27 Culture and heritage

Scotland is an autonomous state in the north of the island of Great Britain. This country has a special atmosphere of medieval atmosphere, flavor of ancient history and untold legends. Many of Scotland is associated with fine old zamkami.EDINBURGSKY CASTLE This landmark is a symbol of Scotland, which heard almost everyone. This magnificent palace complex of buildings was built as a fortress, standing on top of a hill, which is famous street "Royal Mile". Since the 12th century the castle became the residence of the kings of Scotland. Every day at one o'clock local time from the walls of the castle you can hear cannon vystrel.Syuda ever organized tour groups to explore not only the outer walls of the fortress menacing, but the interior decoration of the royal spacious rooms are luxuriously decorated with a variety of elements.

25 Nature and ecology

Overpopulation, urbanization and environmental pollution have disastrous effects on Nature and wildlife. Ecotourism is one of the fastest-growing sectors of the tourism industry. Ecotourism has a save-the-planet goal. Unfortunately there are very few pristine and unpolluted areas left in the world and they must be protected. Ecotourism is a travelling to natural destinations with rare flora and fauna.

It gives the tourist the opportunity to broaden his mind, to discover new ways of life, to meet interesting people, to improve his or her knowledge in history and geography. Ecotourism provides funds for conservation and benefits the economic development of local communities . Besides, ecotourism helps people understand the environment around them,

Ecotourism is for environment-conscious people who love Nature, understand the negative influence of conventional tourism on the environment and want to minimize it. However ecotourism may have some negative aspects. The increasing number of tourists may damage the local environment. Some tourists don't understand the negative consequences of their visits. They pollute drinking water, pick up rare flowers, disturb wild animals, purchase souvenirs made from the skin of endangered animals or leaves of rare plants.

12. six steps

Stage 1 To begin any sales process. it is important to raise your customer's awareness of the products your agency offers. Adverts in the agency window, for example, attract people's attention. and may bring them into the shop. Stage 2 This is possibly the most important stage in sales. From the very first moment with a new client. you need to convince them that you are really interested in helping them find the right holiday. Stage 3 When a customer asks for help or information, we move on to the next stage - investigating the customer's needs. Stage 4 When you have selected the most suitable products. you need to present them in terms of: Features - these are what a holiday W, such as the hotel facilities, transfers from the airport, excursions. etc. Advantages - these are what make the holiday ~ than other similar holidays. Benefits - why a particular feature is good for the customer you are talking to at that moment. At this point in the process many customers will want time to think. The best thing to do is to get their contact details and invite them to take the brochures home and browse through them. Stage 5 When the customer returns to your agency, ..