книги / 361
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O.A. Feofanova
FSBEI HE “Murmansk Arctic State University”
Murmansk, Russia
CREATING CONDITIONS FOR PRIVATE AUTHORSHIP AS A PERSPECTIVE CONCEPT OF NEW MEDIA
Abstract. The article is devoted to modern trends of new media and their contacts with the audience and the problem of creating a promising communication model in the world of emerging technologies. Based on a comparison of strategies of traditional media and new media, purposes of online presence, we can make a conclusion about the necessity of a creation conditions for co-creation, content production by private sponsors, who represent the readership. This interaction with the public is a challenge, which should not be ignored by the media struggling for survival in the information space.
Key words: new media, Internet, authorship, content.
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