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Файл:Improve your English with Movies. English conversation for Master’s students (Совершенствуйте свой английский с помощью фильмов. Разговорный английски
.pdf
4. Listen to the job interview and comment on the strategy Maria,
the interviewee, has chosen to make a positive impression on the interviewer:
c1/a-job-interview]
5. Translate the following fragment of the article into English:
[https://learnenglish.britishcouncil.org/skills/listening/advanced-
. How do you prepare for a job interview?
10 лет Forbes Woman в России: как за эти годы изменилось
положение женщин в бизнесе
Удалось ли преодолеть гендерные стереотипы в бизнес-сообществе? Есть ли место инклюзии и диверсификации кадров в российских компаниях? И существует ли на самом деле стеклянный
потолок в женской карьере?
Марина Жигалова-Озкан, старший вице-президент, директор
департамента маркетинга и коммуникаций Сбербанка: «Успешная
женщина
—
это не обязательно та, кто может руководить
армией»
• «Есть всем известная статистика: компании, в советах директоров которых есть женщины, показывают лучшие финансовые
результаты. Потому что мужской и женский взгляд на работу
компании может различаться. У нас разный опыт, и это для любого бизнеса только плюс».
• «Важно, чтобы в руководстве компании были люди разных
поколений. В нашем мире постоянно происходят перемены
—
и если компанией управляют люди одного поколения, то они
рискуют упустить огромное количество изменений. Я бы рассматривала вопрос «diversity and inclusion» не только как гендерный,
но и как поколенческий. Если ты хочешь, чтобы твой продукт
был релевантным для разных аудиторий, ты должен мыслить
категориями этих аудиторий. Поэтому создавать товары и услуги
должны люди с разным опытом, правилами и принципами управления».«Традиционно в голивудских студиях работали, преимущественно, мужчины. Когда я пришла в компанию Disney 13 лет
назад, я была первой женщиной
—
руководителем региона. За
эти годы роль женщины очень сильно поменялась: и в компании
Disney, и в выпускаемом ею продукте. Во всех последних ключевых фильмах студии женщины являются главными героинями.
131
Будь то супер-герои Marvel, «Звездные войны» или принцессы,
которые теперь не сидят и не ждут принца, а сами на коне ищут
свое предназначение и счастье».
• «Я считаю, что стеклянный потолок в России
—
в голове
и сознании. Если мы себе говорим, что это именно тот уровень,
до которого мы дойдем, а дальше
только до этого уровня. Вспоминаю одну из первых своих работ
—
все, значит, мы и дойдем
—
мне было 25 лет, я была в совете директоров судоходной компании, в которой работало 15 тысяч человек. И в принципе я считала, что это нормально. Так что ограничения
—
только внутри нас».
• «Часто женщина осознанно выбирает стиль жизни. Ведь
чтобы продвигаться по карьерной лестнице и достигнуть успеха,
нужно много работать. А это отнимает время. И это
—
тот выбор, который мы должны делать: пользу семьи, близких и детей,
либо работы. И часто я вижу, что это осознанный выбор женщин
—
проводить больше времени с близкими, и я отношусь
к этому с большой симпатией. У каждой из нас такой выбор
существует. Но он может и отличаться в разных жизненных обстоятельствах, то есть его невозможно сделать раз и навсегда».
• «Поддержка любимого и близкого человека позволяет самореализовываться, является основой, базисом для вдохновения
и движения вперед. Если мужчина самодостаточный и уверенный
в себе, он всегда примет рядом с собой сильную женщину».
• «Если в данный момент ты находишься рядом со своим
ребенком, необходимо полностью посвящать время ему. Когда
мой сын был маленьким, то в течение рабочего дня я выделяла
время, чтобы, например, забрать его из садика и хотя бы полчаса-час провести с ним. По вечерам я сначала укладывала его
спать, и только потом принималась за работу. И сейчас, когда
я спрашиваю его, уже почти взрослого, было ли у него ощущение, что ему не хватало меня в детстве, он отвечает
—
нет. Мы
все в нашем безумном графике можем выделить время, когда
будем полностью посвящены близким».
• «Чтобы построить компанию с нуля, требуется отречение от
всего. Наверное, в силу наличия детей и других обстоятельств,
женщине сложнее сделать этот шаг
—
и хотя кажется, что в этом
суждении я обращаюсь к стереотипам, в этом есть доля правды.
