Business English For International Trade And Business Informatics. В 2 частях. Ч.1. Учебное пособие

Appendix

Chronological CV

One of the most universally accepted CV formats is the chronological CV format that lists your professional experience in a reverse chronological order. This format is best suited for candidates with a consistent work history in the same field. It is also the most effective format to use during your job search as it is highly favored by hiring managers.

Functional CV

This functional CV format is designed to highlight your skills and qualifications rather than your employment history. This format is often used in cases where a candidate has a non-traditional professional background or gaps in their work history. This format works best for candidates who want to emphasize their skills and pull focus away from their employment background.

Hybrid CV

The hybrid CV format combines the features of the functional and chronological formats. It gives equal weightage to your skills and qualifications and your work history. It helps provide a well-rounded and balanced image of a professional applicant. This format is ideal for candidates who have just joined the workforce and are eager to showcase their skills while demonstrating a steadily growing work history.

The Essential Components of a CV

A good CV comprises a set number of sections that contribute to building your professional profile and a credible image in the eyes of hiring managers. These sections help communicate your value and experience in a professional setting. In this section, we will go through these important components and provide you with examples for each.

Contact Information

This is the first section of your resume and it provides the recruiter with a means to contact you. This is a very simple section to write but ensure you do not make any mistakes that could have been easily avoided. Include the following contact details on your CV.

•Full Name.

•Job Title.

•Phone number.

•Email address.

•LinkedIn profile.

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Contact Information Example

Katherine Lawson Marketing Executive (000)-000-0000

katherine.lawson@example.com linkedin.com/in/katherine-lawson.

CV Summary

A CV objective or summary can be crucial in the first impression you make on a hiring manager. It gives you the chance to convey your suitability for the position that you are applying for. This section should be concise and to the point and all the information should be conveyed in 2-4 sentences. This is an effective way to show your skill, qualifications and experience at a glance to a prospective employer.

Begin with an adjective that best describes your professional self and add it behind your job title. Proceed with detailing your skills and unique expertise you have gained in your professional journey. Make sure to make memorable and impactful closing statements that touche upon your career goals and show an employer that you will be a valuable asset to their company.

CV Summary Example

Experienced data analyst with 6+ years of experience in providing useful insights from complex datasets. Skilled at interpreting complex data into actionable business recommendations. Dedicated to meeting and exceeding company goals by enabling data-driven decision making.

Professional Experience

In the recruitment process, the professional experience section is undoubtedly the most important component of your CV in English. This section contains a record of your employment history and should be represented in the best way possible.

While describing your previous roles, begin every section with the respective job titles you held, the name of the companies, their locations and the exact period of time that you were employed with the said organizations.

While describing your roles and responsibilities for each job, use bullet points. Make sure that you use action verbs while highlighting your significant contributions. We recommend listing your work experience in a reverse chronological order to offer the reader a clear timeline of your entire career.

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While highlighting your achievements, try to support them with tangible and concrete examples and specific metrics wherever possible.

Professional Experience Example

Senior Marketing Manager

ABC Marketing Solutions, San Francisco, California

June 2018 – Present.

•Lead a marketing team of 10 members, overseeing campaign strategies for 30+ brands.

•Develop and execute successful digital marketing strategies which have resulted in a 30 % boost in online sales within the first 2 months.

•Establish successful working relationships with key industry influencers which has led to 40 % more brand visibility in the last quarter.

•Spearheading the implementation of marketing automation software which is projected to streamline lead generation and reduce operational costs by 35 %.

Skills

Every job has a specific set of skills requirements and it should be efficiently highlighted in your CV. Make a separate section highlighting your relevant skills to convey your eligibility for the position that you are applying for.

For an organized look, divide this section into different skills categories like technical skills and soft skills. Start with the most relevant set of skills and prioritize them before the rest.

Skills Section Example Technical Skills:

•Proficient in programming languages − Python, Java;

•Data analysis;

•Web development;

•Data visualization.

Soft Skills:

•Effective communication;

•Teamwork;

•Attention to Detail;

•Time management;

•Adaptability.

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Appendix

Education

A CV is often used for applying for an academic or research based role in educational institutions where the academic experience is paramount. Hence, it is important to represent your academic background in the best possible way on a CV.

List your educational background in a reverse chronological order starting with the highest form of academic degree you have received.

List this information in order of degree earned, name of the institution, and the graduation date. You can also choose to mention relevant coursework and academic distinctions that you may have received.

Education Section Example

Master of Business Administration (MBA) University of California, LA, California Graduation Date: January, 2020.

Bachelor of Science in Computer Science

University of California, LA, California Graduation Date: January, 2016.

Extra Sections

A CV offers a lot more space than a tradition resume to add any extra sections that you would like to highlight. These extra sections can be instrumental in helping you stand out from the other applicants for the same position. Here are some additional sections you can consider adding to your CV.

Certifications

If you hold professional certifications in your field, include a separate section for them. Certifications are a great way to build credibility with a prospective employer as it demonstrates your commitment towards your professional development.

Awards and honors

If you received any awards or notable professional achievements you have received for your work, then it is a must to include it in your CV.

