Access to the World of Business and Professional Communication. Study Guide for Blended Learning. Step I (Modules I and II). Учебное пособие-1

Раздел 4. Письмо / Section 4. Writing

РАЗДЕЛ 4. ПИСЬМО / SECTION 4. WRITING

Требования к результатам освоения раздела (Section acquisition requirements)

Компетенция: Способность осуществлять повседневное, деловое

ипрофессиональное общение в письменной форме, а также изучать

исоставлять деловую корреспонденцию и документацию (анкеты, служебные записки, электронные сообщения, письма).

Основные результаты обучения:

–знать законы построения и стилистические нормы письменной

речи;

–знать требования, предъявляемые к оформлению различных видов корреспонденции;

–знать национальные особенности содержания, структуры и стиля различных видов деловой корреспонденции;

–знать способы выражения различных коммуникативных намерений в письменной речи;

–уметь оформлять различные виды корреспонденции и соблюдать требования, предъявляемые к формату письменного высказывания или документа;

–уметь структурировать и адекватно излагать содержание делового документа;

–уметь использовать адекватные фразы для выражения различных коммуникативных намерений в различных видах письменной речи;

–уметь соблюдать официальный, нейтральный и неофициальный стили различных видов письменных высказываний и деловой корреспонденции;

–владеть лексическими и грамматическими способами оформления письменных высказываний различной коммуникативной направленности;

–владеть навыком написания письма личного характера, эссе, анкеты;

–владеть навыком составления деловой корреспонденции: служебных записок, деловых писем различной тематической направленности, электронных сообщений, кратких отчетов.

Цель: формирование навыков, связанных с продуцированием письменного речевого высказывания в ситуациях повседневного и делового общения.

-111-

МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

Навык 1. Навык составления лексически насыщенного и грамматически правильного письменного высказывания, построенного по законам логики и в соответствии с требованиями стилистического оформления письменной речевой продукции (написание письма личного характера, эссе, анкеты, электронного сообщения).

Тематика:

Человек и общество (политическая система и средства массовой информации, правовые и социальные аспекты, экономическое развитие и бизнес):

–политическая система;

–средства массовой информации;

–правовые и социальные аспекты;

–экономическое развитие и бизнес.

Writing a CV

Requirements

There are a number of ways to structure a CV, the most common being “Chronological”, “Skills based”, “Functional” and “Academic”.

Chronological: This is the most common type and lists your work experience and education in date order. It is normally best to structure it in reverse chronological order, as potential employers are generally most interested in what you are doing now.

Skill based: Key skills or job functions are listed, with evidence following each. Work / education dates appear as a straight diary listing. This type of CV usually begins with a personal profile or career aim.

Functional is a good way of showcasing your direct experience of the main functions of the role with an emphasis on the priorities of your future employer. It is also an opportunity to sell your professional achievements, innovations and responsibilities.

Academic is used if applying for further study or research jobs in Academia. This type of structuring usually starts off as a chronological CV followed by a page outlining your research experience and interests. Include details of past research, publications and research on going. Provide details of teaching and administrative experience where relevant, along with any professional memberships and responsibilities. Details of presentations made to conferences should also be included; as should information about any prizes or awards you have received.

-112-

Раздел 4. Письмо / Section 4. Writing

There are a number of sections you can include in your CV: Employment History, Education, Positions of Responsibility, Skills and Achievements and so on.

Personal details include contact address and telephone number; e-mail address(es) if applicable; nationality if a foreign national; age, gender and marital status are purely optional and usually irrelevant.

Employment History starts with employment if the most recent education was more than a year or so ago (in reverse chronological order).

Job title, name of organization and town / city emphasise personal achievements and end results, or specific responsibilities, but not long lists of duties. Look to highlight skills used and / or developed (e.g. team work), emphasise any insights or learning points. Begin sentences with action verbs such as created, managed, developed, etc. It is not necessary to list every job.

Name of University (if a graduate) contains title of course or research topic, with level or degree classification achieved. Some details about the course you have studied, or the research undertaken, if it is appropriate to this application.

Name of college or school and town / city is mentioned if recent or relevant to the application. Brief details of relevant qualifications are given on no more than a couple of lines.

Positions of responsibility may be useful to highlight to employers by giving them a separate section. Focus on what you did / changed / achieved.

Achievements could include relevant awards or prizes or other forms of professional recognition.

Relevant skills / professional development include IT skills, specific packages you have used and indication of your level of competence.

Language skills sometimes contain details for each type of activity (reading, listening, speaking and writing) or the indication of the level of proficiency (written and spoken).

Other details include driving license, other “general” but relevant information such as courses attended.

References presuppose writing “Available on request”.

When you have completed your CV, get someone to check it for you. Re-examine your CV against the advert, job description or person specification. Remember that the best CVs are the ones that are targeted to a particular organisation or job. The CV you have just created may not be suitable for every job you apply for.

-113-

МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

Sample Curriculum Vitae

-114-

Раздел 4. Письмо / Section 4. Writing

Practice

1.1. Pamela Richards is one of the applicants for the job at California. Study her CV attentively and decide where each of the following headings should be placed.

А. References.

В. Professional experience. С. Interests.

D.Education.

E.Personal details.

F.Additional skills.

Curriculum Vitae (CV)

1.2. Look at sections 2 and 3 in the CV. What can you say about the order of dates?

-115-

МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

1.3.What is the right order of writing one’s address?

