Business English For International Trade And Business Informatics. В 2 частях. Ч.1. Учебное пособие

Unit 4. Corporate Social Responsibility

уплаты налога на «бороду», а также от уплаты налога на ввоз иностранных товаров.

XIX в. вообще можно считать пиком в развитии социально ответственного бизнеса в России. Имена купцов Третьякова, Морозова, Фридмена, промышленников Путилова и Грекова, Мешкова и Демидова остались навсегда в истории России как имена меценатов, патриотов, «радевших о «славе земли Российской».

Бизнес конца XIX – начала ХХ в. прочно связан с развитием земства, благотворительных концертов, балов, пожертвований.

В первые голодные годы начала ХХ в. государство получило возможность минимизировать последствия неурожая без ущерба для казны, так как это взяли на себя российские предприниматели во главе с Союзом предпринимателей и Торгово-Промышленной партией, понимавшие, что бюджет государства идет на укрепление армии и развитие промышленной инфраструктуры.

Безусловно, нельзя идеализировать значение и роль бизнеса в развитии социальной сферы в России в период существования Российской империи, но и отрицать, что именно тогда были заложены принципы социально ответственного бизнеса, тоже было бы неправомерно.

(Замятина М. С. Социальная ответственность бизнеса в России: возможности и перспективы // Universum: экономика и юриспруденция: электрон. научн. журн. – 2017. – № 3 (36). – URL: https://7universum.com/ru/economy/archive/item/4361 (дата обращения: 14.08.2025)).

Watching

13. Watch the video “4 Social Responsibility Tips All Businesses Need To

Know” and answer the following questions

(https://rutube.ru/video/8f15dbc630ceee902ff15acd322ec04e/?utm_source=e mbed&utm_medium=referral&utm_campaign=logo&utm_content=8f15dbc630ceee902ff15acd322ec04e&utm_term=yastatic.net&t=6).

1.What category does it fit? (e.g., educational, entertainment, documentary, tutorial, news?)

2.What central idea or message does the video convey?

3.Is it meant to inform, persuade, entertain, or provoke action?

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Business English for International Trade аnd Business Informatics

4.Who is the creator?

5.What organization does he work for? What are its main goals?

6.Why is it important to identify only a few things to measure?

7.Why is it necessary to work with every member of an organization?

8.What social responsible options are mentioned in the video?

9.What does the speaker mean saying “think behind your four walls”?

10.According to the speaker what businesses should be responsible?

11.What surprised, challenged, or inspired you?

12.What topics from this video would you explore next if any?

Writing

14. Choose one of the topics to write an opinion essay. Follow the rules of writing a summary (See Appendix how to write an opinion essay).

•Can consumer choices (e.g., boycotts) drive corporate change?

•Are transparency laws enough to ensure fairness?

•Who bears responsibility for textile waste – brands, consumers, or regulators?

•Should governments legally require companies to disclose social/environmental impacts?

•Should producers fund global waste management solutions?

Discussion

15. Get ready to speak about Social Responsibility of local businesses.

Get acquainted with 20 Corporate Social Responsibility (CSR) Examples (https://www.prodigium-pictures.com/blog/csr-examples). What did these companies do in terms of Social responsibility?

Choose any local enterprise and analyze its activity in terms of CSR. What have they been doing? What might they do?

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Tests for Self-Check

III. Translate the following sentences into English, Present Simple or Continuous.

1.Во сколько придут гости? – Думаю, они уже идут.

2.Что происходит? Почему Мелисса так злится? – Она ищет ключи от машины.

3.Я не верю Тому. Я считаю, что он лжет.

4.Почему они смотрят на нас? Ты их знаешь? – Да, это друзья моего двоюродного брата.

5.Линда выходит замуж за Марка на следующей неделе.

6.В клубнике много витаминов. Сейчас она не очень дорого стоит, и я часто ее покупаю.

7.Что ты делаешь в пятницу вечером? – Ничего особенного, встречаюсь с друзьями.

14 points

IV. Describe the brand you prefer, give the reasons of your choice, 8 sentences.

16 points distributed between the used vocabulary of the unit and grammar

V. Render the following sentences into Russian.

1.Everyone has a few go-to brands you always pay attention to, seek influence from, and shop with regularly.

2.Companies work extremely hard to establish a brand people want to be a

part of.

3.The term market research refers to the process of evaluating the viability of a new service or product through research conducted directly with potential customers.

4.It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.

