англ яз для делового общения

Student 3: What would my work entail?

Student 1: You’d be responsible for all advertising – advertising campaigns, getting our leaflets, brochures and catalogues designed.

Student 3: I presume you advertise in the national Press as well as the trade Press. Have you thought about advertising on television?

Student 1: We don’t think it’s a suitable medium for us. And it’s much too

expensive.

Student 3: I can just imagine a scene with a typist sitting on an old-fashioned typing chair, her back aching, exhausted…

Student 1: Before you get carried away with your little scene, Mr Windsmore, I regret to have to tell you again that we are not planning to go into television.

Student 3: That’s a shame! I’ve been doing a lot of television work lately and it interests me enormously.

Student 1: Then I really don’t think that this is quite the right job for you here, Mr

Windsmore…

(Mr Windsmore has gone)

Student 1: Sally, who is next?

Student 2: There are two more. The rest are coming tomorrow. One is a woman.

Student 1: What! Really? There weren’t any women applicants.

Student 2: Yes. It’s J.P. Harvey. The “J” is for Joanna.

Student 1: Where’s her letter of application? I can’t find it. Has she had any experience? I wonder why I picked her out for an interview?

Student 2: Here’s her letter.

Student 1: Thanks. Hm, let’s see. Did I make a mistake? I can’t think a woman would be likely to have the right qualifications.

Student 2: Why not, Mr Martin? The letter says that she’s been an account executive for a year… I’ll show her in, Mr Martin, and then you can decide.

Student 1: How do you do, Miss Harvey.

Student 4: How do you do.

Student 1: How did you begin in advertising, Miss Harvey?

Student 4: I joined a training scheme run by the Palmer Agency and stayed with them for a year.

Student 1: That was before you moved to your present agency?

Student 4: That’s right. And I’ve worked with them for the past three years. Last year I became an account executive.

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Student 1: what exactly is your work at the moment?

Student 4: Well, I plan the advertising campaign, co-ordinate the work of the visualiser, the copywriter, artists and typographers. I discuss the layout with the clients, check proofs and, sometimes, have to do the work of the specialists when there’s a crisis, as there usually is!

Student 1: You seem to have had the right kind of experience. I think you’d do the work well, but… Well, all the executives are men and…

Student 4: And I always thought industry was so go-ahead and modern!

Student 1: I don’t mind telling you that you are quite high on my list, but…

Student 4: But you’d prefer a man?

Student 1: No. I was going to say… Well, I’ll do my best to convince our Managing

Director.

UNIT 11

ACHIEVEMENT AND CHANGE

1. Read the text.

THE MYSTERY MAN

“Don’t tell me how to make money today, tell me hoe we’re going to do it in five years’ time!” The man who said this is famous in business schools around the world. He is the richest man in Spain. But Amancio Ortega, the founder and boss of Zara and Inditex, is almost unknown to the general public.

Ortega has done something unique in business. Most fashion manufacturers use a lot of publicity, but his company has sold its products all over the world without using any advertising at all. Every 48 hours somewhere in the world, the Inditex group opens new store. It has 1567 shops in 45 different countries, but its boss has never appeared on television or given a newspaper interview.

Amancio Ortega was born on 28 March 1936. He grew up in Coruna in the northwest of Spain, where he lived with his family in a railway worker’s home next to the station. He started business life in a local clothes shop, selling over the counter to housewives. Then in 1963 he set up a small lingerie business with his wife. The company did well and this experience gave Ortega the idea which is the secret to the success of Inditex – control of every stage of the process from production to sales.

Clothes makers usually produce their collections months in advance. They have to anticipate fashion trends. Inditex headquarters is in daily contact with its stores and knows

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exactly what is selling well. It can manufacture new designs and get them into the stores in less than two weeks. The group manufactures most of its clothes in-house. Production is in small batches. If an item doesn’t sell, they stop making it. The shops never have unsold stock.

