Читай и обсуждай. Бизнес-курс английского языка. Учебное пособие

APPENDIX 2. LANGUAGE SUPPORT1

Advice and Suggestions

Why don’t you stop now?

How about stopping now?

I suggest you stop now

I would strongly advise you to stop

It might be a good idea to stop

Avoiding giving information

No comment.

I’m sorry, that’s confidential. (Sorry) That’s personal.

I’d rather not talk about it. Mind your own business.

Apologizing

I’m (so / very / terribly) sorry.

How stupid / careless / thoughtless of me.

That’s my fault.

Sorry. It was all my fault.

Please excuse my (ignorance)

Please don’t be mad at me.

Asking for information

Can you tell me...? Could you tell me...? I’d like to know...

(Do / Would) you happen to know...? I don’t suppose you (would) know...? I wonder if you could tell me...?

Asking somebody’s opinion

What do you think of...?

What do you think about...?

1 http://www.ihbristol.com/useful-english-expressions/example/advice-and- suggestions/7

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How d’you feel (about...)? What’s your opinion of...? What are your views on...?

What would you say to... / if we...?

Giving a choice

It’s up to you.

(You can) do what / as you like. The choice is yours.

Make up your own mind. It’s your decision. Don’t mind me

Disagreeing with people

I’m not sure about that! You could be right, but...

(I’m afraid) I don’t agree. That’s an interesting idea, but.. Do you really think..?

You can’t be serious! That’s not how I see it.

Not giving your opinion

I couldn’t say.

I don’t have any feelings either way. I (really) don’t know what to say. I really can’t say.

It doesn’t affect me (either way).

It doesn’t make any difference to me. That’s an interesting question.

Giving an opinion

Personally, I think...

If you ask me...

The way I see it...

As far as I’m concerned...

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If you don’t mind me saying...

Refusing

No way Absolutely not I don’t want to I’d rather not

No but thanks for asking

Reminding people to do things

Don’t forget to do it. Remember to do it. Can/Could I remind you to...? I’d like to remind you about...

I hope you haven’t forgotten to...

Saying somebody is correct

Yes, that’s right. You’re quite right. Yes, that’s correct. Absolutely.

(I’m) sorry to say so.

Saying somebody is wrong

I’m afraid that’s not quite right. I’m afraid you’re mistaken.

I don’t think you’re right about...

No, that’s all wrong. Where did you hear that?

If you check your facts, you’ll find...

Talking about good ideas

That’s a great idea. Good idea!

What a great idea!

I think that’s a fantastic idea.

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APPENDIX 3. PROJECT

Task 1. Read the following article.

How to Make Your Business Project a Success1 Want to improve your project success? Here are some things

to consider

1. Make sure that when you start out, your customer defines their needs in depth. You want to recognize exactly what it is that must be given up, to whom, and when. Make it formal, write it up formally and get them to sign it off. This document will create the foundations by which to measure your success.

2. Include your clients in the total project life cycle. Get them included in the analytic thinking and planning, as well as performance. You don’t have to seek their approval, just keep them informed. The more you include them, the more their level of buy-in and the better it is to deal with their prospects.

3. Keep your delivery timeframes low and practical. Never agree to long-term timeframes. Divide the project into “mini-projects” if you want to. Keep every mini-project to less than six months. This maintains everyone motivated and focused.

4. Split your project timeframe into “milestones” which are directed parts of work. Put delivery deadlines to your milestones and try to deliver on each deadline, no matter what. If you’re late, explain to your customer about it as early as possible.

5. Make sure you keep everyone informed by providing the right information at the proper period. Make weekly condition reports and run regular team meetings. Practice these project management templates in your spare time.

6. Only authorize alterations to your project range if there is no impact on the timeline. Put your client’s wish to be dealt with in a timely fashion first and then have their buy-in to expand the delivery dates if you wish to.

1 http://www.wikihow.com/Make-Your-Business-Project-a-Success

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7.Keepthequalityofyourdeliverablesashighaspossible.Forever recap quality and never let it slip. Implement “peer inspections” so that team members can review each others’ deliverables. Then put in place external surveys to verify that the quality of the solution fills your customer’s wants.

8. Jump on risks and troubles as soon as they are discovered. Prioritize and resolve them before they impact on your project. Take pride in keeping hazards and issues to a minimum.

9.As each deliverable is complete, deliver it formally over to your customer. Get them to sign an acceptance form to say that it meets their expectations. Only then can you mark each deliverable off as 100 % done.

Task 2.Answer the following questions.