Мне кажется, очень часто желание оставаться в тени
—
это ре-
132
шение женщины. Ведь даже не все мужчины хотят быть лидерами. Многие с радостью занимаются другой работой и реализуют
себя не через лидерство, управление проектами и бюджетами».
• «Я сама ощущала помощь и поддержку женщин, с которыми я познакомилась благодаря Forbes Woman. С которыми по
жизни мы идем вместе, принимая определенные решения, поддерживая друг друга, оставаясь близкими людьми. Женская дружба очень сильная. Есть огромное количество стереотипов про
зависть, но это совершенно не так».
• «В будущем со страниц СМИ важно говорить о персональной свободе. О примерах женщин, которые делали ошибки, но
чего-то добились. Успешная женщина
—
это не обязательно та,
кто может руководить армией. Она может реализовывать себя
совершенно в другом направлении. Вы должны ломать стереотипы о том, что «женщина успешна, только если она генеральный
директор корпорации». Абсолютно нет, она может обрести себя
в совершенно другом роде деятельности. Важная задача медиа
—
объяснять, что ролевые модели могут быть абсолютно разные»
[https://www.forbes.ru/forbes-woman/386657–10-let-forbes-woman-v-rossii-kak-za-etigody-izmenilos-polozhenie-zhenshchin-v]
6. Discuss the following topics with your groupmate:
.
a) Launching your own business: pros and cons;
b) Juggling your career and family
—
is it at all possible?
c) Gender stereotypes in running a company;
d) A stay-at-home dad
e) “Masculinity crisis”
—
an aberration or a new social norm?
—
is there such an issue in our life?
f) The issue of hitting the ‘glass ceiling’: is it possible for wom-
en in Russia to break it?
g) Looking for a job nowadays: your priorities and challenges.
7. Listen to the 6 Min. English “Are you unhappy at work?” Are you
unhappy at work?
pep talk trying to convince your friend to make amove and start looking for a better job.
8. Write an essay on one of the topics above (Ex.6).
6 Minute English (youtube.com) and prepare a 3 minute
133
UNIT 5: MASS MEDIA AND POLITICS
WATCHING THE MOVIE “GOOD NIGHT
AND GOOD LUCK”
I. PREVIEWING ACTIVITIES
1. Read the article about Edward R. Murrow, one of the most prominent American journalists of the 20th century. Which personal qualities
helped E. Murrow become the founder of the American broadcast journalism?
HARNESSING “NEW” MEDIA FOR QUALITY REPORTING
By David Pitts
If Edward Murrow were alive today, how would he harness the
Internet to produce groundbreaking quality journalism? We cannot
answer that question, but we can look to how Murrow revolutionized
the new media of his time: fi rst radio, and then television.
When Murrow joined CBS in 1935, network radio news did not
exist aside from wire reports read by a studio announcer and occasional event coverage. But by the end of the decade, Murrow had
assembled a team of correspondents who used radio as it had never been used before to bring the dramatic events leading to war in
Europe into American homes. In the words of former CBS anchor
Dan Rather, Murrow and the top-notch talent he hired
“Murrow’s Boys”
that created CBS Radio News was the Anschluss, Hitler’s annexation
of Austria in 1938, according to the Museum of Broadcast Communications. Murrow
the “European News Roundup” (later “World News Roundup”),
a broadcast featuring CBS correspondents from all over the continent.
Their reports were delivered live to the audience back home via
—
“invented broadcast journalism.” The catalyst
—
along with William Shirer — spearheaded
—
known as
134
short wave. “It not only had multiple points of origin, it also had
included both reporting and analysis of breaking news, and was both
a journalistic and a technological breakthrough for broadcasting,”
according to Bob Edwards, author of a book on Murrow.
When World War II erupted in Europe in 1939, Murrow provided
live radio coverage from England of the London Blitz. His sign-on,
“This is London,” became legendary. In the early 1950s, Murrow
moved to television, then emerging as the dominant medium. Rather
than concentrating on general news coverage, however, Murrow pioneered television documentaries. The programs he anchored are still
remembered today for their innovation and quality and are prominently cited in the histories of U. S. broadcast journalism.
They were: “See It Now” (1951–57). The fi rst television news
magazine. It set the standard for tackling controversial topics in depth.
Most famous for the McCarthyism program, the series also dealt
with other tough issues of the time, such as racial segregation and
the link between lung cancer and cigarettes. The premier broadcast
featured the fi rst, live simultaneous transmission from the East and
West coasts of the United States.