As the group has grown, so has an interest in its boss. The Spanish press has published stories about is art collections, his shares in football clubs, his wine cellars and his country mansions. Most of them are just rumours. It’s difficult to say what is true because he is so discreet. The richest man in Spain is not a typical businessman. He certainly doesn’t dress like one. In fact, he has won a tie on only two occasions: his second wedding and when he met Juan Carlos, the king of Spain. This is the man who “loves rags” and has founded what Daniel Piette, fashion director of the French luxury goods group, has called “possibly the most innovative and devastating retailer in the world”.

2. Complete the sentences with the following words:

do meet work become begin get wear write

1.When he was younger Ortega ______ in a clothes shop.

2.Ortega _______ his first business with his wife.

3.He _______ the idea for Inditex from his first business experience.

4.He _______ something different because his company doesn’t use advertising to sell his products.

5.He ______ a tie when he got married for the second time.

6.He ______ the king of Spain.

7.Most of the stories people ______ about him are not true.

8.He _______ the richest man in Spain.

3. Find words and phrases in the text which mean the same as the following:

a)founded (paragraph 3) _______

b)in its own factories (paragraph 4) ________

c)they produce small quantities (paragraph 4) _______

d)goods which a company doesn’t sell and which are left in the shops (paragraph 4) _____

4.Complete these questions with words and phrases from exercise 3.

a)Who ______ the business where you work?

b)What are the advantages and disadvantages of producing things ________ ?

c)Does your company have any problems with ________ ?

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8. Complete the sentences with it or there.

1.What is … you wanted to tell me?

2.… is a swimming pool near my office.

3.… is nothing I can do to help you.

4.I think … is time to go home.

5.… were a lot of clouds in the morning.

6.… was late when we came home.

7.… was a happy smile on her face.

8.… is difficult to find this book.

9.… often rains in autumn here.

10.… is much cheese on the plate.

11.… were a lot of people at the presentation yesterday.

9. ROLE PLAY: The company meeting.

Setting: Mr Grant, Managing Director, has called a meeting of a committee who are dealing with the new extension, with the architect present, to discuss progress.

Student 1: Mr Grant, Managing Director

Student 2: Miss Corby, the Company Secretary

Student 3: Peter Wiles, Production Manager

Student 4: Norman Phillipson, the architect

Student 5: John Martin, Sales Manager

Student 6: Ian Hampden, Personnel Manager

Student 1: Is the Board Room ready for the meeting, Miss Corby?

Student 2: Yes, Mr Grant.

Student 1: Where’s the agenda?

Student 2: It’s in the folder. Also a copy of the minutes of the last meeting.

Student 1: I will need the drawing of the new extension. Where’s that?

Student 2: It’s in the folder, too.

Student 1: You haven’t forgotten anything?

Student 2: I don’t think so, Mr Grant.

Student 1: Well, gentlemen, I don’t think we need to read the minutes of the last meeting, as copies of them have already been circulated to you. Right. The minutes of the

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last meeting are taken as read. Now, let’s get on. Mr Wiles, will you report, please, on the results of your interview with the Building Inspector?

Student 3: Yes. The delay in getting by-law approval was largely owing to the fact that the architect had not supplied detailed plans of the foundations of the new building.

Student 4: I’ve now given the Building Inspector the detailed plans.

Student 3: May I go on, Mr Grant?

Student 1: Yes, please.

Student 2: As you know, at the speed we are growing we ought to have planned a much larger extension.

Student 1: No. We mustn’t grow too quickly. Slow but sure is the way this business will grow.

Student 3: But what will happen when we need to expand again? It’s taken a long time to get permission to build. Wouldn’t we be saving time and money, if we build six bays instead of only three?

Student 5: I’d like to have a regional sales office on the new site, too.

Student 3: If there’s any additional space, Martin, I need it for production or stores.

Student 1: May I remind you that the space you are arguing about does not exist. We stick to our present plan. Now, time’s getting on. The next item on the agenda is the report from the Personnel Manager about the additional labour that’s going to be required. What are you going to tell us, Ian?

Student 6: Well, the position is this: skilled labour is getting harder to find. There’s plenty of unskilled labour, and I think we should start a training programme now. Then by the time the new extension is ready we should have the right number of trained men.

Student 1: Let’s see. Phillipson, how long will the factory take to build?

Student 4: I’d say five months, possibly less.

