- •Федеральное агентство по образованию
- •Contents
- •Introduction
- •Unit 1. Formalities Greetings
- •III. Translate the dialogues into English :
- •IV. Read the dialogues and reproduce them.
- •V. Test.
- •1. Fill in the gaps in the sentences and translate them:
- •2.Find Russian equivalents to the following English sentences:
- •I. Topical vocabulary.
- •1. Forms of Address:
- •2. General:
- •3. Useful Phrases:
- •1. Comprehension questions:
- •2. How would you address the following people?
- •3. Insert a suitable form of address:
- •5. Fill in prepositions or adverbs where necessary:
- •IV. Dialogues
- •1. Read the dialogues and dramatize them in class:
- •2. Make up a dialogue using the following variations:
- •3. Expand the situation introduced by the opening sentences:
- •4. Translate the dialogues into English:
- •5. Introduce the following people to each other.
- •V. Test
- •1. Make up sentences:
- •2. Find Russian equivalents to the following phrases:
- •VI. Compose your own dialogues. Parting with people
- •III. Translate into English.
- •IV. Read the dialogues and reproduce them.
- •V. Test.
- •1. Make up sentences:
- •2.Find English equivalents to the following Russian sentences:
- •II. Dialogues.
- •1. Read, translate and learn them:
- •2. Practice reading the following sentences:
- •3. Working in pairs. Dramatize the dialogues:
- •III. Translate into English:
- •IV. Act the following dialogues in English:
- •V. Test.
- •1. Make up sentences:
- •2. Fill in gaps:
- •VI. Compose your own dialogues. Unit 2. Around the world Customs
- •I. Learn the words:
- •1. Find Russian equivalents to the following:
- •2. Match the words and phrases in column a with those in column b.
- •3. Make your own sentences using the following words:
- •Text « Airport Customs »
- •1. Answer the questions:
- •2. Divide the text into logical parts, entitle them.
- •3. Translate these words and phrases into Russian, use them in the story of your own, describing how you cleared the Customs.
- •Imagine that you’re going abroad. Fill out the declaration.
- •III. Dialogues.
- •1.Find the logical order of the following parts of the dialogues.
- •2. Translate the dialogues into English.
- •1. На таможне
- •3. Reconstruct the following situations into dialogues.
- •1. Read and learn the words:
- •1. Give Russian equivalents to the following words and phrases and use them in sentences of your own.
- •2.Match the words and phrases in column a with in column b
- •3. Give the synonyms for:
- •II. Read and translate the text.
- •1. Comprehension questions:
- •2. Find in the text equivalents to the following words and phrases:
- •3. Fill in the blanks with prepositions.
- •4. Math the words which have something in common:
- •5. Give a word or a phrase for the following definition.
- •6. Translate the words in brackets. Render the story in English.
- •8. Translate the Russian parts of the sentences.
- •9. Translate the dialogues from Russia into English:
- •10. Make up stories for the following situations.
- •Travelling by train
- •I. Learn the words:
- •1. Find Russian equivalents to the following:
- •2. Find the synonyms for:
- •3. Match the words and phrases in column a with those in column b.
- •II. Read and translate the text.
- •1. Comprehension questions:
- •2. Find in the text equivalents to the following words and phrases.
- •3. Translate the words and phrases given n brackets.
- •4. Fill in the prepositions or adverbs where necessary.
- •5. Fill in the right word from the word column. A Railway Station
- •6. Read the dialogues and translate them.
- •7. Act as an interpreter. Translate the sentences from Russian into English and from English into Russian.
- •8. Translate the dialogue from Russia into English.
- •9. Describe a journey by train. Use the words and phrases given below.
- •I. Learn the words:
- •1. Match the words and phrases in column a with those in column b.
- •2. Make your own sentences using the following words:
- •II. Read and translate the text “The Grand Hotel «Europe»”.
- •1. Comprehension questions:
- •4. Match the words having something in common:
- •III. Dialogues.
