Television broadcasting. Телевизионное вещание. Учебное пособие

integrated smart-card slot that allows consumers to receive … Premium television services including sports and movies.

6.Such boxes enable the … of traditional linear TV broadcasts with video delivered via both managed and … IP networks (the internet).

7.Validator uses … … to check for simple problems and use of nonstandard language features in your HbbTV app’s XHTML, JavaScript and CSS.

8.There is also a Firefox add-on, FireHbbTV, as a free HbbTV … .

6. Fill in the gaps using the following linking phrases.

1.Hybrid set-top boxes are increasingly commonplace amongst pay-TV operators, ... they look to meet the changing media consumption trends for more video content, advanced interactivity and internet applications, like social networking.

2.A hybrid IPTV platform helps operators increase average revenue per user (ARPU), ... eliminating expensive duplication in network infrastructure investment.

3.... a broader range of content from TV providers – ranging from traditional broadcast TV, video on-demand and catch-up TV services, like BBC iPlayer – hybrid digital TV ... provides consumers with access to user-generated content either stored on an external hard drive, or cloud storage, and to a range of advanced interactive services and Internet applications.

4.HbbTV is .... an industry standard ... promotional initiative for hybrid digital TV Products and services using the HbbTV standard can operate over different broadcasting technologies, ... satellite, cable, or terrestrial networks.

5.This allows viewers to view broadcast television and internet video on their flat screen TVs, ... advanced interactive services, such as video on demand, internet browsing, and time-shifted TV.

6.To watch hybrid digital TV, consumers will need a hybrid IPTV settop box with a range of input connectors, including Ethernet ... at least one tuner for receiving broadcast TV signals.

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TRANSLATION

1. Translate the text from English into Russian.

Brief Information about Hybrid Broadcast Broadband Television

HbbTV (Hybrid Broadcast Broadband Television) is a revolutionary TV-standard for broadcasting additional offers and programs from the internet on the TV-screen.

HbbTV combines different ways to receive content and provides the user broadcast channels and interactive programs that support:

View detailed information about the program, movie or show;

Search for the similar programs by genres or tags;

Add interesting programs and movies to custom schedule and list of favorites to watch in convenient time;

Other interactive services.

Benefits of HbbTV:

Convenient search for interesting content;

Broadcast schedule and detailed information about the programs;

Save interesting shows for time-shifted watch;

Receipt subject news;

Receipt TV-sport leaderboards;

Save interesting episodes or shots from TV-shows.

2. Translate from Russian into English.

HBBTV (Hybrid Broadcast Broadband TV) – телевизионный стан-

дарт передачи дополнительных мультимедийных данных из Интернета на телевизор. Пробное вещание было осуществлено во Франции три года назад. Сейчас HBBTV работает лишь в нескольких странах Европы. Цифровое телевидение в формате высокой четкости уже не первый год покоряет мир. Благодаря различным гибридным решениям современные телевизоры стали по-настоящему интерактивными. Одной из самых известных технологий, позволяющих организовать интерактивное телевидение, является HBBTV –гибридное вещательное широкополосное ТВ. Широкополосное в данном случае как раз и означает ориентацию на HD и подключение к Интернету.

HBBTV может передавать контент из целого ряда различных источников, включая традиционное телевидение и Интернет. Для про-

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смотра гибридного ТВ необходимо купить телевизор, поддерживающий HBBTV и оснащенный Enthernet или Wi-Fi, либо приобрести дополнительную HBBTV-приставку с тюнером для приема сигналов телевизионного вещания как через кабель, так и через спутник в стан-

дартах DVB-T/DVB-T2, DVB-C/DVB-C2, DVB-S/ DVB-S2. Получает-

ся, для просмотра передач в стандарте HBBTV широкополосный доступ в Интернет не обязателен, но для эффекта интерактивности он, конечно, необходим.

WORD BUILDING

Give the initial words of the following derivatives

Example: different -to differ

1.communication

2.cooker

3.technological

4.invisible

5.equipment

6.vibration

7.quickly

8.responsible

WRITING

Write the summary of the text "HYBRID BROADCAST

BROADBAND TELEVISION".

SPEAKING

Speak about the benefits and drawbacks of HbbTV. Use the follow-

ing phrases.

What counts (matters) here is...

It is important to keep in mind that...

