3. Role play «Creating Adds»

Setting: At an Advertising Agency

Situation: In small groups, hold a brainstorming meeting to think of an advertising campaign for a new perfume. What name do you think would attract the customers? What sort of bottle and packaging would appeal to potential clients? And finally, think about the advertising medium. Present your ideas to another group, and feedback on the ideas.

Write an essay (200-250 words)

What do you think about advertising ? What are the ways in which advertisers can reach you?

Unit 6. Business

6.1. Vocabulary

aircraft

airline, a low-fare airline

background, to come from a poor family background, background information, background action,

bad debts (просроченная дебиторская задолженность, безнадежный долг), poor debts

brand, a favourite brand

bribe, to bribe

capital expenditure

cash flow

competitor

costs, ways to reduce costs, low-cost, to cover smb.’s costs(покрыть чьи-л. издержки), rising costs,

customer, the main customer

distribution

entrepreneur

figure, figures for the first two years

forecast, to forecast

fortune, to make a fortune

funding, to fund

goods

icon, a business icon

industry, the air travel/ fashion/ industry, an industry trend, to revolutionise an industry

law, to break the law

long/ short term

loss, profit and loss forecast, to make a loss

lucrative, a lucrative contract/ job

manufacturer, a potential manufacturer, to import from a manufacturer, to manufacture, manufacturing

market, the market for your product, market leaders, target market, market strategy, a market analysis, to research the market

objectives/ aims/ targets, a clear aim, to aim to, to set the objectives

offer, opening offers, (to consider) competing offers, to offer discounts

option, What are the options? Let’s go though some of the options.

partner, partnership

parts, spare parts

plan, a management plan, a business plan, operating plan

premises

problem, ethical problems, to experience problems, problems concerning smth.

price, pricing policy/ strategy, to price a product, to price smth. above, the same/ below the competitors

profit, a profitable product, to make profits of …

quantity, a large quantity

rate (экон. тариф, расценки), a good company rate, to pay a flat monthly rate = to pay one fee every month

retailer, retail outlets

ROI (return on investment), (to give) a return on smb.’s money

sales, to improve sales, after-sales service, to sell well, to sell in sufficient numbers, to sell at a price

sample

share, share options

shoplifting

staff

stock, stock market, to have smth. in stock

supplier, an overseas supplier

taxes, to charge taxes/ fees

wages

wholesaler

to abandon

to bargain, bargaining, it’s a bargain

to damage smth.

to deliver, the delivery date, to deliver in (August), payment on delivery

to found/ launch/ run a company

to give away, free give-aways

to go bankrupt

to launch/ introduce a product

to make a decision

to make up for smth.

to make/lose money

to negotiate/ sign a contract, to negotiate with / about, a successful negotiation, the failure of the negotiation, the negotiation details

to offer, an offer, to offer some points to the other side

to order, to place an order, mail order

to pay, to pay earlier, to get the goods to smb. earlier, to pay after … days, payment

to set up a shop/ a foundation

to state a position

to value smb.

unethical

apparently

whether