Управление качеством в международных корпорациях. Практикум на английском языке

Practical training

and on the other – the development of new products capable of meeting future needs and future market demands.

Schematic diagram of the control mechanism as organic must interact with marketing research and include in its membership the block development of the quality policy.

The creation of the enterprise management systems, as indicated by their analysis, resulted in a significant expansion of the tasks to improve the quality of its products and the redistribution of responsibilities between their departments and services.

This is necessary because, in particular, the emergence of new challenges such as planning and evaluation of the quality of work, the analysis of product quality control executive discipline, operational planning to improve the quality of products and others.

At the same time significantly increased the number of tasks related to quality assurance of manufacturing concrete products at the stage of technical preparation of production, which is caused by the constant improvement of design solutions developed production and the need to develop new products.

Quality management is based on the use of all instruments of its stimulation by establishing clear criteria for the effectiveness of the business units. It represents the next, higher level of organization of work on quality. This stage is characterized by the transition from the decisions taken on the basis of intuition and experience of individual managers, to scientific, formalized methods based management causality formation of product quality. Integrated quality management system – a complex hierarchical man–machine system. It involves the use of along with heuristics and algorithmic rules necessary for the use of computers.

Directions of improvement of the existing system of quality control should be such as to ensure its functioning on the basis of the real mechanism of quality management oriented to the production of competitive products that meet the requirements of existing and potential customers building.

Tasks

1.Formulate the core values of the company, allowing it to occupy a leading position in the global market.

2.Describe the basic indicators of the quality of McDonalds.

3.Explain how the economy affects the quality indicators at the

enterprise McDonalds.

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Management of production quality in international corporations

Questions

1.Describe the company McDonalds.

2.Describe the main features of quality products.

3.How the economy affects the quality of the products?

References

1.Ivanov I. A., Urosev S. C., Vorobiev A. A., Kononov D. P. Metrology, standardization and certification of transport: Training manual. M.:Academy, 2012.

2.Kane M., Ivanov B., Roots Century, Skhirtladze A. Systems, methods, and the tools of quality management: a Training manual. SPb.: Peter, 2014.

3.Kanka A. A., Koshevaya I. Ii. Logistics: Textbook. M.: the FORUM; INFRA-M, 2013.

3. THE MAIN INTERNATIONAL DIRECTIONS

OF QUALITY IMPROVEMENT

The purpose of this practice – to discuss and fix bases of quality improvement, its main international directions.

This practice will allow creating competences OK-3: ability to use bases of economic knowledge in various fields of activity; and OK-5: ability to communication in oral and written forms in the Russian and foreign languages for the solution of problems of interpersonal and cross-cultural interaction and also to acquire the following knowledge and abilities:

–knowledge of quality improvement bases;

–understanding of an order of its organization in the companies’ activity;

–abilitytodefine,whatelementsparticipateinqualityimprovement and how to use them to develop the company and economy.

Relevance of practice consists in necessity to know bases of quality improvement.

Theoretical part

Personnel management is the process of influencing the organization or serving it on its personnel department employees through a set of special techniques to achieve certain goals.

In today’s world it is important to take into account all the factors that affect the internal environment of the organization.And heads for

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Practical training

better performance of the enterprise must take into account all the latest trends, improves the quality of human resource management in the enterprise.

These areas are:

1)increased professionalism in management. We need to work to improve the skills of workers;

2)theuseofmodernmanagementtechniques.Moderntechnology provides managers with additional tools such as the analysis of information, and on procedures for making management decisions, the comparative evaluation of alternative solutions, forecasting and developing scenarios of expected developments. Results vocational training, in turn, can be expressed as:

– profit growth, sales, employee productivity;

– increase the capacity of staff and the enterprise as a whole;

– reducing the cost of running the company, etc.

Must be regular monitoring of the performance of all employees in any form acceptable and managers and subordinates, with the main goal – to prevent errors or to correct them at the earliest stage of occurrence.

Practice shows that the company, which is well organized work on training and development of personnel, there is a significant increase in the cultural and technical level of the workers, and the training and skills development have a positive effect on the increase in labor productivity

It is therefore necessary to improve day by day work on training and development of personnel in the enterprise, it is necessary:

1)identify training needs and improving the skills of workers in occupations;

2)to develop the established procedure for the preparation of annual plans and upgrade skills and ensure their implementation;

3)create the basis for vocational training of workers at work;

4)to develop measures for the production and implementation of specific training tools;

5)organize course training and refresher training of employees directly in the enterprise;

6)analyze the results and effectiveness of the training;

7)to examine the development of the proposals forwarded by the management company, to further improve the forms and methods of training personnel in the company.