5.This information is then analyzed and relevant data points are interpreted to draw conclusions about how the product may be optimally designed and marketed to the market segment for which it is intended.

10 points Total 100

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Tests for Self-Check

Test Unit 2

I. Write a definition or a synonym for the terms given below

1.workforce;

2.subsidiary;

3.parent company;

4.head office;

5.share price.

10 points

II. Put the verbs in brackets in the correct form, Present Simple or Present Continuous.

1.We normally (finish) work at 17.00. But our boss often (work) till 18.00.

2.Hi! Where you (go)? – We (go) to the conference.

3.What you (do) after this class? – I (go) to building A.

4.When you usually (make) monthly reports? – We (do) it on 28th of each

month.

5.Samsung (produce) electronics. They (not make) food.

20 points

III. Translate the following sentences into Russian.

1.If a product is on sale in a John Lewis store, you know you can trust it.

2.Mr. Tata, Chairman of India’s biggest company, is expected to retire.

3.It is owned by its employees who receive a share of its profit.

4.Analysts question whether Tata can create an example for corporate India of transition from family leadership to professional management.

5.Employer-employee relationship at John Lewis are completely different: they want you to be happy.

10 points

IV. Watch the following video and outline its main points. https://www.ted.com/talks/ray_da-

lio_how_to_build_a_company_where_the_best_ideas_win 20 points Total 60

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Tests for Self-Check

Test Unit 3

I. Build new words using various prefixes. Define the words you’ve made

1.date;

2.structure;

3.grade;

4.size;

5.locate;

6.develop;

7.centralise.

14 points

II. Put the verbs in brackets into the correct form, Present Perfect or Past Simple.

1.Last year he (go) to Spain.

2.I (not see) him for ages.

3.I'm sorry about not coming last week. I (have) a cold and so I (stay) at

home.

4.Wait a minute! I (have) an idea. Let's go and see Roger. We last (see) him a long time ago.

5.It's nice to be back here in London. This is the second time I (come) here.

6.I'm phoning about your bicycle for sale, which I (see) in the local paper. you (sell) it? Or is it still available?

7.This place is in a terrible mess! Who (break) the widows?

8.And now for an item of local news. Hampshire police (find) the dangerous snake which (go) missing earlier in the week.

9.I’ve got a terrible toothache! So I (make) an appointment with the dentist for next Tuesday.

10.I can't give you the report I (promise) for today because I (not finish) it.

30 points

III. Translate the following sentences into Russian.

1.Much of that turnaround is due to Mr Zetsche, famous for his walrus moustache.

2.It has also restored lustre to Mr Zetsche's star, which was tarnished by the poor 70 performance of Chrysler, the US car maker that was owned by Daimler.

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Tests for Self-Check

3.Executives at its bigger-selling rival BMW look enviously at its 9.I -per- cent return on 25 sales last year (and even more so at the 10.4 per cent it made i n the fourth quarter - compared with BMW's 5.4 per cent in the third quarter).

4.The Mercedes star is gleaming again.

5.In 2002, it suffered as dramatic a fall as any luxury brand, as it reported its first losses for nearly 5 two decades and saw its quality slip so far that newspapers were full of stories of cars that kept on breaking down.

10 points Total 54

Test Unit 4

I. Make sentences illustrating the meaning of the following words

1.warehouse;

2.subsidiary;

3.plant;

4.outlet;

5.service centre.

10 points

II. Write which working conditions are important for you and why

(5 sentences minimum).

10 points distributed between vocabulary and accuracy

III. Complete the sentences so that they have the same meaning as the sentence given. Use noun combinations.

1.That car cost 20,000 euro. It’s a ___________.

2.His presentation will last for ten minutes.

He’s going to give a _______________.

3.After graduating from the university Richard has to pay back a loan of 140000$.

After graduating from the university Richard has to pay back

_____________.

4.I need to know more about the meeting we had today.

I need to know more about _______________.

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Tests for Self-Check

5. It’s quite a big company. They invest £16 million.

They have ____________.

10 points

IV. Read the article and decide if these statements are true or false.

1.TV advertising in Spain and France costs more than in the UK.

2.Even if a campaign is successful, returns on TV advertising are decreasing.

3.Hovis had a successful relaunch last year.

4.The public voted the Hovis advert best of last year.

5.TV advertising was a very important part of the Hovis campaign.

BREAD AND CHOCOLATE: LAST YEAR’S BEST ADS

The UK is now the cheapest western market for TV advertising, according to analysts at Citigroup.

