- •Английский язык
- •Introduction
- •Television Part 1. Television as a means of mass communication Unit I. Defining Television
- •Unit II. Characteristics of tv as a Medium
- •Modal verbs
- •Unit III. Tv and Other Media of Mass Communication
- •In pairs discuss the following statements:
- •Unit IV. Tv and its Audience
- •Cardinal numbers (Cardinals)
- •Fractions
- •Decimal fractions (decimals)
- •In pairs discuss and give your comment on the following statements from the text:
- •Unit V. Functions of tv as a Mass Medium
- •Comparison of Adjectives
- •Glossary
- •Bibliography
- •Contents
Glossary
Analogue signal - the broadcast signal which delivers just five TV channels (BBC1, BBC2, ITV, Channel 4 and Channel 5) to your set via an aerial.
Cable TV - TV pictures and sound sent through underground cables to your home. One of the benefits of cable is that you can run home phone and broadband through it too.
Content - the ideas, facts, or opinions that are contained in a speech, piece of writing, film, programme.
Coverage - the areas that can receive digital television.
Digital signal - television images are sent as compressed data which is then unscrambled by a digital box. The signal is sent by cable, satellite or through the air to your aerial. After switchover you will only be able to receive a digital signal.
DTV - this is a common abbreviation for digital television.
Email - electronic letter. Digital letters that are received by the second party as soon as they are sent out by the first. Users can register for email services through websites (webmail) or use programmes such as Outlook.
Fibre optic broadband - this is a technology which delivers superfast internet by sending information as pulses of light through individual optical fibres.
Genre - a particular type of art, writing, music etc, which has certain features that all examples of this type share.
HDTV (High Definition Television) - a new technology that enables viewers to receive higher definition television pictures. HDTV has four times as many pixels (dots on the screen) as standard TV broadcasts, meaning a clearer picture and stunning detail on large-screen TVs.
IM - Instant Messaging. This is software/application that allows users to send messages to each other in real time. For example Skype, MSN Messenger or Facebook Chat.
Interactive - this covers off all ways of interacting with a TV broadcast to get more information - a bit like an extension of the traditional Teletext service. For instance, you can select and watch a particular tennis match from a multi-screen selection, find out more information about a TV programme, cast a vote, or take part in a quiz. Accessing interactive services is usually done via the red button on your remote control.
Satellite - a satellite, as you're probably aware, is a space-enabled craft, the function of which is to bounce signals of all kinds around the globe, since the signal can't pass through it. Satellite TV is sent from the source to your dish this way.
Satellite TV - programmes received by the dish on the side of your house.
Telecommunications - the sending and receiving of messages by telephone, radio, television.
The mass media - all the people and organizations that provide information and news for the public, including television, radio, and newspapers.
Bibliography
Cool English Magazine № 24 – Saint-Petersburg, Uniprint, 2006.
Digital A-Z: A dictionary of broadband, digital TV & phone terms. - Электронный ресурс. Режим доступа: http://www.simplifydigital.co.uk/faqs/digital-dictionary/
English grammar online. - Электронный ресурс. Режим доступа: http://www.ego4u.com/en/cram-up/grammar
Longman Dictionary of Contemporary English. - Электронный ресурс. Режим доступа: http://www.ldoceonline.com/
Mass communication. Chapter 14: Role of Television as a Mass Medium. - Электронный ресурс. Режим доступа: http://download.nos.org/srsec335new/ch14.pdf
Perspectives on television in words and numbers, 2012 - Электронный ресурс. Режим доступа: http://www.deloitte.com/view/en_GB/uk/industries/tmt/media-industry/perspectives-on-the-uk-tv-sector
Television. - Электронный ресурс. Режим доступа: http://en.wikipedia.org/wiki/Television
Television: The Critical View. 4th ed. – Oxford University Press, New York, 1987 - 647 p.
Англо-русский словарь синонимов. Тезаурус. – М.: Ин.язык, 2001. – 736 с.
