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CHAPTER2 Practicemanagement
Audit andresearch
Audit is dened as the systematic critical analysis of quality of healthcare. Its
purpose is to appraise current practice (What is happening?) by measuring it
against pre- selected standards (What should be happening?), to identify and
implement areas for change (What changes are needed?) and thus improve
performance. Audit is a continual process and an integral part of quality
improvement activity (E p. 52).
Criterion- based audit: the audit cycle The process of identifying
areas of care to be audited, implementing necessary changes, and periodically reviewing the same issues is known as the audit cycle.
• Choosing a topic Any practice matter— clinical or administrative. Make sure
the topic is important, manageable, clearly dened, and data is available to
assess the criteria chosen. Good starting points:signicant events, QOF
targets, complaints, clinical guideline topics, and personal observations
• Choosing criteria Criteria are specic statements of what should be
happening. Criteria might be those laid down for quality payments, ‘gold
standard’ care as dened in guidelines, or generated within the practice.
Use evidence- based criteria wherever possible. All criteria have to be
measurable— ideally with data already collected
• Setting standards Standards are minimum levels of acceptable
performance for a criterion. 100% achievement of standards is unusual
so set realistic standards based on quality framework levels and
standards achieved by other practices (e.g. comparative practice data,
audits from other practices) or previous audits within the practice
• Observing practice You can collect information from:computer
registers; medical records; questionnaires— patients, sta, or GPs; data
collection sheets (e.g. drugs in doctor’s bag are all in date)
• Comparing results with standards Consider why standards have not
been met— what should be done? Who’s going to do it? When? How?
• Repeating the audit cycle To ensure action taken is eective
Signicant event review Process in which individual episodes (when
there has been a signicant occurrence either benecial or deleterious) are
analysed, in a systematic and detailed way to ascertain what can be learnt
about the overall quality of care, and to indicate changes that might lead to
future improvements. Methods of reporting— Table 2.1.
Table2.1 Methods forreporting signicant event audits
Reporting method 1 Reporting method 2
Description of event This should be brief and can
be in note form
Learning outcome This should describe the
aspects which were of high standard and those
that could be improved. Where appropriate, it
should include why the event occurred
Action plan The decision(s) taken need to be
contained in the report. The reasons for these
decisions should be described together with any
other lessons learned from the discussion
What happened?
Why did it happen?
Was insight demonstrated?
Was change implemented?

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AUDIT ANDRESEARCH
What is thedierence betweenaudit and research? Research
is discovery of new knowledge. Research diers from audit as research
aims to establish what best practice is globally; audit aims to discover
how close practice is to best practice on a local level and identify ways of
improving care.
Drug company research E p. 122
The research process GPs may be involved in research at many
levels— as part of an academic department, in a research general practice,
or just by taking part in a project. If considering doing some research:
• Turn your idea into a specic research question What is your aim/
hypothesis? Review the literature. Is your idea novel? Why does it
matter?
• Design the study and develop your methods Involve participants/ other
researchers. Qualitative/ quantitative methodology? Survey design/
sample size? How will you choose/ randomize participants? Who will do
the work?
• Obtain permissions, funding, and Primary Care Research Network
(PCRN) acceptance Ask the healthcare trust in which the research will
be performed. Ensure that you contact the research governance ocer
of the organization within which your research will be carried out, and
comply with local and national requirements. Obtain ethics permission.
Obtain funding to cover the costs of the study and sta required. Gain
acceptance onto the PCRN (or another research network) portfolio
• Collect and collate data Remember data protection (E p. 47)
• Analyse and interpret data Consider involving a professional statistician
for quantitative data; think about the implications of the study ndings;
identify how ndings can be put into practice
• Write up and disseminate ndings Journal articles; conference
presentations; press releases; submission for higher degrees
National Institute for Health Research (NIHR) Commissions
and funds NHS and Social Care research in England, and provides infrastructure to support both studies and researchers within the NHS. M www.
nihr.ac.uk
University departments ofgeneral practice Every UK medical
school has a department of general practice. There are few GP academic
posts but these departments are valuable sources of advice and support if
you contemplate doing any original research of your own.
Ethics An ethics committee must pass all medical research involving
human participants. Information, contacts, and application forms are available from the Health Research Authority. M www.hra.nhs.uk
Funding Numerous sources of funding for primary care research are
available (including NIHR, RCGP, Medical Research Council, and Wellcome
Trust) but all are keenly fought for. Contact your local medical school academic primary care department for advice and help if you are thinking of
applying for research funding.