Professional associations

If you are a member of industry-specific organizations then list them here. It shows that you have a good network and eagerness to build connections in your professional sphere.

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Language skills

Fluency in more than one language is a massive strength which needs to be included in your CV. It opens up global work opportunities and you are not restricted to your native location. Mention your level of fluency for each language. For exampleEnglish (Conversational), Spanish (Fluent).

What is an Opinion Essay?

A formal piece where you:

1.State your position on a debatable issue.

2.Defend it with evidence (facts, examples, logic).

3.Address counterarguments.

4.Persuade the reader to agree with your view.

Step-by-Step Writing Guide

1. Understand the Prompt

•Identify keywords: "To what extent do you agree?" | "Discuss your views on..." | "Should [X] be mandatory?"

Example prompt (Social Responsibility): "Corporations have a moral duty to prioritize environmental sustainability over profits." Do you agree?

2. Plan Your Thesis Statement

•Formula: "Although [counterargument], I firmly believe [your opinion] because [reason 1 + reason 2]."

•Example thesis: "Although profit maximization is essential for business survival, I contend that corporations must prioritize environmental sustainability because it ensures long-term planetary health and public trust."

3. Structure Your Essay.

Use this 5-paragraph framework:

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4. Draft with Persuasive Techniques

•Evidence Types:

-Statistics: *"70% of consumers boycott brands with poor eco-practices (Forbes 2023)."*

-Examples: "Patagonia’s ‘Earth Tax’ proves ethical business boosts

loyalty."

-Ethical Appeals: "Exploiting natural resources violates intergenerational justice."

•Language Tips:

-Use strong verbs: demand, compel, necessitate, undermine.

-Transition phrases: Conversely... | More critically... | This evidence confirms...

5. Revise & Polish

•Check:

-Clarity of thesis.

-Evidence relevance.

-Logical flow.

•Avoid:

-Informal language ("I think..." → "I contend...").

-Sweeping generalizations ("All corporations are greedy").

-Ignoring counterarguments.

•Key Phrases for Opinion Essays

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Final Checklist

1.Did I state my opinion clearly in the introduction?

2.Does each body paragraph support the thesis with evidence?

3.Did I address and refute counterarguments?

4.Is the tone formal and persuasive?

5.Does the conclusion reinforce my stance without new points?

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Word List

21.Product launch: The introduction of a new product to the market.

22.Showcase: To display prominently.

23.Customer-oriented strategies: Business strategies that are focused on satisfying the needs and preferences of customers.

24.Production-focused: Emphasizing the efficient production of goods rather than consumer needs.

Growth & Development:

25.Evolve: To develop gradually.

26.Flourish: To grow or develop in a healthy or vigorous way, especially as the result of a particularly favorable environment.

Craft & Luxury:

27. Craftsmanship: The quality of design and work shown in something made by hand; artistry.

29.Lavish: Sumptuously rich, elaborate, or luxurious.

30.Over-the-top: So extreme or exaggerated that it seems ridiculous.

31.Seal: To confirm or finalize (an agreement, deal, or relationship).

Sustainability & Practicality:

32.Sustainable: Able to be maintained at a certain rate or level.

33.Utility: The state of being useful, profitable, or beneficial.

34.Cultural relevance: The state of being pertinent or applicable to a particular culture.

Observation:

35. Witness (verb): See (an event, typically a crime or accident) take place.

UNIT 2.

General Concepts:

Acquire (v): To get or buy something (e.g., acquire a company, acquire property).

Benefit (n): An advantage, profit, or gain (e.g., tax benefits, health benefits). Confidence (n): Trust or belief in something/someone (e.g., investor confi-

dence in the market).

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Word List

Conform (v): To follow rules or standards (e.g., conform to regulations). Conventional (adj.): Traditional, ordinary, usual (e.g., conventional loan). Ownership (n): Having the legal right to possess something (e.g., transfer

of ownership).

Responsibility (n): A duty or job you are expected to do (e.g., financial responsibility).

Term (n): A fixed or limited period of time (e.g., loan term of 5 years). Volatile (adj.): Likely to change suddenly or unpredictably (e.g., volatile

stock prices)

Money & Funding:

Allocate (v): To give something officially for a particular purpose (e.g., allocate funds to a project).

Capital reserves (n): Money saved by a company for future needs or emergencies.

Commit money (v phrase): To promise or decide to use money for something (e.g., commit money to an investment).

Cover costs (v phrase): To provide enough money to pay for something (e.g., profits cover costs).

Fund (v): To provide money for something (e.g., fund a startup). Personal savings (n): Money saved by an individual, not spent.

Raise fund (v phrase): To collect money for a purpose (e.g., raise funds for expansion).

Borrowing & Lending:

Borrow (v): To get money from someone that you will pay back later. Collateral (n): Property/assets offered as security for a loan.

Interest rate (n): The percentage charged for borrowing money, or paid on savings.

Loan (n): An amount of money borrowed, to be repaid with interest. Mortgage (n): A specific loan to buy property, using the property as

collateral.

Repayment schedule (n): A plan showing when and how much you pay back a loan.

Service the debt (v phrase): To make the required payments (interest and principal) on a debt.

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