
- •Discursive Pragmatics
- •Table of contents
- •Preface to the series
- •Acknowledgements
- •Discursive pragmatics
- •References
- •Appraisal
- •1. Introduction
- •2. Overview
- •2.1 Attitude – the activation of positive or negative positioning
- •2.1.1 Affect
- •2.1.2 Judgement
- •2.1.3 Appreciation
- •2.1.4 Modes of activation – direct and implied
- •2.1.5 Typological criteria
- •2.1.6 The interplay between the attitudinal modes
- •2.2 Intersubjective stance
- •3. Attitudinal assessment – a brief outline
- •3.1 Affect
- •3.2 Judgement
- •3.3 Appreciation
- •4. Engagement: An overview
- •4.1 Dialogic contraction and expansion
- •4.2 Further resources of dialogic expansion
- •4.2.1 Acknowledge
- •4.2.2 Entertain
- •4.3 Further resources of dialogic contraction
- •4.3.1 Pronounce
- •4.3.2 Concur
- •4.3.3 Disclaim (Deny and Counter)
- •4.3.4 Disclaim: Deny (negation)
- •4.3.5 Disclaim: Counter
- •4.4 Engagement resources – summary
- •5. Conclusion
- •References
- •Cohesion and coherence
- •1. Introduction
- •2. Focus on form: Cohesion
- •3. Cohesion as a condition for coherence
- •4. Focus on meaning: Connectivity
- •5. Semantic connectivity as a condition for coherence
- •6. Coherence: A general view
- •8. Coherence as a default assumption
- •9. Perspectives
- •References
- •1. Definitions
- •2. Historical note
- •3. Principles of CL
- •4. Trends
- •4.1 Social Semiotics
- •4.3 The socio-cognitive model
- •4.4 Discourse-Historical Approach
- •4.5 Lexicometry
- •5. Conclusion
- •References
- •1. Introduction
- •2. Historical overview – from the pre-theoretical to the present phase
- •2.1 Origins and the pre-theoretical phase
- •2.2.1 Charles Bally (1865–1947)
- •2.2.2 Gustave Guillaume (1883–1960)
- •2.3 Second phase: Main theoretical foundation
- •2.3.1 Emile Benveniste (1902–1976)
- •2.4 Third phase: Modern developments
- •2.4.1 Antoine Culioli (born in 1924)
- •2.4.2 Oswald Ducrot (born in 1930)
- •2.4.3 Jacqueline Authier-Revuz (born in 1940)
- •3. Some basic notions
- •3.1 Enunciation and enunciator
- •3.2 Situation/Context
- •3.3 Subjectivity and deixis
- •3.4 Reported speech
- •3.5 Modality and modalization
- •3.6 Modalities of enunciation (modalités d’énonciation)
- •3.7 Utterance modalities (modalités d’énoncé)
- •Figures of speech
- •1. Introduction
- •2. Ancient rhetoric
- •3. Contemporary treatments of FSP
- •3.1 Definition of FSP
- •3.2 Classification of FSP
- •4. Across the lines of discipline: The cognitive and communicative role of FSP
- •References
- •Genre
- •1. Introduction
- •2. Historical precedents
- •3. Genre research in language studies
- •3.1 Sydney school
- •3.2 New Rhetoric
- •3.3 English for Specific Purposes
- •4. Issues and debates
- •4.1 Genre as class
- •4.2 Stability of genres
- •References
- •Internet sources
- •Humor
- •1. Introduction and definition
- •2. Referential and verbal humor
- •3. Semantics
- •3.1 The isotopy-disjunction model
- •3.2 The script-based semantic theory of humor
- •4. The cooperative principle and humor
- •4.1 Grice and Gricean analyses
- •4.2 Humor as non-bona-fide communication
- •4.3 Relevance-theoretic approaches to humor
- •4.4 Informativeness approach to jokes
- •4.5 Two-stage processing of humor
- •5. Conversation analysis
- •5.1 Canned jokes in conversation
- •5.1.1 Preface
- •5.1.2 Telling
- •5.1.3 Response
- •5.2 Conversational humor
- •5.2.1 Functional conversational analyses
- •5.2.2 Quantitative conversational analyses
- •6. Sociolinguistics of humor
- •6.1 Gender differences
- •6.2 Ethnicity and humor
- •7. Computational humor
- •9. Conclusion
- •References
- •Intertextuality
- •1. From ‘literature’ to ‘text as a productivity which inserts itself into history’
- •2 Text linguistics on ‘textuality’
- •3. Dialogism and heteroglossia in a social-diachronic theory of discourse
- •4. Vološinov, pragmatics and conversation analysis: Sequential implicativeness and the translation of the other’s perspective
- •5. Synoptic and participatory views of human activity: Bakhtin, Bourdieu, sociolinguistic legitimacy (and the body)
- •6. Natural histories of discourse: Recontextualization/entextualization and textual ideologies
- •References
- •Manipulation
- •1. The ancient technique of rhetoric
- •2. The twentieth-century nightmare of ‘thought control’
- •3. Manipulation is not inherent in language structure
- •4. So let’s look at thought and social action
- •4.1 Drumming it in
- •4.2 Ideas that spread
- •5. What might override the cheat-checker?
