Английский язык. Менеджмент и маркетинг в спортивной индустрии. Учебное пособие по английскому языку

VIII. Прочитайте предложения с конструкцией Complex Object with Infinitive и переведите их

1.The Board of Directors considers the question to be of great importance.

2.A manager watches the employees perform their daily work in time.

3.Organizing expects managers to use all resources to carry out plans.

IX. Переведите следующие предложения c неличными формами глагола на английский язык

1.Одна из задач менеджмента – эффективно использовать имеющиеся ресурсы.

2.Менеджеры высшего уровня отвечают за разработку стратегических планов

3.Мотивация необходима для повышения эффективности производства.

MANAGEMENT OF ORGANIZATION X. Прочитайте текст и озаглавьте его абзац

Management can be defined as the process of administering and controlling the affairs of the organization, irrespective of its nature, type, structure and size. It is an act of creating and maintaining such a business environment wherein the members of the organization can work together, and achieve business objectives efficiently and effectively. It takes part in every step of an organization, gives direction and aligns resources in order to achieve goals. Since organizations are viewed as systems, management is also defined as human action to facilitate the production of useful outcomes from a system. This view includes how workers “control” themselves and use self-management as a prerequisite for effective management of other people.

The term “levels of management” means a line of demarcation between various managerial positions in an organization. Levels of management are classified into three broad categories: top level administration, middle level management of executing organizational objectives, and first level supervision of tasks and employees.

Management operates through functions that are often identified as planning, organizing, staffing, leading/directing, controlling/monitoring and motivation.

Planning enables to map out exactly how to achieve particular goals, generate plans for actions and decide what needs to happen in the future. Organizing expects to implement patterns of relationships among workers and make optimum use of resources to carry out plans. Resourcing encompasses the deployment and manipulation of human, financial, technological and natural resources. Staffing involves job analysis, recruitment and hiring for appropriate jobs. A human resource department is essential to accomplishing this goal. Leading/directing determines what needs to be done and getting people to do it. Controlling/monitoring comprises checking progress against plans and taking any corrective actions necessary to make sure that plans remain on track. Motivation is a basic function of management because employees cannot work effectively without motivation. In this case employees may not contribute to other organizational functions and priorities. All levels of management perform these functions, but the amount of time a manager spends on each function depends on the level of management and the needs of the organization.

Top level managers include the board of directors, president, vice-president, CEOs and others. They are responsible for controlling and overseeing the entire organization. Top level managers develop goals, strategic plans, company’s policies and make decisions. They also play a significant role in the mobilization of outside resources and are accountable to shareholders and the general public.

Middle level managers are presented by general managers, branch managers and department managers. They are accountable to the top management for the functions of their departments. Managers of this level devote more time to organizational and directional concerns. Their roles can be emphasized as executing organizational plans in conformance with the company’s policies and objectives. This includes being able to define and discuss information and top management policies with lower management and, most importantly, provide lower level managers with guidance and inspiration for high performance.

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Among first level managers there are supervisors, section leaders, foremen, and others whose functions are controlling and directing. They usually have the responsibility of assigning employees’ tasks, guiding and supervising their daily activities, ensuring quality and quantity production, making recommendations, and solving employees’ problems.

XI. Прочитайте предложения и скажите, соответствуют ли они содержанию текста.

1.The purpose of management is achieving goals and objectives of an organization.

2.Management has only one level – top management.

3.The main functions of management are motivation and staffing.

4.First level managers are in charge of controlling and overseeing the entire organization.

5.Middle level management is accountable to the top management.

6.Supervisors and section leaders have the responsibility of providing higher level managers with guidance and inspiration for high performance.

XII. Заполните таблицу “Levels of Management”, используя материалы Text 1.

XIII. Найдите в тексте и перечислите на английском языке основные компоненты менеджмента.

XIV. Ответьте на вопросы к тексту:

1.What is management?

2.Can you name levels of management?

3.What functions does management operate through?

4.Which functions of top level management do you know?

5.Who presents middle level managers?

6.What are first level managers responsible for?