- •1. Read the dialogues and:
- •2. Fill in the reservation form. Hotel reservation form
- •3. Read the dialogues and translate them.
- •4. Act as an interpreter: translate the sentences from Russian into English and from English into Russian.
- •5. Translate into English:
- •IV. Make up your own topic for Oral Compositions.
- •I. Learn the words and phrases:
- •Text "Telephone Conversations"
- •III. Dialogues.
- •1. Read all dialogues and translate them.
- •2. Supply the missing remarks.
- •3. Translate into English.
- •IV. Make up your own dialogues.
- •I. Read and learn the words:
- •Advertising.
- •1. Find words of the same roots as:
- •2. Phrases, using the vocabulary of the text.
- •4. Here are examples of some ad mottos. Find the products they advertise.
- •III. Read these text and say how street markets in the usa differ from those in Britain. The Art of Advertising.
- •IV. Pair work.
- •V. Group discussion: discuss it in a group and list merits and demerits of advertising in the world and in this country.
- •I. Read and learn the new words.
- •II. Texts
- •Choosing an Occupation
- •2. Read and translate text a and text b.
- •Employment Agencies
- •4. Match the idioms in column a with the definitions in column b.
- •5. Replace the italicized parts of the sentences by words and word combinations from the vocabulary.
- •6. Choose the right word.
- •7. Fill in prepositions where necessary.
- •8. Which statement is a good example of the meaning of the italicized word?
- •9. What should you do to find a job? Find the logical sequence of the steps you should take.
- •III. Read and translate the text .
- •1. Give a word or a phrase for the following definition.
- •2. Translate the words given in brackets.
- •V. You are looking for a job. Analyze your interests and abilities. Answer the following questions.
- •VI. Read and translate the text. Text d Job Hunting resume
- •1. Find in the text Russian equivalents to the following.
- •2. Fill out the blanks with prepositions or adverbs where necessary.
- •3. Whether you are currently looking for a job or will be looking sometime in the future, this form will help you organize personal and professional experience.
- •4. Looking over your work experience and the skills you have acquired, list your accomplishments at each job, regardless of how small or insignificant they may seem to you.
- •VII. Now you are ready to write your own resume. Study our example of a resume and try to write one for yourself.
- •December 2,1996 us consulate General
- •IX. Read the dialogues in pairs and learn them.
- •I. Read and learn the new words and expressions.
- •II. Read and translate the following information on writing a business letter.
- •III. Read and translate the example of the business letter. Find all the parts of a business letter and name them.
- •IV. Write down new words from the text and learn them.
- •V. Read and translate the text. Memorize the main types of a business letter.
- •VI.Write your own business letter using words from tasks 2,6.
- •VII. Write a personal letter using the information below.
- •VIII. Compare the structure of business and personal letters.
- •IX. Do you know that:
- •II. Read and translate the following information on fax messages.
- •III.Read and translate the text. Memorize the form of a fax message.
- •5. Addressee’s name and position:
- •12. Signature
- •VI. Answer the questions.
- •Dates, Salutations and Complimentary Closes
- •Vocabulary
- •I. Read and translate the following information.
- •Beginning and ending of a fax message.
- •II. Memorize these phrases.
- •III. Translate these opening and closing phrases.
- •IV. Answer the questions.
- •Vocabulary
- •I. Read and translate this introduction and the fax message.
- •II. Questions and assignments.
- •III. Memorize these phrases:
- •Vocabulary
- •I. Read and translate this introduction and the fax message:
- •II. Answer the questions.
- •III. Memorize these phrases.
- •IV. Write a counter-proposal by using known words and the above phrases. Replies to Counter-Proposals
- •Vocabulary
- •I. Read and translate this fax message:
- •II. Answer the questions.
- •III. Memorize these phrases:
- •IV. Write a reply to a counter-proposal on any subject by using the above phrases.
- •V. Read and translate this fax message:
- •Vocabulary
- •VI. Answer the questions on the fax message:
- •Inquiries
- •Vocabulary
- •I. Read and translate this introduction and a fax message.