1.What will be your main business activity?

2.What is your own professional background?

3.How will the business be structured?

4.Do you have an overall vision for a company?

5.How many people will the company employ?

6.What is the state of the market? Growing, static, seasonal.

7.How will your products or services be positioned? Upor Down-market.

8.Who will be your target customers?

9.Who will be your main competitors?

10.Where will the company be located? Why?

11.What kind of property will you require?

12.What are your sales targets for a year?

13.How much in the way of funds will you need?

Task 3. Study the glossary.

a team assessed the corporation’s existing sustainability efforts and developed recommendations

to implement the majority of the team’s recommendations

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to develop a launch strategy for a new product line to implement this strategy

to collaborating with

to developed a go-to-market strategy for a new business concept. to assess the company’s inventory strategy

impact on customer behavior, operational efficiency, and overall financial performance.

To identify opportunities for improvement

to developed recommendations to capture these opportunities

to develop an overall business plan with an emphasis on organizational governance, staffing levels, and fundraising strategy

to support the specific needs to come up with a creative idea to use as a foundation for

to evaluate project portfolio management tool to focus on

to provide advanced research-based expertise in to analyze

to ensure that the process is as efficient and cost effective to be fully aware of how the business works

to recommend new and potentially radical systems to expand a business

to reach out to new markets

to be fully up to speed with the business

to have an understanding of the cultural and lawful implications of trading

to meet all requirements

to review how business is carried out to assess and review

to consult with staff about what could be provided to help them do their jobs more effectively

to research

to reach decisions

to make recommendations

to report back to senior management on the overall effectiveness of to be successful in terms of saving staff time and thereby reducing

costs

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APPENDIX 4. SUMMARY OFTHE DEGREE

WORK

Task 1. Read the article.

Writing Executive Summaries1

As its name suggests, an executive summary summarizes, or reviews the main points of, a longer document or report for a reader thatdoesnothavetimetoreadtheentirereport.Aneffectiveexecutive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize.

You may submit an executive summary as part of an assignment, and your instructor will likely read the summary and the paper or report. It’s helpful, however, to keep in mind that executive summaries should inform and influence people who will only be reading the executivesummary.Mostofthetime,youwillbesummarizingapaper or report that you wrote, but there may be times when you will write an executive summary of another author’s report or article. Often your instructor will specify the length of your executive summary, but 10% of the document that you are summarizing is a good rule of thumb. For example, a ten-page paper or report would require a one-page executive summary.

When preparing to write an executive summary, ask yourself the following questions:

Whowillreadyourexecutivesummary?Sometimesyourexecutive summary may have an “intended” audience: your professor might require you to write it for a CEO, department head, or supervisor, for example. On other assignments, your audience won’t have a specific identity, but always keep in mind that the reader of an executive summary needs to know all of the important information in the main document without reading the actual document. Even if you know that

1 http://www.umuc.edu/writingcenter/writingresources/exec_summaries.cfm

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your instructor will be reading everything that you submit, write the executive summary as a “stand alone” document.

What is the main document’s main topic, theme, or idea? Most reports have a “thesis” or central point that they are seeking to communicate. Try to sum this up in two or three sentences. If you are having trouble with this, imagine that someone has asked you, “what’s this report about?” and that you have to explain it in only a few sentences. Once you’re able to say what the main idea is, it will be easier to write it.

What is the “purpose” of the main document? Most reports and papers have a reason, or a goal (beyond just fulfilling an assignment). Perhaps the report supports a change of opinion, new direction, or course of action. Try to summarize this in two or three sentences.

Are there sections, or divisions, within the document? If so, which ones are the most important, or most crucial, to an understanding of the document? The kinds of documents that require executive summaries usually contain sections, or subtopics that support the main topic. There may even be headings that indicate what the sections will discuss.Try to decide which ones are necessary to an understanding of the issue at hand, and which ones can be left out.

Does the document make a recommendation or suggest a certain course of action? Some documents argue in favor of a change, or urge the reader to follow a particular course of action. If this is the case, you can almost always find this information in the introduction or conclusion of a report, and the body of the report may discuss it in detail. Other documents do not contain a recommendation, but simply present data or research findings. In this case, you would need to analyze the data or research and recommend an action.

What are the benefits or consequences of this course of action? Whether you comment upon the recommendation in the report or make a recommendation based on your analysis of the information in the report, be sure to include a discussion of why (or why not) the recommendation is a good idea. If there are benefits, state them, since this will help to make your recommendation more persuasive.

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