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прагматика и медиа дискурс / 语用学关键概念 Key Notions for Pragmatics (2009)

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Key Notions for Pragmatics

Handbook ofPragmatics Highlights (HoPH)

The ten volumes ofHandbookofPragmatics Highlights focus on themost salient topics in thefield of pragmatics, thus dividing its wide interdisciplinary spectrum in a transparentand manageable way. Each volume starts with an up-to-date overview of its field of interest and brings together some 12-20 entries on its most pertinent aspects.

Since 1995 the Handbook ofPragmatics (HoP) and theHoP Online (in conjunction with theBibliographyofPragmaticsOnline) have provided continuously updated state-of-the-art information for students and researchers interested in the sdence of an ua in use. Their value as a basic reference tool is nowenhanced with the publication ofa topically organized series of paperbacks presenting HoPHighlights. Whether your interests are predominantly philosophical, cognitive, grammatical, social, cultural. variational. interactional, or discursive, theHoPHighlights volumes make sure you always have the most relevant encyclopedic articles at yourfingertips.

Editors

JefVerschueren

Jan-Oia Ostman

Url/Vetslty ofAnrwerp

Unwer'$/ryofHelsinki

Volume 1

Key Notions for Pragmatics

Edited byJefVerschueren and Jan-Oia Ostman

Key Notions for Pragmatics

Edited by

Jef Verschueren

University of Antwerp

Jan-Oia Ostman

University of Helsinki

John Benjamins Publishing Company

Amsterdam I Philadelphia

'fhe paper usC'd in this publication mects thC' minimum rcquir mcnts of American National Standard for Information Sciences - Permanence of Paper for Printed LibraryMatenals,ANSI Z39.48-19.84.

Cover design: Fran oisc Bcrscrik

library ofCon tress Catalogjn -m-Public-.atton Data

Kcr notio!U for prngmatics I editedbr kfVC'rschucrcn, Jan-OlaOstlThln. p. c:m.(Handbook ot Pr.1gmatics Highlights.ISSN 1877·6)4X v.1)

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ISBN 978 90 2-72 on84(PH.aJk. paper) ISIIS 978 90 271 &943 8 (!:.S)

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No pan ofthis bookmar be reproduced in anylonn.bypnnt.photoprint.microfilm.or any other means. wtthout wnttcn pcrmisston from the publisher.

fohn B nJamuls J>ubl•sl11nsCllmpanyP.O. BoxJ6!24 ao2.o MF.Aml>tt!J1.l m TheNetherland!. John ll)lffiii'IS otth Amer•c:a P.O. Box 17519 Pha!:h.lelptua PA t9118·0St?USA

Table of contents

Preface to the series

Acknowledgements

Introduction: 1l1e pragmatic perspective

XI

XIII

fcf Verschueren

1.

2.

4· s.

Pragmatics and its formative traditions 2 Pragmaticsas a repositOI)' of interesting topics 8 The problem ofdelimitation 10

On dimensions, perspectives methodology, and evidence 14 A fwKtionaJ perspective on language 19

Adaptability

28

fef Versclweren & Frtmk Brisard

1.

Introduction: The pragmatic perspective 28

2.

Biological adaptability and language 28

 

 

2 1

The adaptive emergence oftanguage

29

 

2.2

Theadapth•e functioning oflanguage

39

Social interactive adaptability and language use

 

3.11

An adaptability theory ofpragmatics

41

3.2Applications ofan adaptability perspective

4· Conclusion 45

40

42

Channel

Stef Slembrouck

1.

Digging underneath the speech/writing distinction 48

 

1.1

Print and handwriting 49

 

1.2

Televization and secondaryorality so

2.

Beyond the verbal: 'The visual and the digital 54

 

2.1

Multi-modality and the visual 54

 

2.2

Digital hypertext 56

Afterthought 6o

VI Handbookof Pragmatics H1gM,ghts

Comnmnication

 

 

Peter Harder

 

 

1.

Language and communication

62

2.

Communication in an evolutio1tary perspective 63

3.

The mathematical theory of communication 66

Human communication

67

 

5·

The study of language as communication 70

6.

