III(2)_Unit_5_MassMedia_ST
.pdfTalking Points: Role Play
Arrange the discussion through role-playing the following groups.
Discuss the prospects ofdifferent mass media. Think of the reasons why each way of presenting news is better; how it can be improved anddeveloped to adapt to the modern realities.
Supporters of traditional newspapers: believe that reading newspapers is a matter of habit; like the feel and smell of paper in their hands; are more conservative in their attitudes; choose the editionthat reflects their views andstay loyal to it throughout their life;
Supporters of Internet newspapers: like to get only the latest information; appreciate the possibility to review the topic they get interested in by using Internet links; enjoy free access to any piece of information and the chance to find out other people’s views, as well as share their opinions on what is going on inthe world;
Supporters of news programs on TV: are more attracted by the visual presentation of the news; get accustomed to the anchors and value their commentaries; can combine watching news with other activities;
Supporters of radio news reports: can do it while being occupied in any activity from driving a car to doing some not very sophisticated work.
Giving Opinion
AsIseeit,…
I’mconvinced,…
Agreeing
Icangoalongwiththat.
Ifullyagreewithyou.
Disagreeing
That’strueuptoapoint, but …
Iagreetosomeextent, but…
Interrrupting
IfImayjustcutinhere…
Unit 5: Student’s Book
Watch thevideo‘FutureTalks:MediaMegatrends’.
Makenotesand answer thefollowing questions:
What media megatrends are mentioned? What are they?
How do the speakers see the future of newspapers?
Do you share the speakers' views?
You have read the following as part of a newspaper article on the coverage of
news in the media. Respond to the points raised and express your own views. Suggest words and phrases that would be suitable touse in expressing your opinion.
Find 14 kindsof TVprogrammein the wordsnake.
Which type of would you choose if you wanted to:
laugh?
learn something? just relax?
catch up on the news? test your knowledge?
21
Unit 5: Student’s Book
Look at the picturebelow: how can it be related to thevideo.
Look Tick the word closest in meaning to that of the each boldfaced word. Use
the context of the sentences to help you figure out each word’s meaning.
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investigation (n) The Senator promised a thorough investigation into the fund-raising activities |
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of both parties. |
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1. inquirybreach |
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2. research |
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3. operation |
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breach(n) |
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There had been a major |
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1. protection |
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2.violation |
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3. maintainance |
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barrage(n) |
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1. great number |
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2. complexity |
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3. absence |
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explicit (adj) |
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I don't quite understand -- could you be a bit more |
explicit |
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1. implied |
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2.direct |
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3. frank |
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consent (n) |
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He took the car without the owner's |
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1. protest |
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2. knowledge |
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3.permission |
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inadvertent (adj) |
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disclosure of 3,000 pilots' social security numbers marks the |
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latest round in the conflict between US Airways' warringpilot groups. |
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1. unintentional |
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2. wicked |
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3. illegal |
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to address (v) |
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The article |
addresses |
the problems.of malnutritionin the state. |
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1. mention |
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to embed(v) |
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The remark just.goes to show how |
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age-related stereotypes are. |
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1 be part of |
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utility(n) |
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been learned parrot-fashion. |
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2.usefulness |
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3. importance |
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1. availability |
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22
Unit 5: Student’s Book
Discriminate false (F)statements from the true (T) ones. Justifyyour choice by
relevant information from the episode.
1) Privacy breach affects only those users who didn't set their profiles to the
strickest privacy settings.
2) In its statement Facebook claims that they cannot suspend apps that
violate user data privacy.
3) User ID can be used to check thereal name, gender and countryof the
person.
4) According to G. Fowler Facebook allowed advertising companies to get
users' private information.
5) Facebook claims that most cases of info-leakage were inevitable.
6) One possibility fot advertisers to access the user’s information is to e-mail those who download the apps.