Further information
Healthcare Quality Improvement Partnership (2016) Best practice in clinical
audit. M https:// www.hqip.org.uk/ resource/ best- practice- in- clinical- audit/
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CHAPTER2 Practicemanagement
Outcomes ingeneralpractice
Within the NHS there are i demands for accountability/ improvements in
quality of care. Measuring this requires use of appropriate outcomes.
Quality and Outcomes Framework Ep. 33
Patient satisfaction Implies meeting both the wants and the needs of
the patient. Satisfaction measures are increasingly being used to judge the
eectiveness of the NHS. Surveys of satisfaction show 780% of patients
are overall satised with GP care, but if questioned more specically about
dierent components of care (e.g. information provided, communication,
etc.), fewer than half are completely satised.
Revalidation Measuring patient satisfaction of ≥34 patients, using a validated tool approved by the GMC, is a requirement for GPs once in
every 5y revalidation cycle. GPs must reect on results and address any
development needs.
Peer feedback A tool widel y used in business to assess worker perform-
ance. It may take many forms from team meetings during which colleague
feedback is encouraged, through annual appraisal by a practice manager to
360o or multisource feedback forms.
Revalidation Feedback from ≥15 professional colleagues representing the
range of your professional activities using a validated multisource feedback
(MSF) tool approved by the GMC is a compulsory element of revalidation
and must be performed once in every 5y cycle. GPs must reect on results
and address any development needs.
Comparative practice data The government’s ‘transparency agenda’
has resulted in publication of data held by government departments on the
performance of public services including general practice. Data now in the
public domain are listed in Box 2.3.
Box 2.3 Examples ofGP practice data available inthe
publicdomain
• Local demography— age, ethnicity, deprivation
• Life expectancy of the practice population
• Overall QOF achievement
• QOF prevalence data, e.g. rheumatoid arthritis, DM, CVD
• Cancer care— new cancer cases, emergency cancer presentations,
cancer prevalence based on QOF data, cancer screening uptake rates
• Child health— A&E attendances, emergency and elective admissions,
outpatient attendances
• Antibiotic prescribing— prescribing rates, proportion of quinolones
and broad- spectrum antibiotics
• Patient satisfaction
• Clinical sta details— names and roles
• CQC inspection reports
• GP income

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OUTCOMES INGENERALPRACTICE
Referral rates There are wide variations in referral rates (3– 12/ 100
consultations) not accounted for by population characteristics. Experience
in a specialty i referrals implying high referrers are not always inadequate.
Referral management schemes Attempts have been made to judge appropriateness of referrals either at practice or at locality level through referral
management schemes. All referrals are scrutinized to judge whether the referral is needed at all, and (if referral is warranted) whether referral is being
made to the most cost- eective service.
Prescribing rates There are wide variations in prescribing rates, e.g.
variation in the rate of statin prescription cannot be accounted for by population characteristics; prescription rates for antibiotics for minor illness vary
widely between GPs. Whether and how these reect quality of care are
controversial but comparison of practice prescribing data within localities
and prescribing quality targets are used to drive down prescribing costs.
Procedures Comparisons of procedure outcome (e.g. inadequate smear
rates, diabetic outcome measures, immunization rates) between practices
can be a way to identify individuals or practices clearly performing less well
than others. The reasons must then be investigated.
Doctors’ ability todetect illness There are wide variations between
GPs in their ability to detect certain illnesses, e.g. mental illness. GPs adept
at identifying mental health problems have:empathy, early eye contact, use
directive rather than closed questioning; clarify the complaint at an early
stage. Whether this is a marker of quality of care or just the diversity of
general practice is debatable.
Compliance/ concordance E p. 116
Further information
National General Practice Proles M https:// ngertips.phe.org.uk/ pro-
le/ general- practice
RCGP Colleague feedback. M www.rcgp.org.uk/ training- exams/ prac-
tice/ revalidation/ guide- to- supporting- information- for- appraisal- andrevalidation/ feedback/ colleague- feedback.aspx
RCGP Patient feedback. M www.rcgp.org.uk/ training- exams/ practice/ re-
validation/ guide- to- supporting- information- for- appraisal- and- revalidation/
feedback/ patient- feedback.aspx
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Chapter3
Consulting withpatients
The consultation 60
Consultation models 62
Telephone consulting and home visits 64
Referrals and electronic media 66
The doctor’s bag 68
Evidence-informed decision-making 70
Guidelines, protocols, and integrated care pathways 72
Breaking bad news 74
Conrmation and certication of death 76
Organ donation 78
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experience of illness
investigations
framework
Patient presents cues of
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CHAPTER3 Consulting withpatients
Theconsultation
Over the past 15y, in the UK, there has been a 40% i in demand for GP
appointments. Each patient has an average of 5.5 appointments/ y. Older
people have the highest consultation rate (those >80y have 13.5 appointments/ y), and the consultation rate is set to i as the population ages.
