
- •Discursive Pragmatics
- •Table of contents
- •Preface to the series
- •Acknowledgements
- •Discursive pragmatics
- •References
- •Appraisal
- •1. Introduction
- •2. Overview
- •2.1 Attitude – the activation of positive or negative positioning
- •2.1.1 Affect
- •2.1.2 Judgement
- •2.1.3 Appreciation
- •2.1.4 Modes of activation – direct and implied
- •2.1.5 Typological criteria
- •2.1.6 The interplay between the attitudinal modes
- •2.2 Intersubjective stance
- •3. Attitudinal assessment – a brief outline
- •3.1 Affect
- •3.2 Judgement
- •3.3 Appreciation
- •4. Engagement: An overview
- •4.1 Dialogic contraction and expansion
- •4.2 Further resources of dialogic expansion
- •4.2.1 Acknowledge
- •4.2.2 Entertain
- •4.3 Further resources of dialogic contraction
- •4.3.1 Pronounce
- •4.3.2 Concur
- •4.3.3 Disclaim (Deny and Counter)
- •4.3.4 Disclaim: Deny (negation)
- •4.3.5 Disclaim: Counter
- •4.4 Engagement resources – summary
- •5. Conclusion
- •References
- •Cohesion and coherence
- •1. Introduction
- •2. Focus on form: Cohesion
- •3. Cohesion as a condition for coherence
- •4. Focus on meaning: Connectivity
- •5. Semantic connectivity as a condition for coherence
- •6. Coherence: A general view
- •8. Coherence as a default assumption
- •9. Perspectives
- •References
- •1. Definitions
- •2. Historical note
- •3. Principles of CL
- •4. Trends
- •4.1 Social Semiotics
- •4.3 The socio-cognitive model
- •4.4 Discourse-Historical Approach
- •4.5 Lexicometry
- •5. Conclusion
- •References
- •1. Introduction
- •2. Historical overview – from the pre-theoretical to the present phase
- •2.1 Origins and the pre-theoretical phase
- •2.2.1 Charles Bally (1865–1947)
- •2.2.2 Gustave Guillaume (1883–1960)
- •2.3 Second phase: Main theoretical foundation
- •2.3.1 Emile Benveniste (1902–1976)
- •2.4 Third phase: Modern developments
- •2.4.1 Antoine Culioli (born in 1924)
- •2.4.2 Oswald Ducrot (born in 1930)
- •2.4.3 Jacqueline Authier-Revuz (born in 1940)
- •3. Some basic notions
- •3.1 Enunciation and enunciator
- •3.2 Situation/Context
- •3.3 Subjectivity and deixis
- •3.4 Reported speech
- •3.5 Modality and modalization
- •3.6 Modalities of enunciation (modalités d’énonciation)
- •3.7 Utterance modalities (modalités d’énoncé)
- •Figures of speech
- •1. Introduction
- •2. Ancient rhetoric
- •3. Contemporary treatments of FSP
- •3.1 Definition of FSP
- •3.2 Classification of FSP
- •4. Across the lines of discipline: The cognitive and communicative role of FSP
- •References
- •Genre
- •1. Introduction
- •2. Historical precedents
- •3. Genre research in language studies
- •3.1 Sydney school
- •3.2 New Rhetoric
- •3.3 English for Specific Purposes
- •4. Issues and debates
- •4.1 Genre as class
- •4.2 Stability of genres
- •References
- •Internet sources
- •Humor
- •1. Introduction and definition
- •2. Referential and verbal humor
- •3. Semantics
- •3.1 The isotopy-disjunction model
- •3.2 The script-based semantic theory of humor
- •4. The cooperative principle and humor
- •4.1 Grice and Gricean analyses
- •4.2 Humor as non-bona-fide communication
- •4.3 Relevance-theoretic approaches to humor
- •4.4 Informativeness approach to jokes
- •4.5 Two-stage processing of humor
- •5. Conversation analysis
- •5.1 Canned jokes in conversation
- •5.1.1 Preface
- •5.1.2 Telling
- •5.1.3 Response
- •5.2 Conversational humor
- •5.2.1 Functional conversational analyses
- •5.2.2 Quantitative conversational analyses
- •6. Sociolinguistics of humor
- •6.1 Gender differences
- •6.2 Ethnicity and humor
- •7. Computational humor
- •9. Conclusion
- •References
- •Intertextuality
- •1. From ‘literature’ to ‘text as a productivity which inserts itself into history’
- •2 Text linguistics on ‘textuality’
- •3. Dialogism and heteroglossia in a social-diachronic theory of discourse
- •4. Vološinov, pragmatics and conversation analysis: Sequential implicativeness and the translation of the other’s perspective
- •5. Synoptic and participatory views of human activity: Bakhtin, Bourdieu, sociolinguistic legitimacy (and the body)
- •6. Natural histories of discourse: Recontextualization/entextualization and textual ideologies
- •References
- •Manipulation
- •1. The ancient technique of rhetoric
- •2. The twentieth-century nightmare of ‘thought control’
- •3. Manipulation is not inherent in language structure
- •4. So let’s look at thought and social action
- •4.1 Drumming it in
- •4.2 Ideas that spread
- •5. What might override the cheat-checker?