7) Solving the privacy control problems wouldn't be technically difficult
8) Despite the privacy control problems Facebook's membership is growing
Unit 5: Student’s Book
Vocabulary of the Unit
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definition |
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newspaper |
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a set of largefoldedsheetsof printedpaper |
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газета |
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containingnews, articles, pictures, advertisementsetc |
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whichis solddailyor weekly[=paper] |
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inthenewspaper |
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local/nationalnewspaper |
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daily/weekly/Sundaynewspaper |
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newspaperarticle/report |
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газетная вырезка |
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newspaperreporter/editor/columnist |
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newspapercutting/clipping |
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an articlethat has beencut out of anewspaper |
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mass media |
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all thepeople andorganizationsthat provide |
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СМИ |
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information andnewsforthe public,including |
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television, radio,andnewspapers |
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thepress |
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newspapersingeneral |
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пресса |
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themedia |
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newspaper,TV, and radio |
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thenewstabloid |
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a newspaperthat doesnot containmuchserious |
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медиа |
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media |
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таблойд |
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broadsheet[BrE]/qualitypaper[AmE] |
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news, andmainlyhasshort articlesandphotographs |
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a newspaperthat mostlycontainsreportsabout |
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journalist/reporter |
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seriousnews |
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headline |
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article |
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column |
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an articlethat appearsregularlyin anewspaper, in |
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whichsomeone writes about their opinions |
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передовица |
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editorial |
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a pieceof writinginwhichthe newspapergivesits |
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commentson recent events |
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thefrontpage |
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whichhasthemainnewsstories |
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theback page |
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whichhasthelessimportant news,andnewsabout |
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sport |
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thesports /fashion/arts …page |
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someonewhoreadsthenewson radioortelevision |
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newsreader[BrE]/newscaster[AmE] |
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journal |
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a seriousmagazine producedforprofessional people |
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or thosewithaparticularinterest |
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theBritishMedicalJournal |
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magazine |
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a largethin bookwith apaper coverthat contains |
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журнал |
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newsstories, articles, photographsetc, andissold |
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weeklyormonthly |
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aglossyfashionmagazine |
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She's theeditorofapopularwomen's |
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magazine. |
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amagazinearticle |
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dispassionate |
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not influencedbypersonal emotionsandtherefore |
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беспристрастный, справедливый; |
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abletomakefair decisions[=impartial] |
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непредвзятый, объективный |
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adispassionateview ofthesituation |
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unbiased |
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unbiasedinformation, opinions,adviceetc isfair |
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becausethepersongivingit isnot influencedbytheir |
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own orotherpeople's opinions[=impartial] |
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anunbiasedobserver |
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revealing |
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a remarkor event that is revealingshowsyou |
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обличительный; разоблачающий |
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somethinginterestingor surprising about asituation |
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or someone's character |
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arevealing insightintoherlife |
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BBC |
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BritishBroadcastingCorporation |
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CNN |
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CableNewsNetwork |
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NBC |
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National BroadcastingCompany |
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FOX |
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Fox BroadcastingCompany |
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24 |
Unit 5: Student’s Book
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нелицеприятный, |
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hard-hitting |
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criticizingsomeoneorsomethingin astrongand |
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effectiveway |
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бескомпромиссный |
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ahard-hitting report |
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тираж |
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circulation |
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theaveragenumber of copiesof anewspaper or |
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magazinethat areusually soldeachday, week, month |
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etc |
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Thenewspaperhas adailycirculationof |
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55,000. |
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освещение |
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coverage |
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whenasubjectorevent isreportedontelevisionor |
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radio, orinnewspapers |
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Theallegations receivedwidespread |
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mediacoverage. |
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цензура |
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livecoverageofthematch |
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censorship |
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thepracticeorsystemof censoringsomething |
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censorshipofbooks |
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supplement |
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an additional part at the endof abook,or aseparate |
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приложение |
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part of a newspaper, magazineetc |
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theSundaysupplements |
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некролог |
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obituary |
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an article in anewspaperabout thelife of someone |
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whohas just died |
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основнаястатья |
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feature |
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a pieceof writingabout asubject ina newspaperor a |
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magazine, ora special report ontelevision oronthe |
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radio |
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afeatureonholidaying withyourdog |
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sensationalism |
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a wayof reportingeventsorstoriesthat makesthem |
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seemasstrange,exciting, orshockingaspossible- |
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usedin ordertoshow disapproval |
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Alreadyonebegantohearthenickname |
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SuicideLangford; butthatwas either |
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слоган |