- •II. Answer the questions:
- •III. Memorize these phrases:
- •Inquiries Запросы
- •IV. Write an inquiry fax message by using known words and the above phrases.
- •Vocabulary
- •1. Read and translate this fax message:
- •II. Answer the questions:
- •III. Memorize these phrases:
- •Business Ethics
- •Vocabulary
- •1. Fairness and Honesty
- •6. Business ethics
- •7. Ethics
- •8. Ethics and Etiquette
- •I. Translate into Russian.
- •II. Find the English equivalents.
- •III. Fill in the blanks.
- •IV. Translate into English.
- •V. Questions and assignments.
- •VII. Speak on ethical behaviour of an ideal manager,and the rules of etiquette he/she should stick to(придерживаться).
- •I. Read and learn the new words:
- •II. Read and translate the text.
- •1. Think and answer:
- •2. Choose the most appropriate interpretation:
- •3. Fill in the blanks with an appropriate word from the box:
- •III. Discussion.
- •1. Argue for or against the following debating theme:
- •2. Make up a dialogue on the following situation.
- •Women in management
- •I. Read and learn the new words.
- •Tangible - осязаемый
- •II. Read and translate the text.
- •1. Agree or disagree with the following.
- •2. Answer the questions.
- •3. Write a brief summary of the text.
- •III. Read the text «She's the Boss».
- •The Glass Ceiling Syndrome
- •The Roddick Phenomenon
- •More Sensitive
- •Better Communicators
- •The New Achievers
- •1. Which of the following points support the ideas expressed in the text?
- •2. Match each of the words in the left column with a word from the right column to make nine word partnerships from the text.
- •IV. In each of the following situations decide if you would give the applicant the job or not. Be prepared to justify your decision in each case.
- •V. Read and translate the article.
- •Sexual Harassment
- •Vocabulary
- •Unit 6. Appendices
- •Incoterms
- •I. Read and lean new words:
- •II. Read and translate the text "Incoterms".
- •1. Answer the questions:
- •Packing
- •Marking
- •1. Answer the questions:
- •2. Make up summary of the text. Glossary a
- •Е earnings per share Measure of a firm's profitability for each share of outstanding stock, calculated by dividing net income by shares of stock outstanding .
- •Literature
II. Answer the questions:
What does a simple quotation contain?
What is a firm offer connected with?
What kind of enclosures do they send in reply to the inquiry fax of 21st November?
What does the enclosed catalogue show?
Do they have only one type and size of bathroom fittings?
What kind of spare parts do they have?
What does their quotation include?
What discount can they allow on orders exceeding 2000 in value?
III. Memorize these phrases:
Quotations and Offers Расценки и предложения
1. Thank you for your Благодарим за Ваш запрос,
inquiry about ... касающийся…
2. We are pleased to submit Мы с удовольствием
our lowest prices/ to представляем наши самые
enclose our latest price list/ низкие цены/ прилагаем
for the goods you inquired самый последний прейску-
about. рант/ на товары, относитель-
но которых Вы сделали запрос.
We can make you a firm Мы можем сделать Вам твёр- offer for ... дое предложение, касающееся…
Kindly remember: this offer Просим помнить:срок этого expires on May 24th. предложения истекает 24 мая.
The goods you inquired Товары, которые вы запраши- about are sold out, but we ваете, проданы, но мы можем can offer you a substitute. предложить Вам замену.
Please let us have your Просим, чтобы Вы сделали order as soon as possible, заказ как можно скорее, т.к. since supplies are limited. запасы ограничены.
While stocks last. Пока не кончились запасы.
We look forward to Очень ждём получения от receiving a trial order Вас пробного заказа. from you.
We can grant you 3% Мы можем предоставить Вам discount on orders 3% скидку на заказы, превы- exceeding £ 100 in value/ шающие сумму сто фунтов/ on repeat orders. при повторных заказах.