Student 1: Well, Ian, can you produce enough skilled workers in six months from

now?

Student 6: Yes, I think so.

Student 1: Very well, I think we all agree that a training programme should be started immediately. Now we come to item three on the agenda.

Student 4: I propose to extend the present garage to meet the west wall of the delivery bay and knock in a door here. The present Paint Store can then be used for other storage.

Student 3: Splendid. Just what we need.

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Student 1: Very well. Yes, this does seem a sensible solution. Right. I presume there is no other business? Very well, the meeting is over. Thank you very much, gentlemen.

SUPPLEMENTARY READING

GREAT BRITAIN

Great Britain has the official name – The United Kingdom of Great Britain and Northern Ireland (or UK for short). It is situated on the British Isles. England, Wales, Scotland and Northern Ireland are the parts of Great Britain. Administratively the UK is divided into 55 counties. The total territory of the country is over 244 thousand square kilometers. The population of the UK is over 57 million. About 80 per cent of the population is urban. Great Britain is one of the most densely populated countries in the world, and the majority of the British population lives in cities and towns.

A long time ago, Britain was joined to France. Then, about 8,000 years ago, the level of the sea rose and Britain became an island. The result was the English Channel which is situated between France and England. Now it’s one of the busiest sea lines in the world. It is about 563 kilometres long and 34 kilometres wide. One of the most incredible pieces of engineering is the Channel Tunnel. It joins England and France under the ground. The Channel Tunnel was opened in 1994 after six years of work. Its size is 50 kilometres and it is situated 130 metres under the sea.

The country is washed by the North and Irish Seas, the Atlantic Ocean and the English Channel. North and West of the country are highlands, South and East — lowlands. The highest mountain of the UK is Ben Nevis in Scotland. There are many rivers in the country. The longest and most important of them are the Severn, the Thames and the Clyde. The climate is mild due to the mountains, the Atlantic Ocean and the warm waters of the Gulf Stream.

Great Britain is a highly-developed industrial power. It possesses some mineral resources: coal, iron ores, oil, gas and some metals. The country is known as one of the world’s largest producers and exporters of electronics and machinery, chemicals and textile, various aircraft and navigation equipment.

The official language of the state is English. The capital of the country is London. It is the largest political, cultural and industrial centre of the country and one of the largest ports of the world. Its population is over 11 million people. Among the largest cities of the UK are Birmingham, Glasgow, Liverpool, Manchester, Edinburgh, Belfast and Cardiff.

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The United Kingdom is a constitutional monarchy. Officially the head of the state is the Queen. But her power is not absolute, it is limited by the Parliament. The British Parliament is the oldest parliament in the world. It consists of two chambers: the House of Lords and the House of Commons. The British Government is headed by the Prime Minister

– the leader of the party having the majority in the House of Commons. The Prime Minister appoints the ministers to compose the government.

There are several political parties in the UK. The largest and most influential of them are the Conservative, the Liberal and the Labour Party.

The British are a sports-loving nation. Cricket, football, rugby, tennis, badminton, squash, canoeing were all invented in Britain. The first rules for such sports as boxing, golf, hockey, horse-racing also originated from Britain. Sports is on the programme of all state and private schools and universities.

LONDON

London, the capital of the UK, was founded in AD 43 by the Roman invaders as a settlement and a fortress. At first it had the name of Londinium. Due to its convenient position in the mouth of the river Thames the settlement grew and developed into a city. In the 11th century London became the capital of England.

Being an important trade and political centre, the city enjoyed greater independence than the other cities of the medieval England and even had the right to elect the head of the city, Lord Mayor. The picturesque ceremony of the elections of Lord Mayor of London is still held every year and attracts thousands of tourists.

Historically and geographically London can be divided into three parts: the City, the West End and the East End. The City is the financial centre of the country, with offices of large firms and banks and the Stock Exchange.

The West End has always been considered a place where aristocrats lived. There is a great number of sights and attractions: the Houses of Parliament, Westminster Abbey, St Paul’s Cathedral, the Nelson Column, to mention just a few of them. London’s beautiful parks are also there: Hyde Park, St James’ Park, Regent’s Park are favourite places for Londoners to visit and relax. One may also go shopping in the West End - Piccadilly Street and Oxford Street both present a wide choice of expensive shops and boutiques.

