текст 134 пересказ

Pushing new products and services against rising competition is rather difficult. Some companies realized this years ago. They installed an online customer tracking and analysis system having its own database. This system delivering a greater range of detailed reports faster and cheaper, the results have been impressive. The companies have seen the success rate of their direct marketing efforts climb by 20 percent, and they have doubled the number of new promotions they offer.

Getting into the data analysis game relatively early, such companies Comcast Cellular having started the data analysis game earlier than others companies and now it in position to develop targeted marketing plans that other service providers may not be able to pursue. Using a new analysis system gives the companies a better understanding of who their customers are, what services they use, and what need they have.

The companies relying on the reports from their billing systems, that kind of understanding was hard to come by. Using the Macrocell billing system to generate reports was slow and costly. The reports came

in on paper. They provided only a snapshot of activities at a given moment. Generating reports in such systems was slow and expensive, and they provided only a snapshot of activities at a given moment.

Comcast Cellular's reporting prospects changed markedly, the company having installed a software system. Along with giving Comcast Cellular the ability to track customer activity/ For example, the system delivers an online database of subscribers updated through the billing records.