Books on Happiness / Trump 101 The Way to Success
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C O N T E N T S
CHAPTER 18 |
S E E T H E W H O L E P I C T U R E : |
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B U T B E P R E PA R E D F O R T H E |
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P I C T U R E T O C H A N G E |
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CHAPTER 19 |
WA I T F O R T H E R I G H T P I T C H : |
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B U S I N E S S S U C C E S S I S A L L A B O U T |
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PAT I E N C E A N D T I M I N G |
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CHAPTER 20 |
AV O I D F I X E D PAT T E R N S : B E |
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O P E N A N D F L E X I B L E |
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A V E R Y S P E C I A L W E E K ( P L U S ) I N |
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M Y L I F E ( F R I D AY ) |
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CHAPTER 21 |
S P E E D K I L L S — T H E |
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C O M P E T I T I O N : G E T R I G H T |
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T O T H E P O I N T |
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CHAPTER 22 |
D O M O R E — A LWAY S D O |
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M O R E : C O N S TA N T LY T R Y T O |
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T O P Y O U R S E L F |
1 1 9 |
CHAPTER 23 |
L E A D E R S S E T T H E PA C E : |
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F I N D Y O U R W O R K I N G T E M P O |
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CHAPTER 24 |
R E S U LT S M AT T E R M O R E T H A N |
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R O U T E S : L E T P E O P L E F O L L O W |
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T H E I R O W N PAT H S |
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A V E R Y S P E C I A L W E E K ( P L U S ) I N |
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M Y L I F E ( S AT U R D AY / S U N D AY ) |
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C O N T E N T S |
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CHAPTER 25 |
A P P R O A C H Y O U R W O R K A S A N |
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A R T F O R M : W O R K B R I L L I A N T LY |
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CHAPTER 26 |
K E E P Y O U R M I N D I N T H E |
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G A M E : PAY AT T E N T I O N A N D |
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S TAY F O C U S E D |
1 4 0 |
CHAPTER 27 |
I T TA K E S C O U R A G E T O |
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P E R S I S T: B U S I N E S S P R E S S U R E S |
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N E V E R S T O P |
1 4 5 |
CHAPTER 28 |
J O I N T H E E X P L O R E R S ’ C L U B : |
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L E A R N A B O U T T H E M Y S T E R I E S |
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O F L I F E |
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A V E R Y S P E C I A L W E E K ( P L U S )
♦I N M Y L I F E : A N E W B A B Y !
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( M O N D AY / T U E S D AY / W E D N E S D AY ) 1 5 3 |
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CHAPTER 29 |
C O N F I D E N C E I S A M A G N E T: I T |
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W I L L D R AW P E O P L E T O Y O U |
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CHAPTER 30 |
K E E P Y O U R M O M E N T U M |
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R O L L I N G : B U T N E V E R |
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L O S E C O N T R O L |
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CHAPTER 31 |
I S T H E P R O B L E M A B L I P O R A |
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C ATA S T R O P H E ? E X P E C T |
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P R O B L E M S A N D K E E P |
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M O V I N G F O RWA R D |
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C O N T E N T S
CHAPTER 32 |
R E A C H W I T H I N T O R I S E |
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A B O V E : B U T T E M P E R Y O U R |
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R E A C H W I T H R E A L I T Y |
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CHAPTER 33 |
C O N C E N T R AT E O N T H E TA R G E T, |
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N O T O N T H E W E A P O N : F O C U S |
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O N W H AT M AT T E R S M O S T |
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APPENDIX A |
T H E T R U M P O R G A N I Z AT I O N |
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AT A G L A N C E |
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APPENDIX B |
T H E T R U M P S T O R E |
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I N D E X |
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F O R E W O R D
Donald J. Trump has long enjoyed a high profile, but the popularity of The Apprentice has made him a genuine folk
hero. In addition to running a wide range of thriving businesses, Mr. Trump is a symbol of the American dream, an icon of success, and an inspiration to millions throughout the world. The fact that he fought back to increase his empire and became a billionaire after being $9 billion in debt makes his story even more remarkable. Mr. Trump knows business from every perspective, every angle, up and down and inside out. In Trump 101: The Way to Success, he shares many of the practical principles that have guided his career.
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F O R E W O R D
E D U C AT I O N — T R U M P U N I V E R S I T Y
Mr. Trump is also dedicated to education. He considers it a major factor in his success and has made the decision to become an educator himself, through his public appearances, The Apprentice, his books, and now, Trump University.
I really feel that if you’re successful, you have to give back, whether it’s to charity, the community, or education. If you don’t give back, you’re never ever going to be fulfilled in life.
—Donald J. Trump
Trump University was founded to give businesspeople the critical skills required to achieve lasting success. Our exclusive educational products, services, courses, and programs offer world-class learning in concentrated, practical, and user-friendly offerings that fully leverage technology. Trump University programs come in a rich variety of learning formats including online courses, multimedia home study programs, live events, and audio courses. These convenient and success-oriented business programs are clear and easy to use, understand, and retain.
At Trump University, our students are entrepreneurs, professionals, and others who are not content with the status quo in their business career. Our faculty includes experts from the world’s leading educational institutions, including Columbia University, Dartmouth College, and Northwestern University. Our teaching staff also includes Fortune 500 senior executives and outstanding entrepreneurs. Plus, Donald Trump’s direct insights, experiences, and practical know-how guide you throughout.
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F O R E W O R D
Our team is dedicated to helping our students succeed in their business goals. Trump University is committed to the Trump approach of uncompromising quality in everything we deliver.
T H I S B O O K
This book, which was developed through Trump University, is like a one-on-one conversation with one of the world’s great entrepreneurs. Trump 101: The Way to Success is crammed with Mr. Trump’s insights, stories, perspectives, and advice on how to succeed. It also gives you a glimpse into the Trump Organization and a detailed look at the 10-day period in his life when his son Barron was born.
We at Trump University are proud to bring you this marvelous book. And we are extremely grateful to Mr. Trump for sharing his insights. We wish you a long, happy, and successful career.
For more information about Trump University, see www.TrumpUniversity.com.
MICHAEL SEXTON
President, Trump University
New York City
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A C K N O W L E D G M E N T S
Iwould like to thank my assistant Rhona Graff for her very professional help at all times, and Meredith McIver, my co-author,
for being fast, responsible, and insightful. To Kacey Kennedy, thank you for the help with the photo coordination. All of you have made the job much easier for me.
To the fine people at Trump University, and especially the president, Michael Sexton, I would like to say thank you for a job well done. You’ve all contributed greatly to the smooth compilation of this book and I look forward to more collaborations with you.
To Mark Steisel—thank you for your excellent work and enthusiasm from the beginning of this project through its completion. Special thanks to Richard Narramore, senior editor, and Emily Conway, assistant editor, at John Wiley & Sons, Inc., for their fine work. Aidan Sinclair did a wonderful job on the cover design, as did Adam Eisenstat with his editing. Thanks to all of you. You’ve been a terrific team.
DONALD J. TRUMP
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I N T R O D U C T I O N
Ihave a real passion for learning. It grew out of my days as a student at the Wharton School and my professional experi-
ence. My books and seminars have always included a strong educational or “lessons learned” slant. As I did more books and seminars and my television series The Apprentice, I saw that a lot of people really wanted to hear what I had to say. They wanted to know what made me successful and how they could benefit from my ideas and experiences.
At first, the groundswell of popular support took me by surprise. It shouldn’t have, though, because the message has been there from the start: Education, research, and knowledge—learn- ing in general—are at the core of my success. When people buy my books or show up to hear me speak, they’re in effect doing the
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