- •6. Conclusion: Manipulation and counter-manipulation
- •References
- •Narrative
- •1. Narrative as a mode of communication
- •2. Referential properties
- •3. Textual properties
- •3.1 Narrative organization
- •3.2 Narrative evaluation
- •4. Contextual properties
- •References
- •Polyphony
- •1. Preliminaries
- •2. Polyphony in Bakhtin’s work
- •3. Polyphony in Ducrot’s work
- •4. The description of the polyphonic organization of discourse
- •5. The interrelations between polyphony and other dimensions of discourse structures
- •6. Conclusion
- •References
- •Pragmatic markers
- •1. The tradition and the present state of research on pragmatic markers
- •2. Defining the field
- •3. The terminology: Pragmatic marker or discourse marker?
- •4. Classification
- •5. Pragmatic markers and multifunctionality
- •6. Theoretical approaches to the study of pragmatic markers
- •7. Methodology
- •8. Pragmatic markers in the languages of the world
- •9. The diachronic study of pragmatic markers
- •10. The contrastive study of pragmatic markers
- •11. Pragmatic markers in translation studies
- •12. Pragmatic markers in native versus non-native speaker communication
- •13. Pragmatic markers and sociolinguistic aspects
- •14. Pragmatic markers and the future
- •Public discourse
- •1. Introduction
- •1.1 Multiple readings of ‘publicness’
- •2. The situation-talk dialectic: ‘public’ as a feature of setting vs. ‘public’ as a feature of talk
- •2.2 Interaction-based approach
- •3. Goffman and the public order
- •4. Habermas and the public sphere
- •5. Transformation of the public sphere: Public discourse as mediated communication
- •5.1 The state’s role in the conflation of public and private discourses in contemporary societies
- •5.2 Surveillance and control: Information exchange as a site of struggle
- •6. Pragmatic theories of information exchange and the public sphere: Towards a social pragmatics
- •References
- •Text and discourse linguistics
- •1. On terminology
- •2. Historical overview
- •3. Important fields of study
- •3.1 Information structure
- •3.2 Cohesion
- •3.3 Coherence
- •3.4 Grounding
- •3.5 Discourse types and genres
- •4. Other trends
- •5. Applications
- •5.1 Practical applications
- •5.2 Acquisitional and diachronic studies
- •6. Final remarks
- •References
- •Text linguistics
- •1. The rise of text linguistics
- •2. Some central issues
- •References
- •Index

30 Peter R.R. White
4.2.1 Acknowledge
The category of ‘Acknowledge’ involves attribution where ‘neutral’ frames are employed to simply report the words and viewpoints of external voices – by the use, for example, of reporting verbs such as ‘say’, ‘report’, ‘state’ and wordings such as ‘according to’, ‘in her view’. Just as in the case of the other attributions (Distance, Endorse), such formulation are obviously dialogic in that they explicitly introduce an alternative voice into the text. And once again they are dialogistic in an additional sense – in that, by this explicit grounding of the proposition in an individual subjecthood, they represent the proposition as individual and contingent, as but one of a range of possible propositions. Those alternatives to the current proposition are, in this sense, recognized and the heteroglossic context in which the text operates is thereby revealed.
4.2.2 Entertain
Formulations which actively ‘entertain’ dialogic alternatives include
––deductive formulations such as it seems, apparently, the evidence suggests;
––forms which represent the proposition/proposal as more or less likely, including modals of probability, as well as certain ‘rhetorical’ uses of questions.
In such contexts, the proposition is shown to be grounded in the subjecthood of the textual voice since it provides assessments of the proposition’s likelihood or evidential basis. Grounded in this way, the proposition is shown to be contingent and associated with an individualized point of view. As such, it is revealed to be but one of a number of possible alternative position. In this way, these alternatives are entertained or acknowledged and the dialogic space for those alternatives is thereby expanded.
4.3 Further resources of dialogic contraction
4.3.1 Pronounce
Under the appraisal framework, ‘Pronouncements’ are formulations which involve certain types of intensification, authorial emphases or explicit authorial interventions or interpolations. For example: I contend…, The facts of the matter are that…, The truth of the matter is that…, We can only conclude that…, You must agree that…, intensifiers with clausal scope such as really, indeed etc. and, in speech, appropriately placed stress (e.g. ‘The level of tolerance is the result of government intervention’).
For example, the phrase, ‘It is absolutely clear to me’ in the following performs this function
(9)It is absolutely clear to me that what Charlotte was arguing was that Crouching Tiger was a bad film to which liberal audiences imputed a significance shaped by their own prejudices about Chinese cinema and the Chinese in general.