TEXT 2

STRATEGIC MANAGEMENT

I. Прочитайте и запомните новые слова и их перевод. attain – достигать, добиваться

feedback – отзыв, реакция, отзыв потребителя evolve – развивать

relevant – важный, значимый

strength – сильная сторона, достоинство, эффективность weakness – недостаток, слабость

threat – опасность, угроза applicable – подходящий

sustainable – устойчивый, жизнеспособный scrutinize – тщательно исследовать, рассматривать strive – стараться, стремиться

imply – предполагать, значить

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appraise – оценивать revert – возвращаться trustworthy – надежный committed – преданный

II. Прочитайте и запомните новые словосочетания и их перевод. competitive advantage – конкурентное преимущество

entail attention – привлекать внимание deploy resources – использовать ресурсы

business environment – конъюнктура, бизнес среда unfeasible contingency – непредвиденное обстоятельство environmental scanning – изучение окружающей среды continuous basis – непрерывный базис

keep on a continuous eye on – постоянно следить за

III. Прочитайте следующие словосочетания и переведите их без словаря.

Strategic management; systematically coordinate; collecting information; organization’s structure; strategic management plan; identify the direction; ongoing activities and processes; static plan

IV. Найдите в левой колонке английские эквиваленты русских словосочетаний.

V. Замените выделенные слова синонимами, данными ниже.

1.Strategic management keeps an organization essential.

2.Strategy formulation is necessary for attaining organizational objectives.

3.Environment research is necessary for formulating corporative business and functional strategies.

4.The employees become more reliable and satisfied.

5.The strategic management process involves four steps.

6.One of the purposes of environmental scanning is analyzing information.

Includes, relevant, trustworthy, scrutinizing, accomplishing, scanning

V. Изучите раздел грамматики: The Complex Subject with Infinitive. Modal Verbs – can, must, should, need.

VI. Прочитайте предложения с конструкцией Complex Subject with Infinitive и переведите их.

1.An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry.

2.Specialists in strategic management are sure to have a thorough knowledge and analysis of the general and competitive organizational environment.

3.Dr. Jagdish Sheth is believed to be a respected authority in strategic management research.

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VI. Перефразируйте следующие предложения, заменив инфинитив на герундий, а герундий на инфинитив.

1. Strategic management helps to identify the principle direction of an organization.

2.This type of management is used for coordinating and aligning resources.

3.To have a competitive advantage is a required condition for a profitable business.

4.Strategy formulation is essential for accomplishing organizational goals.

VII. Переведите предложения c герундием и инфинитивом.

1.Стратегический менеджмент помогает менеджерам ставить задачи и выполнять их.

2.Достижение целей организации невозможно без выработки стратегии.

3.Цель исследования окружающей среды – проанализировать внешние и внутренние факторы, влияющие на организацию.

4.Стратегический менеджмент максимально повышает возможность осуществления планов организации.

VIII. Переведите на русский язык следующие словосочетания с модальными глаголами.

Мust have a thorough knowledge; can attain competitive advantage; should minimize the organizational weaknesses; need to be effective

IX. Прочитайте и переведите на русский язык следующие предложения с модальными глаголами.

1.The managers and employees must do appropriate things in appropriate manner.

2.The staff of any organization needs to be both effective and efficient.

3.Managers must analyze the general and competitive organizational environment.

4.Regardless of its size any organization can attain sustainable competitive advantage.

5.Specialists of strategic management should make use of arising opportunities from the business environment.

6.The employees can judge the impact of the changes on their own job.

X. Переведите следующие предложения на английский язык.

1.Менеджерам следует лучше использовать сильные стороны.

2.Чтобы принять правильное решение, менеджеры должны обладать всесторонними знаниями.

3.Стратеги не должны игнорировать опасности.

4.Успешная организация должна иметь надежных и преданных сотрудников.

5.Стратегический менеджмент может помочь понять ответную реакцию организации на изменения окружающей среды.

XI. Прочитайте текст и расположите заголовки к абзацам в правильной последовательности.

1.Functions of the strategists

2.Components of the strategic management

3.Competitive advantage of an organization

4.Definition of the strategic management

5.The framework for understanding strategic management

6.Strategic management as a continuous process

7.Strategic management and employees of an organization

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STRATEGIC MANAGEMENT

Strategic management is the comprehensive collection of ongoing activities

and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization. It is a way in which strategists set the objectives and proceed about attaining them. It deals with making and implementing decisions about future direction of an organization. It helps us to identify the direction in which an organization is moving.

Strategic management activities transform the static plan into the system providing strategic performance feedback to decision making. It enables the plan to evolve and grow as requirements and other circumstances change. This type of management identifies and descripts the strategies that managers can carry to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry.