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sourgrapes orsillysensationalism |
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slogan |
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a short phrasethat is easytoremember andisusedin |
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advertisements, orbypoliticians, organizationsetc |
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аnadvertising slogan |
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demonstratorsshoutingpoliticalslogans |
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логотип |
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theDemocrats'campaignslogan |
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logo |
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a small designthat isthe official signof acompany or |
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organization |
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целеваяаудитория |
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target audience |
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a limitedgroup that aplan,ideaetcisaimedat |
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Ourtargetaudienceis menagedbetween |
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18and35. |
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to boost |
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toincreaseorimprove something andmakeit more |
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successful |
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Thenew resortareahas boostedtourism. |
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Themulti-milliondollaradcampaignhas |
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владелец |
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failedtoboostsales. |
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proprietor |
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an ownerof abusiness |
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theproprietorofasmallhotel |
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newspaper/garage/cafeetcproprietor |
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исчерпывающий, |
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in-depth |
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thorough, complete,andconsidering all thedetails |
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доскональный, тщательный |
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in-depthstudy/research/analysis etc |
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anin-depthstudyofpatients'needs |
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разоблачать |
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to expose |
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toshowthetruth about someoneorsomething, |
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especially whenit isbad |
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Thefilmexposes theutterhorrorofwar. |
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читательскаяаудитория |
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modernmedicalpractice. |
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readership |
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all thepeoplewhoreadaparticularnewspaperor |
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magazine regularly |
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Unit 5: Student’s Book
25
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word |
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definition |
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gimmick |
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a trickorsomethingunusual that youdotomake |
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трюк, уловка |
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peoplenoticesomeone orsomethingusedto show |
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disapproval |
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advertising gimmicks |
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cover price |
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thepriceprintedonthefront of abook, magazineetc |
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10pofthecoverpricegoes directlyto |
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charity. |
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to cater for |
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to provide aparticulargroupof peoplewiththe |
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thingstheyneed orwant |
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(требования); |
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угождать,потворствовать |
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anLAbank catering toAsianbusinesses |
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Vegetarians arewellcateredfor. |
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Mostperfumeads catertomalefantasies. |
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advertising |
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theactivity orbusinessof advertisingthingson |
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реклама |
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television,innewspapersetc |
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advertising aimedat18-25yearolds |
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acareerinadvertising |
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Bothcandidates arespending millions on |
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televisionadvertising. |
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Theadvertising slogan'Comealivewith |
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Pepsi' |
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ad, advert(BrE), advertisement(forsth), |
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advertorial |
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an advertisement inanewspaper ormagazine that is |
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madetolooklike anormal article |
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commercial |
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onTV orradio |
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billboard |
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productplacement |
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a formof advertisinginwhicha companyarrangesfor |
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oneor more of its productstoappearinatelevision |
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programmeorfilm |
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endorsement |
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if afamous person endorsesaproduct or service, |
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theysayinanadvertisement that theyuse andlikeit |
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celebrityendorsements |
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freesamples |
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on-lineadvertising |
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junkmail |
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unwantedlettersinthepost, advertisingthings |
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classifiedad |
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short advertisementsin anewspaper, in which people |
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offerthingsfor sale |
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trailer |
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an advertisement for anewfilmortelevisionshow |
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pop-upad |
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навязчивый |
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obtrusive |
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noticeableinanunpleasant orannoyingway |
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obtrusiveTV antennas |
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Thewaiterswerefriendlyandnot |
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obtrusive |
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brainwash |
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to make someonebelievesomethingthat isnottrue, |
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промыватьмозги |
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by usingforce,confusingthem, orcontinuously |
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repeatingit over alongperiodof time |
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Young peoplearebeing brainwashedby |
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this religious group. |
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Commercials brainwashconsumers into |
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buying things theydon'tneed. |
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victim |
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someonewhosuffersbecauseof somethingbadthat |
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жертва |
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happensor becauseof anillness |
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accident/crashvictim |
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innocentvictim |
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26 |
Unit 5: Student’s Book
|
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word |
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definition |
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translation |
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привлекательный |
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alluring |
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attractiveanddesirable |
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thealluring magicofHong Kong |
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alluring images |
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невосприимчивый |
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immune |
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not affectedbysomethingthat happens orisdone |
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TheLabourPartyis notimmunetonew |
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ideas. |
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заряженный |
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charged |
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a chargedsituationorsubject makespeoplefeel very |
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angry, anxious,or excited, and islikelytocause |
