Unit 7. Design

7.1. Vocabulary

acceptable

advances in communication/ technology, most advanced, to create an advanced technology, medical advances

aerodynamics

appeal, visual appeal, It would appeal to…

award, to win an award

car, a solar car, an electric car

concern, to raise concerns about, to concern smth.

consumerism, to creat mass consumerism

domestic appliances

drawing

efficiency

energy saving/ energy efficiency

engineer, to engineer, engineering

entry form

ergonomics, ergonomic

frame

handle, to handle

Industrialisation

innovative, an innovative product, to innovate, innovator, innovation

item, an item of clothing, a household item

materials: foil, steel, plastic, wood, paper, leather, canvas, aluminium; raw materials,

modernity

needs, the needs of the user, to fulfil a (user’s) need

optimism

product, product durability, short-lived products

recycling, to recycle paper

reliability

restrictions on, to restrict

simplification

solution to a problem

streamlining

successful, to be commercially successful, to be successful in the market place

throwaway

to attend an exhibition

to be open to smb.,

to bet (on), to bet that…

to bound to

to come up with some ideas

to design, well-designed, (ergonomic) design, to sketch a design, a design competition, to re-design

to develop, developer, development, product development, research and development (R&D)

to gain market share

to go out of business

to harm smb.’s health

to have misconceptions about smth.

to influence smth., to have a great influence on,

to invent, an inventor, an invention, inventive

to meet the regulations

to produce a prototype

to repair

to retain, retention

to revolutionise

to wind up, a wind-up radio

value, to add value to people’s lives, to offer good value, it’s excellent value for money

7.2. Exercises

1. Translate the following sentences from Russian into English

1. Дизайнеры, в отличие от художников, не могут просто следовать своим творческим чувствам. Они работают в коммерческой среде, а это означает, что им приходится принимать во внимание также и экономические показатели, как например, соотношение цены и качества, спроса и предложения.

2. Хороший дизайн любого продукта должен прежде всего удовлетворять потребностям потребителя.

3. В 60-х годах прошлого столетия появилось много инновационных проектов в оформлении интерьера.

4. Какое элегантное и стильное платье! – Спасибо, это из последней коллекции итальянского дизайнера. Мне очень нравится одежда ручной работы.

5.Чем отличаются эти две модели фотоаппарата? – Они очень схожи по своим техническим характеристикам, только модель фирмы Nokia немного дороже, поскольку здесь есть оптический видоискатель, что очень необходимо при съемке в темное время суток.

2. Translate the following quotations and comment upon them.

“The essence of style is a simple way of saying something complex.”

Giorgio Armani

“I don't design clothes, I design dreams.”

Ralph Lauren

“To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.”

Charles Eames

“Delay always breeds danger; and to protract a great design is often to ruin it”.

Miguel de Cervantes

“A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.”

Louis Nizer

“Colour does not add a pleasant quality to design - it reinforces it.”

Author Unknown