- •Е.В. Дводненко
- •Table of Contents
- •Введение
- •Section I. English for telephoning Useful vocabulary for successful telephoning in English
- •Text I. Business Telephoning Etiquette
- •The Business Etiquette of Transferring a Call
- •Appropriate greetings and endings
- •Gathering information
- •Listening skills
- •Suggesting and verifying a course of action
- •Taking notes
- •Dealing with difficult callers
- •Things to avoid when on the phone
- •Practice: Connecting
- •Messages
- •Wrong number
- •Appointments
- •Ordering
- •Text II. Business Telephoning Language
- •Practice:
- •Section II. English for meetings Useful vocabulary for successful meetings in English
- •Text I. Business Meetings Organization
- •Practice: agenda setting
- •Interruptions
- •Agreeing and disagreeing
- •Any other business (aob)
- •Text II. Business Meetings Language Etiquette
- •Practice:
- •Section III. English for negotiations Useful vocabulary for successful negotiations in English
- •Text I. The Art of Negotiations
- •Practice tricky conversations
- •Resolving difficulties
- •Asking for a pay rise
- •Difficult clients
- •Text II. Giving your personal viewpoint
- •Practice:
- •Section IV. English for presentations Useful vocabulary for successful presentations in English
- •Text I. Business Presentations & Public Speaking
- •Practice: Opening
- •Questions
- •Section V. English for business correspondence Useful vocabulary for writing business letters
- •Text I. Business Letter Etiquette
- •Practice
- •Text II. Notes on business correspondence Business Letter Contents
- •1St Check: Look at the text as a whole
- •2Nd Check: Check your text for detail
- •Marlene Leach
- •Layout of Envelopes
- •Practice
- •4. Match the beginnings and endings below and identify which letter a) is a letter of complaint, b) offers an apology, c) is an application for a job.
- •Text III. 20 Tips of Business Writing
- •Text IV. Resumes and Covering Letters
- •Summary
- •11 Tips of Success
- •Additional reading cross cultural business communication
- •Text I. What is Culture?
- •Text III. International Business Etiquette
- •Text IV. Intercultural Communication Tips
- •Text V. Cross Cultural Marketing Blunders
- •Text VI. More Results of Poor Cross Cultural Awareness
- •Text VII. Stereotypes: An Intercultural No-No
- •Involve
- •Text VIII. Business Meeting Etiquette
- •Informal Meetings
- •Text IX. Cross cultural negotiation
- •Text X. Techniques for Resolving Cross-Cultural Disputes
- •Techniques:
- •Text XI. The Business Lunch and Cultural Differences
- •Text XII. Business Card Etiquette
- •Text XIII. Cross Cultural Gift Giving Etiquette
- •Text XIV. Cross Cultural Presentations
- •Text XV. Intercultural Factors When Making International Presentations
- •Text XVI. Cross Cultural Advertising
- •Text XVII. Hurdles to Cross Cultural Business Communication
- •Text XVIII. Cultural Communication across Languages
- •Text XIX. Ten Strategies for Success Abroad
- •Text XX. Cultural Sensitivity in Business
- •Список литературы Основная
- •Дополнительная
- •Интернет-ресурсы
Questions
At the end of your presentation, you may wish to open the floor to questions – to ask if anyone has any questions about your presentation.
Imagine it is the end of your presentation and you are asking if there are any questions. What phrases might you use or hear?
Now read to someone asking if there are any questions. As you read, try to use some of the phrases below in your own presentations.
Useful Phrases |
|
|
|
|
|
Tim: Ladies and gentlemen, if you have any questions, I'd be happy to answer them now.
Carrie: Yeah, can I just ask, graph number 3, that last one you showed us, can you explain to me where you’re intending to find the extra income to increase the designer range in the maternity wear?
Tim: Yes, a very good question. I’ve looked at the office wear range and it’s quite heavy on material, holiday wear tends to be much lighter, much smaller amounts of material involved and I ...
Tips
So what makes a good presentation? In this unit, we hear some tips from people who have made presentations about how to make yours more effective and enjoyable for your audience.
Think about the presentations that you have been to. What were the characteristics of the good ones?
As you read, find some of the tips below. Suggest your own ones.
Useful Phrases |
|
|
|
|
|
|
Male: With a presentation, I think the aims and the structure need to be clear.
Male 2: I like to wait until the end of the presentation before people feed back on what I’ve just said, rather than interruptions throughout the presentation.
Male 3: I think of a presentation … If you’re standing up in front of a group of people, you need to make sure you’re entertaining, make sure you’re engaging, make sure you’re interesting, make sure you’re relevant, make sure you’re talking to the right audience.