“Person To Person” (1953–61). In this series, Murrow
studio
—
visited celebrities and newsmakers in their own homes
—
in the
through a remote hookup. The program featured guests as varied as
movie star Marilyn Monroe, former President Harry Truman, and
author John Steinbeck. This was the fi rst time that technology was
regularly used in this way and it captivated viewers.
“Small World” (1958–59). This program was truly ahead of its
time: a global hookup bringing together thinkers and newsmakers
from around the world in an unrehearsed discussion moderated by
Murrow. It was produced through transoceanic phone conversations
matched to simultaneous fi lming.
“CBS Reports” (1960–1971 and irregularly). Murrow pioneered the
hard-hitting, single-subject, onehour documentary that became a staple
of early network television. One of his broadcasts about the plight of
migrant farm workers
—
“Harvest of Shame” — still is shown today
in journalism schools as a brilliant example of investigative work on
TV. As these examples indicate, Murrow was an innovator, but he
also knew he was working in a commercial medium that required
a large audience. He was always searching for new techniques to grab
135
and hold the public’s attention. Murrow would have regarded the narrowcasting of today made possible by cable, satellite, the Internet, and
portable devices as an immense opportunity.
Murrow’s legacy as a media innovator does not fully explain
his unique status in American broadcast journalism. Most experts
stress three other qualities that still matter in media, whether old
or new, print, broadcast, or narrowcast
—
or even a blog: his willingness to take a stand so long as it was grounded in solid reporting; his unswerving belief in a free press dedicated to serious
journalism; and his belief that words matter whether or not they
are accompanied by pictures.
David Pitts is a journalist who has written for major U. S. newspapers, including the Washington Post and the Christian Science
Monitor. He also worked in radio news.
[https://static.america.gov/uploads/sites/8/2016/07/Edward-R-Murrow_Journalismat-Its-Best_English_Lo-Res.pdf]
2. Explain some of the media-related terms you have come across
in the article. Use a dictionary when necessary:
live coverage; broadcast journalism; narrowcast media; network
television; newsmakers; celebrities; short wave; to anchor programmes; investigative journalism; breaking news
3. Replace the italicized words and expressions below with their
synonyms from the article:
a) He is considered to be one of the most renowned newscasters
of his day.
b) The core of modern journalism is to verify and analyze facts.
c) He was the fi rst to introduce this technology.
d) Her staunch belief in his future success has always helped
him cope with challenges and hardships.
e) This connection turned out to be really important for all the
participants.
f) He hired a team of fi rst-rate experts to resolve this technical
issue.
g) Many countries manage to use the energy of the sun quite
eff ectively.
136
h) When the war broke out, many political leaders could not
foresee the fatal consequences of that tragedy.
i) He launched a new project which might become a real hit with
the audience.
4. Take a ten-question quiz checking your knowledge of the TV-
related vocabulary:
1) The genre of the TV series “Friends” is: a) a soap opera;
b) a thriller; c) a sitcom; d) a musical
2) A person who watches a lot of TV and takes little or no
exercise is a) a coach potato; b) a lazybones; c) a fan; d) a buff
3) Entertainment about real people in real-life situations is called
a) documentary; b) reality TV; c) docudrama; d) infortainment
4) An announcer on a news programme whose job is to provide
links between the studio and reporters on location is a) a correspondent; b) a journalist; c) a blogger; d) an anchor
5) When you change channels a lot you a) switch between channels; b) tune in; c) zap between channels; d) sort out channels
6) An advertisement which is like a TV programme because it
is long is called a) a commercial; b) an informecial; c) a documercial; d) a real-life commercial
7) A room where guests and performers can relax before appearing on TV is a) relaxing; b) green; c) unwinding; d) yellow;
8) A fi lm with a lot of violence and blood in it is a) violent;
b) blood-curdling; c) gory; d) aggressive;
9) A piece of fi lm, especially one showing an event is a) footage; b) fragment; c) episode; d) shot;
10) Game of Thrones is the winner of 2019 Emmy Awards in
the category of a) outstanding drama series; b) best drama series;
c) prominent drama series; d) exceptional drama series.
5. Watch the TED programme “And now, the real news” presented
by Kirk Citron
In pairs, discuss three news stories, which, in your opinion, are going to matter in the long run and which you might refer to as “long
news”.
[https://www.ted.com/talks/kirk_citron_and_now_the_real_news].
