1989

УДК 366.636: 811.111 ББК 76: 81.432.1

Л 68

Рецензенты:

доктор филол. наук, проф. Л.О. Бутакова (ОмГУ); доктор филол. наук, проф. Н.В. Орлова (ОмГУ)

Работа одобрена редакционно-издательским советом академии в качестве учебного пособия по английскому языку для студентов I – II курсов всех специальностей.

Лобкова Е.В., Мусагитова Г.Н.

Л 68Mass Media: Учебное пособие по английскому языку для студентов I – II курсов всех специальностей. – Омск: Изд-во СибАДИ, 2010. – 108 с.

ISBN

Учебное пособие содержит упражнения и тексты для студентов I – II курсов всех специальностей. Тексты и упражнения способствуют развитию навыков различных видов речевой деятельности, в первую очередь чтения и говорения, а также расширению кругозора студентов.

Библиография: 15 назв.

Broadcasts. Their types and ways of distribution 94 Reports of radio’s death are greatly exaggerated 95 Reality TV 97 Hollywood betting on an eye-opening format 98

Youth and their love of technology 101 The digital divisions are dead at big media 103 UK iPhone users lead way in Web, e-mail use: survey 104 Loudcrowd marries gaming and music in a virtual world 105

PART I

MASS MEDIA

1. Read the following words and learn them by heart: mass medium (pl. mass media) – средство массовой информации

Internet has recently developed into a mass medium. influence – влияние

TV is a bad influence on people. to influence – влиять

Who influenced her to do that? advent – наступление, приход

The sensationalist side of sports reporting has gone from strength to strength in the popular press since the advent of television.

to allow – позволять

He allowed her to go there. cost – стоимость

The cost of this house is too high for me. to cost – стоить

How much does this car cost? to overestimate – переоценивать

Like most self-taught men he overestimated the value of an education. contemporary – современный

A dress was at once old-fashioned and very contemporary. crucial – ключевой, значительный, решающий

The soil formation of the ridge was of crucial importance. to evaluate – оценивать

He was evaluated as unfit for military service. to advertise – рекламировать

You must learn to advertise. entertainment – развлечение

There are bars and discos for your evening entertainment. announcement – объявление

They made a public announcement. invention – изобретение

Even after the invention of coinage many areas or cities did not use it. to provide – предоставлять

He provided a car with a radio. reliable – надежный

It is a reliable source of information.

to make headlines – попасть в заголовки газет, вызвать сенсацию

News of the strike made headlines in all the British newspapers. to intrude – вторгаться

None of these things should intrude upon your relaxed and pleasant state. private – частный

Paul is not the sort of man to talk about his private life at work. half-true – наполовину правда

His statement was half-true. source – источник

Mike’s stubbornness was the source of his difficulties. politician – политик

This politician is likely to win the elections. to prefer – предпочитать

What kind of films do you prefer?

2.Answer the questions:

1)Do the media play an important part in your life?

2)What kind of mass media do you prefer?

3)What kind of mass media are popular among your relatives?

4)Do you think that the media influence the way people look at the world?

3.Work in pairs. Write down as many words or phrases as you can on a topic “Mass media”.

4.Guess the meaning of the following words:

a) basing on their phonetic and graphic similarity with the Russian words:

technology, electronic, physical, public;

b) basing on the elements of the known English words: communication – to communicate, content – to contain, interaction – to act, necessity – necessary, self-image – image.

5. Guess the meaning of the words in italics through the context of the sentence. Check the accuracy of your guess in a dictionary.

1)Physical duplication technologies such as printing allowed the duplication of books at low prices to huge audiences.

2)Mass-circulation newspapers and magazines and nationwide radio networks appeared in the 1920s.

3)Some people suppose that the media destroy the individual’s capacity to act autonomously.

4)People actively interpret the media and the information they give.

6. Read the following word-combinations from the text, find them in the dictionary and write down their meaning:

nation-wide network, huge audience, present society, daily necessity, forcing attention, political figure, business concern.

7.Find the verbs in the Passive Voice in the text, point out their tense and translate the word-combinations into Russian.

8.Read the text and divide it into semantic parts:

MASS MEDIA

Mass media are usually defined

papers).

During the 20th century, the advent of mass media was driven by technology that allowed the massive duplication of material at a low cost. Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences. Television and radio allowed the electronic duplication of content for the first time.

The role of mass media in the life of the present society is difficult to overestimate. They have become a daily and essential necessity of contemporary men. Mass media report about various aspects of life, form and affect public opinion. In this or that form mass media come into every home.

Mass media play a crucial role in forming public opinion. They do it in a number of ways: first, they inform individuals about the world. Much of the news that we see in mass media is gathered by large organizations. Second, they reproduce modern society’s self-image by forcing attention to

13.Say if the statements below are true or false according to the text. Correct false statements.

1)Media don’t include films and various types of disks for music and computer.

2)Development of mass media is caused by technology.

3)Modern critics suggest that the media destroy the individual’s independence in behavior.

4)Mass media form public opinion and self-image.

5)Mass media can’t be used for education.

14.Match the word to its definition.

15. Fill in the correct words from the box. Use the word only once.

16. Look at the words. Find words connected with the mass media.

TV programme, journalist, newspaper, food, politicians, event, building, hotel, shop, disease, transport, pavement.

17. Find the nouns, verbs, adjectives, adverbs.

Especially, wonderful, information, intrude, inform, possibility, advantage, serious, reliable, provide, politician, objectively, ordinary, usually.

18.Put the verb into the Passive Voice:

1)Technology of duplication drove the advent of mass media in the 20th century.

2)Mass media report about various aspects of life.