Кудинова Практическиы курс аглиыского языка для студентов международник Ч.1 2014

5.I don't think you understand the _____________ of this problem. This is going to take months to sort out.

‘People in Google have up to 20 per cent of their time to ‘play’ with ideas and initiatives which might be of interest to the customers,’ explains Phil Anderson, a client director at Ashridge Business School. There is also a wonderful physical environment – the Googleplex, where people are provided with free food, coffee and ‘play areas’ – Google staff say that typically half of all

new products and features result from ‘personal project’ time.

However, this isn’t the only way Google promotes innovation. Another key component is Google’s technology platform. Tom Davenport, a professor of information technology and management at Babson College in Massachusetts, explains that this infrastructure ‘allows Google to rapidly develop and roll out services of its own or its partners’ devising’.

The emphasis, he adds, is ‘not on identifying the perfect offering, but on creating multiple potentially useful offerings and letting the market decide. There is no need for Google to do market surveys to forecast trends: the information is in Google's database.’

Richard Hunter, a group vice-president at Gartner and Gartner Fellow, says that most companies ask, ‘What information do we need to run the business?’ But Google asks, ‘How can we get our hands on every piece of information in the world – never mind if we do not know what to do with it all right now?’

Davenport thinks that ‘while few organisations can match the magnitude of Google's infrastructure investments, many could create reusable software components, bake them into its infrastructure, and make them accessible to the enterprise – or to members of the extended enterprise who might be inspired to use them in building and delivering their own applications.’

Google has taken the ‘suggestion box’ a step further, by encouraging staff to submit ideas and allowing colleagues to comment on and rate them. Staff can

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also submit code for projects being run by other teams – such as a feature enhancement – without asking permission and have the code incorporated into the testing process.

One of the reasons Google is able to put this much trust in its employees is that it recruits very carefully and continues to manage them in ways that encourage innovation.

6. Find and underline nouns in the article which combine with the words

7.Discuss the following:

1.Would you like to work at Google? Why /why not?

2.What sort of working environment encourages innovation?

8.Listen to somebody talking to a careers advisor. Answer the following questions.

1Why was he made redundant?

2Why was he upset about the way he was made redundant?

3What advice did the advisor give him?

9. Complete the gaps in the sentences using the idioms (1-5) below. You will need to make some changes to the idioms first.

3get the hang of something

a)Peter is really struggling with the new technology. He just hasn't ________ yet.

b)My boss has an annoying voice. It really __________.

c)The computer support guy is really helpful and friendly. We ___________.

d)We went on a team building course and our team _________. We completed the first task ahead of all the other teams.

e)I know this technology course is frustrating, but don't let it____________.

10.Listen and complete the following extracts:

1.I had an interview and then they ______ leave the building immediately.

2.I wasn't _____ clear my desk.

3.They didn't even ______ me say goodbye to my staff.

4.Apparently, they'd even ______ all the locks ______.

Now answer the questions.

1. Which sentence means someone employs someone else to do something?

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2.Which sentence means someone forces someone else to do something?

3.Which sentence means someone permits or doesn't

4.Permit someone else to do something?

Which verb do we use instead of let in the passive?

11. Read the following pairs of examples and answer the questions.

1.In which sentence is the emphasis on the fact that Ali was responsible for arranging the action, a or b?

a)All's apartment was redecorated last week.

b)Ali had his apartment redecorated last week.

2.In which sentence is the emphasis on having an experience rather than on arranging the action, c or d?

c)Nadine had her car stolen at the weekend.

d)Nadine had her car repaired at the weekend.

12. Answer the following questions:

1.Which sentences above (a-d) are causatives?

2.Which sentence is passive?

3.Which sentence is the non-causative use of ‘have something done’?

In informal / spoken British English get is used to express causatives.

I got my hair cut this morning.

13. In pairs, ask and answer questions using the prompts below.

A:What have you done to your hair?

B:I had it cut.

14. In groups, answer the following questions:

1.What positive and negative changes (moving house, moving to another country, changing school, losing / changing your job, etc.) have you had in your life?

2.What changes do you expect to have to make in the future?

I wasn't allowed to travel on my own until I was 18. When I was 18 my parents let me go to a summer school in Australia and that changed my life. I was made to change school when I was 76 and I really found it difficult to make new friends.

15. Look at the picture, google this photo essay and make a Power Point presentation on the interior of the Googleplex.

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Speaking: Debatable Issues

In groups discuss the following issues, make sure to mention all the sides of the problem that you can think of:

1)Making all countries drive on the right rather than on the left.

2)Painting all roofs in cities white to save energy.

3)Arranging all products in a supermarket alphabetically.

4)Making all your people join the army for a year.

5)Making chewing gum illegal.

6)Wearing facemasks when you have a cold.

Speaking, Listening and Vocabulary: Journalism and Media

1. In small groups, discuss the following question: ‘Newspapers will soon be a

thing of the past.’ Do you agree with this statement? Why /Why not?

2. Complete the gaps in the statements with the words in the box.

Agood news journalist...

1.never misses a_______.

2.respects the_________ of public figures.

3.deals in facts rather than___.

4.will do almost anything for ______ or to a break a story.

5.always identifies their ______ .

6.allows people to speak off the_________ to protect themselves.

7.reports honestly, objectively and without ______.

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3.Which statements in Exercise 2 do you agree with? Which are the most important? Discuss your reasons with a partner.

4.What are the following people’s roles in the media? Discuss your ideas with a partner.

5.In your opinion, is working in the news media an attractive profession? Why / Why not?

6.Listen to six people working in the media talking about their jobs. Which part of the news media do you think they work in? Why?