Potential barriers to eective communication Lack of time, lan-
guage problems, diering gender, age, ethnic or social background of doctor
and patient, ‘sensitive’ issues to address, ‘hidden’ or diering agendas, prior
dicult meetings, and lack of trust between doctor/ patient.
The consultation Good communication is essential for all aspects of
a GP’s work. The consultation is the cornerstone of general practice and
focuses on successful information exchange. Various consultation models
exist (E p. 62) to help GPs evaluate their consultations and make optimum
use of the time available. There is no ‘correct’ way to perform a consultation. Approach will vary according to situation and participants.
Patient centredness Means that the patient’s viewpoint is considered and
integrated into the diagnosis and decision- making process (Figure 3.1). It
improves patient satisfaction and may improve health outcomes. It consists
of 6 interactive components:
• Exploring the disease and illness experience
• Understanding the whole person in context
• Finding common ground regarding management
• Incorporating prevention and health promotion
unwellness
Disease
Doctor performs parallel
search of 2 frameworks
Illness
framework
History,
physical
examination,
Dierential
diagnosis
Figure3.1 The patient- centred process
Reproduced with permission from Stewart, M.etal. Patient- centred medicine:transforming the clinical
method. Sage Publications. Copyright © 1995.
Doctor weaves
back and forth
Understanding the
Integrated understanding
Patient’s ideas,
expectations,
feelings. Eect
on function
patient’s unique

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THECONSULTATION
• Enhancing the doctor– patient relationship
• Being realistic
Patient records E p. 44
Patient recall Many studies suggest that >50% (some estimate up to
90%) of information has been forgotten within a few minutes of leaving the
surgery. Characteristics of memorable information:
• The patient perceives it as important
• The patient understands it (avoid the use of jargon and medical terms,
keep language brief and simple, support information with sketches/
diagrams ± patient information sheets)
• The information is given early in the consultation
• The information is given in small chunks (not too much at once)
Consultation length Although consultations are usually booked at
10min intervals in the UK, average consultation length is now 11.7min. Instead
of managing acute illness, GPs now focus on management of long- term conditions and multimorbidity, resulting in i complexity of consultations. Despite
this, UK consultations are still a third shorter than those in most other parts
of the world, e.g. the USA, Switzerland, New Zealand, Belgium, and Australia.
Timekeeping Running late is stressful and frustrating for patients.
General practice does not t conveniently into 10min (or any other size)
slots. Even the best time keepers occasionally run late. Tips:
• Endeavour to run to time Start on time; make appointments long enough
(e.g. book double appointments for dicult problems, schedule catch- up
slots in the middle of surgeries, change to longer appointments); break
dicult problems or multiple problems up into chunks
• If you are running late Ask reception sta to apologize to patients as
they check in, and tell them the expected delay
Benets of longer consultation times Include:
• i patient and doctor satisfaction • i health promotion
• i detection of psychosocial problems • d reconsultation rates
• Improved doctor– patient communication • d minor illness prescribing
‘Dicult’ patients Characterized by: frequent presentation— the top
1% of attenders at GP surgeries generate 6% of GP workload; highly complex, often multiple problems— some explicable, others not; and exasperation generated between patient and doctor
0 This is a two- way process. Some GPs report more dicult patients than
others. The problem relates to the GP’s perception of patients as well as
the patients themselves.
Management strategy Do a detailed review of notes ± chart of life.
• Agree contacts (e.g. limit to 1 GP, agree appointment frequency)
• Agree an agenda within consultations, e.g. problem list— 1 problem/ visit
• Employ reattribution techniques— see Somatization disorder, E p. 975
• Avoid unnecessary investigation and referral
• Be aware of your own reaction to the patient
• Acknowledge that such patients may be genuinely ill
• Consider psychiatric diagnoses— especially chronic anxiety, depression,
somatization disorder. Screening questionnaires can be useful
• Consider referral for CBT and/ or specialist mental health support
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CHAPTER3 Consulting withpatients
Consultationmodels
Consultation models are not rules; they provide a toolkit of dierent techniques for GPs to apply to their consultations. Abrief overview of the most
commonly used models is presented here— for more information, consult
the original texts:
The medical model Traditional medical school model. History taking
l examination l investigation l diagnosis l treatment l follow- up. Does
not recognize the complexity/ diversity of the consultation in general
practice.