Dr. Jagdish Sheth, a respected authority on marketing and strategic planning, created the framework for understanding strategic management. It entails attention to the "big picture" and the willingness to adapt to changing circumstances. The structure involves formulation of the organization's future mission in light of changing external factors such as regulation, competition, and technology. Another important element is customers’ development of a competitive strategy.

It is necessary for achieving the mission creation of an organizational structure which will deploy resources to successfully carry out its competitive strategy. Strategic management is adaptive and keeps an organization relevant.

To implement elements of strategic management managers must have a thorough knowledge and analysis of the general and competitive organizational environment. They should conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats). Strategists must make best possible utilization of strengths and minimize the organizational weaknesses. They also should make use of arising opportunities from the business environment and shouldn’t ignore the threats. Strategic management is nothing but planning for both predictable as well as unfeasible contingencies. It is applicable to small and large organizations. Even the smallest organization faces competition and, by formulating and implementing appropriate strategies, can attain sustainable competitive advantage.

……There are four components in the strategic management process:

Environmental scanning refers to a process of collecting, scrutinizing and providing information for strategic purposes. It helps in analyzing the internal and external factors influencing an organization.

Strategy formulation is the process of deciding the best course of action for accomplishing organizational objectives and hence achieving organizational purpose. After conducting environment scanning, managers formulate corporative business and functional strategies.

Strategy implementation implies making the strategy work as intended or putting the organization’s chosen strategy into action. It includes designing the organization’s structure, distributing resources, developing decision making process, and managing human resources.

Strategy evaluation is the final step of strategy management process. Its key activities are: appraising internal and external factors that are the root of present strategies, measuring performance, and taking appropriate actions. Evaluation makes sure that the organizational strategy as well as its implementation meets the organizational objectives.

These components are steps carried in chronological order when creating a new strategic management plan. Present businesses will revert to them as per the situation’s requirement, so as to make essential changes.

Strategic Management gives a broader perspective to the employees of an organization. They can better understand how their job fits into the entire organizational plan and how it is co-related to other organizational members. It is nothing but the art of managing employees in a manner which maximizes the ability of achieving business objectives. The employees become more trustworthy, more committed and more satisfied as they can co-relate themselves very well with each

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organizational task. They can understand the reaction of environmental changes on the organization and the probable response of the organization with the help of strategic management. Thus the employees can judge the impact of such changes on their own job and can effectively face the changes. The managers and employees must do appropriate things in appropriate manner. They need to be both effective as well as efficient. One of the major roles of strategic management is to incorporate various functional areas of the organization completely and to ensure these functional areas harmonize and get together well. Another role of strategic management is to keep a continuous eye on the goals and objectives of the organization.

……Strategic management is a continuous process that estimates and controls the business and the industries in which an organization is involved. It evaluates its competitors and sets goals and strategies to meet all existing and potential competitors. And finally it reevaluates strategies on a regular basis to determine how it has been implemented and whether it was successful or if it needs replacement.

XII. Прочитайте предложения и скажите, соответствуют ли они содержанию текста.

1.Strategic management deals with the previous developments and results of an organization.

2.Strategic management is adaptive and keeps an organization relevant.

3.Managers should conduct a SWOT Analysis.

4.Environmental scanning takes into account only external factors.

5.Environmental scanning must be followed by strategy formulation.

6.Strategy formulation comprises managing human resources.

7.Measuring performance is a part of strategy evaluation.

8.Strategic management is an ongoing process.

XIII. Ответьте на вопросы к тексту:

1.What is strategic management?

2.What elements helps to understand strategic management according to Dr. Jardish Sheth?

3.What should managers conduct?

4.What components does strategic management process comprise?

5.Is chronological order of the components obligatory? Why?

6.Who besides businessmen profits from implementation of strategy management?

7.What can be changed in employees’ attitude to their work?

8.Is strategic management a temporary or progressive process?

XIV. Составьте аннотацию к тесту

TEXT 3

QUALITY MANAGEMENT

Quality management is the act of overseeing all activities and tasks that must be accomplished to maintain a desired level of excellence. This includes the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement. In general, quality management focuses on long-term goals through the implementation of short-term initiatives.

Quality Management is a system used by all types of businesses throughout the world. It can help any type of business provide consumers with the best products or services. It is possible by coordinating its activities, which leads to an increase in its effectiveness and efficiency. There are many different types of quality management system utilized by companies. They give a business the opportunity to monitor and measure the quality of its products or services offered to consumers. An effective quality management system helps an organization to increase its

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competitive edge, augment its organizational development, highlight its customer satisfaction, and more.