Communication and backgrotmd 74

7·

Intercultural communication

77

8.

Business communication

79

 

Mass communication 81

 

 

Context and contextualization

 

86

PeterAuer

 

 

1.Preliminaries 86

2.

Context is more than deixis 87

 

 

Which contexts do we need to consider? 90

The nature of the contextual link

95

 

 

4.1

The creativity of contextualization

95

 

4.2

The vagueness of contextualization

96

 

4·3

The negotiability of context

97

 

 

4·4

The groundedness of context in interactional work 97

 

4·5

The culturality of contextualization

98

 

4.6

Jndexicality

iconicity - symbolization 98

 

4·7

Using contexts

98

 

 

Conversational logic

 

 

102

Robin Tolnwch Lakoff

 

 

 

1.Origins 102

2.

TI1e basic system of conversational logic 102

3.

TI1e universality of CP

107

4.

CP and discourse genre

109

5.

6.

CP and politeness 110

Other discussion of indirectness 111 TI1e future ofCL 112

DeL\:is

114

jack Sidnell

 

1.

Definitional and theoretical issues 114

 

2.

Deictic semantics and morphology in a typological perspective

119

T ble ofcontents VII

3·

Formulating place: Deictics in interaction 127

4

Directions for further research 136

Implicitness

Mnrcella Bertuccelli Papi

1.

Historical note 140

2

Semantic and pragmatic categories of implicitness 141

2.1Entailment 141

2.2

Semantic presupposition

141

2 3

Pragmatic presuppositions

147

2.4Implicatures 149

 

2.4.1

Generalized and particularized implicatures 151

 

2.4.2

Conventional implicatures 152

2.5

Scalar implicatures 153

2.6

Politeness implicatures 155

2.7Explicatures 156

2.8Implicitures 158

3·

Implicitness and cognition 159

139

Non-verbal communication

 

 

 

 

163

Lluis Payrato

 

 

 

 

 

1.

Introduction 163

 

 

 

 

 

 

1.1

Broad conception and scope (literal definitions)

163

 

 

1.2

Some basic concepts & distinctions (narrow definitions)

164

 

1.3

(Sub)categories of non-verbal communication

166

 

 

1.4

Functions of non-verbal communication

167

 

 

2.

A historical oven•iew and a synthesis of contemporary trends

168

 

2.1

The psychological viewpoint

169

 

 

 

 

2.2

The anthropological viewpoint 170

 

 

 

 

2.3

The sociological vie'lt\rpoint

170

 

 

 

 

2.4

The semiotic viewpoint

170

 

 

 

 

2.5

The linguistic viewpoint

171

 

 

 

3·

Psycholinguistics, neurolinguistics and non·verbal communication 172

 

3.1

Ge ticulation, speech and thought 172

 

 

 

 

3.2

Acquisition ofnon-verbal communication

173

 

 

 

3·3

Pathologies of non-verbal communication

174

 

 

4

Pragmatics, discourse analysis and non-verbal communication

175

 

4-1

. on-verbal (speech?) acts

175

 

 

 

 

4-2

Deictic gestures and spatial orientation 176

 

 

 

43

Discursive styles, functional variation and conversation

176

VIII HandbookofPragmatics H1gM1ghts

Sociolinguistics.. linguistic anthropology and

 

non-verbal communication 177

 

5.1

Sociocultural factors and non·verbal communication 177

 

5.2

Multilingualism and non verbal cornmunication 178

6.

Applied linguistics and non verbal communication 179

 

6.1

Lexicography of gesture

179

 

6.2

Language learning 180

 

Concluding remarks

180

 

 

7.1

Theoretical considerations

180

 

7.2

Methodological considerations 181

 

7.3

Final historical comments

182

 

7·4

Afterthought

183

 

Presupposition

 

195

Francesca Delogu

1.Introduction 195

2.From semantic presuppositions to pragmaticpresuppositions:

Historical backgrounds 196

3.Pragmatic presuppositions 198

Pragmatic accounts of presupposition projection 199

Informative presuppositions: Context and accommodation 200

6.Hybrid presuppositions 202

Primate communication

208

J\tficluzel Tomasello

1.Introduction 208

2.