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Management of production quality in international corporations

An important place in the management of human resources in the company takes a systematic training of specialists and executives. Meaning need continuous professional growth of any specialist overestimated.

Only the constant updating of knowledge worker helps maintain the necessary creative charge, the ability to take an active exploration of contemporary ideas. Therefore, enterprises need to conduct training.

Education in institutions, courses and faculty training should be made primarily out of work for up to three months. Frequency of training every five years. In addition, you must provide the training of specialists and managerial personnel as production needs. During training of managers and professionals in institutions, courses and faculty training should be counted in the total and continuous service for entitlement to leave and long–service benefits.

A prerequisite for successful improvement of the training of the workforce at the plant will be the improvement of the curriculum. They must meet the following requirements:

1)sequence. The curriculum must contain the list of subjects to be studied in a strict sequence of the theoretical to the practical training; it should define the training time for each section;

2)specific for professions. The curriculum should reflect the main goals and objectives of training in accordance with the tariff– qualification handbook to the curriculum and the program provides a gradual increase in the qualification of workers in each specialty;

3)management. In accordance with the level of preparation of students curricula should promote the expansion of the circle of knowledge of students, stimulate their desire to rationalize the work to achieve higher technical and economic indicators.

Important in training at the enterprise should have an organization assessment of knowledge and skills of students.

One of the key areas related to the improvement of training and skills development in the enterprise is to promote work in this area. Improvement of material and moral incentives of employees should increase the fund for bonuses. In this case, you can use the following methods to stimulate training in the enterprise:

– implement a comprehensive approach to stimulate the training and development of personnel;

– improved use of fund promotion workers. You need to create

a single system to stimulate employees. On the related question

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Practical training

of spending the material incentive fund for training and skills development.

When working with the staff and always remember the following:

–you should never skimp on good wages to workers;

–a commitment to the organization is not enough for continuous operation in it;

–lower needs must also be met, especially when they are associated with such higher requirements as to the respect and recognition, which in our time is based on the amount of salary.

The enterprise must be flexible holidays for all staff, not just for the head. When and faithfully respect the work will not be allowed to linger for a long time myself. Should definitely make exceptions for holidays for valid reasons.

Organizationalculturehasasignificantimpactonindustrialactivity, interpersonal relationships, the climate within the organization.

Building a system of personnel management in the organization – an important and complicated process. When it is necessary to consider the formation of particular organizations. As a rule, within the organization to create the public policy and methodology, as well as the Model Rules on the main HR processes. Then, at the level of internal divisions on the basis of standard regulations formalize all personnel functions.

Service personnel management should analyze regulations and assess the degree of improvement, develop a program to achieve a high level of management personnel movement.

Thus, in general, the organization of personnel management at the company complies with the requirements of the market, but, nevertheless, it is necessary to ensure clear communication between units, increasing the staff, in particular, be sure to have a personnel manager in the staff, maintain constant updating of knowledge

employees, implement rewards program.

Case: The quality control of the manufactured products of the German company «Volkswagen»

Volkswagen has been designing and manufacturing high quality vehicles, as the recognized world leader in its market segment. The success story of this company deserves attention in the context of the study of best practices in the field of quality management and organization of the logistics process.

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Management of production quality in international corporations

In 1934, Ferdinand Porsche, the famous German designer (founder of the world-famous German car company 11 Porsche AG), has received an order from the German government for the development of the modern car. And already in 1935, this car was designed. He got the name «Volkswagen», which literally translated from German means – the people’s car. After two years of testing in 1937 launched a series VW30, and by 1938 the car had familiar to many generations of appearance. Volkswagen immediately appreciated designers, engineers and drivers. About it talking, there have been numerous publications in 1938 in an article NewYorkTimes «Volkswagen» dubbed forresemblance«beetle», which laterbecame the hallmark of the car. For the production of «people’s car» in 1938 in the city of Wolfsburg began construction of the largest European car factory «Volkswagen». But the impending war prevented to start manufacturing this car. During World War II, the construction of «Volkswagen» was suspended, and the unfinished plant redeveloped to war production.After the war, the company came under the control of the British, in whose zone of occupation was Wolfsburg. Autumn of 1945 the British authorities passed an order for the plant to 20 thousand car.