It is vital to note...

On the one hand...on the other hand...

This plays important/key/major/prominent role in...

To my way of thinking, ...

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GRAMMAR

THE PASSIVE VOICE REVISION.

Rewrite the following sentences in the Passive Voice.

Example:

Scientists use crystals in electronic devices.

Crystals are used by scientists in electronic devices.

1.The scientists developed several types of transmitters.

2.They will inform you about the new discovery.

3.Solar batteries generate electricity.

4.The researcher carries out the experiments at high temperatures.

5.Radio employs electrical energy to transmit sounds, images and signals.

6.The lecturer spoke about the latest works in the sphere of HBBTV.

7.He showed me the articles from the latest magazine.

8.Mendeleyev presented his table in 1869.

9.New data will support the results of our research.

10.These devices distribute the electric energy.

11.Heat converts ice into water.

12.The engineer will check the apparatus in the lab.

13.Their laboratory occupies a separate part of the building.

14.Radio devices perform various communication tasks.

15.We use such devices for amplification of signals.

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READING

Read the text and translate it. High-definition television

Today the abbreviation “HD” is known almost to everyone. And it’s clear why: the notion “high definition” is applied to everything more or less associated with video production or playback – smartphones, camcorders, monitors, glasses, etc. But most often we hear about high-definition television, or HDTV. Let’s figure out what it is and find answers to the most popular questions about HDTV. HDTV, standing for high-definition television, is a new means of television broadcasting and the machines that take advantage of it. HDTV broadcasts video digitally (in contrast to the common analog formats PAL, NTSC, and SECAM).

First, HDTVs have a higher resolution than analog sets: 1280×720 pixels or 1920×1080 versus 720×480 pixels. So HDTVs can display images with far more detail, better picture color, clarity, and sharp, lifelike images than traditional TVs can. Secondly, since HDTV is digitally broadcast, it requires less bandwidth due to digital video compression. Plus, HDTV screens are about one-third wider than existing TV screens. HDTV screens closely match the peripheral vision range of the human eye, so they are more natural to watch.

Before you can watch your HDTV, you have to connect it to something that will give it a signal to display. This can be a cable or satellite receiver, an antenna, a DVD player, a game console or a combination of devices. It all depends on which electronic devices you own and how many of them you want to use with your TV. However, not everything that you watch on your TV is made for HDTV. Sometimes you need to buy a special HD package from your satellite provider or switch to particular HD channels. You can easily deal without any HDTV calibration, since most modern HDTV sets have settings already adjusted to different types of TV shows. In addition, some higher-end HDTVs are built with sensors inside that take measurements of the environment and adjust the settings accordingly. For example, an HDTV might measure how much light is in the room and adjust the brightness or contrast of the picture to give the best possible image. Still if you do decide to calibrate and you opt not to have a professional technician do it for you, you can calibrate your HDTV by purchasing a calibration DVD ($20) and proceed with its instructions. There are two ways to record

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HDTV broadcast depending on what HDTV set you have. Some modern HDTVs already have the option to video recording, so you just need to input a USB stick in order to save recordings. If your HDTV can boast of such a function, you’ll have to buy an additional equipment – a hard disk recorder, DVD recorder with ATSC tuner, Blu-ray recorder. HDTV recordings are usually saved in specific HD formats which are hardly reproduced by common video players, so you can’t de without re-encoding. To convert HDTV to other format, follow our guide “How to convert HD video” with Freemake Video Converter. It supports all popular HD video formats and let’s transform them into AVI, MKV, MP4, WMV without HD quality loss.

DEVELOPING PROFESSIONAL VOCABULARY WORKING OUT THE MEANING OF UNKNOWN WORDS

1. The following words in the box are all from the text above. Find them in the text.

2. For each word, read the sentence it occurs in and answer the questions.

d)Is the word positive, negative or neutral?

e)Is it a noun, adjective, adverb or verb?

f)Can you think of a word with a similar meaning (synonym) and one with an opposite meaning (antonym)?

AFTER-READING TASKS

AVI – ...

MKV – ...

MP4 – ...

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WMV – ...

Blu-ray recorder – ...

DVD recorder – ...

Hard disk recorder – ...

ATSC tuner – ...

3. Fill in the gaps.

1.The notion “high definition” is applied to everything more or less … with video production or playback – smartphones, …, monitors, glasses, etc.

