Listening Basics PartIII

A. Radio

Advantages: 1. __________________________________

2. __________________________________

Disadvantage:___________________________________

B. ______________________

____________: 1.Sound, movement, and color

2.TV ads are ______________________________

3.Everybody watches it

4.Ads are seen all over the world, like during

_________________________

Disadvantages: _____________________________________

Next talk will be about ____________________________ and _____

_______________________________________________________

4. Answer the questions about the lecture

a.What are the three main categories of media used in advertising? What examples belong to each category?

b.What is the purpose of advertising, for advertisers?

c.What are the advantages and disadvantages of these media: newspapers, magazines, radio, T.V.?

d.How does the advertiser decide where to place an ad?

e.In your opinion, what are the characteristics of a good advertisement? Tell about an ad you like. Did the ad convince you to buy the product?

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5. Listen to the lecture once again and write out sentences with the active vocabulary (Ex. 2)

You will hear selections from various newspaper articles. First, familiarize yourself with the following sections of the newspaper. Then listen carefully and decide in which section of the newspaper the articles probably appeared. Write the letters in the blanks.

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Amount of time spent reading a week: _______________

Book club member: Yes __________ No __________

V. Television

Number of T.V. sets in household: _______________

Hours per week watched: ______________

2. Means of Communication

A. Look at the following words denoting means of communication and try to explain their meanings:

CD-ROM, e-mail, fax, the Internet, satellite TV, cable TV

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B. Listen to Anna describing these words to Rich. What kind of definitions does she give? Are they different from yours or the same?

C. Look at the chart and decide who is likely to have these opinions, Anna or Rich. Put a check in the appropriate column. Then listen and check your answers.

Rich Anna

CD-ROMs are much better than books because more information can be stored on them.

Being connected to an e-mail system is very useful.

Most people like being contacted by e-mail.

To be contacted by e-mail is not very sociable.

The Internet should be controlled by the government.

Some people are now afraid of being censored by the government.

There‘s no point in being connected to TV stations around the world if you don‘t speak the language.

D. Complete the sentences summarizing what Anna says. Use the information from the previous activity.

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1.It‘s good to be connected to e-mail because it is __________.

2.A fax is a good way of sending _______________________.

3.Watching foreign TV stations helps you to ______________.

4.Being connected to cable and satellite TV isn‘t ___________.

3.The 5 O’clock News

A. Words

Make sure you know the following words from the dialog: hazard

to dump

to contaminate to leak into soil

pint legislation to ban

to prohibit

B. Listen to the four newscasts and decide whether the following statements are true or false.

a. The town of Delta was poisoned by toxic wastes leaking into the water and soil.

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A game of football in the park could be dangerous to the residents‘ health.

The residents have to stay indoors until the town has been cleaned up.

b. A recent study showed that 17,000 Canadians drink alcoholic beverages.

People who drink beer once or twice a day don‘t get sick as often as people who drink wine and liquor.

People who drink 35 pints or more of beer a week are the healthiest of all.

c. Legislation has been introduced that would make smoking illegal.

Under this legislation, a cigarette company would not be allowed to sponsor the New York City marathon.

Studies have shown that prohibiting the advertising of cigarettes has caused a decrease in cigarette smoking.

d.Mexico had an easy win over France. Haiti lost to Italy by one goal.

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4. Weather Forecast

A. Words

Make sure you know the following words from the dialog: a weather forecast

a weather map

the high (about temperature)

B. Look at the map below. What do you think the weather is like in these cities now?

C.Listen to the weather report and write on the map the temperatures that are mentioned. Then listen again and write in the weather symbols to show what kind of weather they are having in each city.

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a nuclear reactor a bachelor

witty dependable

to have a quick temper a human error

to withstand a fiancé

an affair vice

B. Decide with a partner which programs you‘d like to watch together and mark them. Remember, you have only one TV set.

TV GUIDE EVENING PROGRAMMING

7:00

(2) News and weather

(4)TV Movie: ―Women at West Point‖. Good drama about the first women to go to school at the top U.S. army academy.

(5)Special: ―I wanna Make Music‖. New videos by Madonna,

Stevie Wonder, and David Bowie.

(7) MacFarlan Reports. Nuclear power plants: How safe are they?

Where are they being built?

7:30

(2) The Dating Game

8:00

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