the graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Text IV advertisement and book design
- •Sample Annotation
- •Короткий план анотації
- •Examples:
- •Rendering
- •Expressing Opinion
- •Agreement and Disagreement
- •Texts for reading Colour theory
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Materials and Structures
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Architectural Styles
- •I. What architectural styles do you know? Read the story and say which style you prefer above all.
- •II. Answer the questions:
- •Computer-aided Design
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Contents
- •43018 М. Луцьк, вул. Львівська, 75
Design Multiple Versions
Now that you've done your research, finalized your content and gotten approval on some sketches you can move on to the actual design phases of the graphic design process. While you may knock out the final design in one shot, it's usually a good idea to present your client with at least two versions of a design. You can agree on how many unique versions are included in a job in your proposal. This gives the client some options and allows you to combine their favorite elements from each.
TIP: Be sure to keep even the versions or ideas that you choose NOT to present and that you might not even like at the time, as you never know when they'll come in handy.
Revisions
Be sure to let your client know that you encourage “mixing and matching” the designs you provide. They may like the background color on one design and the font choices on another. From their suggestions you can present a second round of design. Don't be afraid to give your opinion on what looks best after all, you're the designer! After this second round, it isn't uncommon to have a couple more rounds of changes before reaching a final design.
Stick to the Steps
When following these steps, be sure to finish each one before moving on to the next. If you conduct solid research, you know you can create an accurate outline. With an accurate outline, you have the information necessary to sketch out some ideas. With the approval of these ideas, you can move on to create the actual design, which once revised, will be your final piece. That's much better than having a client say “Where's the Logo?” after the work is already done!
Read Text IV and give a brief summary of it.
Text IV advertisement and book design
Advertisements: like many graphic design fields, working in advertising takes you far beyond creating designs and page layouts. While a specific job may be to create a print ad for a campaign, this field requires an understanding of marketing, public relations and consumers. Along with the business side, a design in the advertising field will need to know a great deal about print production and preparing works for print in various publications and formats.
When working in advertising one can expect to:
Design magazine advertisements.
Design newspaper advertisements.
Perform market research.
Perform consumer research.
Need a thorough understanding of the brand.
Handle projects from design to production.
Work directly or for an ad agency.
Understand both print and online advertising.
Work directly with illustrators, photographers and other team members.
Working in book design can mean several things. For some, it may be creating elaborate book covers and jacket designs from scratch. For others, it may mean hours of detailed-oriented layout work. Designing a book cover means first understanding the nature of the book, and then the audience, and in today’s market, creating something that sells. This work may be done as a freelancer or in-house for a book publisher.
When working in book design one can expect to:
Design covers.
Design book jackets.
Work in page layout.
Learn the rules of typography.
Work with deadlines.
Depending on the project, book design and layout can call for all types of graphic design software. Covers that incorporate photography will most likely be brought into Photoshop at some point. Others that need original artwork and clever typography will likely be done in a program like Illustrator. For layout of full books, InDesign and Quark are used throughout the industry.
Book designers must pay close attention to the legal issues to protect their work. A fair contract will enable the designer to make additional money for a second printing or paperback printing that goes beyond the original run of a book. This allows the designer to share in the success of the product and not give unlimited use of the design. Designers should also look to get their credit on books they design, which will help to promote their business.
Discuss with your classmates the opportunities of modern graphic design using the active vocabulary.
Write a short essay about the graphic design process.
APPENDIX
How to Write an Annotation
An annotation is a brief description of a work such as an article, chapter of a book, book, Web site, or movie. An annotation attempts to give enough information to make a decision as to whether or not to read the complete work. Annotations may be descriptive or critical.
An annotation should include
Complete bibliographic information.
Some or all of the following:
Information to explain the authority and/or qualifications of the author. For example: Dr. William Smith, a history professor at XYZ University, based his book on twenty years of research.
Scope and main purpose of the work.
Any biases that you detect.
Intended audience and level of reading difficulty.
The relationship, if any, to other works in the area of study.
A summary comment, e.g., “A popular account directed at educated adults” .
The annotation should be about 100 to 200 words.