(Letter to the www.dimsum.co.uk website from Ian Katz, features editor, the Guardian.)

Appraisal 31
Such intensifications and interpolations are dialogically motivated. The textual voice doesn’t indicate this heightened personal investment in the proposition in a communicative vacuum. Rather it does so against some opposed dialogic alternative – here against a contrary view of what ‘Charlotte’ was arguing. Thus such formulations are dialogic in that they acknowledge an alternative while simultaneously acting to challenge or fend it off. They are dialogically contractive by dint of this action of confronting and fending off the contrary position.
4.3.2 Concur
The ‘Concur’ option involves wordings such as of course and naturally. These formulations are like ‘Pronouncements’ in that they also provide for the textual voice to explicitly convey its investment in the viewpoint being advanced and thereby to confront or rule out possible alternatives. They differ, however, in that they represent the proposition/proposal as uncontentious within the current communicative context, as a ‘given’, as being in accord with what is generally known or expected. The textual voice is represented as taking up a viewpoint held by people generally, and hence the reader/ listener. Consider by way of example the use of ‘of course’ in the following.
(10)When, belatedly, their selectors chose Paul Adams, who would assuredly have won them the second Test in Johannesburg, their attack became ‘very good’ in the opinion of Trevor Bailey, who has seen a few in his time. Bailey, of course, was that rarity, a cricketer who at his best was world-class with both bat and ball.
(From the Bank of English OzNews corpus)
Here the writer represents himself/herself as simply agreeing with the reader, as recounting a view (that Bailey was a cricketing rarity) which is already held by the dialogic partner and by people in general. The location of the current proposition within a dialogistic exchange is thus employed to increase the cost of any subsequent challenging or rejecting of the proposition.
4.3.3 Disclaim (Deny and Counter)
The final dialogistically contractive option is supplied by meanings by which some prior utterance or some alternative position is invoked so as to be directly rejected, replaced or held to be unsustainable. Obviously to deny or reject a position is maximally contractive in that, while the alternative position has been recognized, it is held not to apply – the alternative position is thus directly confronted. This is the domain of negation and concession/counter-expectation. The term ‘Disclaim’ is used to reference such formulations which operate in this way, with two further sub-types identified.
4.3.4 Disclaim: Deny (negation)
From the appraisal framework’s dialogistic perspective, negation as a resource for introducing the alternative positive position into the dialog, and hence acknowledging

32 Peter R.R. White
it and engaging with it, and then rejecting it. Thus in these interpersonal/dialogistic terms, the negative is not the simple logical opposite of the positive, since the negative carries with it the positive, while the positive does not reciprocally carry the negative. This aspect of the negative, though perhaps at odds with common-sense understandings, has been quite widely noted in the literature – see for example, Leech (1983: 101); Pagano (1994); Fairclough (1992: 121). Consider, for example, the following extract from an advertisement placed in magazines by the British Heart Foundation.
(11)We all like something to grab hold of. But sometimes you can have too much of a good thing. And a man whose table diet consists of double cheeseburgers and chips can end up looking like a tub of lard. There’s nothing wrong with meat, bread and potatoes. But how about some lean meat, wholemeal bread and jacket potatoes?
Here the denial, ‘There is nothing wrong with meat, bread and potatoes’, is clearly dialogic in the sense that it invokes, and presents itself as responding to, claims/beliefs that ‘There is something wrong with meat, bread and potatoes’. A prior and alternative position is thus clearly engaged with dialogistically.
4.3.5 Disclaim: Counter
Related to such negating formulations are those which represent the current proposition as replacing and supplanting a proposition which would have been expected in its place. Consider, for example
(12)They [Kevin and Ian Maxwell, sons of Robert Maxwell] have a lot to prove in the coming years. Now they will not only seek to make their own fortunes but to clear their father’s besmirched name. They grew up to see him as the eternal outsider, the man who had fought Establishment prejudice and pettifogging bureaucracy to get where he was. Sure, he broke rules. Yes, he ducked and dived.
Admittedly, he was badly behaved. But look at what he had achieved. From nothing, he had become a multinational businessman with an empire stretching across the world, the confidant of statesmen and just as famous himself.
(From the Bank of English UKMags corpus)
The extract (from The Times) is concerned with the notorious British businessman, newspaper magnate and former Labour MP, Robert Maxwell (now deceased) and his two sons, Kevin and Ian. In the extract, the writer seeks to explain, even justify, why the two sons might have continued to regard their father favourably, despite the negativity with which Maxwell had come to be viewed generally. (Maxwell had been found after his death to have secretly diverted millions of dollars from two of his companies and from employee pension funds in an effort to keep his business empire solvent.) For our current purposes we are concerned with the latter part of this sequence, the utterances which follow ‘But’ – ‘But look at what he had achieved. From nothing he had become