IV. Write a quotation fax message in replay to an inquiry by using the above phrases. Stimulate your correspondent’s interest in your goods.
Unit 5. Topics for reading and discussions
Business Ethics
Ethics is the system of moral principles, rules of conduct, and morality of choices that individuals make.
Business ethics is the application of moral standards to business situations. Business ethics has become a matter of public concern.
All business people face ethical issues daily, and they stem from a variety of sources. Although some types of issues arise infrequently, others occur regularly. Let’s take a closer look at several ethical issues.
Fairness and Honesty. Fairness and honesty in business are two important ethical concerns. Besides obeying all laws and regulations, business people should refrain from deceiving, mis- representing, or intimidating others.
Organizational Relationships. A business person may be tempted to place his or her personal welfare above the wel- fare of the organization. Relationships with customers and cow- orkers often create ethical problems — since confidential infor- mation should be secret and all obligations should be honoured. Unethical behaviour in these areas includes not meeting one’s obligations in a mutual agreement, and pressuring others to be- have unethically.
3.Conflict of Interest. Conflict of interest results when a business person takes advantage of a situation for his or her own personal interest rather than for the employer’s or organi- zation’s interest. Such conflict may occur when payments and gifts make their way into business deals. A wise rule to remem- ber is that anything given to a person that might unfairly influence that person’s business decision is a bribe, and all bribes are unethical.
4. Communications. Business communications, especially advertising, can present ethical questions. False and misleading advertising is illegal and unethical, and it can infuriate customers. Sponsors of advertisements aimed at children must be especially careful to avoid misleading messages. Advertisers of health-related products must also take precautions against deception.
PRESSURES INFLUENCING ETHICAL DECISION MAKING
5. Relationships. Business ethics involves relationships be- tween a firm and its investors, customers, employees, creditors, and competitors. Each group has specific concerns, and each ex- erts some type of pressure on management.
Investors want management to make financial decisions that will boost sales, profits, and returns on their investments.
Customers expect a firm’s products to be safe, reliable, and reasonably priced.
Employees want to be treated fairly in hiring, promotion, and compensation.
Creditors require bills to be paid in time and the accounting information furnished by the firm to be accurate.
Competitors expect the firm’s marketing activities to portray its products truthfully.
6. Business ethics. Although there are exceptions, it is rela- tively easy for management to respond in an ethical manner when business is good and profit is high. However, concern for ethics can dwindle under the pressure of low or declining profit. In such circumstances, ethical behaviour may be compromised.
Expanding international trade has also led to an ethical dilemma for many firms operating in countries where bribes and payoffs are an accepted part of business. In the U.S. government agencies have prosecuted several companies for "illegal payoffs", in spite of the fact that there is as yet no international code of business ethics. Until stronger international laws or ethics codes are in place, such cases will be difficult to investigate and effective prosecution is not possible.
ENCOURAGING ETHICAL BEHAVIOR
7. Ethics. When no company policy exists, a quick check if a behaviour is ethical is to see if others — coworkers, customers, suppliers, and the like—approve of it. Openness will often create trust and help build solid business relationships.
What affects a person’s inclination to make either ethical or unethical decisions is not entirely clear. Three general sets of factors influence the ethics of decision making. First, an individual’s values, attitudes, experiences, and knowledge influence decision making. Second, the absence of an employer’s official code of ethics may indirectly encourage unethical decisions. Third, the behaviours and values of others, such as coworkers, supervisors, and company officials, affect the ethics of a person.
8. Ethics and Etiquette. There is some difference between business ethics and etiquette. Etiquette means rules for formal re- lations or polite social behavior among people in a society or a pro- fession.
If you are a manager you should stick to the following rules in your everyday activities.
Don’t order, ask and be polite.
Remember that people work with you, not for you. They like to be treated as associates, not slaves.
Keep your promises, both important and less important promises.
Criticize, if you must, only in private—and do it objectively. Never criticize anyone in public or in anger.
You should say "Good morning" when you come in and "Please" and "Thank you" at every opportunity.