The East End was previously considered the place where not well-to-do people lived. The identity of the East End as a place of deprivation and poverty persisted until well after the Second World War. At the beginning of the twenty-first century, it is still seen as having a different character, claiming a certain independence of look from the rest of metropolis;

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but its cultural status has been transformed. Parts of the East End are believed to house the highest population of artists in Europe, and the East End is now considered a bohemian district.

Now London extends much more than the City, the West End and the East End. Its suburbs grow rapidly. London and its suburbs are called Greater London. London has become a multinational metropolis, being inhabited by people from all over the world.

BRITISH MASS MEDIA

The British people are probably the greatest newspaper readers in the world. This explains the fact that there are quite a lot of editions of different kind. Generally, all the newspapers are divided into two groups. On the one hand, there are “quality” newspapers, which publish analytical articles on serious topics, involving economy, politics and business issues. Among the “quality” papers are The Times, the Guardian, The Financial Times, The Independent. Their circulation is not large, but their reputation is unshakeable. On the other hand, there are “popular” papers, or “tabloids” which are considered entertaining rather than informative. People buy such kind of papers to learn the latest news on sports events, private life of celebrities and rumours. Their circulation is much larger compared to “quality” papers. They are usually less in size and use large letters for the headings to report sensational news. The newspapers of this kind have the word “Daily” in the name. There are usually a lot of photographs, crosswords, sketches and commixes in these papers. Among them the most popular are Daily Express, The Sun, Daily Mail, Private Eye, Daily Mirror, Daily Star and others.

Besides newspapers of daily circulation, there are also the ones issued on Sundays. These may be either the supplements to the daily papers or independent Sunday papers, which are larger in size than the daily ones and usually have several separate parts on different topics. They can be called family papers, as there is something to read for each member of the family: love stories, detective stories, facts from history, sport, art, and much more. These newspapers contain the word “Sunday” in their title. Besides, there are a great number of all kinds of magazines.

HALLOWEEN

Halloween is a popular British Tradition. It is celebrated on October 31, the eve of All Saints’ Day. Halloween’s customs date back to a time when people believed in devils, whitches and ghosts. A legend told us about a man who was very intelligent and sharpwitted. Once a devil tried to play a trick on him. The man being very clever, the devil was

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tricked himself. After that the man forced the devil to let him alone. The devil promised the man not to have affairs with him. Our hero was very pleased. But the man having the agreement with the devil, his soul wasn’t taken to Paradise. His soul wasn’t taken to Hell, the devil promising the man not to have affairs with him. Since then, the man’s soul had been walking around the earth. The man’s soul was carrying a pumpkin with a lighting candle inside.

Now most people do not believe in evil spirits. Today, the holiday is usually marked by costume balls or fancy-dress parties and is popular tradition with young people and children.

On the night of Halloween, children or grown-ups visit houses and ask residents if they want “trick” or “treat”. If the people in the house give the children a “treat” (usually money or sweets), then the children will not pay a trick on them. Another Halloween custom is to scrape out a pumpkin, cutting out eyes, nose and mouth in its side and lighting a candle inside. This is made to scare their friends.

All Saints’ Day – День всех святых sharp-witted - остроумный Paradise – рай

Hell - ад

evil spirits – злые духи treat - угощение

THE SOVEREIGN

The Queen is the official Head of State and, for many people, a symbol of the unity of the nation. For a thousand years England (and later the whole of the United Kingdom) has been united under one sovereign. The hereditary principle still operates and the Crown is passed on to the sovereign’s eldest son (or daughter if there are no sons).

The Queen has a central role in state affairs, not only through her ceremonial functions, such as opening Parliament, but also because she meets the Prime Minister every week and receives copies of all Cabinet papers. However, she is expected to be “above politics” and any advice she may offer the Prime Minister is kept secret.

The Queen is really a figurehead representing the country, but she has the power to prevent any politician from establishing a dictatorship. The British public is obsessed with the details of the royal family life, and when people feel that the Queen has problems with

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