Advertising here is 30 per cent cheaper than the next cheapest market, France, and well below much weaker economies such as Spain.

‘For successful campaigns, the return on investment for advertisers is therefore getting much, much better,’ says Marc Sugarman, media analyst at Citigroup.

Hovis, the bread-maker which relaunched with a TV campaign last year, has benefited from the low cost of advertising.

Developed for Hovis by advertising agency Miles Calcraft Briginshaw Duffy, the advert was voted best of last year by Campaign, the trade magazine.

Hovis invested £15m in the relaunch, which included a new recipe and packaging, although the 122-second TV ad was the key element.

The extra costs will put last year’s profits at Hovis below the previous year’s, Premier Foods, its owner, said in a trading statement this month, but added: ‘We believe we have built a platform for sustainable future profit development.’

Hovis sales had fallen 11 per cent two years ago as it lost ground to Warburtons. But Premier now expects Hovis sales to be up 13 per cent for last year. Market share rose 2 percentage points to 24.3 per cent after the relaunch.

Whatever the successes of the Hovis campaign, however, the prize for the best-known campaign of the year has to go to Cadbury’s Gorilla ad, winner of the television Grand Prix at the Cannes Lions, which the company says turned

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Tests for Self-Check

V. Translate the following sentences into Russian.

1.Prior is free to invest in almost any business sector, but recently narrowed his focus to just 20 companies because of the extreme volatility in the markets.

2.Prior joined Goldman just four days after he graduated from university.

3.Early on, he caught the attention of John Thornton, Goldman's then-pres- ident, as Thornton was walking across the trading floor.

4.'The noise of the trading floor make trading more difficult for someone in Kieran's position but the challenge actually appeals to him.'

5.Thornton stopped for a brief chat – and was amazed.

10 points Total 50

Progress Test

I. Put the verbs in brackets into the correct form, Present Simple, Present Continuous, Present Perfect Simple.

1.Linda (learn) to drive at the moment. She needs it for her new position.

2.Alan (find) a job? – Yes. He is a manager of a leisure centre.

3.You (want) to have a break now? – Not yet. I (write) a report for tomorrow’s meeting.

4.It’s ten o’clock. You (give) the report to the manager?

5.That author is well-known, isn’t she? – Yes, she (write) twenty books on economics so far.

6.You look very happy today. – I just (hear) some good news.

7.What time the conference (start)? – Ten o’clock, I think.

8.You (do) any exercise at all? – Yes. Actually, I (go) swimming three times a week.

20 points

II. Complete the text. Use a, an, the or zero article.

European stock markets

Shares in the aerospace and defence group, EADS rose by

_______________1 2 per cent to €29.89 on _______________2 announcement that Chile’s LAN Airlines had confirmed _______________3 order for 25 jets

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Tests for Self-Check

from the European aircraft manufacturer Airbus, _______________4 joint company owned by EADS and BAE Systems of _______________5 UK.

10 points

III. Read the article and decide if the statements are true or false.

1.DSM is planning to change its name to reflect its changing business focus.

2.The company has a long history of expansion and change.

3.Coal is still a core part of DSM’s business.

4.Mr Sijbesma feels that R&D leads the business and that management comes second.

5.Education, according to Mr Sijbesma, is a good way to change company culture and behaviour.

10 points

Innovation and inspiration By Michael Steen

DSM still goes by the initials that stood for Dutch State Mines when it was founded more than a century ago. The letters are one of a few things that haven’t changed for a company that has been in a continual state of transformation throughout most of its history.

The coal mines in the south of the Netherlands are now closed. But, even when coal was central to its business, DSM expanded into fertilisers as a way of using the ammonia produced during coal processing operations. Over the decades, the focus shifted to plastics and, later, chemicals. Today, it is once again reinventing itself, this time seeking out the higher-margin and less cyclical sectors of life sciences and material sciences.

The company has tried to attract the finest technical minds and put research and development at the heart of the business. But, argues Feike Sijbesma, chief executive, a greater focus on good management is just as important.

‘Innovation, coming up with new products and launch concepts and business models, is one of the main drivers of our strategy,’ Mr Sijbesma says. ‘The whole idea about our business education starts with our strategy ... You need a lot of technical knowledge but you also need to change the company in terms of culture and behaviour.’

The company wants to create managers who can show inspirational leadership. Mr Sijbesma defines this as combining ‘authenticity and vulnerability with

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