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argumentsor violence |
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Thechargedatmosphereintheroom |
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Ahighlychargeddebate |
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волновать,возбуждать |
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to stir |
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to make someonehaveastrongfeelingor reaction |
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Looking atthephotographsstirred |
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childhoodmemories ofthelong hot |
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summers. |
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Thepoemsucceeds instirring the |
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произвестисенсацию; |
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imagination. |
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to create/causea stir |
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to createafeelingof excitement orannoyance |
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возбудить общийинтерес; |
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наделать шуму |
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Plans forthemotorwaycausedquitea |
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stiramong locals. |
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волновать,возбуждать |
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to evoke |
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to produce astrongfeeling ormemoryinsomeone |
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Thephotographs evokedstrong memories |
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ofourholidays inFrance. |
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His appearanceis boundtoevoke |
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sympathy. |
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привлекать,притягивать; |
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Herspeechevokedahostileresponse. |
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to appeal |
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if someoneorsomethingappealsto you, theyseem |
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attractiveandinteresting |
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влечь,манить, нравиться |
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Theprogrammeappeals toyoung |
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children. |
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Theideaofworking abroad really |
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самый последний |
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appeals tome. |
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up- |
to-the-minute |
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including all thelatest information |
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Thegenerallackedup-to-the-minute |
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informationatthecrucialmoment. |
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не обращать внимания |
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to filter out |
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to removewords, informationetcthat youdonot |
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needorwant |
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дополнительные платные |
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valueaddedservice |
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servicesthat areavailableforadditional fee |
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услуги |
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content |
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theinformationcontainedin awebsite, considered |
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separatelyfromthesoftwarethat makesthewebsite |
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work |
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Thesoftware, designedforchildren, has |
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goodgraphics andanimationthatdoesn't |
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распространение |
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overwhelmthecontent. |
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dissemination |
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spreadingof informationorideasto as many people |
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as possible |
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процветать |
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thedisseminationofinformation |
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to |
thrive |
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to become very successful or verystrong andhealthy |
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abusinesswhichmanagedtothrive |
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during arecession |
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накапливать(сф) |
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to pile |
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tofill aplaceorcontainer orcover asurfacewitha |
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largeamount of things |
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achairpiledwithvelvetcushions |
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Theroomwas piledhighwithboxes |
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переключаться |
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to switch |
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to changefromdoingorusingonethingtodoingor |
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using another |
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DuvalcouldswitcheasilyfromFrenchto |
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English. |
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Unit 5: Student’s Book
27
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word |
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definition |
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translation |
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-friendly |
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not difficultforparticular peopletounderstandoruse |
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user-friendly |
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customer-friendly |
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finger-friendly |
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auser-friendlyguidetocomputing |
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user-friendlysoftware |
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склонный, |
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proneto |
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likely todosomethingorsufferfrom something, |
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especiallysomethingbadorharmful |
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предрасположенный |
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Someplants areveryproneto disease. |
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Kids areallpronetoeatjunkfood. |
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Itwas verydelicateandpronetobreak |
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down. |
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to sign up |
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to putyourname on alist for somethingbecauseyou |
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записаться, подписаться |
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want totakepart init |
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signupforTheTimes |
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I'mthinking ofsigning upforayoga |
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course. |
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Italsosounds likefuntosignupforan |
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Internetmailing list. |
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access to [‘ækses] |
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theright toentera place,use something, see |
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доступ |
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someoneetc |
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Access tothepapers is restrictedtosenior |
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management. |
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His reputation, along withluckand |
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chutzpah, helpedhimgetuniqueaccess to |
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Ames. |
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to forego |
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to not doorhavesomethingpleasant orenjoyable |
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отказаться отчего-л |
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Ihadtoforgolunch.
Seniorboardmembers haveofferedto
forgotheirannualbonuses this year.
Unit 5: Student’s Book
28
Vocabulary Practice
Find synonyms and synonymous expressions to the words in bold type.
Provide Russian equivalents to the words and words combinations. Translate the sentences.
Emergency services arefacing additional problems this winter.
The President faces the difficult taskof putting the economy back on its feet.
McManus is facing the biggest challenge of his career.
I was faced with the awful job of breaking the news to the girl's family.
He had to face the awful truth that she no longer loved him.
Constance knew the time had come to face the musicand speak to Nora.
On the face of it, his suggestion makes sense.
Mr. Nelson came striding towards us with a face like thunder.
Judging from her blank face, I'd say she didn't know what we were talking about.
He's a two-faced liar.
1.На первый взгляд кажется, что это отличная идея – нужно подождать и посмотреть, что из этого выйдет.
2.Шесть месяцев назад он стащил деньги, а сейчас его нашли и порарасплачиваться.
3.Надо прямо смотреть в лицо фактам: в одиночку мы не вправимся, надо обратиться за помощью к Хелен.
4.Поставленный перед необходимостью самому разбираться в этом сложном деле, он захотел тщательно изучить все материалы перед принятием окончательного решения.
5.Я никогда не встречал столь лицемерного человека: в лицо он говорить тебе одно, а за твоей спиной другое.
6.Мне было неловко столкнуться с нимлицомк лицу после того скандала.
Unit 5: Student’s Book
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