But nearly a decade later began mass production of the car in its original version. In 1947, «Volkswagen» was put up for export fair in Hannover and drew much attention. The plant received its first foreign order from Holland for a thousand cars, and in 1948 began to receive orders from Switzerland, Belgium, Sweden and other countries.

Now the concern Volkswagen – one of the largest sales in the world, has its own factories in 15 countries, manufactures products under five brands: Volkswagen, Audi, Skoda, Seat. Since 1998, the Group owns the brand Bentley. Besides cars, the factory also issues trucks minibus owls. The structure of the Volkswagen Group includes: Volkswagen AG, Audi AG, SEAT SA, ŠkodaAuto, Volkswagen– SaxoniaGmbH, Porsche

Quality control of products every motor vehicle shall be tested in accordance with the technical checklist approved «Volkswagen», comprising 200 check points. Prepared in accordance with the technical specifications «Volkswagen» must be completed in accordance with the approved sheet completeness. All cars with mileage offered for sale through all possible financing schemes and financial services such as credit, leasing, insurance, and trade in.

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Practical training

Cars may be approved for sale at dealerships «Volkswagen» in the program DasWeltAuto, unless they are made in China. Conditions for taking the car to the program DasWeltAuto – guaranteed (confirmed by dealer) mileage car.

Vehicle condition and completeness must be confirmed by the data service. In the service book of the car has all the marks of conducting that. All items are checked checklist requirements for repair performed. All documentation and vehicle equipment available; service book is filled in accordance with the manufacturer’s requirements;

The vehicle is in service intervals. The following maintenance should be carried out not earlier than 2000 km or 3 months. Despite the service interval, all operating fluids have standard levels; structural condition Car: DasWeltAuto exception of damaged items; profile rubber is not less than 4 mm all round. All vehicles undergo a comprehensive review DasWeltAuto, which allows you to check whether there is a financial encumbrance in respect of the vehicle, if the vehicle was not in the hijacking, was not whether the facts of a serious breach of security systems, whether the car was not subject to write-off of insurance acts. Compulsory reconciles car license plate (CLP), engine room with registration documents, and if possible checked CPN (calendar production number) with the factory database. Each car has DasWeltAuto guaranteed package warranty.

There is also a list of measures for the organization of quality control. First of all, the work is conducted in five key areas. Check metals, polymers, process liquid paint quality and compounds. The last position, however, already belong to the area of responsibility of the plant. The main thing in the car is still steel.Although the elements of a fair share of high-strength steels for Polo imported, in his own shop in the pressing Grabtsevo stamped body panels. Now the lab has 37 research units of equipment which spent more than a million euros. Soon there improvement in which planned to invest more than half a million euros. This will allow full control of the quality of walking on a conveyor polymers –there in modern cars is becoming more all. Unfortunately, at the present time is an issue of quality polymer materials, which is not the last half century has been paid so much attention as the hardware. Meanwhile, if the first generation of the Golf in the sample in 1978 the proportion of the polymer is less than eight percent, this year, «six»– more than seventy. Therefore,

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Management of production quality in international corporations

