Unit 5
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A memorable and eye-catching advertisement/advert/ad |
U.5.1 pp.48-49 |
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To attract/to draw/to get somebody’s attention to smth | |
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To reflect everyday life | |
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A catchy slogan which is witty, humorous and sophisticated | |
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To get somebody interested | |
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To motivate somebody to go out and buy something | |
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To be no longer purely informative | |
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To take away the ordinariness of everyday life | |
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An instantly recognizable logo | |
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To make a connection with smb | |
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A slogan may become irritating | |
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Ideas for adverts illustrate different opinions | |
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A noticeable and amusing poster | |
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In order to get publicity | |
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To support or approve of smth | |
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To get people to buy the product; to have/to make people buy the product | |
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An advert for a soft drink | |
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To produce the result you want | |
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To endorse a product; a celebrity endorsement | |
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A misleading situation | |
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To brainstorm how to promote a product | |
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To stick in one’s mind |
Tr.1.25 |
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To get something out of one’s head | |
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Word-of-mouth |
U.5.2 pp.50-51 |
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To be common for somebody to do something | |
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Classified advertisements | |
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A mail order catalogue | |
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A key period in the development of advertising | |
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Unique selling points/propositions | |
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To come up with new ways | |
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Product placement | |
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To advertise one’s brand, trademark on billboards, leaflets | |
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TV commercials are an effective medium for advertisers | |
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To have a positive image in the eyes of the public | |
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A radio slot/spot | |
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If I were you | |
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A request for information concerning a range of goods | |
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We can’t afford it. |
Tr.1.26 |
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To pay a fortune, to cost the earth | |
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To be at the top of one’s profession | |
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To be in the background | |
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This clever and subtle plan is worth considering | |
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To become increasingly interested in something |
U.5.3 pp.52-53 |
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To be an attractive target for advertisers | |
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The author of the report | |
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Most advertisements are aimed at children | |
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To sponsor programmes | |
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There are concerns about something | |
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The concerns are shared by… | |
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To spend vast sums of money on confectionary | |
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Junk food versus healthier alternatives | |
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Whereas | |
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The most worrying thing is that… | |
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To develop one’s ability to think | |
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There is little hope that the situation will be resolved | |
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To have a common approach to the problem | |
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The harmful nature of advertising |
UNIT 6
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To value one's staff |
U.6.1 pp.58-59 |
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To pay low wages | |
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To make a profit, to make a loss | |
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To charge high prices | |
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To pay taxes to the government | |
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To put the main competitors out of business | |
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A large manufacturer | |
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A wholesaler, a retailer, a retail outlet | |
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A famous entrepreneur | |
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A/the market analysis, marketing | |
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A profit and loss forecast | |
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Cashflow problems | |
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Business premises | |
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To possess management skills | |
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Business objectives | |
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Target market | |
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A market leader | |
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Opening offers | |
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After-sales service | |
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Pricing policy | |
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Self –employment | |
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Key staff | |
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To develop an efficient operating plan | |
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To run a business, a shop, a company | |
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To go bankrupt |
U.6.3 pp.62-63, 162 |
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Low-cost air travel | |
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An aircraft dealer | |
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To expand one's business | |
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Profitable products | |
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A business adviser | |
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To give a return on somebody's money | |
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Accounting firms | |
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Up-to-date equipment | |
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To set out objectives | |
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To make an offer | |
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To negotiate a deal, a huge contract | |
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Bad debts | |
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To revolutionise fashion industry using innovative designs | |
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She is famous for her perfumes | |
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She was brought up by relatives | |
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To be an instant success | |
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Thanks to one’s energy and entrepreneurial skills | |
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A wealthy family | |
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To train as a physicist | |
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To supervise charity work/donations | |
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To make a purchase of land | |
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To set up a company |