2.Most often we hear about high-definition television, or … .

3.HDTV broadcasts video … (in contrast to the common analog formats PAL, NTSC, and SECAM).

4.You need to buy a special HD … from your satellite provider or switch to … HD channels.

5.You can easily deal without any HDTV…, since most modern HDTV sets have settings already adjusted to different types of TV shows.

6.Some higher-end HDTVs are built with … inside that take measurements of the environment and … the settings accordingly.

7.Modern HDTVs already have the option to video recording, so you just need to … a USB … in order to save recordings.

8.If your HDTV can boast of such a function, you’ll have to buy an additional … – a hard disk recorder, DVD recorder with ATSC …, Blu-ray recorder.

WORD BUILDING

Read the words and say what suffixes they have and what parts of speech they belong to.

1.use, useful, usefulness;

2.invent, inventor, invention;

3.transmit, transmitter, transmission;

4.work, worker;

5.special, specialty, specialist;

6.practice, practical;

7.contain, container;

8.lecture, lecturer;

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9.create, creative, creation;

10.accelerate, acceleration, accelerator;

11.determine, determination;

12.proper, properly, property;

13.science, scientific, scientist;

14.discover, discovery, discoverer;

15.important, importance;

16.react, reaction, reactor, reactivity;

17.arrange, arrangement;

18.capable, capability;

19.apply, application.

TRANSLATION

Translate from Russian into English.

HDTV – это стандарт телевидения, который обеспечивает намного лучшее качество изображения по сравнению с существующими аналоговыми и цифровыми телевизионными стандартами. В России также принято сокращение ТВЧ (телевидение высокой четкости). Идея телевидения с более высоким количеством строк по экрану родилась уже давно. Толчком к развитию HDTV стали широкоэкранные фильмы. Было замечено, что люди, сидящие в первых рядах кинотеатров, испытывают чувство “присутствия” в фильме, недостижимое при просмотре этих же картин по обычному телевизору. С середины 1960-х годов XX века США, Япония, СССР и ряд технологически развитых европейских государств приступили к активной разработке нового телевизионного стандарта высокой четкости.

Первые успехи пришли к инженерам японской компании Nippon Hoso Kyokai (NHK), которые в 1969 году предложили миру аналоговое изображение с удвоенным количеством строк (линий и колонок пикселей). А к началу 1980-х NHK представила уже готовый стандарт HDTV. За 12 лет интенсивных разработок была создана полная линейка HDTV-аппаратуры: телекамера, видеомагнитофон и цветной монитор с диагональю экрана 80 см. Формат имел 1125 строк, 60 чересстрочных кадров в секунду и формат изображения 16:9. Тогда же была разработана и вещательная спутниковая система MUSE с сигналом в диапазоне 11,7–12,5 ГГц.

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WRITING

1.Write the summary of the text "HIGH-DEFINITION TELEVISION".

2.Write an essay on the topic “The advantages and disadvantages of HD TV”.

Study the rules of essay writing.

In advantages and disadvantages essays, you will be asked to write the benefits and drawbacks of the topic given. You have to be careful that you write the advantages and disadvantages of the topic given and not your opinion about the topic. While explaining these kinds of essays, you can divide the content into 2 paragraphs. Paragraph 1 for Positive points and Paragraph 2 for negative points.

Tips for Advantages and Disadvantages Essay

Given below are some points which you can refer to:

When the topic statement is given, you need to spend at least 5–10 minutes in understanding the benefits and the drawbacks related to the topic.

Make sure that you have relevant points, supporting the topic. Do not get deviated from the topic.

Make sure whatever you write is structured. Put the advantages of the topic in one paragraph and the disadvantages in a separate paragraph.

Structure of Advantage Disadvantage Essay

This task requires writing an essay encompassing various topics from all walks of life, right from social issues to workplace issues. These essays are of various types, including opinion essays, discussion essays, advantagedisadvantage essays, etc.

Now, we will see the structure of advantage-disadvantage essays and what should be the approach of writing one.

First of all, as soon as you get to know the topic, look for the pros and cons of the issue, consider the advantages and disadvantages of it and in your mind, contemplate the whip hand and downsides of it. Once you have a clear idea of what outweighs between the two of them, pick your side (in case you are asked to) and set out to write your essay.

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