1.4.Answer the following questions using the information given in the CV:

1. What subjects is Julia capable of?

2. Has she got a substantial humanitarian education? What areas does

she specialise in?

3.What can you say about Julia’s personality? How can you prove it?

4.What personal type does Julia belong to: extraverts or introverts? Why do you think so?

5.Could she be the right candidate for a Media Company, a Travel Agency or a Sport Club?

6.How well is Julia educated and skillful for working abroad?

7.What is her present-day job position? What area of education is her present-day job related to?

8.What are her responsibilities?

Writing a semi-formal email

Requirements

Emailing has already become one of the principle means of written communication. That is why it is very important to know the rules, norms and conventions of this type of writing. Reasons for writing emails are numerous, i.e. giving or requesting information, making complaints and suggestions, giving advice, making corrections or asking for permission, etc. Some emails contain two or more of these reasons for writing.

Writing an e-mail it is very important to choose the correct style: formal (official reports, academic articles, essays, business letters, contracts, official speeches); semi-formal (day-to-day interaction with colleagues and teachers, interviews, when talking with someone in authority or whom you respect); informal (interacting with friends and relatives, speaking or chatting online). The chosen style remains the same throughout the whole email.

In business, semi-formal email correspondence is often used between people working together at different levels within the same organization, as well as people working for different organizations. The latter usually have long-term professional relationship. If it is difficult for you to switch from a formal to a semi-formal style or you are not sure how formal your email should be, copy the style of the person who wrote to you.

All business emails should have a subject line, opening sentence, a body paragraph (or two), and a closing statement.

А subject line should summarize the main theme / topic of an e-mail. Subject lines do not require full sentences, periods (.) and articles (a, an, and the). For example:

-116-

Раздел 4. Письмо / Section 4. Writing

Changes to Relocation Policy Staff Information and Wages Project Dead-line

Opening (Greeting): Openings should address the intended recipient(s) and talk about the main idea. For example:

Dear Mr Philips / Dear Ms White (polite respectful tone) Dear John / Dear Olivia

Hi Everyone / Team

The body contains the actual text message to be mailed. Body paragraphs go into more detail about the subject and may contain reasons for the email. It is important to discuss one topic per body paragraph, as the reader can only focus on one issue at a time.

Closing (Sign off):

Yours sincerely Yours faithfully Thanks

Regards / Kind regards, (your full name) Best regards, Peter Watkins

With thanks, Peter Yours

Pay special attention to the salutation and closure, as well as the efficiency of the message. It is also important to have a good informative subject heading.

Sample 1

From: Alex Woody

To: Jim Watkins, Michael Chasey, Alice McKenzie

Cc: Mike White

Date: 16th March 2018

Subject: Staff information and wages

Hi Everyone,

The Human Resource Department would like all staff to be aware of the changes in their wages. It is important for you as Department Heads to gather your staff together and inform them as to the changes.

I know I can rely on your co-operation.

With thanks, Alex

-117-

МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

Sample 2

From: Tom Perkins

To: Alex Woody

Cc: Alice McKenzie

Date: 16th January 2018

Subject: Information about Bachelor Degree Programme

Dear Mr Woody,

I’m a university student from Ireland and I’m writing to get some information about your Bachelor Degree Programme: Communication Management.

I’ve got a few questions:

1.Are exchange students free to mix courses from different programmes and semesters?

2.Are any various events, workshops and teambuilding activities given to exchange students?

If you can get back to me as soon as possible, it would be great. Thanks for your help.

Best regards,

Tom Perkins

Practice

1.1. Read the semi-formal emails below and discuss how they are different.

1.Think about whether the paragraphs are clearly organised.

2.What is the relationship between the recipient and the sender of each message?

3.Has the writer used the correct style? Give examples.

4.Complete the gaps.

Email 1

From:

To:

Cc:

Date:

-118-

Раздел 4. Письмо / Section 4. Writing

Окончание таблицы

Subject:

Dear Pamela,

I will be studying at the FHWien University of Applied Sciences and I would like to take the opportunity to meet with you to discuss the academic procedures and accommodation rules & regulations. Please let me know when you will be available.

Best regards,

Emily

E-mail 2

From:

To:

Cc:

Date:

Subject:

Dear Mrs Cotton,

I am writing in response to your job advertisement: Communication Manager. Provided that I have worked in the Corporate Communication for over 15 years, I believe I have what it takes to contribute to the success of your company.

I speak English and German and I am willing to travel on behalf of your company.

I am attaching herewith my CV to verify my capabilities.

I hope you will contact me as soon as possible for an interview so that we can meet and discuss further details.

I look forward to hearing from you.

Yours sincerely,

Susana Leonidi

Think about the subject headings for the situations.

Email message 1. Your team member has recently written to you saying that he is very unhappy with the project report. You have to write an e-mail offering your support.

-119-

МОДУЛЬ II. ПЕРЕХОДНЫЙ ЭТАП / MODULE II. TRANSITION STAGE (COUNTRY STUDY)

Email message 2. Your colleague was on business trip and wrote to you to ask what the team has been doing on a new project. You have to write an e-mail of reply to him saying what the team has done.

Email message 3. You were going to have a meeting with your manager. Unfortunately, your plans have changed and you will not be able to meet at the arranged time. You are supposed to write an e-mail and inform him that you can’t meet on the date previously arranged.

Read the semi-formal e-mail and complete the gaps with the word combinations in the box.

Yours sincerely,

John Graham

-120-