- •6. Conclusion: Manipulation and counter-manipulation
- •References
- •Narrative
- •1. Narrative as a mode of communication
- •2. Referential properties
- •3. Textual properties
- •3.1 Narrative organization
- •3.2 Narrative evaluation
- •4. Contextual properties
- •References
- •Polyphony
- •1. Preliminaries
- •2. Polyphony in Bakhtin’s work
- •3. Polyphony in Ducrot’s work
- •4. The description of the polyphonic organization of discourse
- •5. The interrelations between polyphony and other dimensions of discourse structures
- •6. Conclusion
- •References
- •Pragmatic markers
- •1. The tradition and the present state of research on pragmatic markers
- •2. Defining the field
- •3. The terminology: Pragmatic marker or discourse marker?
- •4. Classification
- •5. Pragmatic markers and multifunctionality
- •6. Theoretical approaches to the study of pragmatic markers
- •7. Methodology
- •8. Pragmatic markers in the languages of the world
- •9. The diachronic study of pragmatic markers
- •10. The contrastive study of pragmatic markers
- •11. Pragmatic markers in translation studies
- •12. Pragmatic markers in native versus non-native speaker communication
- •13. Pragmatic markers and sociolinguistic aspects
- •14. Pragmatic markers and the future
- •Public discourse
- •1. Introduction
- •1.1 Multiple readings of ‘publicness’
- •2. The situation-talk dialectic: ‘public’ as a feature of setting vs. ‘public’ as a feature of talk
- •2.2 Interaction-based approach
- •3. Goffman and the public order
- •4. Habermas and the public sphere
- •5. Transformation of the public sphere: Public discourse as mediated communication
- •5.1 The state’s role in the conflation of public and private discourses in contemporary societies
- •5.2 Surveillance and control: Information exchange as a site of struggle
- •6. Pragmatic theories of information exchange and the public sphere: Towards a social pragmatics
- •References
- •Text and discourse linguistics
- •1. On terminology
- •2. Historical overview
- •3. Important fields of study
- •3.1 Information structure
- •3.2 Cohesion
- •3.3 Coherence
- •3.4 Grounding
- •3.5 Discourse types and genres
- •4. Other trends
- •5. Applications
- •5.1 Practical applications
- •5.2 Acquisitional and diachronic studies
- •6. Final remarks
- •References
- •Text linguistics
- •1. The rise of text linguistics
- •2. Some central issues
- •References
- •Index

78 Marjut Johansson & Eija Suomela-Salmi
representation of someone else. It is of no importance whatsoever whether the other be an individual, a crowd or everyone.
(Bally, Traité de la stylistique française, vol.2 1909: 8)
This means that an utterance, or rather the meaning of an utterance, is co-constructed in interaction, but at the same time it is a means of acting upon the interlocutors (Durrer 1998: 123), that is to say that utterances contain always an argumentative (implicit or explicit) dimension too.
