Verbs and verbal phrases
to appeal – привлекать, притягивать
to attract large audience – привлекать большую аудиторию
to be accessible to – быть доступным, достижимым
to be owned by– принадлежать
to be very proud of one’s peculiarities – гордиться своими особенностями
to bring cultural and educational program – приносить культурную и образовательную программу
to choose anything – выбирать что-либо
to create public opinion – создавать общественное мнение
to develop the tastes – развивать вкусы
to entertain – развлекать
to erode – разрушать
to inform – информировать
to listen to the radio – слушать радио
to raise the cultural level – поднимать культурный уровень
to subscribe – подписываться
Phonetic exercises
Exercise 1. Pronounce the following words correctly.
[۸] public, cultural, hundredth, agricultural, government
[ai] skyscrapers, inside, primary, style, subscribe
[ei] raise, educational, basically, entertainment, cable, nation, available
[כ:] more, sport, inform, important, broadcasting
[e] accessible
[aiə] entire, admiring
[∫] corporation, federation, station, discussion.
Exercise 2. Pronounce the titles of the newspapers correctly.
The Financial Times [fai’næn∫әl ‘taimz],
The Daily Mirror [‘deili ‘mirə]
The Times [taimz]
The Daily Mail [‘deili ‘meil]
The Guardian [‘ga:djən]
The Daily Star [‘deili ‘sta:]
The Daily Telegraph [‘deili ‘teligra:f]
The Sun [s۸n]
The Daily Express [‘deili iks’pres]
Lexical exercises
Exercise 1. Arrange the words in the alphabet order.
Inform, entertain, broadcasting, capacity, erode, subscribe, coverage, appeal, profile, frequency.
Exercise 2. Analyze the following words, define the parts of speech and translate the words into Russian.
Establishment, educational, advertising, subscriber, businessman, coverage.
Exercise 3. Make up pairs of synonyms.
Entertain, influence, create, spare, different, corporation, choose, raise.
_____________________________________________________________
produce, various, select, increase, affect, reserve, interest, potbelly.
Exercise 4. Make up pairs of antonyms.
important, large, a lot of, sometimes
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little, always, unimportant, small
Exercise 5. Make up all types of questions to the following sentence.
Millions of people watch TV and read newspapers in their spare time.
Exercise 6. Give the Russian equivalents for the following.
Mass media, to influence the people, to attract large audience, advertising, to raise the cultural level, educational programmes, to develop tastes, current events, spare time.
Text 1. Mass media
Exercise 1. Read and translate the text.
Mass media – that is press, radio and television play an important role in the life of the society. They inform, educate and entertain people. They also influence the way people look at the events and sometimes make them change their views. Mass media usually create public opinion.
Millions of people watch TV and read newspapers in their spare time. People listen to the radio while driving a car. On the radio one can hear music, plays, news and various discussions of current events. Lots of radio or TV games and films attract large audience.
Newspapers give more detailed reviews of political life, culture and sports. Basically they are read by the people who are subscribers and those who are interested in politics.
There is a lot of advertising in mass media. Many TV channels, radio stations and newspapers are owned by different corporations. The owners can advertise whatever they choose.
But we cannot say that mass media do not try to raise the cultural level of people or to develop their tastes. Mass media bring to millions of homes not only entertainment and news but also cultural and educational programmes.
There is a great number of TV channels, cable TV, satellite TV and lots of radio stations and newspapers now in the Russian Federation.
.Mass СМИ – т.е. Пресса, Радио и телевидение играют важную роль в жизни общества. они информировать, просвещать и развлекать людей. Они также влияют на способ люди смотрят на события и иногда сделать их изменить свои взгляды. средства массовой информации обычно создают общественное мнение.
миллионы людей смотреть телевизор и читать газеты в их свободное время. люди слушают радио во время вождения автомобиля. на радио можно услышать музыку, пьесы, Новости и различные обсуждения текущих событий. много радио или телевизор игры и фильмы привлечь большую аудиторию.
газеты дают более подробные отзывы о политической жизни, культуры и спорта. в основном они читают люди, которые являются абонентами и тех, кто заинтересован в политике.
Существует много рекламы в средствах массовой информации. Многие ТВ-каналы, радиостанции и газеты принадлежат различных корпораций. владельцы могут рекламировать то, что они выбирают.
но мы не можем сказать, что средства массовой информации не пытайтесь повышения культурного уровня людей или развивать их вкусы. средства массовой информации привлечь миллионы домов не только развлечения и новости, но и культурные и образовательные программы.
Существует большое количество телевизионных каналов, Кабельное телевидение, Спутниковое телевидение и много радиостанций и газет в настоящее время в Российской Федерации.
Exercise 2. Quote the sentences in which these word combinations are used in the text.
To inform people; spare time; detailed reviews; different corporations; to develop their tastes; the Russian Federation.
Exercise 3. Agree or disagree with the statements.
Mass media inform, educate and entertain people.
Millions of people don’t watch TV in their spare time.
Newspapers give more detailed reviews of political life, culture and sports.
There is not much advertising in mass media.
Mass media bring to millions of homes not only entertainment and news but also cultural and educational programmes.
There are a lot of radio stations now in the Russian Federation.
Many TV channels, radio stations are owned by different corporations.
Exercise 4. Answer the following questions.
What is mass media?
How do mass media influence people?
Does the audience of TV and radio differ?
Do you think that advertising is useful?
What English (Russian) newspapers do you know?
What is your favourite TV programmme?
Do newspapers give more detailed reviews of political life?
Do mass media usually create public opinion?
Exercise 5. Give the plan of the text.