Стратегический Менеджмент_Л.С.Шеховцева

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1.

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1.1.

:

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» ...............................

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1.3. ..............

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1.4.

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2.

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2.3. ...............

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3.

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3.1.

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3.3. ..................

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3.4.

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3.6. , -

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3.7. :

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4.

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4.1.

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4.2. ......................

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4.3. SWOT- ( ) ..............................

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4.4.

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4.5. ......................

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5. ....

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5.1.

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5.2. .

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5.3. .......................................

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5.6. ( )

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6.

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6.1. .....

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6.2.

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164

6.3. :

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7. : , ,

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— ....

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7.2. .

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: , ,

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7.3. .

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7.4. ......................................

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8.3.

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9.1.

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9.5. ............

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10.

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10.1. ...........................

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10.3 ...................

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10.6.

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10.7. ..............

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1.

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2. ........

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ONTENTS

Introduction ........................................................................

5

Chapter

1.

Strategic

problems

of

development

7

of manufacture and strategic management

.........

1.1.

Evolution

of

problems

of

manufacture

and

development

of

control

systems:

7

transition to strategic management ...........................

1.2. The contents of the basic concepts describing

evolution of control systems: «operational planning»,

«long-term planning», «strategic planning»,

12

«strategic management»

..........................................

1.3. Strategic management and ...........................strategy

16

1.4. An estimation of instability of an environment

20

and a choice of a control system ...................of firm

Chapter 2. Competitiveness of firm ...in modern conditions

23

2.1. Competitiveness of firm: competitive advantages

23

and factors

..............................................................

2.2. Modern factors of formation of competitiveness

of

firm:

organizational

innovations

26

and key the competence ..........................................

2.3. An estimation of competitiveness ................of firm

29

Chapter

3.

Firm

as

object

of

strategic

management

32

and studying ......................................................

3.1.

Firm

as

the

subject

of

economy

and

object

32

of strategic management .........................................

3.2. The economic — legal characteristic ...........of firm

34

3.3. Firm as industrial system .........................................

36

3.4. Strategic potential and strategic ....resources of firm

38

3.5. Firm as the organization ..........................................

40

3.6.

The

organizational

environment

of

firm,

microand macroenvironment ................................

41

3.7.

Process

of

strategic

management:

functions

and stages

...............................................................

43

Chapter

4.

The strategic analysis of the

internal

environment

of

firm

and

an

estimation

of its position in the market ................................

48

4.1. The

analysis

of

strategic parameters

of

activity

of the company .......................................................

48

4.2. An estimation of key factors of success ...................

49

4.3. The SWOT-analysis

50

4.4. The analysis of costs and ....an internal chain of values

52

4.5. An estimation of competitive ..............force of firm

55

Chapter 5. The strategic analysis ....of an environment of firm

58

5.1. The

analysis

of

the basic

economic

parameters

of branch ................................................................

58

5.2. The analysis of the competitive environment. Model

of five forces of a competition ............of M. Porter

61

5.3. Driving forces of branch ..........................................

64

5.4.

An

estimation

competitive

positions

of the companies

branch.

Model

(map)

of strategic groups ..................................................

66

5.5. An estimation of strategy .................of competitors

68

5.6.

An

estimation

of

appeal

of

branch (market)

on a profit level ......................................................

70

Chapter 6. Formation of system of the strategic purposes

and parameters. Pr .............gram-target method

72

6.1. Strategic global and the ....................local purposes

72

6.2

The

purposes and systems of the balanced

parameters of firm ..................................................

73

6.3.

Pr gram-target

method

of

management:

stages and an estimation .................of the purposes

75

Chapter

7.

System

of

strategy: business,

functional,

operational

........................................................

83

7.1.

System

of

strategy

and

their

classification.

A pyramid of strategy ......Thompson — Stricklend

83

7.2.

Business

strategy. A matrix of

competitive

advantages

of

M.

Porter and

base

strategy

of

a competition: low costs, .......differentiation, focusing

85

7.3. Functional strategy. Marketing strategy

................... 87

7.4. Operational strategy ................................................

90

Chapter 8. A choice of strategic

alternatives.

Corporate strategy .............................................

91

8.1. Set of alternative strategy. Strategy of stabilization,

reduction and growth ..............................................

91

8.2. System of strategy of intensive growth

activities).

Strategy

of

a

competition

in the international markets ................................

102

9.1. The basic directions and features of foreign trade

activities of the company ........................................

102

9.2. Multinational and global strategy .............................

103

9.3. The basic kinds of the international strategy .............

105

9.4. Global strategy and competitive advantage ..............

106

9.5. The international strategic alliances .........................

108

Chapter 10. Realization of strategy and the strategic control

... 109

10.1. Bases of performance of strategy ...........................

109

10.2. Reduction of organizational structure conformity

with strategy ........................................................

110

10.3. Designing control systems

.....................................

113

10.4. The strategic control and a correcting ....................

116

10.5. Investment maintenance of realization of strategy

... 117

10.6. Economic efficiency of investment projects,

strategy providing realization...................................

120

10.7. Strategy of updating and reengineering

..................

126

The list of the recommended literature

...............................

130

The appendix 1.

Estimation

of

competitiveness

of

the organization by the example of region....

132

The appendix 2. Perspectives of Market strategies...............

141

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