Primate vocal communication

209

3.

Primate gestural communication

211

Where is the pragn1atics? 214

 

Semiotics

217

Christiane A tderself

 

1.Introduction 217

2.

Basic concepts of semiotics

218

Basic sign theorie,c; 219

 

 

3.1

Logical approaches 220

 

3.2

Structuralist approaches 220

 

3·3

Phenomenological approaches 221

 

3·4

Pragmatic approaches

222

 

3·5

Cultural approaches

224

Interdisciplinary extensions

226

 

Tc:.ble ofcont nts IX

 

 

Speech act theor}'

229

Mari1ta Sbisa

1.\"/here does speech act theory come from? 229

1.1

Frege and the assertion sign

229

 

 

 

 

 

1.2

\"/ittgenstein and the uses of language

23.0

 

 

1.3

Austin and the performative utterance

230

 

 

 

 

 

1.4

Grice and speaker's meaning

231

 

 

 

2.

Utterances as acts :231

 

 

 

 

 

 

2 1 Austin's distinction oflocutionary, illocutionaryt

 

 

 

and perlocutionary acts

231

 

 

 

 

 

 

2.1.1

The complexities ofsaying

232

 

 

 

 

2.1.2

The three kinds of effects ofthe illocutionary act 232

 

 

2.1.3

The distinction between illocution and perlocution 233

 

2.2

Searle's notion of the speech act as illocutionary act

233

 

 

2.2.1

Illocutionary force and propositional content

234

 

 

2.2.2

Felicity conditions as rules

234

 

 

 

2.2.3

Intention and perlocution

235

 

 

Main problems in speech act theory

235

 

 

 

 

3.1

Jllocutionary force-indicating devices

235

 

 

3.2

The classification of illocutionary acts

236

 

 

3·3

Modes of understanding 237

 

 

 

 

 

3·4

Speech acts and truth

238

 

 

 

 

 

3·5

Universality vs. the linguistic and cultural relativity of speech acts 239

4

Trends ofdevelopment in speech act theory

23'9

 

4.1From the conventionality of performatives to the

 

naturality of inferences

239

 

4.2 From interpersonal action to the intentionality

 

ofthe speakers mind

240

 

4·3 Some collateral endeavors 241

Open issues and possibilities offurther development 242

Index

245

Preface to the series

In 1995, thefirst installmentsof the Handbook of Pragmatics (HoP) werepublished.The HoP was to be oneof the major tools of the International Pragmatics Association (IPrA) to achieve its goals (i) of disserninating knowledge about pragmatic aspects of language, (ii) of stimulating various fields of application by making this knowledge accessible to an interdisciplinary community of scholars approaching the same general subject area from different pointsof view and with different methodologies, and (iii)offinding.in the process, a significant degree of theoretical coherence.

The HoPapproaches pragmatics as the cognitive, social,and cultural science of lan­ guage and communication. Its ambition is to provide a practical and theoretical tool for achieving coherence in the discipline, for achieving cross-disciplinary intelligibility in a necessaril)'diversifiedfield of scholarship.It wasthereforedesignedto provideeasy access for scholars with widely divergent backgrounds but with converging interests in the use and functioning oflanguage,inthetopics, traditions,and methods which, together,make up the broadly conceived field of pragmatics. As it was also meant to provide a state­ of-the-art report, a flexible publishing format was needed. This is why the print ver­ sion took the form of a background manual followed by annual loose-leaf installments, enabling the creation of a continuously updatable and expandable reference work. lhe flexibility of this format vastly increased with the introduction of an online version, the Handbook of Pragmatics Online (see www.benjamins.com/online).

WhiJe the HoP and the HoP-online continue to provide state-of-the-art infor­ mation for students and researchers interested in the science of language use, this new series of Handbook of Pragmatics Highlights focuses on the most salient topics in the field of pragmatics, thus dividing its wide interdisciplinary spectrum in a transparent and manageable way. The series contains a total of ten volumes around the following themes:

Key notions for pragmatics

Philosophical perspectives

Grammar, meaning and pragmatics

Cognition and pragmatics

Society and language use

Culture and languageuse

The pragmatics of variationand change

The pragmatics of interaction