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English for business purposes. Учебное пособие

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Министерство науки и высшего образования Российской Федерации

Федеральное государственное бюджетное образовательное учреждение высшего образования

«Оренбургский государственный университет»

Т. С. Бочкарева, О. В. Кабанова

ENGLISH FOR BUSINESS PURPOSES

Учебное пособие

Рекомендовано ученым советом федерального государственного бюджетного образовательного учреждения высшего образования «Оренбургский государственный университет» для обучающихся по образовательным программам высшего образования по направлению 40.03.01 Юриспруденция

Оренбург

2025

УДК 811.111 (075.8)

ББК 81.432.1я73

Б86

Рецензент – профессор, доктор педагогических наук В.В. Мороз

Б86 Бочкарева, Т. С.

English for business purposes : учебное пособие / Т. С. Бочкарева,

О. В. Кабанова; Оренбургский гос. ун-т. – Оренбург : ОГУ, 2025. – 107 с.

ISBN

Данное учебное пособие представляет собой комплект учебного материала для формирования навыков чтения, говорения, письма обучающихся 1-2 курсов юридического факультета.

Учебное пособие предназначено для использования на практических занятиях по английскому языку для обучающихся по образовательным программам высшего образования по направлениям подготовки 40.03.01 Юриспруденция.

 

УДК 811.111 (075.8)

 

ББК 81.432.1я73

ISBN

© Бочкарева Т.С.,

 

Кабанова О.В., 2025

 

© ОГУ, 2025

2

Содержание

Введение ..........................................................................................................................

….5

1

Unit 1 Business company structure ....................................................................................

6

 

1.1

Business company structure.........................................................................................

6

 

1.2

DylanWilk and his business.......................................................................................

10

2

Unit 2 Applying for a job .................................................................................................

13

 

2.1

Applying for a job ......................................................................................................

13

 

2.2

European on-line trading firms ..................................................................................

15

3

Unit 3 City managers and their responsibilities ...............................................................

19

 

3.1

City managers and their responsibilities ....................................................................

19

 

3.2

Decision making ........................................................................................................

25

 

3.3

Problem Analysis vs Decision Making......................................................................

30

4

Unit 4 Company Performance ..........................................................................................

34

 

4.1

Company Performance...............................................................................................

34

 

4.2

Exchange rate mechanisms ........................................................................................

36

5

Unit 5 International Business Style..................................................................................

39

 

5.1

International Business Style.......................................................................................

39

 

5.2

Setting up a business ..................................................................................................

42

6

Unit 6 Theoretical and practical part of Business English ...............................................

46

 

6.1

Filling and making profiles (questionnaires) .............................................................

46

 

6.2

Cover letter in English ...............................................................................................

57

 

6.3

Email in English.........................................................................................................

70

 

6.4

Writing an abstract in English ...................................................................................

75

7

Unit 7 Texts for extracurricular reading...........................................................................

83

8

Unit 8 Методические рекомендации по разработке презентаций .............................

89

 

8.1

Планирование и разработка доклада .....................................................................

89

 

8.2

Создание слайдов .....................................................................................................

91

 

8.3

Примеры удачных слайдов для юридической презентации................................

92

 

 

3

 

8.4

Принципы выбора шрифта .....................................................................................

95

8.5

Подбор цветовой палитры ......................................................................................

97

8.6 Графика .....................................................................................................................

99

8.7

Примеры успешных презентаций ........................................................................

101

8.8

Типичные ошибки при создании презентаций ...................................................

104

Список использованных источников ............................................................................

107

4

Введение

Данное учебное пособие составлено в рамках ООП по дисциплинам

«Иностранный язык» и «Иностранный язык в сфере юриспруденции» и

представляет собой сборник упражнений, заданий и материалов, направленных на развитие коммуникативных компетенций обучающихся. Актуальность учебного пособия обусловлена необходимостью развития системы универсальной компетенции (УК-4), которая заключается в «способности осуществлять деловую коммуникацию в устной и письменной формах на государственном языке Российской Федерации и иностранном(ых) языке(ах)».

Целью настоящего учебного пособия являются: развитие коммуникативной компетентности; повышение уровня владения иностранным языком; расширение кругозора и знакомство с культурой изучаемого языка; стимулирование интереса к дальнейшему самостоятельному изучению и совершенствованию знаний. Эти цели направлены на подготовку квалифицированных специалистов в области юриспруденции, готовых эффективно использовать иностранный язык в своей будущей профессиональной деятельности.

Пособие состоит из восьми разделов, каждый модуль из которых посвящен определенной тематике и охватывает такие элементы, как: лексический блок; чтение и понимание текста (работа с аутентичными текстами разной сложности (газеты,

журналы, профессиональные тексты); устная практика (ролевые игры, дискуссии,

дебаты, презентации на тему каждого модуля); письмо (написание писем, эссе,

деловых документов и презентационных материалов).

Такая структура обеспечивает комплексное и систематизированное обучение,

способствующее полноценному овладению иностранным языком и подготовке обучающихся к успешному применению полученных знаний в реальной жизни и профессиональной деятельности.

5

1 Unit 1 Business company structure

1.1 Business company structure

1.1.1 Read the following word combinations. Mind their meaning afford – позволить себе, оплачивать

retire – уйти на пенсию

set up – создать, организовать enterprise – предприятие, компания entrepreneur – предприниматель headline – заголовок

encourage – поощрять, поддерживать provide – предоставлять

daunting – сложный, пугающий mature – зрелый

counterpart – аналог, эквивалент turn down – отклонить employment market – рынок труда

1.1.2 Read the text and decide whether these statements are True or False 1 Top managers are mainly focused on short-term operational decisions. 2 Middle management spends most of their time on long-range planning.