7.Listen again. What do you think their jobs are? Choose one of the job titles from ex. 4.

8.What difficulties with their job does each speaker mention?

9.Look at some of the expressions used by the speakers. What do you think they mean?

10. Match the meanings with the expressions in ex.9:

1.the number of newspapers sold

2.the number of people who watch a broadcast

3.popularity battles with rival channels / networks/ programmes

4.official rules governing what you may say about people in print

5.present a positive view of something to influence people

6.paying people for information

7.amount of time / space given to a subject

8.very short part of speech or statement

9.the ‘popular press’

10.quality newspapers / the ‘quality press/

11.Read the newspaper headlines. What

do you think the stories are about?

13. Work in groups. You are producers of a 30-minute news programme with an audience demographic of 18-35-year- olds. The headlines below are the

possible stories for today’s edition of the programme. Follow the steps below:

1)Discuss the possible content of each story and decide how interesting they would be for your viewers.

2)Choose five for your programme. You

may also include one extra item of ‘breaking news’ (your own idea).

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3)Decide a running order for the stories.

4)Decide how much time will be spent on each story. Will it contain an interview? If so, who will you interview?

5)Present your ideas to another group.

13. Rewrite the headlines as full sentences.

The government is going to take strong actions against crime on the internet.

Active Vocabulary. Unit One

Ex. 2 Supply two synonymic equivalents to each of the vocabulary units:

Ex. 3. Translate into English, using the active vocabulary:

1.Слишком женственные наряды привлекают внимание, а сегодня оно нам ни к чему, переодевайся.

2.В нашей семье не принято задавать друг другу много вопросов.

3.Недавнее появление этого человека около нашего газетного киоска повлияло на его популярность. Теперь наши продажи удвоились.

4.Ну и в честь кого ты назовешь своего последнего попугая? – Почему последнего? – Потому что когда и он улетит, родители не купят тебе следующего.

5.Я написал в поисковике «триндлямбус», а он написал «ошибка».

6.Советую тебе не иметь дело с этим типом. – Почему? – Он похож на преступника, которого показывали в новостях на прошлой неделе.

7.Мне кажется, ты где-то ошибся. Перепроверь эти цифры, пожалуйста.

8.Хочешь быть похожим на меня? Отлично, будешь ответственным за работу банкомата в холле.

9.Ты пахнешь дождем. – Да? Объясни, как пахнет / какой запах у дождя?

10.Роджер точно пошел в дядю Эндрю – они оба сводят меня с ума своей музыкой.

11.Желтые газеты и качественная пресса совершенно не похожи.

12.Этот йогурт по вкусу напоминает грушу, а на нем написано «персиковый».

13.Так сколькими компаниями владеет твой новый знакомый?

14.Я купила новый ноутбук, который похож на дамскую сумочку. – Да? Ну и какой он? Какого он цвета? – Розовый! У него внешняя поверхность из атласа со стразами...

15.Право собственности на эту постройку принадлежит группе лиц.

16.Ты не помнишь, где проходила последняя вечеринка, организованная Ниной?

17.Надеюсь, эта маленькая ошибка не повлияет на отношения наших компаний.

Ex. 4. Put like, as or alike where necessary:

1.The businessmen got a little rowdy and started behaving... complete idiots.

2.Just... I suspected, my letter had been delivered to the wrong office.

3.Doesn’t this perfume smell … nice? – I think it smells … disgusting!

4.Why are you looking at me … that? Is something wrong?

5.'The Watkins brothers are really..., right?' 'Yes, just... two peas in a pod.'

6.Nothing can go wrong providing you do exactly ... you're told.

7.The fundamental injustice of the law was that it did not treat all offenders...

8.There's no need to talk... that in front of the children!

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9. So, what do you think? Do I look … nice in this vintage dress? – You look

just … my mother in her twenties!

10. ... they had feared, the company made 200 workers redundant.

11.Mel must have been terrified. She came running out of the house... a bat out of hell!

12.Waiter! This soups tastes … horrible! It tastes … some medicine!

13.… your sister I will help you, although I don’t like this.

14.… your sister, you think that it is not necessary to clean your room, right?

15.This weekend is … a small holiday, thank you!

16.This holiday and last year’s holiday are …, don’t you think?

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Unit Two. Modern Technology

Speaking, Listening and Vocabulary: Television 1. Discuss the following questions in pairs.

•How often do you listen to the radio? Watch TV? watch satellite TV?

•When do you usually do these things?

•Which are your favourite / least favourite TV channels? Why?

•Why do people complain that there is nothing to watch on TV? What is the quality of television content nowadays?

2. Look at the types of programmes below. Do you usually find these on TV, on radio or on both?

2b) Which of the programmes in ex.2a would you describe as:

3. Put the types of programmes in ex. 2a into these categories:

1)There are too many of these on TV/ radio in this country.

2)There aren’t enough of these.

3)There are about the right number.

4)We haven’t got this type of programme in this country.

4a) Before you listen make sure you know these vocabulary units:

Baltic states, Lithuania, buzzer, Tahiti, to be underway, a live coverage of some

events, to be injured, terrific, to air one’s views, unfair, no trouble whatsoever, to drop litter, Junction 8, lane, an update on sth, to appreciate sth/sb.

4b) Listen to 5 short extracts from different types of radio or TV programme. What type is each from? Is it more likely to be on TV, on the radio or could it be on either?

4c) Listen again and answer these questions:

1)There are two questions in the quiz. Which spheres of knowledge do they belong to?

2)Where are the World Athletics Championships being held this year?

3)Is Joe Rawlings a reporter, a runner or injured at the moment?

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