Quality management was introduced by Henry Ford and Frederick Winslow Taylor in the late 1800s. They were the first who realized what limitations existed in mass production. Quality management started with the spot-checking of products as they rolled off the finish line. Fairly soon, however, it was realized that this was not enough to guarantee quality with every single item. As a job, quality has grown considerably, and today it ranks as a recognized specialty among the other well-defined professions such as engineering, accounting and medicine.

Quality has become much more significant since the world's demand for products has grown exponentially. Competition has been a strong factor and so has something known as "the global village" (where companies are competing on a global level). Probably the most significant change has been the change in society, which has driven a demand that never existed before. And this global sea-change has made a significant difference to any quality considerations.

The appearance of quality methods dates back to the late 19th century. Modern quality management system is contained in Six Sigma, which attempts to control quality improvement through statistics. Since improvement is achieved by making sure every single item measures up to strict quality criteria, a statistical method is a highly useful method of quality control because it focuses on achieving quality in quantity.

Currently Quality Management System (QMS) is expressed as resources, processes, procedures and organizational structure required for quality management. Resources need specific technology and a share on the networked computer system. Processes along with a new set of procedures must be taught and learnt by participants in the scheme. And most importantly, in order to manage the system, an organization should be built to support it.

The concept of Quality Management is described by the International Organization for Standardization in ISO9001:2008. It gives good information on design, development and delivery of a services complying with QMS.

In 1992 the European Foundation for Quality Management adopted an award (EQA) for companies demonstrating excellence in their management of quality. It also estimates their approach to total quality management contributed to the satisfaction of customers, employees, and other stakeholders. The nine first-level categories of the EQA model are: leadership, policy and strategy, people management, resources, processes, customer satisfaction, people satisfaction, impact on society, and business results.

I. Ответьте на вопросы к тексту:

1.What is Quality Management?

2.When did the history of Quality Management begin?

3.What events led to the growing importance of quality?

4.How is Quality Management System expressed?

5.What international organization formulated the concept of Quality Management?

6.What categories are taken into account for apprising a company in its management of quality?

II. Перечитайте абзац 3 и сформулируйте одним предложением на английском языке вклад Генри Форда и Фредерика Тейлора в появление такого понятия как «управление качеством».

III. Перечитайте абзац 6 и перечислите основные компоненты системы управления качеством.

IV. Найдите в тексте слова, определениями которых являются следующие фразы:

1)general excellence of standard or level

2)a system of management aimed at improving performance

3)a person who purchases goods and services for personal use

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4)the maintenance of a desired level of quality in a service or product by paying attention to every stage of delivery or production

5)a person or a company with an interest in a business

6)a profound or notable transformation

7)a set of techniques and tools for process improvement

V. Найдите дополнительную информацию и подготовьте краткое сообщение на английском языке (не более 5 предложений) о концепции «6 Сигм».

TEXT 4

I. Прочитайте текст и сформулируйте основную задачу управления человеческими ресурсами в организации

HUMAN RESOURCE MANAGEMENT

Human resource management (HRM) is the process of acquiring, training, appraising, and compensating employees, and of attending to their labor relations, health and safety, and fairness concerns. It is the function within an organization that focuses on recruitment, management, and providing direction for the people who work in the organization

HRM is a strategic and comprehensive approach to managing people and the workplace culture and environment. Effective HRM enables employees to contribute effectively and productively to the overall company direction and the accomplishment of the organization's goals and objectives. This type of management is moving away from traditional personnel, administration, and transactional roles, which are increasingly outsourced. It is now expected to add value to the strategic utilization of employees and that employee programs impact the business in measurable ways. Its new role involves strategic direction and HRM metrics and measurements to demonstrate value.

Fundamentally, human resource management is based on the assumption that employees are individuals with varying goals and needs. Human resources should not be categorized with basic business resources (trucks, filing cabinets, etc.). Practicing good human resource management enables managers of an enterprise to express their goals with specificity, increasing worker comprehension of goals, and provide the necessary resources to promote successfully accomplishment of the goals. When HRM is properly employed members of the workforce are expressive of the goals and operating practices of the firm.