When we say that it is hot or that it is raining, it is very rarely just an affirmation of the state of affairs but rather an affective impression or a judgement which is likely to determine an action. (Bally 1952: 17)
Here again the affinities with modern pragmatics are striking: there is a general agreement in pragmatics that the informative function of the language is never the only one operating in any discourse.
2.2.2 Gustave Guillaume (1883–1960)
Gustave Guillaume, a contemporary of Bally and a disciple of Antoine Meillet,4 can be regarded a representative of a psycho-cognitive orientation of the first phase of enunciative pragmatics, especially in his early scholarly production, whereas his later work can rather be associated with cognitive linguistics à la française (Joly & Roulland 1981; Valette 2003). Being a representative of his time, Guillaume is obsessed with the relationship of language and thought. He tries to give thought a linguistic status which would establish the thought/language relation permanently. According to Guillaume, thinking takes place in time. In other words, the conception of ideas is an intellectual process which requires a certain, even if at times a minimal lapse of time. To think about a notion means to construct it and the time needed for it is called operative time (temps opératif). This process is characterized by a twofold activity which moves from the maximal to the minimal extension of a concept and then again from the minimal to the maximal extension. The maximal extension corresponds to universality and the minimal extension to a singular case. The movements in operative time serving to construct a notion are generalization and particularization. (Ducrot & Schaeffer 1995: 59–60). From the enunciative point of view the following elements are essential in Guillaume’s reflexion: the use of language is an act, language is dynamic, and the relation of language and thought is intrinsic.
. Antoine Meillet (1866–1936) was one of the leading linguists of his time. He was a specialist in the history and structure of Indo-European languages. He seems also to have been one of the first to use the concept of grammaticalization.

Énonciation 79
According to Guillaume (1912), language is on the one hand always an act, motivated by the speaker’s will to influence the other, and, on the other hand, it is a means by which the human thought changes and evolves in time (Valette 2006: 61).
[…] language (parole) is a force, a means to act upon others. This action upon other human beings who are like us, foreseen before the act of speaking, guides our thought, gives it a form and at certain moments becomes so imperious that it can break ancient moulds and create new ones which are more suitable for our purposes.
(Guillaume 1912: 4)
Guillaume rejects Saussure’s opposition between synchronic and diachronic. According to Guillaume, language can only be understood as a system that is dynamic and in constant evolution. The system of language is also dynamic because of the relation of language to discourse (a term analogous to Saussure’s parole). The linguistic phenomena to be explained (diverse uses of a grammatical form, polysemy, ambiguity, etc., in short, everything that has to do with actualized meaning (effet de sens)) manifest themselves in discourse, whereas the operations which lead to such usages are psychomechanic in nature and thus belong to the level of the language system. They cannot be directly apprehended but have to be discovered via methodological reflection (cf. Culioli’s model of enunciative operations infra). In other words language preexists discourse, but the linguistic analysis is based on an ascending description, from discourse to language (Valette 2006: 24).
At the beginning of the 20th century the concept of actualization (cf. Bally supra) is one of the key theoretical notions in the first phase of enunciative pragmatics (linguistique de la parole). It seems as though it was invented by Bally and Guillaume almost simultaneously. Bally uses it for the first time in 1922 and Guillaume in 1929 (Valette 2004). As we have seen, Bally defined actualization as a process that converts a virtual linguistic entity belonging to language to an actual entity of discourse. For Guillaume, actualization is necessary in order to produce discourse. In both cases actualization necessarily implies an activity instantiated by the speaking subject. There is still a marked difference between Bally and Guillaume. Guillaume’s psychomechanic approach is confined to the level of the word; actualization is consequently a process that concerns the word which, by virtue of the article, is activated in discourse; its status changes from puissance in posse (potential meaning) to effet in esse (meaning in discourse) (Valette 2006: 40). He had developed a similar line of thought already in 1919, in Le problème de l’article et sa solution en langue française, but instead of mentioning actualization, there he proposed the hypothesis of “fundamental kinesis” (cinétisme fondamental), the way in which thought creates the specific/universal relation by moving from the maximal extension of a notion to the minimal, and then from the minimal to the maximal extension again. Such a movement (kinesis) explains the different referential meanings (effets de sens) actualized by French indefinite and