the plastic in the manufacture of special requirements. Its heated in furnaces, bathed in baths of corrosive vapors by exposing to accelerated aging, burn on an open fire, fire hazard testing. 15 In addition to monitoring the quality of the painting or welding, which exists in every automobile company, also conducted entrance control components directly from the factory. Unfortunately, the important issue is still searching for a reliable supplier. According to official statistics group, 90% of firms – candidates for cooperation sifted stage audit, thanks to outdated equipment, dirt in the shops, and others. In the Russian market logistics company «Volkswagen», uses the services of Logistics R-ID, which is a leading system integrator in mobile business applications. Range of integrated solutions offered by R-ID, can solve the problem of optimizing delivery routes of production, warehouse management, and optimize the delivery of stocks of petroleum products at gas stations, as well as the task of organizing the work of mobile workers. Range of services offered by R-ID, covers the full cycle of implementation of complex projects, including consulting, design, supply and installation of equipment and software, system integration, maintenance and support of systems. Customers are R-ID and other famous Russian and international companies: Russian Post, CV Protek, Alliance Healthcare, trading networks «Dixie», Auchan, «Children’s World», «CenterObuv», Michelin, logistics operators Relogix, «Avalon», Tablogix, logopark «Tver»APK «Cherkizovskiy», «Atria» and others. Since 2007, the R– ID is a holding company ITG (Inline Technologies Group), presented in the list of 20 largest Russian IT–companies. The turnover of the holding in 2010 was more than 10 billion rubles, number – more than 1,000 people. Company R-ID is the leading partner of Motorola Solutions in Russia. Enter the Russian market Volkswagen Amarok pickupnotchangedthetraditionalsupplychainofsuppliesofimported Volkswagen cars in Russia. Virtually all models of the German automaker delivered to the port of St. Petersburg on ships KESS and processed on the terminal «Third Stevedoring Company». According to the company «BaltAutoTrade» (official dealer of Volkswagen in St. Petersburg), Russia in the cars arrive at the sea through the port of St. Petersburg car carriers. SUVs produced at the plant Pacheto Argentina in Buenos Aires. Additional handling is carried out in Europe. Also in the field of logistics company «Volkswagen» seeks to conserve resources, respect for the environment. The plans of the

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Practical training

German company working closely with «GAZ Group», on the basis of which the plant in the Kaluga region is planned to collect German cars. Volkswagen is planning to sell in the Russian Federation by 2018 more than 350 thousand cars a year. The authorities of the Kaluga region, for their part, are making efforts to create favorable conditions for the production of cars «Volkswagen». But it should be noted that not only the «Volkswagen» is interested in working together with GAZ: here are going to establish «Mercedes», and put the assembly line of cars Tata and Chrysler.

Tasks

1.Explain:what,inyouropinion,arethemaindifferencesbetween Russian and European car buyers? What are they caused?

2.Explain: what are the indicators of the quality of the car more relevant for the Russian buyer and how they affect the implementation of the logistics activities?

3.Explain: what are the main competitive advantages of the company «Volkswagen»?

4.Formulate the core values of the company, allowing it to occupy a leading position in the global market. Independently developed by the company’s customer satisfaction questionnaire.

Questions

1.What is Voltswagen?

2.Describe the stages of development of the company.

3.What is the quality control of manufactured products?

References

1.Ivanov I. A., Urosev S. C., Vorobiev A. A., Kononov D. P. Metrology, standardization and certification of transport: Training manual. M.:Academy, 2014.

2.Kane M., Ivanov B., Skhirtladze A. Systems, methods, and the tools of quality management: a Training manual. SPb.: Peter, 2013.

3.Kanka A. A., Koshevaya I. Ii. Logistics: Textbook. M.: Forum; INFRA-M, 2015.

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Management of production quality in international corporations

4. THE PRINCIPLES OF TOTAL QUALITY

MANAGEMENT (TQM)

The purpose of this practice – to discuss and fix bases of total quality management, its main principles.

This practice will allow creating competences OK-3: ability to use bases of economic knowledge in various fields of activity; and OK-5: ability to communication in oral and written forms in the Russian and foreign languages for the solution of problems of interpersonal and cross-cultural interaction and also to acquire the following knowledge and abilities:

–knowledge of total quality management bases;

–understanding of an order of its organization in the companies’ activity;

–ability to define, what elements participate in total quality management and how to use them to develop the company and economy.

Relevance of practice consists in necessity to know bases of total quality management.

Theoretical part

Quality is a degree of excellence; a distinguishing attribute. That is, quality is the degree to which a product lives up to its performance, endurance, maintainability, and other attributes that a customer expects to receive from purchasing this product. In order to produce quality product, one must instill TQM concept into one’s product development process. The word «total» means the total of everything in an organization. That is, it covers every process, every job, every resource, every output, every person, every time and every place.According to theAmerican Society for Quality Control (ASQC), total quality management (TQM) «is a management approach to long-term success through customer satisfaction. TQM is based on the participation of all members of an organization to improving processes, products, services, and the culture they work in. TQM benefits all organization members and society.

TQM is both a philosophy and a set of guiding principles that represent the foundation for a continuously improving organization. TQM is the application of quantitative methods and human resources to improve the product and services supplied to an organization, and

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