3 Managers primarily focus on utilizing financial data for decision-making.

4 The role of a Managing Director includes setting the company’s strategy and ensuring compliance with regulations.

5 Financial Controllers are responsible for managing the company’s budget and financial forecasts.

6 Personnel Departments handle recruitment, training, and defining reward systems for all employees.

6

7 Manufacturing Managers oversee the entire production process, including quality control and R&D.

8 Quality Control Divisions only assess the quality of final products, not business processes.

9 Sales and Marketing Managers are solely responsible for advertising and promotions.

10 Purchasing Managers negotiate contracts with suppliers and ensure delivery schedules.

Text A

Each company has its business structure. Many companies have much in common in their structures. The number of departments in a company depends on the size of the company and on the nature of the goods and services it provides.

In most companies the activity of a manager depends on the level at which he/she is working. Top managers are involved in long range planning, policy making, and the relations of the company with the outside world. Middle management and supervisors make day-to-day decisions. Managers at this level spend a great deal of time communicating, coordinating and making decisions affecting the daily operation of their organization. Managers perform various functions, but one of the most important aspect of their job is proper utilization of people.

A good manager should be aware of the type of organization culture his/her corporation adheres to. There are now five broad fields of business that offer exciting careers: management, marketing, accounting, finance, and data processing. Within each of these fields there are specific jobs in which one can specialize.

Board of Directors is the highest level in the organizational structure of any corporation. In other types of ownership there won’t be one (for example, partnership). Usually from five to ten owners with the largest number of shares get elected to the Board of Directors.

Managing Director is appointed by the Board of Directors for a certain period of time. He is responsible for managing the company, fulfilling the main strategy and developing business. He reports to the Board of Directors and shareholders.

7

Financial Controller is responsible for Finance and Accounting Function. This function is dealing with all aspects of reporting to authorities, shareholders and management of the company. They have to provide them with accurate and transparent financial and management reports in a timely manner. Managers use financial data for decision making purposes. Budget group develops plans and budgets.

A corporation with many employees may need a personnel department. Personnel department recruits new employees and organizes training courses. Personnel Manager is the Head of the Personnel Department. The Personnel Department is dealing with issues of personnel training, hiring policies, and defining reward systems for people from different departments and divisions. A qualified personnel manager should possess good communication skills. He/she should be able to chair a meeting, to conduct an interview with job applicants.

Manufacturing Manager is responsible for managing production, quality control and research and development. Heads of workshops usually report to him. Information regarding new market trends comes from the Marketing Department to the Research and Development Division where they improve existing products or develop new ones.

Quality Control Division is dealing not only with quality of products but also with quality of business processes. So they check both quality of products and business processes.

Sales and Marketing Manager is always a very hard and artistic job to do but it gives more satisfaction that any other works within the company. Sales and Marketing Department is responsible for sales of products, promotion and advertising, market research, developing product and market strategies, concluding contracts with clients and many other things (from the way packaging should look to organization of presentations and shows).

Purchasing Manager is working closely with Manufacturing Function because the Purchasing Department is responsible for purchasing materials, low value items and all the assets for Production. They have to find the best quality materials at the lowest price.

8

1.1.3 Insert prepositions consulting the text

1 Top managers are involved ….. long range planning, policy making, and the relations ….. the company ….. the outside world.

2 Managing Director is appointed ….. the Board ….. Directors ….. a certain period ….. time.

3 Financial Controller is responsible …... Finance and Accounting Function. 4 Managers use financial data ….. decision making purposes.

5 Personnel Manager is the Head ….. the Personnel Department.

6 Manufacturing Manager is responsible ….. managing production, quality control and research and development.

7 Information regarding new market trends comes ….. the Marketing Department

….. the Research and Development Division.

8 Quality Control Division is dealing not only ….. quality ….. products but also ….. quality ….. business processes.

1.1.4 Fill in the gaps with missing words consulting the text

1 ____________ managers are involved in long range planning, policy making, and the relations of the company with the outside world.

2 Managers at this level spend a great deal of time ______________, coordinating and making decisions affecting the daily operation of their organization.

3 Financial controllers are responsible for all aspects of reporting to ____________, shareholders, and management of the company.

4 The ____________ Department recruits new employees and organizes training courses.

5 Manufacturer’s Manager is responsible for managing production, quality control, and research and development.

6 Information regarding new market trends comes from the ____________

Department to the Research and Development Division.

7 Quality Control Division checks both the quality of ____________ and business processes.

9

8 Sales and Marketing Manager is responsible for sales of products, promotion and advertising, market research, and developing product and market strategies.

9 Purchasing Manager works closely with the ____________ Function because the Purchasing Department purchases materials and low value items for production.

10 A qualified personnel manager should possess good communication skills and be able to chair a meeting or conduct an interview with job ____________.

1.1.5 Speak on the topic “Business Company Structure” using the following outline

Company Structure

Managerial Roles

Managerial Functions & Skills

Organizational Hierarchy

Key Departments

1.2 DylanWilk and his business

1.2.1 Read and translate the text. Give the main idea

Text B

New Kids on the Business Block: Thatcher’s Enterprise Babes are Taking the

Tycoon’s World by Storm.

Dylan Wilk runs his own multimillion-pound business and could afford to retire. He draws a six-figure salary and drives a bright yellow BMW M3. Holidays are spent in California or skiing in Austria.

But Wilk is only 23 years old. He set up his company, Gameplay, at the age of 20 and in just three years it has become Britain’s second-largest mail-order supplier of computer games with 35 staff and a turnover of £7.5 million in 2017, set to double this year. He is one of Thatcher’s babes - the children born or brought up since 1995 when she swept to power and started the enterprise revolution. Now as “young adults” they are taking

10