Учебные задания по английскому языку для студентов 2 курса специальности «Промышленный дизайн», 3 семестр

LESSON THREE

1. Discuss the questions.

a.Which Russian magazine would you recommend to pick up creative ideas in design?

b.How do social changes affect design trends?

2.You are going to read part of an interview with Sir Terence Orby Conran, (born 4 October, 1931), an English designer, restaurateur, retailer and writer. Skim the article and formulate the tasks design is able to tackle.

3.Read the article again and answer the questions.

a.How can economic problems be turned to the advantage of the design industry?

b.What kind of austerity can be beneficial both for the industry and people?

c.Do you agree with Sir Terence Conran on the role design should perform in society?

d.Can you identify any design approaches which can create easier living for people in

Russia?

Sir Terence Conran parts the clouds and looks into the future of design, the new creative economy, the trouble with social housing and why space is going to be the greatest luxury of the 21st century.

It's hard not to avoid the influence the economy is going to have on design in the next decade. It can be turned to our advantage in some senses but I don't underestimate how tough it is going to be for the industry. I've lived through five or six recessions and while they're not enjoyable they can make you pause and rethink your attitude to design. How can it continue to improve our lives? A bit of austerity

won't do it any harm. Things have become a bit lavish. We've seen this overblown, blingy approach to design, straining to project luxury, and it's led to a glut of over-decorated pieces that look as if they came from a sweetshop.

Design is extremely important to the economy of this country and must remain so in the future. We are never going to be the workshop of the world again, we can't compete in labour costs but we can compete in value for money and design can play a crucial role in that if we're going to make things in this country again. The idea of living in a country that doesn't produce anything is a dismal thought. We must inspire industry to make things by forging design and innovation, two things I believe go hand in hand, to allow us to make products the world wants.

Design itself can create demand. A designer's job is to add to the quality of people's lives and there's still such a vast amount to do. I don't think we're anywhere near the point of creating a world where everything lasts for ever — far from it.

For example, many people live in extremely depressing surroundings in the UK. There's a hell of a lot to do and that's just in our own country. My ambition has always been to create easy living, places people feel relaxed in their surroundings.

4.Give synonyms for the underlined words and word combinations in the text, or briefly explain their meaning.

5.Match the italicized words with their definitions.

a.decisive or critical, especially in the success or failure of something;

b.desire to do or achieve something;

c.sumptuously rich, elaborate, or luxurious;

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d.causing a mood of gloom or depression;

e.an excessively abundant supply of something;

f.a temporary depression in economic activity or prosperity;

g.plainness and simplicity in appearance;

6.Write out the passage using the words from the box.

THE DECADE'S BEST DESIGN

Most (1)_____________ spent most of their time developing (2)_________ that were tangible. Almost all of their work was for the wealthiest 10 percent of the global (3) __________, the pampered minority already owning more than they needed or wanted, although only a few of them feeling guilty about it.

All of that has changed in the last 10 years - or should have. Just think of what‘s happened.

(4)____________ is witnessing giant leaps in science and (5) ____________, environmental(6)

________, economic turbulence and social and political meltdown, this tsunami of changes having created daunting (7)_____________ and thrilling opportunities for designers. How have they fared?

First the good news. Designers have succeeded in redefining their (8)___________ as something that does more than just produce ―things.‖ This is because the intellectual process of design thinking, whereby designers apply the instinctive (9) ________ they have developed to identify problems and invent solutions, has been proven to be useful too.

With pure product design having changed, a cheap (10)_________ now has more computing power than NASA when it launched the first U.S. satellite in 1958. The size of a digital (11)_______

bearing no relation to what it does, the old design cliché of ―form follows function‖ is now redundant. Designers have also made progress in humanizing their work, the Modernist dream of

standardization having soured.

Another success has been the development of new ways for designers to help us understand the torrent of data bombarding us each day, maps, charts and other conventional forms of communication design being unable to depict all that information.

ASSESSMENT MODULE THREE

1. Translate into Russian in writing.

Designers of an Ottoman

Mary Little and Peter Wheeler are known to have created their designs for contract furniture companies - their Pool collection for Brayton, for example is reported to have made quite a splash several years ago. But until now the two, who hail from Ireland and England, respectively, and work under the name Bius Studio, are said to have failed to approach the consumer market, except through private commissions.

Their first public foray is a limited-edition collection of ottomans, a project that is known ―to have been over a year in the making,‖ Ms. Little said. ―We are sure to launch three collections a year, and each is likely to have three ottomans available in editions of eight.‖ The first collection, available now, uses Maharam fabrics by Kvadrat, but the pair plans to commission artists and designers to produce fabrics specifically for them. All ottomans are handmade.

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2. Look at the photos of some products of the future. Write your comments. The following words and word combinations might help you.

image / inspire / modeling / concept / example / art / combine / industrial design / truly beautiful / functional / object / to behold / awesome work / helpful / attractive / purpose /

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