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T R U M P 1 0 1

T R U M P 1 0 1

T h e Wa y t o S u c c e s s

D O N A L D J . T R U M P

w i t h M e r e d i t h M c I v e r

John Wiley & Sons, Inc.

Copyright © 2007 by Trump University. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923,

(978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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ISBN-13: 978-0-470-04710-1

ISBN-10: 0-470-04710-0

Printed in the United States of America.

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To my parents, Mary and Fred Trump

C O N T E N T S

F O R E W O R D B Y M I C H A E L S E X T O N

x i i i

 

P R E S I D E N T, T R U M P U N I V E R S I T Y

 

 

A C K N O W L E D G M E N T S

x v i i

 

 

I N T R O D U C T I O N

x i x

 

CHAPTER 1

D O N T WA S T E Y O U R L I F E O N

 

 

W O R K Y O U D O N T L O V E :

 

 

PA S S I O N W I L L H E L P Y O U

 

 

D O B E T T E R

 

1

CHAPTER 2

S E T T H E B A R H I G H : M A K E

 

 

P E O P L E O O H A N D A A H

6

vii

C O N T E N T S

CHAPTER 3

T H I N K T R U M P S C A L E : B I G G E R

 

 

I S B E T T E R

1 1

CHAPTER 4

T O U G H I T O U T: B E P E R S I S T E N T

1 6

 

A V E R Y S P E C I A L W E E K ( P L U S ) I N

 

M Y L I F E ( M O N D AY )

2 2

 

CHAPTER 5

W I T H O U T K N O W L E D G E , Y O U

 

 

D O N T S TA N D A C H A N C E : G A I N

 

 

A N D U S E I N F O R M AT I O N T O Y O U R

 

 

A D VA N TA G E

2 6

CHAPTER 6

Y O U R E F I R E D ! W O R D S N O O N E

 

 

WA N T S T O H E A R — O R S AY

3 2

CHAPTER 7

T H E P R O O F I S I N T H E D O I N G :

 

 

L E A R N B Y D O I N G A N D

 

 

TA K I N G R I S K S

3 7

CHAPTER 8

Y O U R G U T I S Y O U R B E S T

 

 

A D V I S O R : L I S T E N T O

 

 

Y O U R I N S T I N C T S

4 1

 

A V E R Y S P E C I A L W E E K ( P L U S ) I N

 

M Y L I F E ( T U E S D AY )

4 6

 

CHAPTER 9

P E R S O N A L I Z E Y O U R P I T C H :

 

 

K N O W W H O Y O U R E A D D R E S S I N G

5 0

CHAPTER 10

S U R R O U N D Y O U R S E L F W I T H

 

 

B E A U T Y: E N H A N C E E V E R Y

 

 

A S P E C T O F Y O U R L I F E

5 5

viii

 

C O N T E N T S

 

CHAPTER 11

N E G O T I AT E T O W I N :

 

 

U S E D I P L O M A C Y

5 9

CHAPTER 12

T H I N K O N Y O U R F E E T: I T S

 

 

T H E FA S T T R A C K T O S U C C E S S

6 4

 

A V E R Y S P E C I A L W E E K ( P L U S ) I N

 

M Y L I F E ( W E D N E S D AY )

6 7

 

CHAPTER 13

W O R K W I T H P E O P L E Y O U L I K E :

 

 

I T S U R E B E AT S W O R K I N G

 

 

W I T H E N E M I E S

7 1

CHAPTER 14

W H E R E T H E R E S A W I L L ,

 

 

T H E R E S A W I N :

 

 

T H I N K P O S I T I V E LY

7 6

CHAPTER 15

S W I M A G A I N S T T H E T I D E :

 

 

T H E C O M F O R T Z O N E C A N

 

 

P U L L Y O U U N D E R

8 1

CHAPTER 16

M O N E Y I S N O T A LWAY S T H E

 

 

B O T T O M L I N E : I T C A N B E A

 

 

S C O R E C A R D , N O T T H E

 

 

F I N A L S C O R E

8 5

 

A V E R Y S P E C I A L W E E K ( P L U S ) I N

 

M Y L I F E ( T H U R S D AY )

9 0

 

CHAPTER 17

L E A R N I N G I S E X C I T I N G :

 

 

E A C H N E W P R O J E C T I S

 

 

A N A D V E N T U R E

9 4

ix