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Th e Author

Amy Jo Martin, a Wyoming native and Arizona State University graduate, founded Digital Royalty, a social media agency, in

2009 to help companies, celebrities, professional sports leagues,

teams, and athletes build, measure, and monetize their digital universe. Digital Royalty also provides customized education programs through Digital Royalty University, which o ers a variety of curricula for social media, as well as personal and business innovation. The education programs blend strategic and tactical training for corporate brands, small businesses, sports entities and leagues, individuals, celebrities, and athletes.

Martin was named one of Forbes’s Best-Branded Women on Twitter in 2010. She has more than 1.2 million Twitter followers (@AmyJoMartin) and travels throughout the world to speak about personal and business innovation, trends in social media, how to monetize various social platforms, how social media have redefi ned innovation, and how to build a personal brand by using social media.

Martin is a regular contributor to the Harvard Business Review, SELF Magazine, and Sports Business Journal. She and Digital Royalty have been featured in toptier media outlets, including Vanity Fair, TIME, Forbes, the New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC, and Newsweek.

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T H E A U T H O R

The Digital Royalty client portfolio includes Shaquille O’Neal, DoubleTree by Hilton, FOX Sports, SELF Magazine, Chicago White Sox, UFC, Dwayne “The Rock” Johnson, Los Angeles Kings, Cleveland Indians, New York Knicks, Tony Hsieh (CEO of Zappos.com), Discount Tire, Monte Carlo Resort and Casino, and Hard Rock Hotel and Casino.

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