Balint, 1957 The Doctor, His Patient and The Illness— a philosophy rather
than a consultation model:
• Psychological problems are often manifested physically
• Doctors have feelings. Those feelings have a role in the consultation
• Doctors need to be trained to be more sensitive to what is going on in
the patient’s mind during a consultation
Reference:Churchill Livingstone; ISBN:0443064601.
Berne, 1964 Games People Play— describes how to recognize behaviours
(‘games’) patients might use and roles patient and doctor might adopt—
‘Parent, Adult and Child’.
Reference:Penguin Books; ISBN:0140027688.
RCGP, 1972 The triaxial approach— physical, psychological, and social
aspects of the consultation.
Reference:Working party of the RCGP, 1972.
Becker and Maiman, 1975 Health Belief Model— Involves exploration
of ICE— Ideas, Concerns, and Expectations of the patient. 5 elements:
• Health motivation
• Perceived vulnerability
• Perceived seriousness
Reference:Med Care 1975;13:10– 24.
Byrne and Long, 1976 Doctors talking to patients— 6 aspects:
1. Doctor establishes a relationship with the patient
2. Doctor attempts to/ actually discovers the reason for attendance
3. Doctor conducts verbal ± physical examination
4. Doctor, or doctor + patient, or patient consider the condition
5. Doctor (or occasionally the patient) details treatment and investigation
6. Consultation is terminated— usually by the doctor
Reference:RCGP; ISBN:0850840929.
Stott and Davis, 1979 Exceptional potential of the consultation. 4 tasks:
1. Management of presenting problems
2. Management of continuing problems
3. Modication of help- seeking behaviour
4. Opportunistic health promotion
Reference:JRCGP 1979;29:201– 5.
• Perceived costs/ benets of an action
• Cues to action— stimuli/ triggers for beliefs

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CONSULTATIONMODELS
Helman’s folk model, 1981 Disease vs illness in general practice:
• What has happened?
• Why has it happened?
• What would happen if nothing were done about it?
• What should Ido and who should I consult for further help?
Reference:JRCGP 1981;31:548– 52.
• Why to me?
• Why now?
Pendleton etal., 1984 The doctor’s tasks:
• Dene the reason for patient’s attendance
• Consider other problems— continuing problems and risk factors
• Choose an appropriate action for each problem— involves negotiation
between doctor and patient
• Achieve a shared understanding of the problem between doctor/ patient
• Involve the patient in the management and encourage the patient to
accept appropriate responsibility
• Use time and resources appropriately
• Establish and maintain a relationship between doctor and patient
Reference:Oxford University Press; ISBN:0192632884.
Neighbour, 1987 The Inner Consultation. Checkpoints:
• Connecting— doctor establishes rapport with the patient
• Summarizing— doctor claries the patient ’s reason for consulting
• Handing over— doctor/ patient negotiate and agree a management plan
• Safety netting— planning for the unexpected; managing uncertainty
• Housekeeping— doctor is aware of his/ her own emotions
Reference:Petroc Press; ISBN:1900603675.
Fraser, 1992 and 1999 Areas of competence:
1. Interviewing and history taking 5. Relating to patients
2. Physical examination 6. Anticipatory care
3. Diagnosis and problem- solving 7. Record- keeping
4. Patient management
Reference:Butterworth Heinemann; ISBN:0750640057.
Kurtz and Silverman, 1996 and 2002 Calgary— Cambridge
Observation Guide. 5 tasks:
1. Initiating the session 4. Giving information— explaining and planning
2. Gathering information 5. Closing the session
3. Building the relationship
Reference:Med Educ 1996;30:83– 9 and Acad Med 2003;78(8):802– 9
Warren, 2002 4 avenues of consultation analysis (BARD):
• Behaviour— non- verbal and verbal— needs of patient/ personality of GP
• Aims— purpose of the consultation and priorities
• Room— setting for the consultation
• Dialogue— tone of voice, what is said, etc.
Reference:Update 2002;5 Sept:152– 4.
Further information
Bradford VTS. Consultation models. M www.bradfordvts.co.uk
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