137
6. Now, watch the same presentation again and ll in the gaps with
the words from the programme:
We are ____ in news. Reuters alone ___ __ three and a half
million news stories a year. That’s just one source. 0:22 My question
is: How many of those stories are actually going to___ in the long
run? That’s the idea behind The Long News. It’s a project by The
Long Now Foundation, which was founded by TEDsters including
Kevin Kelly and Stewart Brand. And what we’re looking for is ___
___ that might still matter 50 or 100 or 10,000 years from now.
And when you look at the news through that fi lter, a lot falls by
the ____. 0:48 To take the top stories from the A. P. this last year,
is this going to matter in a ____? Or this? Or this? Really? Is this
going to matter in 50 or 100 years? Okay, that was kind of cool.
(Laughter) But the __ ___ of this past year was the economy, and
I’m just betting that, sooner or later, this particular_____ is going
to be old news. 1:17 So, what kind of stories might make a _____
for the future? Well, let’s take science. Someday, little robots will
go through our______ fi xing things. That someday is already here
if you’re a mouse. Some recent stories: nanobees zap tumors with
real bee ____; they’re sending ___ into the brain; a robot they built
that can crawl through the human body. 1:43 What about ____?
How are we going to feed nine billion people? We’re having trouble
feeding six billion today. As we heard yesterday, there’s over a billion people hungry. Britain will starve without ____ ____ crops. Bill
Gates, fortunately, has bet a billion on
[agricultural] research.
2:01 What about global ____? The world’s going to be very diff erent when and if China sets the ____, and they may. They’ve overtaken the U. S. as the world’s biggest car market, they’ve ____
Germany as the largest exporter, and they’ve started doing ____ tests
on kids to choose their careers. 2:20 We’re fi nding all kinds of ways
to ___ ___ the limits of what we know. Some recent discoveries:
There’s an ___ ____ from Argentina that has now spread to every
continent but Antarctica; there’s a self-directed robot scientist that’s
made a discovery
—
soon, science may no longer need us, and life
may no longer need us either; a ____ wakes up after 120,000 years.
It seems that with or without us, life will go on. 2:46 But my ___
for the top Long News story of this past year was this one: water
138
found on the moon. Makes it a lot easier to put a colony up there.
And if NASA doesn’t do it, China might, or somebody in this room
might write a __ ____. 2:59 My point is this: In the ___ ___, some
news stories are more important than others. (Applause)
7. Look at the advert below and try to come up with the slogan
which will grab and hold the attention of the potential audience.
Use various expressive means of the language to coin the memo-
rable phrase.
II. WHILEVIEWING ACTIVITIES.
THE MOVIE “GOOD NIGHT AND GOOD LUCK”
EPISODE 1
1. Comprehension check. While watching the rst part of the lm,
try to answer the following questions:
1) What is the current situation in mass media, according to Ed
Murrow?
2) What is TV used for in the USA at this time, as Mr. Murrow
believes?
3) What do we learn about Milo Radulovich?
139
4) Why is Milo Radulovich believed to be a security risk in the
USA in 1953?
5) What kind of standards does Frank Stanton, second in charge
at CBS, mention when he is talking to Murrow and Friendly?
6) Who comes to talk to Mr. Friendly?
7) What does Stanton promise Murrow?
8) What do the Colonels and Friendly discuss?
9) What does Colonel Jenkins urge Fred Friendly to do?
10) What does Milo Radulovich's lawyer claim?
11) What kind of atmosphere is there in the control room before
the program about Radulovich airs?
12) What does Margaret, the sister of Lt. Radulovich, say in the
interview?
13) What two political leaders does Ed Murrow mention in the
fi nal part of his program and why?
2. Match the words in Column A with their de nitions in Column B:
1) footage Protection from unpleasant knowledge or harmful experience
2) censorship Information you have heard without having any proof
that it is true
3) To broad-
cast
4) To editorial-
ize
5) To air Film of a particular subject or event
6) slander To send out messages or programmes to be received
7) allegation To broadcast something on the radio or television
8) hearsay To let your opinion show in a piece of writing where
9) ascertain-
able
10) insulation Something that can be found out
A statement that someone has done something wrong
or illegal even though this has not been proved
To say something about someone that is not true and
is likely to damage their reputation
by radios or televisions
you should only be giving facts
The process of removing parts of books, fi lms, letters
etc. that are considered unsuitable for moral, religious, or political reasons
140
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