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A.A. Pevzner
FSBEI HE “Murmansk Arctic State University”
Murmansk, Russia
FEATURES AND PROSPECTS OF REGIONAL TV COMPANIES (ON THE EXAMPLE OF REGIONAL NON-STATE
TV COMPANY “ARCTIC-TV”)
Abstract. The article reveals peculiarities of operations and prospects of development of regional TV broadcasting company “Arctic-TV” and there is also considered an action plan for strengthening the position of the television in the information sphere.
Key words: regional TV broadcasting company “Arctic-TV”, the formation of regional television.
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K.A. Postnikova
FSBEI HE “St. Petersburg State University”
Saint Petersburg, Russia
CULTURAL POLITICS OF MEDIA IN THE ESTIMATES
OF THE JOURNALISTIC COMMUNITY
(ON THE BASIS OF PERM AND SAINT-PETERSBURG)
Abstract. The article examines the problem of the definition of priorities by the media cultural policy and achieving a balance between satisfying the information needs of a mass audience and shaping its cultural level. On the basis of the interviews with the editors of regional newspapers the author concludes about attitude of the regional journalists to the idea of educational mission of journalism, as well as assesses the degree of satisfaction with the quality of coverage by the editorial staff of the cultural problematics.
Key words: cultural politics of mass media, mission of journalism, regional
press.
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