HRM is seen by practitioners in the field as a more innovative view of workplace management than the traditional approach. Its techniques force the managers to express their goals so that they can be understood and undertaken by the workforce, and to provide the resources needed for them to successfully accomplish their assignments. As such, HRM techniques, when properly practiced, are expressive of the goals and operating practices of the enterprise overall. HRM is also seen by many to have a key role in risk reduction within organizations

These processes can be performed in an HR department, but some tasks can also be outsourced or performed by line-managers or other departments. When effectively integrated they provide significant economic benefit to the company.

II. Найдите в тексте английские эквиваленты следующих слов и словосочетаний:

Комплексный подход к управлению, стратегическое использование сотрудников, вносить эффективный и продуктивный вклад, поощрение, процесс приобретения, рабочая сила, выполнить задание, понимание целей, снижение риска, контроль (ревизия).

III. Найдите в тексте слова, которые являются синонимами следующих слов.

Worker, business, prediction, administration, decrease, task, important, method, supply, reserves.

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IV. Перечитайте текст и используя данные вопросы в качестве плана подготовьте аннотацию к тексту

1.What is human resource management?

2.What is human resource management based on?

3.Why is HRM a more innovative view of workplace management than a traditional approach?

4.What processes does HRM include?

V. Представьте, что вы назначены на должность начальника отдела кадров новой компании. Какие процессы управления человеческими ресурсами являются первостепенными для формирования кадров организации? Сформулируйте свое сообщение на английском языке.

VI. Прочитайте текст и передайте содержание текста на русском языке

INFORMATION MANAGEMENT

All businesses share one common asset, information, regardless of the type of business. It does not matter if they manufacture goods or provide services. Information is a vital part of any business entity, whether a sole proprietorship or a multinational corporation. It enables to determine the need to create new products and services. Information tells companies to move into new markets or to withdraw from other markets. Without information, the goods are not produced, the orders are not placed, the materials are not procured, the shipments are not delivered, the customers are not billed, and the business cannot survive.

But information has far lesser impact when presented as raw data. In order to maximize the value of information, it must be captured, analyzed, quantified, compiled, manipulated, made accessible, and shared. In order to accomplish those tasks, an information system (IS) must be designed, developed, administered, and maintained.

Information Management (IM) has developed out of the perception that information is crucially important to the success of business organizations and to the productivity of public sector agencies. It is the organized approach to gathering information from business operations to help in management decision making. It can be defined as the accumulation and administration of information from one or more sources and its distribution to one or more audiences.

Information management is a corporate responsibility that needs to be addressed and followed from the upper most senior levels of management to the front line worker. Organizations must be held and must hold its employees accountable to capture, manage, store, share, preserve and deliver information appropriately and responsibly. Part of that responsibility lies in training the organization to become familiar with the policies, processes, technologies and best practices in IM.

An organized approach to the study of information needs of an organization's management at every level to make operational, tactical, and strategic decisions. Its objective is to design and implement procedures, processes, and routines that provide suitably detailed reports in an accurate, consistent, and timely manner. So, in a management information system, relevant data is gathered, both from inside and outside an organization. For further processing, integrating, and storage data there are several elements of information management:

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Documentaring and recording management is the most crucial aspect of any information

system comprising accounting, financial, manufacturing, marketing, and human resources. Collaborative tools, software or hardware, serve as a base for the sharing of data and

information, both internally and externally. They allow the exchange of information between users and the sharing of resources.

Data mining, or the process of analyzing empirical data, helps to extrapolate information then used in forecasting and defining trends.

Query tools allow the users to find the information needed to perform any specific function. They eliminate communication difficulties between a management information system department and system users.

VII. Найдите в тексте обстоятельный ответ на вопрос – What does sharing information depend on?

VIII. Найдите в тексте и обоснуйте причину появления такого направления как «информационный менеджмент» или «управление информацией».

IX. Заполните разделы таблицы.

Elements of Information Management

X. Используя материал Text 5 и дополнительную информацию (найдите в других источниках), составьте сообщение на тему “I Am a Head of the Information Management Department”

XI. Используя материалы пройденного раздела, подготовьте презентацию по одному из видов менеджмента.

UNIT 3

MANAGEMENT IN SPORTS INDUSTRY.

SPORTS DIRECTOR JOBS

TEXT 1

MANAGEMENT OF SPORTS ORGANIZATION

I. Прочитайте и запомните новые слова и их перевод. goal-oriented – целевой

enterprise – предприятие, фирма, компания self-determined – независимый, самостоятельный provisions – обеспечение, оснащение, оборудование concern – затрагивать, иметь отношение; проблема

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