- •Unit 5 branding and advertising Do you know?
- •Vocabulary:
- •Vocabulary:
- •Rebranding
- •Vocabulary:
- •Do you know?
- •Vocabulary:
- •Vocabulary:
- •2) Educational function,
- •3) Economic function and
- •4) Social function.
- •Text 5: 8 different ways to advertise products and services
- •Vocabulary:
- •Vocabulary:
- •Supplementary reading
Vocabulary:
target audience |
целевая, потенциальная аудитория |
to have a definite appeal |
быть предназначенным |
consumer advertising |
реклама потребительских товаров |
business-to-business advertising |
реклама в сфере деловых кругов |
industrial advertising |
промышленная реклама |
professional advertising |
реклама товаров и услуг |
trade advertising |
торговая реклама |
agricultural advertising |
реклама сельскохозяйственной продукции |
product advertising |
реклама товара |
institutional advertising syn. corporate advertising |
реклама фирмы (предприятия) |
to create goodwill |
создавать (завоёвывать) хорошую репутацию |
entire line of products |
целую линию товаров |
hotly debated public issues |
горячо обсуждаемые (спорные) вопросы |
advocacy advertising |
пропагандистская реклама |
comparative advertising |
сопоставительная (сравнительная) реклама |
to highlight |
выдвигать на первый план |
to ban |
запрещать |
to vie |
соперничать |
product strengths |
преимущества товара |
to cross legal and ethical boundaries |
нарушать юридические и моральные нормы |
national advertising |
национальная реклама |
nationwide basis |
общенациональная основа |
local advertising |
местная реклама |
cooperative advertising |
коллективная реклама |
to speed up |
ускорять |
brand-name product |
товар, являющийся основным представителем торговой марки |
Comprehension Questions:
What are the main types of advertising? Can you give a short characteristic of each type?
Can you give your examples of different types of advertising and characterize them?
Task 7: Read the following information about the forms of advertisements; match the English words below the text with their Russian equivalents:
Advertisements (informally ads or adverts BrE) which promote or market a product or service appear in many forms. A billboard (also hoarding BrE) is a large sign placed next to a road with a picture advertising a product on it. Flyers, which are small sheets of paper advertising something, are given out to people in the street. Junk mail is unwanted advertising material that you receive in the post and spam is unwanted emails advertising something. A mailshot is advertising material that a company sends by post to a large number of people at the same time. Commercials are advertisements on TV or radio. Banner ads/web banners are advertisements on a webpage with a link to the website of an advertiser, and a popup is an advertisement that suddenly appears in a separate window when you are looking at a website. When the maker of a product arranges for the product to appear in a film or television programme, this form of advertising is known as product placement.
1. billboard (hoarding) |
a) продвигать (товар/ услугу) |
2. flier |
b) Интернет баннеры |
3. junk mail |
c) рекламная рассылка |
4. mailshot |
d) размещение скрытой рекламы |
5. banner ads |
e рекламный щит |
6. web banners |
f) спам |
7. popup |
g)баннеры |
8. product placement |
j) флаер, листовка |
9. commercials |
k) коммерческая реклама |
10. to promote |
l) всплывающее окно |
Task 6: As you probably know advertising fulfills four basic functions in society: 1) marketing function,