- •Англійська мова
- •Module I design development
- •Vocabulary
- •Text I the history of design development
- •Text II design development in ukraine
- •Text III planning
- •Text IV evolution of the design process and technologies
- •Module II
- •Introduction into speciality
- •Vocabulary
- •Text I the design process
- •Creativity
- •Text II graphics and design
- •Text III training design engineers
- •II. Academic activities.
- •III. Career prospects.
- •Text IV graphic designers
- •Module III graphic design basics
- •Vocabulary
- •Text I what is graphic design?
- •Image-based design
- •Image and type
- •Text II print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Text III logo and website design
- •Text IV business cards design
- •Module IV elements and tools of graphic design
- •Vocabulary
- •Text I elements of graphic design
- •VIII. Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Other Creative Professionals
- •Text III the graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Text IV advertisement and book design
- •Sample Annotation
- •Короткий план анотації
- •Examples:
- •Rendering
- •Expressing Opinion
- •Agreement and Disagreement
- •Texts for reading Colour theory
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Materials and Structures
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Architectural Styles
- •I. What architectural styles do you know? Read the story and say which style you prefer above all.
- •II. Answer the questions:
- •Computer-aided Design
- •I. Read and translate the text and give the main idea.
- •II. Answer the questions:
- •Contents
- •43018 М. Луцьк, вул. Львівська, 75
Text I elements of graphic design
The elements of graphic design are used, and often combined, to create graphic works. They should not be confused with principles of design, such as balance and white space, but rather components such as color, type and images. Presented here is a list of the most commonly used elements in graphic design.
Shapes: from ancient pictographs to modern logos, shapes are at the root of design. They are used to establish layouts, create patterns, and build countless elements on the page. With graphics software such as Illustrator, creating and manipulating shapes is easier than ever, giving designers the freedom to create them at will.
Lines are used to divide space, direct the eye, and create forms. At the most basic level, straight lines are found in layouts to separate content, such as in magazine, newspaper, and website designs. This can of course go much further, with curved, dotted, and zigzag lines used as the defining elements on a page and as the basis for illustrations and graphics. Often, lines will be implied, meaning other elements of design will follow the path of line, such as type on a curve.
Color is an interesting element of graphic design because it can be applied to any other element, changing it dramatically. It can be used to make an image stand out, to show linked text on a website, and to evoke emotion. Graphic designers should combine their experience with color with an understanding of color theory.
Type, of course, is all around us. In graphic design, the goal is not to just place some text on a page, but rather to understand and use it effectively for communication. Choice of fonts (typefaces), size, alignment, color, and spacing all come into play. Type can be taken further by using it to create shapes and images.
Art, Illustration & Photography: a powerful image can make or break a design. Photographs, illustrations and artwork are used to tell stories, support ideas, and grab the audience's attention, so the selection is important. Graphic designers can create this work on their own, commission an artist or photographer, or purchase it at all price levels on many websites.
Texturecan refer to the actual surface of a design or to the visual appearance of a design. In the first case, the audience can actually feel the texture, making it unique from the other elements of design. Selection of paper and materials in package design can affect actual texture. In the second case, texture is implied through the style of design. Rich, layered graphics can create visual texture that mirrors actual texture.
Find in Text I words or phrases which mean the same as
to set up to show up to buy
significantly impressive to order
to modify to catch unequalled
Look at the way the following terms are used in Text I and try to explain them according to the model:
Model
Content is the meaning or significance of a poem, painting, or other work of art, as distinguished from its style or form
Outline is a drawing or manner of drawing consisting only of external lines.
Shape, line, texture, color, type.