Female: Don’t make it too long, otherwise people fall asleep! Be short, precise and to the point, definitely.
Fill in the eight gaps using the words below, then read and check.
entertaining |
right |
structure |
short end |
long point |
feed |
Male: With a presentation, I think the aims and the 1. ________ need to be clear.
Male 2: I like to wait until the 2. ________ of the presentation before people 3. ________ back on what I’ve just said, rather than interruptions throughout the presentation.
Male 3: I think of a presentation … If you’re standing up in front of a group of people, you need to make sure you’re 4. ________, make sure you’re engaging, make sure you’re interesting, make sure
you’re relevant, make sure you’re talking to the 5. ________ audience.
Female: Don’t make it too 6. ________ , otherwise people fall asleep! Be 7. ________ , precise and to the 8. ________ , definitely.
4. Discussion Questions:
Do you ever have to listen to business presentations, in English or in your own language?
What makes the difference between a good presentation and a bad one?
Do you ever have to make business presentations?
Do you find it easy or difficult?
What kinds of problems do you face when you have to make a business presentation?
How do you prepare for it?
5. What are the most important factors in a good presentation? Put the following factors in order, from most important to least important, then compare with a partner. Feel free to add different factors if you want to.
logical organization
clear pronunciation
good visual aids
timing (not too long, not too short)
body language
knowledge of the subject
vocabulary preparation
6. Make presentations on subjects of your choice, using the Presentation language. After each presentation, ask the other students to name at least one aspect of the presentation which was good, and make at least one suggestion about how it could be improved further.
7. Questions:
After listening to a presentation, ask at least one question, using the language from the Questions section.
8. Presentations ‘Bingo’:
One student (or the teacher) makes a presentation on a subject of his/her choice, using as many of the language structures from the Presentation as possible. Distribute the following slips randomly among the listeners:
1. Ladies and gentlemen, thank you very much for coming along here today. |
2. The purpose of today’s presentation is to discuss how we can... |
3. I’ve invited you here today to have a look at my findings. |
4. Now let me begin by... |
5. Secondly... |
6. ...and finally... |
7. I’d be happy to invite you to ask questions at the end of the session. |
8. At the end I’d be very happy to answer any of your questions. |
9. If you look at this first graph… |
10. As you can see... |
11. Now let’s look at... |
12. ...a good example of... |
13. …a key factor… |
14. If you look at this slide… |
15. …a good illustration of... |
16. If you have any questions, I would be happy to answer them now. |
17. Are there any questions about any of that? |
18. Yes, a very good question. |
Every time the speaker uses one of these phrases, the listener holding the corresponding slip of paper can put it down on the table in front of them. The first listener to put down all of their slips is the ‘winner’.
Presentations Quizzes:
Self-Assessment Test (Are the following statements true or false)?
1. An OHP is for the display of 35mm slides.
2. A document distributed to an audience is called a 'handout'.
3. There are only two ways in which we can modulate our voice.
4. Eighty percent of the information that we absorb is absorbed visually.
5. A bar chart can be horizontal or vertical.
6. Active verbs are more powerful than passive verbs.
7. Signposting is a technique used only during the introduction of a presentation.
8. 'To rehearse' means 'to write'.
9. It is important to give as much information on a graphic as possible.
10. Indelible markers are intended for use with flipcharts, not whiteboards.
b) Body (Finish the sentence by choosing the correct words and writing them into the empty boxes).
take / see / look / watch / if / you / at this first graph, you can see that our sales have increased by 25% in the last year
see / watch / you / as / know / they / can, we have a large percentage of the market share.
We find that good communication is a key / point / thing / factor / reason in improving staff morale.
example / in / a / of / soon / at / good the importance of good communication can be seen here
Questions (Finish the sentence with the correct phrase).
1. If you have any questions, _____________ to answer them now.
A. I would like to be able
B. I would be happy
C. I would have been happy
D. I was happy
2. Can I ______________...?
A. just ask?...
B. you ask?...
C. only ask?...
D. ask it?...
3. Can you ____________....?
A. tell me it?
B. tell to me?
C. explain to me?
D. explain me?
4. Yes, a very ____________.
A. good question
B. question
C. obvious question
D. lovely question
d) Tips (Finish the sentence with the correct phrase).
1. The aims and the structure should be ….
A. concise
B. clear
C. entertaining
D. long
2. It’s a good idea to wait until the end for people to … .
A. feedback
B. feed back
C. feed
D. fed up
3. What word describes a presentation that is about a topic the audience is interested in?
A. relevant
B. concise
C. precise
D. entertaining
4. What word or phrase means to be ‘relevant’ and ‘concise’?
A. to be up to a point
B. to be after a point
C. to be to the point
D. to be off the point